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REPORT

UNITED STATES ELECTRIC VEHICLE CHARGING


SYSTEMS AND EQUIPMENT MARKET (2021-2026)
The study offers:
• A detailed understanding of the current market dynamics and growth opportunities
• An overview of the competitive intelligence, services/products offered, and key insights of the major players
• Assessment of COVID-19 impact on the industry

Domain: Automotive Base Year: 2020 Forecast Period: 2021-2026

Industry Reports | Consulting | Intelligence Center


+1 617 765 2493 | info@mordorintelligence.com | www.mordorintelligence.com
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TABLE OF CONTENTS
1. INTRODUCTION 5. MARKET SEGMENTATION AND ANALYSIS (MARKET
SIZE IN VALUE, GROWTH, AND FORECAST)
1.1 Study Assumptions
5.1 By Application Type
1.2 Scope of the Study
5.1.1 Public
2. RESEARCH METHODOLOGY
5.1.2 Private (Residential and Non-public/Commercial)
3. EXECUTIVE SUMMARY
5.2 By Equipment Type
4. MARKET DYNAMICS
5.2.1 Pillar/Charging Station/Dock
4.1 Market Drivers
5.2.2 Inverter
4.2 Market Challenges

4.3 Industry Attractiveness – Porter's Five Forces Analysis 5.2.3 Charger

4.3.1 Bargaining Power of Suppliers 5.2.3.1 AC Charger

4.3.2 Bargaining Power of Buyers 5.2.3.2 DC Charger

4.3.3 Threat of New Entrants 5.2.4 Others (Cord, Port, etc. (if any))

4.3.4 Threat of Substitute Products 5.3 By Vehicle Type

4.3.5 Intensity of Competitive Rivalry 5.3.1 Passenger Car

4.4 Supply Chain Analysis 5.3.2 Commercial Vehicle

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TABLE OF CONTENTS
6. COMPETITIVE LANDSCAPE 7. MARKET OPPORTUNITIES AND FUTURE TRENDS

6.1 Vendor Market Share 8. ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE) SALES
VOLUME IN UNITS, UNITED STATES, 2019-2026 (ONLY
6.2 Company Profiles*
QUANTITATIVE DATA)
6.2.1 Charge Point Inc.
9. GLOBAL AND UNITED STATES EVSE AVERAGE PRICE
6.2.2 Blink Charging Co. RANGE, 2019-2026 (ONLY QUANTITATIVE DATA)
6.2.3 EVBox (Engie SA) 9.1 Slow Charger
6.2.4 ABB Ltd 9.2 Fast Charger
6.2.5 Webasto Group

6.2.6 Siemens AG

6.2.7 Schneider Electric

6.2.8 Evocharge (Phillips & Temro Industries)

6.2.9 Tesla Motors Inc.

6.2.10 Leviton Manufacturing Co. Inc.

6.2.11 SemaConnect Inc.


*List Not Exhaustive

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1. INTRODUCTION
1.1 Study Assumptions

1.2 Scope of the Study

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1. INTRODUCTION

1.1 STUDY ASSUMPTIONS

 The base currency considered was the US Dollar (USD). Conversion of other
currencies to USD was considered based on the average exchange rate for
the respective review-period years. The exchange rate conversion for the
forecast period was determined according to the base year’s conversion
rates.
 The base year was identified based on the availability of annual reports and
secondary information. The base year considered for this study is 2020.
 The review period considered for this study is from 2018-2020. The CAGR
is considered for the forecast period, 2021-2026.
 Market-size (revenue) estimations for the forecast years were in real terms.
 Vendor market share in terms of revenue will be provided based on insights
garnered from information available on paid and publicly available sources
and industry experts through primary research on best effort basis subject
to availability
 Distribution of primary interviews conducted was based on the regional
share of the market and the presence of key players in each region.
 As a result of data triangulation through multiple methodologies and
approaches, the weighted averages of resulting estimates are the final
values.

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1. INTRODUCTION

1.2 SCOPE OF THE STUDY

APPLICATION TYPE EQUIPMENT TYPE VEHICLE TYPE

◼ Public ◼ Pillar/charging station/dock ◼ Passenger Car


◼ Inverter ◼ Commercial Vehicle
◼ Private (Residential and Non-
◼ Charger
Public/Commercial)
◼ Others

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2. RESEARCH
METHODOLOGY

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2. RESEARCH METHODOLOGY

■ Mordor Intelligence (MI) advocates an appropriate mix of secondary and primary research to meet client objectives.

■ MI translates market insights (market dynamics, competition, varying consumer demands, and regulations) into actionable business insights.

