1.

With reference to Paper boat ‘s case study, the article “Nostalgia Marketing – A Potent Tool
for the Promotion of Products” emphasized on storytelling way of promoting its product and
“ float boat campaign”. The main findings of this study are Nostalgia Marketing brings a
feeling of cherished memories in customer’s mind and the older the way of promoting the
product, higher would be an emotional connect with the product

2. The Study “Why Does Nostalgia Marketing Resonate So Much with Today's Consumers: An
Applied Study in Ankara” focused on consumer’s reaction towards Nostalgic marketing in
Turkish Market. It was found that customers preferred nostalgic marketing more in services
rather than in products.There was a strong correlation between nostalgic service preference
and nostalgic brand preference which indicated that there was a positive reaction towards
nostalgic promotional efforts.

3. The Study ”Is Nostalgia Marketing A Game-Changer For Toy Industry?” analysed the role of
nostalgic emotions impact on attitude and attachment of the product and its influence
towards increased purchasing intention among the customers. The finding of this study
revealed that there are no significant gender differences in the case of Nostalgic Emotion. It
concluded that Nostalgic marketing is the most effective promotional tool for a toy industry”

1. Yogesh Gurav(2020) , Nostalgia Marketing – A Potent Tool for the Promotion of

Products, Mukt Shabd Journal, Volume IX, Issue X, 710-718.

2. Ergin, A. E., Şahin, N. (2019), Why Does Nostalgia Marketing Resonate So Much with
Today's Consumers: An Applied Study in Ankara, Third Sector Social Economic Review
Vol 54(3), 1189-1206.

3. Manjusha.,Mitra(2021) Is Nostalgia Marketing A Game-Changer For Toy Industry?

Ilkogretim Online., Vol. 20 Issue 5, p1820-1831