MGM I

OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

1.I
NTRODUCTI
ON
LeatherIndustr
yoccupi esapl aceofpr ominencei ntheI ndianeconomyi nview ofi t
s
massiv epotentialforempl oyment ,growt handexpor t
s.Ther ehasbeeni ncreasing
emphasi soni t
spl anneddev elopment ,aimedatopt i
mum ut ili
zati
onofav ai
labler aw
mat er
ial
sf ormaxi mizi
ngt her eturns,parti
cularl
yfrom expor ts.Leatherindustryhas
beenoneoft het r
adit
ionalindustriesoperati
ngi nIndiaandi sessentiall
ylocat edin
certai
nstates,butdispersedascot t
agei ndust
riesinruralareas.I ndi
anl eat
herindust r
y
i
sbot hintheor ganizedaswel lasunor ganizedsectors.Thepr edominantdecent rali
zed
natureandsmal l si
zemakesi tdif
f i
cultt
ochanget hi
sindust r
y .
Assmal lscale,cot t
ageandar ti
sansectoraccountf orov er75%oft hetotalproducti
on
i
twast echnol ogical
lyveryunderdev elopedi ndesi gn,manuf acturi
ng,packi ng,and
l
ogisti
cs.Thi smakesi tnecessaryt obecar efulwhi l
edesi gningsol uti
onsf orov er
comingt heweakt echnol
ogicalbase.Thegl obalcompet i
tionhasbeent hemaj ordr i
ver
thatfor
cedt hel eatheri
ndustrytoupgradei tstechnologi
calbase.Thought r
aditi
onally
,
theIndi
anl eatherindustr
yhasbeenanexpor t
eroft annedhidesandski ns,i
thas, i
nt he
earl
ysev enties,seti t
ssi ght
sonbecomi ngamaj orplayerint hel eatherpr oducts
segments.
Ov ertheper iodoft hel asttwent yy earsandpar t
icularl
ysoi nt helastteny ears,ithas
becomet hef our t
hl argestf oreignexchangeear neri nthecount r
y.Thei ndustryhas
becomeanar eaofexpor tthrustwi thfootwearhav ingbeeni denti
fi
edasanar eaof
extremef ocus.Expor tsf rom thel eathersectoraccount edf or4.4percentofI ndia’
s
totalexpor t
si n2000- 01.Thei ndustryusespr i
mar il
yi ndi
genousnat ur
alresourceswi t
h
l
ittl
edependenceoni mpor t
edr esources.Indiai sendowedwi t
h10%oft hewor ldr aw
mat eri
alandexpor tconst it
utesabout2% oft hewor ldtrade.Itempl oys2. 5mi l
li
on
persons.I nt hispapert hecaseoft ransf
ormat i
on ofl eatherpr oducti
on usi ng an
Information and Communi cati
on Technol ogy ( ICT) platform i s presented. The
transformat i
oni nvolvesi mpr ovi
ngpr oducti
onpr ocess,introducingnew t echnol ogi
es
andl everagingt heInternet .

2020Mi
niPr
ojectRepor
t–l
lSem 2020 1
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

Thoughinabsolut
et er
mst hereisani ncr
easeint heexportsofleat
herpr oductsbutin
per
centagetermsIndiassharei nwor l
dtraderemai naround2%.Ov erthey earsthere
hasbeenat r
emendousi ncreasei ncompetit
ionati nter
nati
onallev elthatisf or
cing
l
eatherindust
ryt o be compet it
ive.Allaround t he worl
dt he industryi s gett
ing
aut
omat edmakingthewholepr ocessfastandleadingtohighquali
tyendpr oduct.

Withtheuseofl atestInfor
mationTechnologi
eslikeComputerAidedDesi gn(CAD)
Comput erAidedManuf acturi
ng(CAM)t herehasbeenhugei ncr
easei ntheproduct
vari
ety.Al
soast hi
sindustryishi
ghl
yfashiondominatedt
her
eisacont i
nuouschangein
theproductstyl
e.Thisrequir
esconti
nuousmonitori
ngofchangesi
nt hecustomersty
le
andspecifi
ccustomerneeds.
Ontheot herhand,mostoft heleatherfi
rmsar ei
nt heunorgani
zedsect or
.Thesmall
-
scal
eindust r
ies,cottageandar t
isanssectorfol
lowsoldandt r
adit
ionalmethodsof
manufacture.Aspr oducti
onpr ocessesaretradi
ti
onalproductquali
tycannotmeetthe
i
nter
nationalstandard.Thel ow quali
typroductwithli
mitedvari
etyhasmademanyof
theI
ndianleatherunitsnon-compet i
ti
ve.
Giv
enthenatur
eofthel
eat
herindust
ry,moderat
ionofleat
heri
ndust
ryrequi
rest
he
fol
l
owi
ngini
ti
ati
vest
omakei
tef
fi
cient,
agil
e,responsi
veandcompet
it
ivenamel
y:
 Enhancepr
oduct
ivi
ty
 Reducewast
age
 I
ncr
easet
hepr
oductdesi
gn
 Aut
omat
ethepr
oduct
ionpr
ocess

2020Mi
niPr
ojectRepor
t–l
lSem 2020 2
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

1.
1Maj
orpr
oduct
ioncent
res:
Themaj
orpr
oduct
ioncent
ersf
orl
eat
herandl
eat
herpr
oduct
sar
elocat
edi
n:
 Tami
lNadu–Chennai
,Ambur
,Rani
pet
,Vani
yambadi
,Tr
ichy
,Di
ndi
gul
 WestBengalKol
kat
a
 Ut
tarPr
adeshKanpur
,Agr
a&Noi
da
 Mahar
asht
ra–Mumbai
 Punj
ab–Jal
l
andhar
 Kar
nat
akaBangal
ore
 Andhr
aPr
adesh–Hy
der
abad
 Har
yana-Ambal
a,Gur
gaon,
Panchkul
aandKar
nal
Del
hi.
 I
ndi
anl
eat
hersect
or:
APr
ofi
l
e
 I
ndi
aist
hel
argestl
i
vest
ockhol
dingcount
ry
 Asour
cef
or10%gl
obal
leat
herr
equi
rement
 Annual
product
ionv
alueUS$5bi
l
li
on
 Annual
expor
tval
ueUS$3.
47bi
l
li
on
 Expor
tgr
owt
hCAGR11.
91%(
5year
s)
 About2.50mi l
l
ionworkf
orce(30% women)Promisi
ngt echnol
ogyinfl
ow and
For
eign Dir
ect Inv
est
ment Top pri
ori
tyto occupat
ionalsafety and work
envi
ronment.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 3
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

1.
2St
rengt
hsofI
ndi
anl
eat
hersect
or:
 Ownr
awmat
eri
alsour
ce2bi
l
li
onsqf
tofl
eat
herpr
oducedannual
l
y
 Somev
ari
eti
esofgoat/cal
f/sheepski
nscommandpr
emi
um posi
ti
on
 St
rongandeco-
sust
ainabl
etanni
ngbase
 Moder
nizedmanuf
act
uri
nguni
ts
 Tr
ained/ski
l
ledmanpoweratcompet
it
ivewagel
evel
s
 Worl
d-cl
assi
nst
it
uti
onalsuppor
tforHumanResour
cesDev
elopmentandR&D
act
ivi
ti
es
 Pr
esenceofsuppor
tindust
ri
esl
i
kel
eat
herchemi
cal
sandf
ini
shi
ngauxi
l
iar
ies
 Presencei n majormar ket
s Long Eur opeexperiencePr ef
err
ed sour
cing by
severali
nternati
onalbr
ands PierreCardin,Ver
sace,NEXT,HugoBoss,Tommy
Hil
figer
,Florshei
m, Cl
arks,Kshoes,DKNY, Li
zClai
borne,Guessetc
 St
rat
egi
clocat
ioni
ntheAsi
anl
andmass
1.
3Emer
gingst
rengt
hs
 Desi
gndev
elopmenti
nit
iat
ivesbyi
nst
it
uti
onsandi
ndi
vi
dual
s
 Cont
inuousmoder
nizat
ionandt
echnol
ogyupgr
adat
ion
 Economi
csi
zeofmanuf
act
uri
nguni
ts
 Const
anthumanr
esour
cedev
elopmentpr
ogr
ammet
oenhancepr
oduct
ivi
ty
 I
ncr
easi
nguseofqual
i
tycomponent
s
 Shor
terpr
otot
ypedev
elopmentt
ime
 Del
i
ver
ycompl
i
ance
 Gr
owi
ngdomest
icmar
ketf
orf
oot
wearandl
eat
herar
ti
cles