■ The following phases are practiced at Mordor for efficient delivery of various syndicated and consulting assignments:

STEP 1 STEP 2 STEP 3


SCOPING/ PROJECT INITIATION MARKET ANALYSIS PROJECT DELIVERY

Decipher client requirements/ market to be


Extensive desk research to identify most relevant secondary information available
studied

Tailormade research approach for


Contact Mordor’s empaneled experts and identify industry experts across the market
customized reports

Effective use of Mordor’s knowledge


Conduct primaries and surveys to gather qualitative and quantitative insights
repository to gather relevant insights

Confirm the objectives of the assignment with


Triangulate and analyze data to finalize actionable business insights
the client

Finalize report contents and establish a Report delivery with high quality market insights, competitive landscape, etc.,
deliverable format as per the proposed content

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RESEARCH PHASES EXPLAINED

2.1 SECONDARY RESEARCH 2.2 PRIMARY RESEARCH


This phase involves a thorough synthesis of existing publications across the web ◼ At Mordor, we pool in industry experts across the value chain, to gather first-hand
to gather meaningful insights on the current situation of the market, technology insights on the market studied. In addition to these knowledgeable industry
developments, and any other market related information. The sources include, veterans or retired experts, consultants and freelancers are a call away to
but are not limited to: collaborate with Mordor on any assignment that requires real-time industry
insights.
◼ Scientific papers, journals, and publications
◼ We are also equipped to conduct market surveys to gather qualitative insights and
◼ Trade information to understand imports, exports, and average traded price the opinion of individuals related to the industry.
of the commodity, if available
▪ Primary research is used both to validate the data points obtained from secondary
◼ Industry and government websites for blogs, magazines, and other research and to fill the data gaps after secondary research. Data gathered during
publications the primary research phase are useful to arrive at critical insights, both qualitative
◼ Conference proceedings and association publications and quantitative; these insights can be used to ascertain the following:
• Critical market dynamics (drivers, restraints, future, and regulations) and
◼ Investor presentations, technical brochures, annual reports, press releases,
their impact
transcripts of key personnel interviews, and other strategic publications by
several competitors in the market • Market distribution across various segments

◼ Product information including technical specifications, approvals, patents, • Market entry for new companies and insights on competitive landscape
etc.
MODES OF PRIMARY RESEARCH
◼ Public sources/automotive reports (OECD, Company brochures, publications,
sec filings, AFDC etc.)
◼ Paid sources (Marklines, Statista, D&B Hoovers, etc.) •and Others
Telephonic Email Chat Virtual
Surveys
◼ Other sources, including journals, articles, etc. (for prices and usage patterns) Interviews Interviews Interviews Council

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RESEARCH PHASES EXPLAINED
2.3 DATA TRIANGULATION AND INSIGHT GENERATION
◼ Based on the factors (both endogenous and exogenous in nature) identified and collected during the secondary and primary phases, MI’s in-house subject matter
experts transform the quantitative data extracted and use them to infer critical insights.

◼ The market-size estimations are carried out through ‘bottom-up’ and ‘top-down’ approaches.

◼ MI’s top-down and bottom-up approaches are integrated into its ‘in-house model sheets’, which are used to generate the market estimates and growth rates (depending
upon the historical trends of the respective markets, along with various factors, such as drivers, restraints, and recent developments in the market) of the product
segment in the respective country.

It is a process of combining outcomes from different sources to increase the


validity and reliability of the results. This process also helps in strengthening
DATA conclusions about findings and reduces the risk of false interpretations. The
TRIANGULATION
insights obtained from both secondary and primary researches are analyzed
and validated by the process of data triangulation, to arrive at closer estimates.

REPORT After the data is curated, analysts populate the report. From data and forecast,
WRITING insights are drawn to visualize the entire ecosystem in a single report.

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3. EXECUTIVE
SUMMARY

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3. EXECUTIVE SUMMARY

ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET The US electric vehicle charging systems and equipment market was valued at
01 USD 573.95 million in 2020 and is expected to reach USD 4,203.82 million,
Revenue in USD million, United States, 2018-2026 registering a CAGR of 44.43% during the forecast period.

Some of the major factors driving the growth of the market studied are the
enactment of stringent emission and fuel economy norms, government
44.43% 02 incentives, and the increasing sales of electric vehicles, which are generating a
demand for charging stations.
CAGR
4203.82 The PHEV and BEV passenger cars on road in the country 639,432 units and
1,138.654 units by the end of 2020, representing a growth of 13.33% and
29.05% as compared to 567,736 units and 882,281 units by the end of 2019.
03 With increasing electric vehicles on road, the demand for public and private
2886.42 chargers has also increased over the forecast period. By the end of 2020, there
were 16,718 publicly available fast charging and 82,263 publicly available slow
charging stations in the United States.
1991.70
The electric vehicle charging station market is witnessing various new
1377.63
04 technologies that are expected to hit the market in the coming years. Various
956.25 players in the market are working on technologies such as wireless charging and
753.09 668.93 autonomous charging robots, which may make vehicle charging convenient.
540.04 573.95

The electric vehicle charging systems and equipment market is captured by a


05 number of global players such as ABB, Schneider Electric SE, and ChargePoint
2018 2019 2020 2021 2022 2023 2024 2025 2026
Inc. The market is also attracting various new startups.

