Marketing

Concepts and
Analysis
 INTRODUCTION

Marketing is the activity of creating value for the customers and getting the
value from the customers in terms of developing the long terms relationship
with consumers by providing them the goods and services. The main part of
the marketing concept is the customer. The objective of the marketing
concept is to satisfy the customer.
 Trends in Marketing
Current Trends in Marketing:

1 Ensure the quality, value, and

customer satisfaction

2 Building a long-term relationship

with customers

3 Thinking globally as well as local

markets planning

4 More focusing on Direct and

Online Marketing
 Trends in Marketing
Future Trends in Marketing:

Helper Brand

Crowdsourcing
 Marketing Process

1. 2.
Understands the Market Design a Customer-
place, Customers needs driven Marketing Strategy
and Wants .

3.
Construct an integrated
Marketing Programme

Marketing
5. Process 4.
Capture value from Building Profitable
customer to create relationship and Create
profits and customer delight
equity .
Roles and Responsibilities
of the
Marketing Function

Recognise the customers' needs

Branding

Promotion

Distribution

Market Research
 The roles and responsibilities of Aston Martin
organisation
IT Department
Aston Martin can use robot technology
to produce its cars and they can get
various information about the car through
this department.

HRM
Aston Martin car company can hire Finance Department
better employers and the customers Aston Martin company has the budgets
can get better services through this in a financial year. The department
department.
.
Aston Martin always takes a budget over a year and
then maintains the budget to the whole
Departments organisations. .

Research and Development

The R & D department can always look
Production Department forward to analysing the products and
This department can invent the new car services and getting effective results.
per year with the help of technology and
this department can produce the
products and services for the consumers
in a stylish way.
 Marketing interrelates with other departments:

1st The Finance department, IT department, HRM, and

others are interrelated with the marketing because the
objective of the departments is to provide the best
quality products and give the best services to the
customers.

2nd Their main motive is to satisfy customers.

.
These all departments help the marketing
3rd department to market the products.
Value and Importance of Marketing Roles in the context of Aston Martin
Company:

Innovate Ideas Using the new technology

Define the Customer Recruit Qualified

Needs and Wants Importance Employees
of
Marketing
Roles

Promote the Products Giving offer

 Conclusion:

Marketing means all the things that the firms do to

create value for the consumers. The consumers are in
the centre of Marketing. In marketing, “Consumer is the
king”. For the satisfaction of them, the Aston Martin
innovate the cars for them. In the future, it innovates the
updated technology car to the customers.
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