2020Mi
niPr
ojectRepor
t–l
lSem 2020 4
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

1.
4Gov
ernmentSuppor
tPol
ici
es
 Theentir
eleat
hersect
orisnow de-
li
censedandde-reser
ved,pavi
ngwayf
or
expansi
ononmodernli
neswi
thst
ate-
of-
the-
artmachi
neryandequi
pment
s.
 100% Forei
gn Di
rectI
nvest
mentand Joi
ntVent
ures per
mit
ted t
hrough t
he
automat
icrout
e
 100% repat
ri
ati
onofprofi
tanddi v
idends,i
finv
est
mentsmadei nconver
ti
ble
for
eigncurr
ency.Onl
yadecl
arat
iontothi
seff
ectt
otheReser
veBanki
srequi
red.
 Pr
omoti
onofIndust
ri
alPar
ks(oneleat
herpar
kinA.P;onel
eat
hergoodspar
kin
W.B;
onefoot
wearparki
nT.N.andonefoot
wearcomponent
sparki
nChennai
)
 Funding supportf
ormoder
nizi
ng manuf
act
uri
ng f
aci
l
iti
es dur
ing Tent
h Pl
an
peri
od2002- 07
 Fundi
ngsuppor
tforest
abl
i
shi
ngDesi
gnSt
udi
os
 Dut
yfr
eei
mpor
tofal
lty
pesofr
awmat
eri
als
 Dut
y-f
reei
mpor
tofembel
l
ishment
sandcomponent
sunderspeci
fi
cscheme
 Concessi
onal
dut
yoni
mpor
tofspeci
fi
edmachi
ner
yforusei
nLeat
herSect
or.
 Dut
yneut
ral
i
zat
ion/
remi
ssi
onschemei
npl
acel
i
keDEPBandDut
yDr
awback
 Li
ber
ali
mpor
t-
expor
tofconsumerpr
oduct
sandcomponent
s
 Gr
adual
lower
ingofi
mpor
ttar
if
f-PeakRat
e10%
 Si
mpl
i
fiedi
mpor
t-
expor
tpr
ocedur
es,
faci
l
itat
ingqui
ckercust
omscl
ear
ances

2020Mi
niPr
ojectRepor
t–l
lSem 2020 5
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

2.PART-
IIPr
ofi
le
Sect
orPr
ofi
le
2.
1Hi
stor
y
A true test
ament t o human i ngenui
ty and resourcef
ulness,leat
her has
undoubtedl
yplayedacr uci
alpartinthedevelopmentofcivil
isat
ion.Fr
om earl
y
mant othemoder nday,l
eatherhasbeenanendur i
ngfeatur
eofal mostever
yera
ofdesignandfashion.
Thebenef i
tsofutil
i
singdr i
edanimalhi deswer ef i
rstrecognisedi nprehistori
c
ti
meswhenear l
ymanbegant ouseear l
yf or
msofl eatherforclothi
ngandshel t
er
againsthar sh condit
ions.The earliestrecorded leatherar t
efacts craft
ed by
primit
ivesocieti
esdat ebackt o1300BCwhenmanbegant oappr eci
ateani mal
skinsasmuchmor et hanj ustaf oodby -product
.Ear l
ycivil
isati
onsacr osst he
wor l
dstartedtodevelopt heirowntechniquest osoftenandpr eservetheiranimal
hideby -
productsusingmet hodst radit
ional
lypasseddownf rom f at
hert oson
throughmanygener ations,suchassmokeandani malgrease.Howev er,itis
thoughtt hattheartof  vegetabl
et anningasweknow i ttodaywasor i
ginall
y
discoveredbyancientHebr ewset t
lers.
TheAnci entGr eekswer eknownt ohav eusedl eat hert ocr aftsandal sandot her
garment sdur ingt heHomer i
cer ainar ound1200BC.Thepr ev alenceofl eather
manuf act uri
ng t hen st ar ted t o spr ead t o Egy pt ,wher ei twas r ev
ered and
cherishedbyPhar aohsandQueens,andl atert oRomewher ei twascommonl y
usedbyf ootsol dierst ocr aftpr otect i
veov er-shi rtsandar mour y.
Associ eti
es
becamei ncreasi nglymor esophi sticatedanddev eloped,sodi dt hescal eof
manuf act uri
ngandt hepr ocessesusedt ocr eat el eat her .Asi nnov ati
onexpanded,
professi onalt anner sand l eat hercr aftsmen st ar ted t of orm adv anced trade
guil
dsdur ingt heMi ddl
eAgesi nor dert omai nt ainowner shipoft oolsandcont rol
th
ofthesuppl yofmat erials.I twasnotunt i
lt he19   cent uryt hatanal ternati
ve
met hod t ov eget ablet anni ng was i nvented.Chr ome t anning i nvolves using
chemi cal swhi chst reaml inet hemanuf act uringpr ocesssot hatmanyoft he
prepar ator ystepsr equiredf ort raditi
onal v
eget abl et anni ngar eel i
mi nated.Today ,
80-90% oft anni ngwor ldwi dei nv olves theuseofchr omi umNotonl yisleather
used t o pr oduce cl othing,buti thas al so l ong been associ at
ed wi tht he
bookbi ndi ngi ndust ryduet oi tspopul arit
ydur ingt heVi ctor i
aner a.Nov elsbyt he
l
ikesofi coni caut horssuchasChar lesDi ckensandOscarWi ldehav ebeen
i
mmor talisedi ngi ldedleat herandf irsteditionsnowf etcht housandsofpounds
atauct ion. Thepr esentdayl eat her cl
ot hing and  accessor ies mar ketiscont inually
drawingi nspirationf rom by goneer asduet oaf ocusoncr af tsmanshipand
tr
adition.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 6
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

From r ugged l eat herboot sr emi ni

scentofWest ern cowboy stot hev i
ntage
aviatoraest heti
ct hatepi t
omi sest heWWI Iera,contempor aryfashi
ondesi gners
sti
lltaker ef er
enceandi nspirati
onf rom hi
storyinor dert odesignt heleather
goodsoft omor row. Duetoi t
sanci entheri
tage,hi
storicalstyl
eswi l
lal waysbe
rel
ev antwheni tcomest oleat herfashi
on.Howev er,designersalsor egularl
y
seekoutnew,i nnov at
iveway si nwhi chtoshowcaset hisiconictextil
eandi ts
versatil
i
t y
.Increasi ngly,
exoticr awhidessuchascr ocodile,snakeski
nandost ri
ch
hav efeaturedoncat walksandt hepagesofhi gh-
endmagazi nes,i
naddi ti
ont o
uniquel eatherfinishessuchaspat entandsuede.
Whi
lstitmaynoteasytopr
edi
ctfut
uref
ashi
onsortr
ends,
itcansafel
ybesai
d
t
hatleatherwi
ll
alway
shaveaplacei
nmoderncul
tur
e,whetherf
orsty
leor
f
unctional
it
y.