SOURCE: Mordor Intelligence

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4. MARKET
DYNAMICS
4.1 Market Drivers

4.2 Market Restraints

4.3 Industry Attractiveness - Porter's Five Forces


Analysis

4.3.1 Bargaining Power of Suppliers

4.3.2 Bargaining Power of Buyers

4.3.3 Threat of New Entrants

4.3.4 Threat of Substitute Products

4.3.5 Intensity of Competitive Rivalry

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4. MARKET DYNAMICS

IMPACT CHART: DRIVERS AND RESTRAINTS

High
INCREASING ADOPTION OF
INCREASING INVESTMENTS
Market Drivers

Impact ELECTRIC VEHICLES


IN ELECTRIC VEHICLE
CHARGING

Low
Short-term Medium-term Long-term
Low
Market Challenges

Impact

HIGH COST AND COMPATIBILITY


ISSUES WITH CHARGING
High INFRASTRUCTURE

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4. MARKET DYNAMICS | 4.1 MARKET DRIVERS

INCREASING ADOPTION OF ELECTRIC VEHICLES


◼ Electric vehicles have become an integral part of the United States automotive industry, as it represents a pathway toward achieving energy efficiency, along with
reduced emission of pollutants and other greenhouse gases. The increasing environmental concerns and favorable government initiatives are the major factors driving
this growth. As EVs are primarily dependent on charging stations, the growing EV sales are likely to push the demand for charging systems and equipment.
◼ More investments from the new administration, including President Biden's goal of half of all new vehicle sales in the United States being zero-emission cars by 2030,
state-level adoption of credit programs, tougher emissions standards, and increasing electrification commitments from major US OEMs, will likely drive EV sales higher.
Direct measures such as consumer tax credits for the purchase of electric vehicles might push EV sales by billions during the forecast period.
◼ In the United States, more rigorous pollution standards are also anticipated to play a role in the expanding use of electric vehicles. Several states on the East and West
coasts have accepted the California Air Resources Board's (CARB) rules, with more likely to follow in the next five years. CARB standards, which mandate fleet-wide
fuel-economy improvement targets, are now implemented in 13 states and the District of Columbia. Ten of them are involved in zero-emissions vehicle (ZEV) credit
programs, which reward automakers for each EV sold.
◼ According to the International Energy Agency, approximately 1.8 million electric vehicles were registered in the United States by 2020, more than three times as many
as in 2016. (IEA). In 2020, the electric vehicle sales was approximately 2.4% of total vehicle sales, an increase from about 2% in 2019. In 2020, 295,000 new electric
cars were registered, of which about 78% were BEVs, down from 327,000 in 2019.
◼ Owing to the presence and concentration of big automotive manufacturing and electrical equipment businesses in the United States, there is a large potential market
for the implementation of electric vehicle charging infrastructure (EVCI). Some of the development potential cited include increased government controls on carbon
emissions and pollution levels, as well as the growing popularity and adoption of electric vehicles, which necessitate the deployment of supporting infrastructure. The
United States is expected to witness a surge in electric vehicle sales in the coming years as these OEMs are pledging towards converting their whole product offerings
into electric in coming years. For instance,

➢ In June 2021, General Motors announced that it is planning to increase its EV and AV investments from 2020 through 2025 to USD 35 billion, representing a 75
percent increase from its initial commitment.
➢ In September 2021, Ford has announced a major investment in electric vehicle (EV) production in the US, promising to build its biggest ever factory in Tennessee
and two battery parks production facilities in Kentucky. Under the USD11.4billion.

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4. MARKET DYNAMICS | 4.1 MARKET DRIVERS

INCREASING ADOPTION OF ELECTRIC VEHICLES


 In April 2021, the Department of Transportation, Department of Energy, and General Services Administration announced new actions to accelerate the deployment of
electric vehicles and chargers driven by a transformational USD 15 billion investment fund to build a nationwide network of 500,000 charging stations.

 Over the past few years, the country has been witnessing investments by local governments for the expansion of charging networks. For instance,

➢ In July 2020, the New York governor announced an investment program that would allocate USD 750 million to build charging stations and other electric
vehicle infrastructure. The measure is set to create more than 50,000 charging stations and will largely be funded by the state's investor-owned utility
companies. These projects are expected to be completed by 2025.

➢ In November 2020, Electrify America announced that it had passed 500 charging sites since the opening of its first site in 2018. The network now includes more
than 2,200 individual DC fast-charging stations. The company plans to add 125 DC fast-charging stations with solar canopies, including 75 in California, with an
overall goal of having 800 fast-charging stations by December 2021.

 Major electric vehicle manufacturers active in the market are providing various benefits, and many states in the country are announcing investments for EV charging
networks. For instance,

➢ In September 2020, Electrify America announced that owners of the 2021 Volkswagen ID.4 electric car would get three years of unlimited DC fast charging on
its network.

➢ In August 2020, California approved a USD 437 million utility-based program that will add 38,000 new electric-car charging stations in five years.

 The sales of electric vehicles are increasing rapidly in the country, and the ongoing technological developments will fuel the growth of the United States Electric
Vehicle Charging Systems And Equipment Market over the forecast period.

