Job Description

Job Details
Title MT – Brand Marketing , Youth & English / Digital Ventures
Designation MT
Department Brand Marketing
Location (Virtual / Office Location) Virtual / Mumbai
Job Purpose

To be part of the MTV / Voot Brand Marketing team and work across media (Mass/ Social/ Digital) to
plan, implement, manage and monitor the GTM of various shows, to further strengthen the Brand
Awareness of MTV / VOOT & aid growth in Viewership / Subscription.
Key Accountabilities:

• Prepare marketing briefs for agencies basis marketing goals

• Coordinating with the marketing agencies (creative, media buying and media planning)
to execute campaigns on time
• Responsible for planning, implementing, managing, and monitoring Voot social media
marketing strategy to increase brand awareness
• Deliver results within budget.
• Contributing to the annual marketing plan, including a breakdown across brand campaigns
and specific content campaigns
• Analyze customer data comprising own analytics as well as other consumer research, to
ensure data-driven insights and decisions are incorporated into marketing spend
• Coordinate with digital marketing team on 360° campaigns- OAP, Content, and internal
digital team