2.
2Gr
owt
h
Thegl obal l
eat hergoodsmar ketsizewasv aluedatUSD394. 12bi l
li
onin2020
andi sexpect edt ogr owatacompoundannual growthrate( CAGR)of5. 9%f r
om
2021t o2028.Themar ketismai nlydri
venbyr isingconsumerdi sposablei ncome,
i
mpr ovedl i
vi
ngst andards,changi ngfashiont rends, andgr owi ngdomest i
cand
i
nter nati
onal tourism.Ther isingdemandf orcomf ort
able,trendy ,andfancy
l
eat herappar el,footwear ,
andaccessor ies,alongwi t
hgr owingbr andawar eness,
i
sexpect edt ohav eaposi tiveimpactont hemar ket
.At t
ractiveandl uxurious
l
eat herproduct sar eoftenv iewedasast yl
est atementandst atussy mbol .The
ri
singdemandf orcontempor arydesignsof feredbypr ominenti nternat
ional
brands, suchasGi orgi
oAr mani ,Burberry,Prada, andDol ce&Gabbana, isdr ivi
ng
thedemandf orv ariousleathergoods, includingappar el
,footwear ,
and
accessor ies

2020Mi
niPr
ojectRepor
t–l
lSem 2020 7
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

TheCOVI D-19pandemi chashadanegat ivei mpactont heoveral

lleather
i
ndustry,i
ncludi
ngt hefootwear ,
apparel
,andaccessor iescategori
es.Ret ail
ers
facedseverelossesdur i
ngthef i
rstt
woquar tersof2020.Accor dingt oar eport
byWor ldFootwear,thesalesoff oot
weardecl inedbycl oseto32%i ntheU. S.at
theendoft hefir
sttwoquar tersof2020.Lowdemandf or f
ootwear, i
ngener al
,is
subsequentlyexpectedtodecr easethesalesofl eathershoes. Many
manuf act
urersinthemar kethav ehi
stor
icallyreli
edonChi naforfi
nished
productsaswel lasrawmat erial
susedint hemanuf acturi
ngofv ariousleather
goods.Thepandemi chas,howev er,
disr
upt edt hesuppl ychai
n,causingsev er
e
l
ossesi ntermsofpr oductshipmentandon- ti
medel ivery.
Designer swor l
dwideshowcasenewappar elthroughf ashi onshows&ev ents,
therebyat t
ractingmor econsumer st owardleathercl othing.Var i
ousdesign
techniques, suchasbr ocade, Lamé,andappl i
que, arewi delyusedonl eat
her
apparel andot herel
egantdr esses.Forinstance, i
nSept ember2020, t
heFor ev
er
LeatherFashi onshowwasor ganizedinShanghai , China.Theshowdi splayeda
vari
etyofl eatherproducts,includi
ngar angeofmoder nst ylejacket
s,cross-
sti
tchedt renchcoat s,
travelbags, l
eathersneaker s,duff elbags,andankleboots.
Suchi nstancesbr i
ngtoget herhundredsoft housandsofl eatherbuyers,
manuf acturers,anddesigner sfrom dif
ferentprovinces. provinces

Anincr
easingnumberofHi gh-Net-
WorthIndivi
dual
s( HNWIs),coupledwi t
hthe
gr
owingtrendofdesigner&br andedcl
othesinmaj ormarkets,suchast heU.S.
,
Fr
ance,andChina,i
sboost i
ngt hedemandf orl
eatherproducts.Leathergoods
ar
eexclusiveandof
tenpr emium pri
ced.
Thedemandf orleat
herproduct
sissigni
ficantl
ygrowi
nginChinaowi ngtothe
i
ncreasi
ngnumberofHNWI sandUl t
ra-
HighNetWor thI
ndivi
duals(UHNWI s)i
n
thecountr
y.Accordi
ngtotheGlobalWealthReport2019,publi
shedinOctober
2019,byCredi
tSuisseGroupAG, i
n2018, Chinahad10%oft heworld’
stotal
HNWI s.
Risi
ngawar enessr egar dingt
hedet r
imentaleffectsofunet
hicalpracticesinthe
product
ionofappar elandf ootwearhasboost edthedemandf orsust ainabl
e
product
s.Sust ai
nabl efashionissteadil
yattr
act i
ngconsumer sasmany
renowneddesi gnershav ebeenpromot i
ngtheconceptofsust ainabil
i
t y.For
i
nstance,designers, suchasSt el
laMcCar t
ney ,havebeenpromot i
ngsust ai
nabl
e
fashi
onproduct s,i
ncl udingfootwear,i
naffordablestor
es,suchasTopShopand
zara

2020Mi
niPr
ojectRepor
t–l
lSem 2020 8
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

2.
3Gl
obalScenar
ioofLeat
herI
ndust
ry:

Thegl obal t
radei nleat heri ndust ryandl eatherpr oduct shasbeeni ncreasing
overthey ear sThusgi vingawayt oov ertakeot herindust ri
es.Althought he
exportsofI ndi anl eatherandl eatherpr oductshav egr ownmani folddur ingt he
Pastdecades, ourcount r
y’sshar eingl obal t
radei sar ound3%amongwor ld
i
mpor tsofl eat herPr oduct s.India’sshar ei nwor l
di mpor tsofl eathergar ment si s
6%.Maj orexpor t
ingcount riesOfl eathergar ment sar eChi na( 36%shar e),
Germany( 9%shar e),Italy(7%shar e),Turkey( 5%Shar e)andPaki stan( 4%
share).Wher easI ndi a’sshar einwor l
di mpor tsofleat herfoot weari s1%.Maj or
exportingcount ri
esOfl eatherf oot wearar eChi na( 14%shar e),Por t
ugal (6%
share),Br azil (
5%shar e)andI ndonesi a(4%shar e).I
ndi a’
sshar einwor ldimpor t
s
ofhar nessandsaddl eryis8%.Maj orexpor ti
ngcount riesofHar ness&saddl ery
areGer many( 14%shar e),U. K.(14%shar e),China( 12%shar e).India’sshar ei n
wor l
di mpor tsofl eat hergoodsi s7%.Maj orexpor t
ingcount ri
esar eChi na( 22%
share),Italy( 22%shar e),France( 7%shar e)andGr eece( 5%shar e),
Ov erall
, I
ndi a
i
sf acingf iercecompet iti
oni ni nternationalmar ketf rom count ri
esl ikeChi na,
Vietnam, Thai l
and, I
ndonesi a, etc.,whichar eemer gingasmaj ormanuf acturing
countriesi nThel eatheri ndust r
y.EastEur opeancount ri
esl i
kePol and, Romani a,
CzechandSl ov akRepubl i
cshav er e-
emer gedAsmaj orpr oductioncent r
es
parti
cul arl
yf orf oot wearsect or.Thesecount r
iesposemaj orChal lenget oI ndian
exporter sast heyenj oygeogr aphi caladv antage.
Thiswasal laboutt heLeat herindust r
yandaboutt hepr oduct s.Now, l
et’
shav ea
l
ookaboutt hemanuf acturi
ngi nleatherindust ry.
Leat herindustryhasi tsown
wayandpr oceduresandwor ksaccor dingly.Thecompet i
tionGr owsdaybyday
andt hereforemanuf acturersmustwor khar donmeet i
ngt hedemandsoft he
Cust omers.Ast hecompet i
tionincreases, customer sdemandf orexcell
ent
qualityandduet oThi smanuf acturermustgof orthebest .Forthis,manuf actur
er
fi
rstmustpur chaset her awmat eri
al f
rom t herightsour ce.Sour cingtheRaw
mat erialr
ightwayi sv eryimpor tanttopr oduceexcel lentqualityleatherproducts.
I
ft heSour cingofr awmat eri
alsisnotdoner ightl
y,thent hequal itydecreases
andul timatelywillAffectthegr owthoft heleatheri ndustryitself.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 9
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