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4. MARKET DYNAMICS | 4.1 MARKET DRIVERS

INCREASING INVESTMENTS IN ELECTRIC VEHICLE CHARGING


 The United States electric vehicle market is growing, and this growth is likely to accelerate further over
the forecast period. In 2020, there were around 16,700 publicly available fast electric vehicle chargers ELECTRIC VEHICLE FAST CHARGING STATIONS
(EVSE) in the United States. The growth of publicly available high-speed EVSE chargers in the United
States took off between 2018 and 2019. This is because a majority of the vehicle manufacturers and In units, United States, 2015-2020
the associated industries are seeing electric vehicles as an investment opportunity. This growth is 16,718
driving the electric vehicle and EV charging station market.
 Vehicle manufacturers in the United States are planning to launch many electric vehicles; hence are
investing in charging technology and increasing their reach to cater wider consumer network to have
the edge over their competitors. 13,093

➢ In October 2021, General Motors announced a new charging program to install up to 40,000
Level 2 EV chargers across the United States. This initiative, which begins in 2022, is part of
GM's recently announced commitment to invest nearly USD 750 million to expand home,
workplace, and public charging infrastructure through its Ultium Charge 360 ecosystem.
 Owing to the demand for charging infrastructure, several companies are also investing in installing
chargers throughout the United States. For instance,
➢ Siemens Corporation announced a commitment to invest and expand its manufacturing
operations in the US to support electric vehicle infrastructure in the country. It will add
production of the VersiCharge Level 2 AC series product line of commercial and residential EV 4,242
chargers. With the expansion and added production, Siemens aims to manufacture more than 1 3,524 3,436
3,079
million electric vehicle chargers for the United States over the next four years.
➢ In November 2021, EVgo Inc., owner and operator of a public fast-charging network for electric
vehicles, and General Motors announced an expansion of a fast-charging infrastructure build-out
collaboration currently underway across the U.S. EVgo and GM previously announced a tripling
of the EVgo network with plans to build 2,750 charging stalls through 2025 2015 2016 2017 2018 2019 2020
 With new players entering the market coupled with heavy investments by existing players, the US
electric vehicle charging systems and equipment market is likely to witness positive growth during the SOURCE: Mordor Intelligence
forecast period.

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4. MARKET DYNAMICS | 4.2 MARKET CHALLENGES

HIGH COST AND COMPATIBILITY ISSUES WITH CHARGING INFRASTRUCTURE


◼ The cost of setting up an EV charging station is quite high and varies according to the type of chargers being installed. To set up the EV charging infrastructure,
minimum infrastructure requirements need to be fulfilled, and finding the right vendor and the right location is important. The costs of charging infrastructure include
both fixed (installation, utility service, transformers, and equipment) and variable (electricity charges) components.
◼ For chargers on commercial electricity tariffs, demand charges can dominate operating costs. As a result, the total cost of power from fast-charging stations is higher
than slower residential chargers unless the former can achieve sufficiently high utilization rates.
◼ At current levels of utilization, commercial chargers are almost universally not economically profitable. A significant, sustained increase in demand will be needed for
commercial charging infrastructure to deliver financial returns and compete with IC engines.
◼ The high concentration of EV home charging during peak periods can overload local transformers. Utilities may have to procure additional peak capacities, unless they
are able to shift demand to off-peak periods.
◼ There are three types of chargers available for EVs. The standard 120V plug, often used for home appliances, charges slowly but can fill a battery to near-full capacity
in about 8 to 12 hours. The 240V level-2 chargers generally provide 20 to 25 miles of charge in an hour, which shortens charging time to eight hours or less. In homes,
level-2 chargers can use the same outlet type required for clothes dryers or electric ovens. Level-3 direct current (DC) fast chargers can charge a battery up to 80% in
30 minutes. According to a study by the Rocky Mountain Institute, the costs for a level-2 charger’s components range from USD 2,500 to USD 7,210. For a DC fast
charger, the costs can vary between USD 20,000 and USD 35,800. It was reported by UBS that building a Tesla Supercharger station costs around USD 250,000.
◼ Three different varieties of DC fast chargers are used by different auto manufacturers. The SAE Combined Charging System (CCS) is used by most manufacturers, the
CHAdeMO variant is used by Nissan and Mitsubishi, and the Tesla Supercharger is used by only Tesla cars. This lack of vehicle compatibility restricts universal vehicle
access to charging stations and could hinder the market growth.
◼ Choosing to deploy high-powered energy chargers enroute needs to be done carefully to ensure stations have high utilization. The profit potential of charging stations
is quite low in the current scenario. The profitability may only increase when there are enough electric cars on road, so that the infrastructure could have a high
utilization rate.
◼ The future of public and semi-public charging infrastructures is still uncertain in the United States, as there are no large-scale investments to support semi-public and
public charging infrastructures as a standalone business currently. With heavy infrastructure costs and the recent COVID-19 impact, the growth of the electric vehicle
charging equipment market is expected to be hindered during the forecast period.

