é 1. Are you a shopaholic? 7), 2. Do you rush to the shops on the sales’ first day? Black Friday 2012 - a black day for brick-and-mortar stores? Phonology 41. Listen to the following numbers and tick what you hear. C176 cents C7écents 170.6 cents 3300 03,000 030 49,99 dollars 1 49.19 dollars ©) 149.99 dollars D fourth flood 1 fiftieth floor fifth floor 2. Listen to the following words and repeat them. Pay attention to the pronunciation of the letter -2; i it pronounced like in “cat”, “car”, or “again”? purchase ~ bargains - hassle — avoid — advertised ~ advantage ~ stampedes 3. Listen to this list of compound words and repeat them. in-store experience - fifth-floor women’s department - shopping spree — online pure players ~ ‘cashmere sweater specials large scale — consumer spending ~ traffic congestion 4. Listen to the following sentence twice: spot compound words. . High Street and shopping mall retailers adopted the usual door buster strategy .. which attracted hordes of customers with outstanding rockbottom prices such as... ¢ ... for instance, cutting-edge smartphones for 76 cents. 5. Listen to the following sentence and spot verbs similar to this list: strike back - text back - turn into «= This year traditional retailers had to brace up to fight back the mounting challenge of online retailers, who had put all their marketing energy in the battle to win over Black Friday's fans. Audio 1 - Directions ‘You will hear the full document three times. ‘You will have pauses to write down your answers between each listening, After listening once, be ready to answer at least questions 1, 2 and 3. Ga irst listening 4. Work on the title. ‘a. What is Black Friday?2. Type of document: iphone Oradioad —ilalogue interview monologue 3, Number of speakers: 4, Names: 5, What is the conversation about? (OThis program deals with Black Friday's impact on the competition between traditional stores and e-retailers. {This program is about massive sales in the US in brick-and-mortar stores before Thanksgiving. {1 This program deals withthe increasing competition between online stores and traditional stores im the US, 6. Find out: a. where the reporter is hosting his program: b. the name of the department store he quotes: HERI second tistening 4. Tick the right answers. Harry King i a News of the World journalist Mark Taylor isa retailing specialist. (Harry King is Macy’s CEO. [Mark Taylor meets Harry King after Black Friday's craze. 2. Are these statements True (1) or False (F)? 2. Some consumers prefer to turn to online retailers on Black Friday | because they don’t want to wait all night long in front of a store. oT oF b. Traditional retailers do not know what to do to fight back against {their online challengers. oT oF 1 Amazon.com is a brick-and-mortar retailer. oT oF | d. Macy's has launched a clever strategy involving an update of its smartphone app, OT OF . Consumers didn't respond very well to Macy’ offers. oT oF . New apps will soon be able to inform consumers about practical details such as parking spaces and other facilities OT oF 4. Black Friday is less frantic in shopping malls oT oF3. Match the beginning of the sentence with its end. 1. Black Friday is the day a... every 5 minutes, and the deals were not advertised anywhere else, 2. This year there hasn't been a lot of injuries b..... right after Thanksgiving, 3. Many shoppers prefer enjoying Black Friday's ... to help consumers better plan bargains their shopping 4. Retailers are launching new phone applications d. ... and no death was reported. 5. Macy started sending special deals to their phones... €. ... from the comfort of their homes or smartphones. HEGIED Third listening ‘1. Match the English words with their definitions. 1.the High Street a. a product sold at a very low price for a short period of time for which shar tdster ‘customers are ready to “bust doors” and seize the product on sale, sianlncantne. b. a retailer which sells its products exclusively online. .a device or scheme which will incite consumers to buy. 4. mall 5.apure player the shops located in city centres. e. a shopping centre, generally located in the outskirts of cities and towns. 2. Fill in the text with the right figures. a. The cashmere sweater specials were displayed in the women’s department. b. Macy's released an update to its application with about, Black Friday specials. c. There were cutting edge smartphones for cents. 3. Describe. 2. Say what happened last year. b. What are traditional retailers’ new challengers? . Say what impact the latest technology has on retailers, . What is the reporters conclusion. Do you agree with him?