Afterthesour cingpar t
,itisimpor tantt ocont r
ol theout f
lowandi nfl
owof
mul t
iplepr oductsEf fort
lessly.Becausei fyoucan’ thandlet hepr oduct ionand
l
ookaf t
ert hebills,thentherear eChancest haty oucanmessup.Ther efore,
manuf actur i
ngsegmentmustbecar eful whent hePr oduct i
oni sin
bulk.Manuf acturersshoul dl ookaf terthecust omerr ecordsandpr ovi
det hem
withthebestser v i
cesSot hatt heygai nmor econsumer sandhel pt heirindust r
y
growupi nstantly.Themanuf acturi
ngSegmental soshoul dmakesmar t
decisionssot hatt hei
rvisionext endsandt heycanai mf orBet teral way st hatwill
helpthem t oachi ev etheirgoal s.
Also, manuf acturersshoul dkeepi nmi ndt hat
theyut i
li
zet hebestofr awmat eri
alswi thMi ni
mum wast agesot hatt heycan
recycleorr eusei tagainf orot herpurposes.Leat herindust ryIsqui tebi gandi f
thewast agei sdonel esst heni twilli
nr etur
ngi vet hem pr ofiti
nf uture.Ther efore,
manuf actur i
ngi nleatherindust ryhast ogot hroughspeci fi
cpr ocesst ogi vetheir
Customer s,abet terqualityleatherpr oducts.

2.
4Nat
ionalscenar
io.

LeatherI
ndustryi
nIndia,Occupiesapl aceofpromi nenceintheIndianeconomy ,
i
nv i
ewofi t
smassi vepotenti
al forEmployment,growt handexports.Therearea
l
argenumberandv ari
etyofleatherproductsAvail
ableandsol dinIndia.Fi
rstand
for
emost ,t
hisi
ncludesfootwear ,whichconsti
tut
est heMajorit
yoft heleather
market.Thereaft
erthereisl
eat herfurni
tur
e,garment s,f
ashi
onJewel lery,
Men
andWomenLeat herAccessorieset c

2020Mi
niPr
ojectRepor
t–l
lSem 2020 10
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

2.
5Feat
uresofLeat
herSect
ori
nIndi
a:

•Empl
oysnear
ly2.
5mi
l
li
onper
sons.
•Al
argepar
t(near
ly60-
65%)oft
hepr
oduct
ioni
sint
heSmal
l
/Cot
tageSect
or.
•Annual
expor
tval
uei
saboutt
otouchabout2bi
l
li
onUSdol
l
ars.

•Amongstt
op8expor
tear
ner
sforI
ndi
a.
•Endowedwit
h10%oft
hewor
ldr
awmat
eri
alandexpor
tconst
it
utesabout2%of
theWorl
dtr
ade.
•Hasenor
mouspot
ent
ial
forf
utur
egr
owt
h.

Ther ear eal sonumer oust ypesofl eatherav ail

ablei nI ndia.Butt heonesmost
commonl yUsedandpr efer r
edinI ndi ancl imat ear eDr yMi l
l,CowSof ty,Sheep
NapaandBuf fCal f.Thepr ocessofmaki ngl eatheri sasf oll
ows.Ther awani mal
hidei ssentt ot het anner ies,Wher eiti scl eaned, pr ocessed, dyed, dr i
edand
polished, af t
erwhi chi tisav ail
ableandr eadyForf urtheruse.Var iousLeat her
productcompani esbuyl eatherinbul kf rom t heset anner i
esAndt henuset hem
i
nt hei rrespect ivepr oduct s.
Leatherweari nI ndiai sbasi callyforexpor tthougha
verysmal l quant i
tyi sav ailableint heLocal mar ketmai nlyint henor t hwher et he
weat heri sconduci v et ol eatherwearandal soi nFiv e-starhot elswher ethe
touristsf rom al lov ert hewor ldbuyl eat hergar ment s.Mostoft heGar ment ssold
aredesi gnedasperi nter national standar dsandt hebuy ersar emai nlyFor eigners
whof indt hel ocallymadegar ment sv eryf ashi onabl e.Themai nl eathergar ment
Cent resf ormanuf act urear eBombay , Kanpur ,andMadr as.TheI ndi anExpor t
TradeCor poration( IETC) -oneoft hel eadi ngmanuf actur ersofv eryhi ghFashi on
l
eat hergar ment sf ormen’ sandwomen’ swearst artedi tsleatherbusi nessi n
1970Wi thsnakeski ni tems.Theymov edi nt owomen’ sgar ment sin1985and
thent omen’ swearI n1989.Thei rtur nov erof100pi ecespermont hofwomen’ s
wearand1500pi ecespermont hOfmen’ sweari nleat hergav ethem at urnov er
ofRs.52, 66,000i n1989/ 90t ocount riesl ikeUSA.Ger many ,UAE, Swi tzerlandand
i
nI ndia.―St ylewi se, Indi anscancompet ewi ththeRestoft hewor ldi ndesi gn
anddet aili
ng.WEhav et hebestmachi nes, accessor iesandl eatherAndour
product iont echni quest ooar ev erymoder n, ‖informsPawanSabhar wal ofIETC.
TheI ndianLeat herI ndust ryhascapt ur edwor ldat t
ent ionbywayofi tsuni que
perfor mancei nThei nter nationalar ena.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 11
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

Therehasbeenani ncreasi
ngemphasi soni tsplanneddev el
opment ,Aimedat
opti
mum util
izati
onofav ai
lablerawmat eri
alsformaximizingreturns,part
icular
ly
From expor
ts.Therehasbeenar emarkablegrowthinexpor t
sfrom US$746. 34
mill
i
onDur i
ng1986- 87toUS$1. 93Bil
li
onin2020- 21.
India’
sinherentstrength
l
iesinitsst
rongr awmat er
ialbase,t
echnicalmanpower ,andprov enQual i
ty
contr
olmeasur es.

Indiaranksf ir
stamongt hemaj orl i
vestockhol dingcount ri
esi ntheWor ld,
having57%ofbuf falo,16%ofcat tl
e,20%ofgoatand4%ofsheeppopul ati
on.It
i
sNodeny i
ngf actt hatthel egendar yqual ityofIndia’straditi
onal l
eat hercraft
,
combi nedwi thModer npr oduct i
onf aciliti
esandt rainedper sonnel ,hasputI ndia
ont hewor l
dmapf orSophi st
icatedl eather wear.Thel i
ber al
izedeconomi cand
development altradepol i
ciesAdopt edbyt hegov ernmentofI ndiasi nce1991and
si
mpl if
icati
onofpr ocedur eshav ebeenI nstrument altothegr owt hoft hi
s
i
ndust ry.Wit
hanenv iablereput ationini nternat
ional Leatherci r
cles, andanev er-
i
ncreasinggl obal demand, Indianl eathert odayranksamongt heTopexpor t
earnersi nt
hecount ry.Indianleat herpr oduct sareexpor tedt oasmanyas120
Count r
ies.