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4. MARKET DYNAMICS

4.3 INDUSTRY ATTRACTIVENESS – PORTER'S FIVE FORCES ANALYSIS

THREAT OF NEW ENTRANTS THREAT OF SUBSTITUTE PRODUCTS  Porter’s five forces analysis studies the five
identified competitive forces that shape every
industry and market, in order to determine the
intensity of the competition, and thus, the
profitability and attractiveness of the industry.
MODERATE LOW
 The objective of the growth strategy for the
market players is to adapt to these competitive
forces in a manner that may improve the
INTENSITY OF
position of the organization.
COMPETITIVE
RIVALRY  This study includes a Porter’s five forces
framework, incorporating the factors
HIGH influencing each force, to analyze the market
from a microeconomic perspective.

 In the study, Porter’s five forces are analyzed


considering the factors influencing each force
MODERATE MODERATE and quantifying the factors through primaries
and quantitative analysis. The quantified
factors are further mapped out to derive the
impact of each force on competitive dynamics.
BARGAINING POWER OF BUYERS BARGAINING POWER OF SUPPLIERS

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4. MARKET DYNAMICS

4.3 INDUSTRY ATTRACTIVENESS – PORTER'S FIVE FORCES ANALYSIS


PORTER’S FIVE FORCES ANALYSIS OVERALL RATING

BARGAINING ◼ The suppliers in the market mainly refer to hardware suppliers for infrastructure, which includes charging points, semiconductors, communication TCP/IP, Moderate
and power sources.
POWER OF
SUPPLIERS ◼ There are several small players which operate in the local market to supply semiconductors, cables, and electricity to the major players in the market.
◼ There are also big companies that provide networking solutions to the players.
◼ The overall bargaining power of suppliers is expected to be moderate.

◼ Buyers in the market include charging station operators, individual EV owners, and private commercial charging station operators.
BARGAINING ◼ The buyers in the market have multiple options to choose from, and the switching cost for buyers is low. Moderate
POWER OF ◼ However, several EV charging system and equipment manufacturers in the market are offering differentiated solutions, which in turn enhances their
BUYERS bargaining power.
◼ Therefore, the overall bargaining power of buyers is estimated to remain moderate during the forecast period.
◼ The electric vehicle charging system and equipment market in the United States is competitive and is mostly occupied by established players.
Moderate
THREAT OF ◼ The initial cost required to establish a charging station is very high. Installation costs are composed of the land acquisition cost, labor, materials, permits, taxes, and
NEW utility upgrades. Level-1 charging stations are cheap, but they offer very slow charging speeds, providing a travel distance of 2-3 miles after an hour of charging.
ENTRANTS ◼ The land acquisition cost is also very high, as a large mass of land is required to provide multiple charging points.
◼ However, considering the growth potential for the market, several new players are likely to enter the market with the innovative product offering.

◼ Currently, there is no direct substitute for EV charging stations. The indirect substitutes for the EV charging station market are lamp posts, solar panels, and Low
THREAT OF
SUBSTITUTE electric roads.
PRODUCTS ◼ Owing to the high cost of installing charging stations for electric vehicles, governing bodies across the United States are looking for low-cost alternatives.
◼ However, the alternative solutions are likely to have a negligible impact on the market in focus. Therefore, the overall threat of substitute products is
estimated to remain low during the forecast period.

INTENSITY OF ◼ The overall market for electric vehicle charging systems and equipment is dominated by major players, such as Tesla, ABB, Siemens, and ChargePoint. High
COMPETITIVE ◼ These major players are fighting very hard to gain a competitive advantage over the others and remain market leaders. For instance, Tesla, which is an
RIVALRY electric vehicle manufacturer, has its own charging infrastructure. Tesla’s vehicles are compatible with the company’s charging stations only.
◼ The intensity of competitive rivalry is expected to be high.

21 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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4. MARKET DYNAMICS

4.4 SUPPLY CHAIN ANALYSIS


◼ Electric cars (EVs) are expected to account for approximately 30% of global vehicle sales by 2030. This tremendous expansion has resulted in two sorts of businesses
aiming for EV market share. The auto giants and automotive original equipment manufacturers (OEMs) are attempting to launch a completely new business while
maintaining their core business of traditional internal combustion engine (ICE) automobiles. The new entrants are emerging technology firms that are aiming to
penetrate the EV market who realized that, while outstanding technology and creativity are necessary for breaking into this market, their long-term viability is
dependent on their ability to create vehicles that people want to buy. One of the most important factors determining the success of both giants and disruptors will be
their ability to quickly modify their supply chains in order to develop a business that can profit from the growing demand for EVs over traditional vehicles.
◼ Building a supply chain and production capacity to satisfy future demand is a difficult task that involves careful planning and investment. Understanding the current
landscape, including the value addition of each component and its sourcing, current participants, regulatory factors, and current challenges to the ecosystem's
development, would be required to generate investment flows in order to build a viable supply chain.
◼ The original equipment manufacturers (OEM) are at the top of the supply chain, producing and promoting vehicles. They construct EVs with components manufactured
in-house and sourced in part from a network of large, medium, and small vendors. Critical components, including car door modules, braking systems, and other EV-
specific components, are supplied by these companies. In production, EV-specific components account for 60 to 70% of car component costs, with non-EV-specific
components accounting for the remainder. India already has advanced local capacity for traditional ICE manufacture across multiple categories. The EV supply chain, on
the other hand, is significantly different from the ICE supply chain.
◼ Another important part of the EV ecosystem is battery pack manufacturers. Electric vehicle (EV) sales and manufacturing continue to expand rapidly around the world,
with double-digit annual growth predicted over the next decade. Vehicle manufacturers, automotive suppliers, and governments are investing more in regional supply
chains and Gigafactory networks for lithium-ion batteries to keep the expansion and development of EVs moving forward. One supply chain problem is the lag in
manufacturing the cells that make up the batteries.
◼ Lithium-ion battery capacity is essential for increasing electric vehicle range and lowering the cost of plug-in, rechargeable powertrains compared to gasoline-powered
automobiles. However, as demand for electric vehicles (EVs) has grown faster than expected prior to the COVID-19 pandemic, supply and pricing of minerals like
lithium and cobalt have tightened, and many car manufacturers have become reliant on a few lithium-ion battery providers. Tesla, General Motors, Ford, among other
automakers, are pouring billions of dollars into securing lithium supplies, diversifying suppliers, and expanding lithium-ion battery and battery pack production.
◼ In the competition for electric vehicles, the EV battery supply chain will become a competitive advantage. Upstream EV battery sources, such as lithium, will be secured
as the components such as electrode materials, anodes, cathode materials, and electrolytes. It will entail maintaining lithium cell supply through a variety of supplier
arrangements. It will also encourage more automakers and suppliers to produce lithium-ion batteries in regional giga-factories or near electric car assembly lines.

22 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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4. MARKET DYNAMICS

4.4 SUPPLY CHAIN ANALYSIS


◼ With rising demand and production for lithium-ion batteries, major battery cell providers such as LG Chem, SK Innovation, CALT, and Panasonic, as well as startup EV
battery companies such as Northvolt, Farasis, SVOLT, and others, have emerged across the supply chain. OEMs such as Volkswagen Group, General Motors, Stellantis,
and Ford are diversifying their suppliers and ramping up lithium-ion battery production, with OEMs such as Volkswagen Group, General Motors, Stellantis, and Ford
looking to the Tesla and Panasonic model of joint venture lithium battery production or even in-house lithium mining and factory operations.
◼ The fast-paced transition to electrified powertrains needs more than a few changes to the automotive supply chain. The original equipment manufacturer (OEM) is at
the top of the automotive manufacturing supply chain, with regional divisions below making their way to Tier 1, Tier 2, Tier 3, and so on. The electrical supply chain is
more like a network resembling a conduit. The whole supply chain comes down to final participants, the EV charging equipment manufacturers, and component
suppliers.
◼ Electric vehicles require completely different components than their counterparts, such as busbars, heat sinks, and insulated-gate bipolar transistors. Though
automotive vehicle components are still in demand, electronics account for a major portion of completed electric vehicles, implying that the high commoditization of
these parts is the way of the future.
◼ Given the constant component shortages, the present supply chain for electrification exposes 6 to 12 months of lead time for semiconductors alone. It's no surprise
that the electric vehicle supply chain isn't nearly as developed as the traditional automotive supply chain, which is heavily reliant on a regional supplier network and
powered by mechanical parts.
◼ Over the past few years, the United States has attempted to address its critical material supply chain gap, and the government is currently pursuing a variety of
legislative and research initiatives to address the issue. COVID-19's influence on mineral supply chains was the subject of a hearing convened by the US Senate Energy
and Natural Resources Committee in June 2020. It's part of Congress's larger goal of passing the American Mineral Security Act, which aims to ensure a reliable supply
of resources of national importance, such as those used in energy storage. Despite the absence of any direct federal stimulus programs on the horizon, the Federal
Reserve has implemented a number of financial tools to supplement investment paths and enable capital funding for renewable energy projects and production
facilities in the United States.
◼ The sustainability of battery materials is also affected by the end-of-life disposal and recycling supply chain. Lithium and cobalt complexes are toxic to the environment,
and industrial techniques to neutralize and recover useable elements are costly. Despite the fact that the United States produces millions of tonnes of electronic waste
each year, there are no electronic waste recycling centers in the country.
◼ Battery shipments to carmakers are expected to drop by 14% in 2020 due to supply chain interruptions and predicted demand reduction. Manufacturers are paying
attention and modifying their production procedures because Lithium-Ion Batteries (LIB) account for 40–60% of overall vehicle expenses. In reaction to pandemic-
related shutdowns, two-thirds of North American economic sectors, including LIB manufacturers, have implemented or announced plans to shift at least a piece of
their supply chains out of China.