TheIndianleatherindust
ryiswellsetforr
api
dgrowthincomingyears.The
i
ndustr
yhasunder gonetremendouschangesinthepasttwodecadesandt he
pol
i
cyMeasur esadoptedbyt hegovernmenthav
estart
edpayingri
chdi v
idends.
Toaddtot hi
s,Thankst ocheaplabourandrawmateri
al.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 12
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

3.Somepr
omi
nentcompani
esi
nleat
hersecct
ors

3.
1LEATHERMANUFACTURI
NGCOMPANI
ESI
NINDI
A
 Bat
aIndi
aLt
d
Thecompanywasf oundedinthey ear1984byTomasBat ra.Iti
sheadquart
ered
i
nLausanne, Swi t
zerl
and.BataIndi
a’ sproductrangeincl
udesFoot wear,
Accessori
es, andClothi
ng.BesidesI ndi
a,i
tisservingAfri
ca,Asia,Eur
ope,and
Lati
nAmer ica. 
Thecompanyi saSwi ssmul t
inati
onalshoemakerbasedi n
Lausanne,Swi t
zerl
and.Iti
soneoft heTop10Leat herManuf act
uri
ngCompani es
i
nIndia.
 Bhar
ti
yaI
nter
nat
ional
Ltd
Bhar t
iyai
soneoft hetopexpor t
ersofleat
herappar el.Itisserv
ingglobalcl
ient
s
since1990.It
sproductionfacil
it
iesareintheBangal ore-ChennairegionofSouth
India.I
tisoneoftheTop10Leat herManuf actur
ingCompani esinIndia.
 Wi
th
Fundoodatapaidplans,youcanaccessmor einf
ormat i
onaboutt hecompanyl i
ke
thenumberofempl oy
ees,turnover,
decisi
on- makersdet ail
s
 Far
idaGr
oup
Iti
soneofthet op10l eathermanufactur
ingcompaniesinIndi
a.Thecompanyi s
aleadi
ngmanuf acturerofgoodqualitymenandwomenf ootwearandfinished
l
eather.I
toperatesintothreebusi
nesssegment si
ncludi
ngleather
,uppers,and
shoemanuf act
ur i
ngunits.Thegrouphasv ar
iouscompanieswhichareas
fol
lows-
 Far
idaShoesPv
tLt
d
 Ar
cotSol
esPv
tLt
d
 Far
idaCl
assi
cShoesPv
tLt
d
 Del
taShoesPv
tLt
d
 Far
idaLeat
herWar
ePr
ivat
eLi
mit
ed
 Far
idaPr
imeTanner
y
 I
ndi
aShoesExpor
tsPr
ivat
eLi
mit
ed
 Kenmor
eShoesPr
ivat
eLi
mit
ed
 Far
idaTanner
yPLC-Et
hiopi
a

2020Mi
niPr
ojectRepor
t–l
lSem 2020 13
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 Lakhani
ArmaanGr
oup
Thegr oupcamei ntoexist
enceint heyear1966withLakhani RubberWor ks,an
automot i
vecomponent smanuf acturi
ngcompanyest abli
shedbyMr .KCLakhani .
Nowt hecompanyi sinv
olvedinthebusinessofmanuf acturi
ngbeachsl i
ppers,
canvasshoes, andsportsshoes.Thegr oupcompani esareLakhaniFootwear ,
Lakhani RubberProductsPvtLtd,LakhaniShoes&Appar elsPvtLtd,Mascot
Footcare,etc.I
tisinv
olvedinthemanuf actur
ingoffootwearformen, chi
ldren
andladies.

 Li
ber
tyShoesLt
d
Li
bertyShoeswasf oundedi
ntheyear1954by  
Dharam PalGupt a,Purshotam
DasGupta,andRajkumarBansalbythenameofPal BootHouse.Itis
headquart
eredinKarnalHar
yana.I
tisoneofthetop10Leat herManuf act
uri
ng
CompaniesinIndi
a. Wit
hFundoodat
apaidplans,youcanaccessmor e
i
nformati
onaboutthecompanyl i
kethenumberofempl oyees,turnover,deci
sion-
makersdetail
s

 May
urUni
quot
ersLt
d
Thecompanyi satopmanuf act
urerofarti
fi
cialleat
her/PVCv inyl
.May ur
Uniquot
ershasmadei tsplacein ‘
ForbesAsiaTop200under$1Bnent er
pri
ses’
 
in
theAsiaPaci
fi
cregion.May urUniquoter
sisof feri
ngarti
fi
ciall
eatherfor
automoti
ve,f
ootwear,fur
nishing,l
eathergoods&gar ments. 
Togetmor e
i
nformati
onaboutthecompanyl i
kekeyexecut ives’det
ail
s,turnover
,ornumber
ofemployeessubscri
betoFundoodat a 
pai
dpl ans.
 Met
roBr
andsLt
d
Thecompanywasf oundedintheyear1947byMal i
kTej ani.I
thasamul t
i-
brand
footwearr et
ailchaininIndi
a.Thecompanyisknownf orit
sskill
edcraf
tsmanship,
unmat chedqual it
y,andhighfashi
onproductinthef ootwearindust
ry.I
thasa
networkofMet roshowr oomsintheenti
recountry.I
tof fersahugecoll
ectionof
footwearandaccessor i
es. 
Togetmor ei
nformationaboutt hecompanyli
kekey
executives’detail
s,tur
nover,
ornumberofempl oyeessubscr i
beto
Fundoodat a paidplans

2020Mi
niPr
ojectRepor
t–l
lSem 2020 14
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 Mi
rzaI
nter
nat
ional
Ltd(
RedTape)
Thecompanywasst ar
tedintheyear1979.Iti
sthepr
eferr
edsuppl
ierofleat
her
tol
eadingint
ernationalbrands.I
tisoneofthetop10leat
hermanufactur
ing
companiesinIndia. 
WithFundoodatapaidplans,
youcanaccessmore
i
nfor
mat i
onaboutt hecompanyl ikethenumberofemployees,
tur
nover,deci
sion-
makersdetai
ls,andmor e
 Rel
axoFoot
wear
sLt
d
Thecompanywasst art
edintheyear1976andisheadquar
ter
edinNewDelhi
.It
i
soffer
ingahugerangeoffashionabl
e,comfor
tabl
e,dur
abl
e,andcol
orf
ul
foot
wearcol
l
ecti
onsf orchi
ldr
en,women, andmen.
I
n1976, t
wobr other
sMukundLal Dua&RameshKumarDuadr eamedt otake
thei
rfather’
sfootwearbusinesstowhatRelaxoistoday–oneoft hel
eadi
ngand
mostpopul arfootwearcompaniesinIndi
a.Ithasv
arious 
sub-
brandssuchas
Sparx,Bahamas, Fli
te,
Schoolmate,andRelaxoHawaii.
 Super
houseLt
d
SuperhouseLtdi samul ti-
unitandmul ti
-productconglomerat
e.Iti
sledintothe
fi
eldoffootwearmanuf actur
ingandexpor t
s.Thecompanypr oducesal lt
ypesof
l
eathergoods, qualit
yleather
, andtexti
legarment s.I
tisoneoftheTop10
LeatherManufact uri
ngCompani esinIndia. 
WithFundoodatapaidplans,youcan
accessmor einformat i
onaboutt hecompanyl i
ket henumberofempl oyees,
tur
nov er
,deci
sion- makersCo mpani es
 Ar
kayLeat
her
s(P)Lt
d.
I
tisvert
ical
lyor
ient
edandpr
ofessi
onal
l
ymanagedgr oup,
inv
olvedi
n
Manufactur
ing,
Export
,Tr
adi
ngandSourci
ngofFi
nishedLeather
sandLeat
her
Garments.

 Bhoj
wani
Ent
erpr
ises
Bhoj
waniEnterpr
isesal
eadi
ngmanufactur
erofGiftI
temsisaf
orcetoreckon
wit
hint
hef i
eldofmanufact
uri
ngavari
etyofl
eatheri
tems.Wearebasedin
Mumbai.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 15
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 EXOTI
CFASHI
ONSPVT.LTD
Exoti
cFashionsPvt.Ltdi
soneofl eadigmanufact
urerandexpor
terofBackPack
andRucksacks,LadiesBags,Shanti
niket
anProducts,
Foli
osandOrganizers,
Bri
efcases,
PDA, PenandCigarCases, Gent
sandLadiesWallet
s,Trav
el Bags,
SmallAccessori
es,Shant
ini
ketanBagsandWal let
s.

 East
ernLeat
herCompany
Theyaremanuf actur
ingFul
l/SemiChr ome, Resin/Gl azedupper ,
Linings,
Mil
led,
Meshwi thGlazeandmat ef
ini
shaswel l asAnil
ine/Semi Ani
lineandResi n
SheepNappa, SheepSuede’
sandBuf faloAnili
nef i
nishedsoftyforGar mentand
upholst
erypurposesEdconsChamber sEngagedi nexpor ti
ngofl eathergoods
whichincl
udesladiesbags,
wall
ets,
trav elbagsandr ucksacks.

 Far
idaGr
oup
Establ
ishedintheyear1957bylat eMr.
MeccaHaj iAbdulMaji
dSahibatAmbur,
Vell
oreDistr
ict
,Tami l
nadu,
inIndia,t
heGrouphasexpandedanddi ver
sif
iedi
ts
acti
vit
iesandcurrentl
ycontr
olstheoperati
onsthroughtwotanner
iesandsixf
ull
-
fl
edgedshoef actor
iesapar
tfrom othert
radingcompanies.

 HansaLeder
mann
ThecompanyHansawasest abli
shedinthey ear1976,awellreputedname
knownwor ldwideastanners,manufacturer
sandexpor tersoffi
nishedleat
her,
l
eathergarmentsandleatherproductsbackedwi thGermanTechnol ogy.Thi
s
groupofindust
riesisaregi
steredexporthouseal mostsincethreedecadesand
hasownedmor et han17awar dsfrom CentralandStat
eGov ernmentf or
excel
lentexpor
tperfor
mancei nthefiel
dofl eather
.
 Har
manSal
esPv
t.Lt
d.
HarmanSal
esPvt.Ltd.Themainobject
iveofthecompanyist
oserv
e
FOOTWEARandLEATHERGOODSi ndustr
ies,
andLEATHERsectori
ngeneral
by
sal
esandAft
er-
sales-Ser
viceofMACHINERY, EQUIPMENT,
RAW MATERIALS,
SPARESANDLEATHERFORAUTOMOTI VEAPPLI CATI
ONSANDBELTS.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 16
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 I
ndi
anBuf
fManuf
act
uri
ngCompany
I
ndi
anBuffManufact
uri
ngCompanyi
stheIndi
a‘sl
eadi
ngBuf
fManuf
act
urer
wi
thexper
ienceofov
er45year
sint
hisf
iel
d.
 I
nmaEnt
erpr
ises
TheSyedFamilyhasbeenoneofI NDIA’sformostleat
herfamil
i
eswit
hthree
gener
ati
onsseepedintheintr
icaci
esoft hebusi
ness.Eachofthef
amily
membersplaysadiff
erentrol
einthisbusinessf
irstofal
lSyedAhmedAli.

3.
2TOPRANKI
NGCOMPANI
ES

 Or
ient
alExpor
ts–Expor
terofl
eat
her
,gr
ani
te&f
oodpr
oduct
s
 Or
ient
alTr
ader
s–Leat
herpr
oduct
sexpor
ter
 P&GEnt
erpr
ises–Leat
hergar
ment
sexpor
ter
 Pr
ist
ineLeat
herFashi
ons–Expor
terofl
eat
herbags&i
ndust
ri
algl
oves
 Sadh–Buy
ingagentf
orl
eat
herpr
oduct
s
 Sel
ectMar
ket
ing–Leat
hergi
ft
sandpr
oduct
sexpor
ter
 Si
nghviI
nter
nat
ional
–Expor
terofl
eat
herhandgl
oves,
apr
ons&dr
ied
fl
ower
s
 St
arHi
de–Expor
terofl
eat
hergoods
 SunAgency–Manuf
act
urerofsemi
-f
ini
shedl
eat
her
 TAbdul
Wahi
d–Leat
hert
anner
sandshoemanuf
act
urer
 Texxpr
essi
ons–Leat
hersour
cing,
productdesi
gnanddev
elopment
 XLEnt
erpr
ises–Manuf
act
urerofl
eat
herpor
tfol
i
os,
bags,
organi
zer
set
c
 Yet
iLeather–Manufact
urerofl
eat
herbags,
wal
l
etsHasanLeat
her
s–
Manufactur
eroff
ini
shedleat
her
 Hi
Fashi
on–Leat
hergoodsexpor
ter
 I
maanI
mpex–Buy
ingandsel
l
ingofl
eat
her
,gar
ment
s,goodsandshoes
 I
mpr
essi
veExpor
ts–Leat
hergoodsexpor
ter

2020Mi
niPr
ojectRepor
t–l
lSem 2020 17
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 I
tcoGr
oup–Manuf
act
urerofl
eat
hergl
oves
 I
yagr
iImpex–Manuf
act
urerofchamoi
sleat
her
 KAGExpor
ts–Expor
terofl
eat
herpr
oduct
s
 Kabi
rLeat
her
s–Leat
herappar
el,
jacket
s&bags
 Kamal
Int
ernat
ional
–Manuf
act
urerofl
eat
hergoods
 LaunchPad–Manuf
act
urerofl
eat
hercel
l
phonecases
 LexusExpor
ts–Leat
herwal
l
ets,
pur
ses,
pouchesandhandbagsexpor
ter
 Mercur
yExpor
ts–Manuf
act
urerofl
eat
hergar
ment
s,accessor
ies&
j
ackets
 Mi
Vindchy–Leat
hergar
ment
smanuf
act
urer
 Moder
nOv
erseas–Leat
hert
anner
yandgar
ment
smanuf
act
urer
 OceanOv
erseas–Leat
hergoodsmanuf
act
urer
 Ackni
tKni
tt
ing–Handgl
ovesandl
eat
hergar
ment
smanuf
act
urer
 AcmeExpor
ts–Leat
herwal
l
ets,
passpor
thol
der
sandpur
ses
 AhYi
nTanner
y–Fi
nishedl
eat
herpr
oduct
smanuf
act
urer
 Aj
antaLeatherFashi
ons–Manuf
act
urerofl
eat
herbags,
bri
efcasesand
ot
herleat
heritems
 Ansar&Co–Of
fer
sleat
herj
acket
s,dogl
eashes,
ladi
esbagset
c
 Ar
kayLederFashi
ons–Leat
hergar
ment
sandgoods
 Ar
tleat
herExpor
ts–Leat
hergar
ment
smanuf
act
urer
 Asi
anAdor
es–Sof
tluggageandl
eat
hergi
ft
smanuf
act
urer
 Bi
l
alHussai
n–Manuf
act
ureroff
ini
shedl
eat
her&gar
ment
s
 Cr
escentTanner
y–Leat
herbagsandgar
ment
smaker
 DRGLeat
herCl
oth–PVCl
eat
hercl
othmanuf
act
urer
 DaMi
l
ano–Leat
herpor
tfol
i
os,
bags&accessor
ies
 EGILeat
her–Leat
herbagsandwal
l
etsexpor
ter
 Far
inni
–Manuf
act
urerofl
eat
herbags

2020Mi
niPr
ojectRepor
t–l
lSem 2020 18
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

3.
3Suppl
ier
s

 A.
S.Ent
erpr
ises
Wehavealeathergoodsandsoftl
uggagefact
orywit
hanexper
ienceof
manuf
act
uringover11years.Wecoverthedomesti
candexpor
tmarket
.

 Aj
ant
aLeat
herFashi
onsLi
mit
ed
Establ
ishedi
n1976,iti
soneofIndi
a’smostreput
edmanuf
acturer
sand
export
ersofexqui
sit
eleat
herbags,
brief
casesandsmal
ll
eathergoods.