23 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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4. MARKET DYNAMICS

4.4 SUPPLY CHAIN ANALYSIS


◼ The electric vehicle charging equipment is primarily dependent on the manufacturers of components such as microcontrollers, relays, energy meters, connectors
transformers, and others. The cost of equipment varies depending on elements including the application, location, charge level, and type. The price of a single
connector unit ranges from USD 300 to USD 1,500 for Level 1, USD 400 to USD 6,500 for Level 2, and USD 10,000 to USD 40,000 for DC rapid charging. Considering
available characteristics such as networking capabilities, theft deterrence choices, output power rating (in kilowatts), number and kind of connectors, number of
vehicles that can charge at the same time, and operation and maintenance considerations when choosing charging infrastructure (e.g., payment and data collection
capabilities).
◼ Installation costs can vary based on factors including the number and type of charging infrastructure, geographic location, site location and required trenching, existing
wiring and required electrical upgrades to accommodate existing and future needs, labor costs, and permitting. Based on these factors, installation costs(PDF) can
range from up to USD3,000 for Level 1, USD 600 to USD 12,700 for Level 2, and USD 4,000 to USD 51,000 for DC fast charging. Local permitting and inspection fees
may also apply. Federal, state, local, and utility incentives may be available to offset costs. For more information on charging infrastructure cost considerations
◼ For a charging network, theree are few more factors that affects smooth operation and additional investments to support the charging infrastructure. Networked
charging infrastructure is attached to the internet and sends information to a community offerings company and the website online host, which includes records on
frequency of use. Site hosts can take delivery of bills through radio-frequency identification (RFID), clever phone, or credit score card, screen and examine usage, and
supply customer help the use of a networked charging infrastructure. The charging host can without problems transfer charging networks with out highly-priced
gadget enhancements through choosing charging infrastructure with hardware that makes use of the Open Charge Point Protocol (OCPP) model 1.6 or higher, which
bodily separates the equipment elements of the charging infrastructure from the community backend component.
◼ In the United States, extreme fast chargers (XFC) with power outputs of up to 350 kW and more are rapidly being deployed. While XFC is now available from a number
of charging manufacturers, the US Department of Energy's Vehicle Technologies Office is working on research to close the technological gaps that come with putting
XFC charging networks in place in the US. Most passenger EVs on the road now is not capable of charging at rates higher than 50 kW. However, as car technology
improves, most future EV models will be able to charge at faster rates, allowing XFC to be used.
◼ Utilities have a critical role in enabling future charging infrastructure growth and mitigating the possible pressure that charging stations may place on the electrical grid.
A managed charge is a way for utilities to reduce grid impacts (also called smart charging). This allows a utility to control PEV charging from afar, increasing, decreasing,
or turning it off to suit grid demands. Furthermore, utilities may provide incentives or offer unique ownership models for charging equipment and installation.
◼ As the charging technology improves in the coming years, it is likely that equipment that will be used to charge vehicles will also undergo an enormous transformation
as manufacturers will be forced to transition to support unified charging systems. In order to support the developments in the market studied, it is likely that advanced
and improved equipment is required owing to the fact that fast charging is a common feature in upcoming vehicles.

24 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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4. MARKET DYNAMICS

4.4 SUPPLY CHAIN ANALYSIS

Power Suppliers
Raw Material suppliers
• NextEra Charging Network Operator Consumers
Energy
• Duke Energy
• Southern
Company
• Etc

Component • Charge Point Inc. • Individual EV owner


Suppliers • Blink Charging Co. • Commercial EV fleet
• EVBox (Engie SA) operators
• ABB Ltd. • Evocharge • Governing bodies owing
• Siemens AG • Electrify America EV Fleet
• Webasto Group • Etc.
• Schneider
Electric
• Ect.

25 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET
SEGMENTATION
5.1 By Application Type

5.2 By Equipment Type

5.3 By Vehicle Type

26 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5.1 BY APPLICATION
TYPE
5.1.1 Public

5.1.2 Private (Residential and Non-


public/Commercial)

27 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION

5.1 BY APPLICATION TYPE

ELECTRIC VEHICLE CHARGING SYSTEMS AND ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
EQUIPMENT MARKET Revenue in USD million, by Application Type, United States, 2018-2026
Revenue Share (%), by Application Type, United
States, 2020
Application Type 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Public 316.79 443.62 339.33 401.24 581.80 850.03 1246.05 1830.63 2702.30 46.44

40.88%
Private (Residential and
223.25 309.47 234.62 267.69 374.45 527.60 745.65 1055.79 1501.52 41.18
Non-public/Commercial)
59.12%

Public

Private (Residential and Non-public/Commercial)

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

28 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.1 BY APPLICATION TYPE

5.1.1 PUBLIC
 The public application segment of the market studied was valued at USD 339.33 million in 2020, and it ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
is expected to reach USD 2702.30 million by 2026, growing at a rate of 46.44% during the forecast MARKET
period.
Revenue in USD million, Public, United States, 2018-2026
 According to the United States Department of Energy, a total of 40,582 units of public charging
stations were recorded, with an estimated total of 97,589 charging outlets in these stations as of Feb
2021. 2702.30

 In March 2021, the United States crossed the milestone of 100,000 public chargers as recorded by the
Department of Energy’s Alternative Fuel Data Center and is expected to further rise significantly, owing
to several policies.