 Al
faI
mpexTanni
ngI
ndust
ri
es
Alf
aI mpexTanni ngI
ndustr
ieswasincorpor
atedi
nthey
ear1994.Weare
exporter
sofallkindsofl
eather
s.Wear eoneofthemaj
orsuppl
ier
sofcow
LeathertoLeadingexpor
tersofShoesinIndi
a.
 Al
phaOv
erseasI
nter
nat
ional
Pvt
.Lt
d
Manuf
act
urerandsuppl
i
erofl
eat
hergar
ment
sformen,
womenandchi
l
dren.
 Ansar&Co.
AnsarandCoi soneoft hemanufacturersandwhol esalesuppl
ier
sofleat
her
garments,f
ini
shedleather,l
eat
herbags, purses,
safetyshoes,por
tfol
i
o,
bri
efcasesandotherleather&fi
nishedleatherproducts.

 AnsarandCompany
AnsarandCoi soneoft hemanufacturersandwhol esalesuppl
ier
sofleat
her
garments,f
ini
shedleather,l
eat
herbags, purses,
safetyshoes,por
tfol
i
o,
bri
efcasesandotherleather&fi
nishedleatherproducts.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 19
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 Ar
oraVi
nyl
Pvt
.Lt
d.
Ar
oraViny
lPvt.Lt
d.I
soneofthel
eadi
ngmanuf
act
urer
sof“
PVCl
eat
hercl
oth”i
n
I
ndi
asinceit
sincept
ioni
n1995.

 Ar
unNewEr
aOv
erseas
ArunNewEr aOverseasasleadi
ngmanuf acturer
s,suppli
ersandwholesal
e
expor
tersofl
eatherjour
nali
nIndia.Therangeofleatherj
ournali
ncl
udesleat
her
boundjour
nal,
leatherwri
ti
ngjour
nal andcustom l
eatherjour
nal
.

 CLASSI
QUE
CLASSI
QUEar especi
ali
stsuppl
iersofquali
tycorporategi
ftsandi ncenti
ve
pr
oductsf
ashionedfr
om achoiceleathersit
emst ofinewri
tinginstrumentsto
cl
ocks,
watchesumbrell
as,etcall
ofwhi chareofthehigheststandar dandcan
beimpr
int
ed,embossedorlaseretchedwi t
hy ourcompany’slogologo

 Cr
escentTanner
y
Cr
escentTanner
yisarenownedentit
yint
hemanuf act
ure,expor
t,suppl
yofa
pl
ethoraofl
eat
hergoods.Someofitsmostsought-
aft
erit
emsi ncludewal
l
ets,
or
ganizer
s,f
li
ghtbagsandotheri
temsofleat
her.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 20
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

3.
4Expor
ter
s

 Leat
herman
Leather
-manisamanuf acturi
ngcum expor tunitrenownf ortheirquali
ty.Thei
r
productport
foli
oincl
udesawi der angeofhighqual i
tyleat
hergoodsand
accessori
es.Alongwi t
htheirsisterconcernZenissAr t
s,establi
shedin1972,
theysupplyni
cheEur opeanmar kets.Leat
herMani sar egist
eredent i
ty,
recogni
zedbyt heCouncilofLeat herExports(
CLE)andanaut onomousbody ,
undertheGov ernmentofIndia.

 Ackni
tKni
tt
ingLi
mit
ed
Ackni
tKni
tti
ngLimitedwasi
ncorpor
atedin1990i
nIndiaformanufactur
ingand
expor
tofSeamlessHandGlovestovari
ouscount
ri
esintheWorld.Ackni
thas
nowemergedasal eadi
ngExport
eri
nIndia.

 AcmeExpor
ter
s
AcmeExporter
s,est
abli
shedin1984manufactur
eshighquali
tyfi
nishedgoods.I
t
hasest
abli
shedanamef orit
sel
finthemanufact
ureofLeatherAccessori
esand
I
ndustr
ial
SafetyAppar
els.

 Aj
ant
aLeat
herFashi
onsLi
mit
ed
Establ
ishedi
n1976,iti
soneofIndi
a’smostreput
edmanuf
acturer
sand
export
ersofexqui
sit
eleat
herbags,
brief
casesandsmal
ll
eathergoods.

 AkbariExport
s

Manufacturerandexporterofleatherpr
oductssuchasl eatherpurses,wall
ets,
off
icebags, l
eatherbel
ts,keypouches,keyholder
s,cardhol der
s,uniqueleat
her
bags,l
adiesleatherpur
seandot herl
eatherpr
omot i
onalitems.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 21
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 Al
faI
mpexTanni
ngI
ndust
ri
es
Alf
aI mpexTanni ngI
ndustr
ieswasincorpor
atedi
nthey
ear1994.Weare
exporter
sofallkindsofl
eather
s.Wear eoneofthemaj
orsuppl
ier
sofcow
LeathertoLeadingexpor
tersofShoesinIndi
a.

 Al
i
shaCl
othi
ngPv
t.Lt
d
Ali
shaCl ot
hing,
acompanyest abli
shedin1990,manufacturesandexpor
ts
l
eathergarments.Ithasbeeninoperati
onforthel
ast10y earsandhasoff
icesi
n
Austr
iaandDenmar k.I
thasrecent
lyexpandedint
otexti
l
esandacqui r
ed
addit
ionalfl
oorspaceof4000SqFt .

 AnandaniExpor
ts
AnandaniExpor tsi
soneoft hel
eadi
nghouseofexclusiverangeofReadymade
Garments.Startedinyear1989,t
hecompanyi scont
inuouslyr
isi
ngonthegrowt
h
char
tandset ti
ngv eryhighqual
i
tyst
andards.
Theirpr
oductsareLadiesGarment
s,
GentsGarment s,Chil
dren’
sGarments,
LeatherGoodsandText il
es

 Ani
raExpor
ts
Ani
raExpor
tsisaleatherhandbagsdivi
sionofChandanExportCor
porat
ion;a
Gover
nmentrecogni
zedexpor thousedesigni
ngandproducingl
eat
herfootwear
i
nexcessofonemi l
li
onpairsperannum from l
ast25years.

 Ansar&Co.
AnsarandCoi soneoft hemanufacturersandwhol esalesuppl
ier
sofleat
her
garments,f
ini
shedleather,l
eat
herbags, purses,
safetyshoes,por
tfol
i
o,
bri
efcasesandotherleather&fi
nishedleatherproducts.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 22
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

3.
5Impor
tScenar
io:
Infi
nancialy
ear2020,Indiaimportedleatherandl
eatherproduct
swort
h
approxi
matel
y72bill
ionIndianrupees.Thiswasadecr easeinimpor
tval
ueof
l
eatherfr
om about74bill
ionrupeesint heprevi
ousfi
nancialyear

3.
6EXPORTPERFORMANCE
Infiscalyear2020,t hevalueofleat
herandl eat
herpr
oduct
sexport
edfrom I
ndia
amount ed to ov
er328 bill
i
onIndi
anr upees.Thiswasadeclinecompar
ed t
ot he
prev
iousy ear’
svalueofov
er359bil
l
ionrupees.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 23
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

4.SWOTANALYSI
S

4.
1St
rengt
h
 Leat
herI
ndust
ryi
shav
ingi
tsownunf
it
ness
 Easyr
awmat
eri
alaccessi
bil
i
ty
 I
tishav
ingf
inequal
i
tyl
eat
herski
n.
 LeatherI
ndustr
yishavi
ngeasyaccesst
oanyi
nter
nat
ional
agency
developmentsuppor
t.
4.
2Weakness

 I
tshav
ingi
nadequat
edat
abase.
 Ther
ear
emanypol
l
uti
onhur
dle
 I
nsuf
fi
cientEnt
erpr
isi
ngdev
elopmentoppor
tuni
ti
es
 Wi
del
ydi
sper
sedsetups.
 Tr
adi
ti
onal
product
ivi
tyt
echnol
ogy
4.
3Oppor
tuni
ti
es

 Hi
ghmar
ketdemandi
nIndi
a
 Dev
elopmenti
ntechnol
ogyandel
ect
ropol
ymersci
ence
 Gov
ernmentI
ncent
ivescheme

 Advancesi
nmoder
nchemi
cal
engi
neer
ing
4.
4Thr
eat
s

 Hi
ghpr
ici
ngofl
eat
herandi
tspr
oduct
s
 I
rr
egul
arsuppl
yofr
awmat
eri
al
 I
ncr
easi
ngcompet
it
ionf
rom i
nter
nat
ional
mar
ket
 Pol
l
uti
onandsy
nthet
icschal
l
enges

2020Mi
niPr
ojectRepor
t–l
lSem 2020 24
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

5Fi
ndi
ngs

 Bycoll
ect
ingvar
iousdat
aIhavefoundthatl
eat
heri
ndust
ri
espl
ayv
ery
vi
tal
rolei
ntheli
feofhumanbeingsandeconomy.

 I
thel
psal
ott
oknowt
hehi
stor
yoft
hel
eat
heri
ndust
ri
esofI
ndi
a.
 I
thel
psalott
otheeconomybyspr
eadi
ngt
hef
eetoft
heI
ndi
aneconomy
i
nthegl
obalmar
ket.
 I
thelpsal
ottothehumanbei
ngsbypr
ovi
dingal
otofgoodsi
.e.,
foot
wear
,
gar
ments,
etc.
 I
thasshar
eabout2.
62%i
nthegl
obal
leat
hert
rade
 Gover
nmentalsoprov
idesl
otofpol
i
ciesandpl
ansf
ort
he dev
elopment
ofl
eatheri
ndust
ri
es
 11.
91%i
sthegr
owt
hrat
eofexpor
t&8.
77%i
sgr
owt
hrat
e

 Thi
sli
strefer
stocompani est
hatspeci
ali
zei
nleat
herandf
eatur
esthe
mostpopularOnes;i
tincl
udesmakerssuchasMichael
Kor
s,Gucci
,Eddi
e
Bauer
,Burberr
y,andGuess.

 Top10LeatherShoesBrandsi
nI ndi
aHushPuppi
es.SeeandWear
.Lee
Cooper
.RedTape.Bata.RedChief.Met
ro.Woodl
and.

 Theindustr
yisknownf orit
sconsist
encyinhighexpor
tearningsanditi
s
amongt heToptenforeignexchangeearner
sf ort
hecountr
y.Indiahasan
abundanceofrawMat erial
swithaccessto20%ofwor l
d’scattl
eand
buff
aloand11%oft hewor ld’
sgoatAndsheeppopulati
on.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 25
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

 TheLeatheri
ndustr
yinIndiai
sanempl oyment-f
ocusedindustr
y,pr
ovidi
ng
j
obst oAbout4.
42Mnpeopl e.I
ndi
aisthe2NdLar gestproducerof
foot
wear,2NdLargestexport
erOfLeat
herGar ments,t
he5TheLar gest
export
erofLeat
herGoodsand3RdLar gestExport
erOfSaddleryand
Harnessit
ems.

 TheIndianLeather
,LeatherProductsandFootwearIndustr
yhol dsa
prominentpl
aceI ntheIndianeconomy .Thi
ssectori
sknownf orit
s
consist
encyinhighexportearni
ngsAndi tisamongthet optenf or
eign
exchangeearnersfort
heCount ry.

 Whil
evi
sit
ingt
heshopweknowt hatappl
eisgi
veshi
ghpr
ofi
tmar
ginas
compar
etoOthercompet
it
ors.

 Whil
ev i
sit
ingt
heshopdealer
ssuggest
edthataf
tersal
esser
vicei
smost
i
mportantFact
orwhichcontr
ibut
est
owardsthesal
esofConsumer
dur
ables.

 I
ndiaisoneoft heworld’
stopf i
veproducersofleather,withskinscoming
fr
om cowsThatdi eofnaturalcausesorfrom thelegal sl
aughterof
buff
alo.Modi’
sgov er
nmenti sTargeti
ngleatherrevenuesof$27bi ll
ion–
moret handoublet
oday ’
slevel–by2020asPar tofaj obcr eat
ionpush.

 Tamil
Nadui st
hel
argestl
eat
herpr
oduci
ngst
atei
nIndi
a.I
taccount
sfor
40percentof

 Thecountr
y’sl
eat
herpr
oduct
ion.Chennai
,Ambur,Ranipet
,Vaniyambadi
,
Vel
lor
e,Tri
chy,
Dindi
gul
andErodearemajorleat
herproducingcenter
sin
TamilNadu.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 26
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

6.LEARNI
NGEXPERI
ENCE

•Welear
nedhowthi
scompanyval
uesti
meandcarri
esoutit
sacti
vi
ti
esi
nti
me
Andmanagesi
tsl
aboraf
fai
rssoastokeepi
ndust
ryprogr
essi
ve.

•Weear
nedhowt
oreadandst
udyv
ari
ousf
inanci
alr
epor
tsoft
hei
ndust
ry.

•Wel
ear
nedhowt
oreadandst
udyv
ari
ousbusi
nessr
epor
tsoft
hei
ndust
ry.

•Wel
earnedt
heor
eti
calconceptofv
ari
ousf
inanci
alandot
hert
ermsandi
ts
Pr
act
ical
appl
i
cabi
li
ty.

•Welear
nedhowasmallchangei
nLeat
heri
ndust
rycanchangemar
kett
rend
andCanchangewant
sofcustomer
.

•Welear
nedhowbecomeaHushPuppi
es.I
soneoft
hesuccessf
uli
ndust
ri
esi
n
Themobil
emarketwi
tht
hei
radv
ancedt
echnol
ogy
.

2020Mi
niPr
ojectRepor
t–l
lSem 2020 27
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

7.BI
BLI
OGRAPHY

TEPREFERED:
WEBSI -

www.
super
house.
com
www.
leat
her
indust
ri
es.
com
www.
clr
i.
com
www.
foot
wear
.com

ht
tps:
//www.
leat
her
indust
ri
es.
com
ht
tps:
//www.r
esear
chgate.
net
/fi
gur
e/SWOT-
anal
ysi
s-I
ndi
an-
leat
her
-
i
ndust
ry_f
ig1_
325999076
ht
tps:
//www.i
nvent
iva.
co.
in/knowledge-
cent
er/
inv
ent
iva/
top-
10-
leat
her
-
manufact
uri
ng-
companies-i
n-i
ndia/

2020Mi
niPr
ojectRepor
t–l
lSem 2020 28
MGM I
OMR-
MBA LEATHERI
NDUSTRYI
NINDI
A

8.Comment
sbyt
hePr
ojectGui
de

1.Thest
udenthast
akenappr
oval
bef
oredeci
dingt
hepr
oject
/ti
tl
e

Yes/
No

2.Hasinter
actedwi
thmeon_
___
___occasi
onst
odi
scusst
hedet
ail
sof
pr
ojectwork.

3.Thest
udentcar
ri
edoutamendment
s/cor
rect
ions,
etcaspergui
dance.
Yes/
No

4.Hastakenappr
oval
bef
oret
aki
ngf
inal
pri
nton_
___
___
___
___dat
e/hasnot
t
akenapproval
.

5.Hassubmi
tt
edther
eporton___
___
___
___
___
___
___andt
hef
inal
dat
eof
submi
ssi
onwas___
____
_ _
___
.

6.Qual
i
tyofwor
kis

Out
standi
ng
Ver
yGood
Good
Poor
Ver
yPoor

2020Mi
niPr
ojectRepor
t–l
lSem 2020 29