 The need for public charging stations and equipment has been growing at a constant pace due to the 1830.63
projected rise in long road trips in the country. In order to cater to the increasing demand for new
electric vehicles, advancing electric vehicle charging infrastructure is deemed important by the country.
For instance,
1246.05
➢ The new infrastructure bill introduced by the administration in April 2021 includes a USD 15
billion investment to build a national network of 500,000 charging stations, accelerating the
construction of public chargers along national roadways. 850.03

➢ The Department of Transportation, in April 2021, announced new “Alternative Fuel Corridors”, to 581.80
recognize the highway segments that have infrastructure plans to allow travel on alternative fuels, 443.62 401.24
creating opportunities for charging infrastructure setup and maintenance. 316.79 339.33

➢ The Department of Energy and the Electric Power Research Institute announced a national EV
charging technical blueprint including fast charging and grid interaction methods that will assess
various needs for EV public charging infrastructure and suggest necessary steps. 2018 2019 2020 2021 2022 2023 2024 2025 2026
 As per the aforementioned points, the public charging segment of the market studied is expected to
witness a significant growth rate during the forecast period. SOURCE: Mordor Intelligence

29 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.1 BY APPLICATION TYPE

5.1.2 PRIVATE (RESIDENTIAL AND NON-PUBLIC/COMMERCIAL)


 The private (residential and non-public/commercial) application segment of the market studied ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
was valued at USD 234.62 million in 2020, and it is expected to reach USD 1501.52 million by MARKET
2026, growing at a rate of 41.88% during the forecast period. Revenue in USD million, Private Application, United States, 2018-
2026
 New partnerships recorded to enable the development and installation of in-home charging
systems across the United States have been increasing. For instance, 1501.52

➢ General Motors partnered with Shell, in Jun 2021, to provide comprehensive energy
solution programs to GM’s fixed rate home energy plans to provide free overnight charging
hours for the EV users in the States
1055.79
 On the other hand, carmakers are offering customizable home charging solutions along with
several other perks of purchasing an EV. For instance,
➢ In Jun 2021, Audi launched the e-tron GT for delivery in 2022, offering premium charging 745.65
equipment, including customized in-home charging solutions from the company’s end.
➢ Ford introduced all new F-150 lighting pro pickup truck, with a Level 2 AC charging system 527.60
equipped with charge management solutions for home charging overnight without the
worry of overcharging. 374.45
309.47
267.69
 Electrify America, a public EV charging company announced the availability of HomeStation EV 223.25 234.62
chargers in July 2021, offering its fastest to-date Level 2 home charger for EV owners.
HomeStation’s flexibility and versatility allow new owners to install the home charger
themselves or choose from third-party service providers.
2018 2019 2020 2021 2022 2023 2024 2025 2026
 As per the aforementioned points, the private charging segment of the market studied is
expected to witness a significant growth rate during the forecast period.
SOURCE: Mordor Intelligence

30 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5.2 BY EQUIPMENT
TYPE
5.2.1 Pillar/charging station/dock

5.2.2 Inverter

5.2.3 Charger

5.2.4 Other Equipment Types

31 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION

5.2 BY EQUIPMENT TYPE

ELECTRIC VEHICLE CHARGING SYSTEMS AND ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
EQUIPMENT MARKET Revenue in USD million, by Equipment Type, United States, 2018-2026
Revenue Share (%), by Equipment Type, United
States, 2020 CAGR (%)
Equipment Type 2018 2019 2020 2021 2022 2023 2024 2025 2026
(2021-2026)

16.41%
Pillar/charging station/dock 88.65 123.60 94.19 108.17 152.33 216.15 307.72 439.02 629.31 42.22
35.59%

Inverter 111.65 155.38 118.18 137.55 196.36 282.50 407.86 590.27 858.50 44.23
20.59%

Charger 148.23 206.57 157.32 183.56 262.70 378.89 548.39 795.64 1160.09 44.59

27.41%
Other Equipment Types 191.52 267.55 204.27 239.66 344.86 500.09 727.73 1061.48 1555.92 45.37

Pillar/charging station/dock
Inverter
Charger
Other Equipment Types

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

32 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE

5.2.1 PILLAR/CHARGING STATION/DOCK


 The pillar/charging station/dock equipment segment of the market studied was valued at USD ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
94.19 million in 2020, and it is expected to reach USD 629.31 million by 2026, growing at a rate MARKET
of 42.22% during the forecast period. Revenue in USD million, Public Application, United States, 2018-
2026
 The total number of pillar/charging stations was valued at over 79,200 stations in 2021, growing
from 36,400 stations in 2020, pointing towards a growing trend for the charging stations, 629.31
catering to the demand from EV users in the United States.

 Also, according to the United States Department of Energy, Tesla operates 1,076 charging
stations, while CHAdeMO and CCS type charging based stations are numbered at 3,776 and
439.02
3,653, respectively.

 California accounted for the highest number of charging stations available in the country, valued
at 14,000 units, followed by New York at 2,800 units as of September 2021. This is mainly 307.72
because Tesla Motors, a major EV manufacturer, is headquartered in California.

 With priority in the new Infrastructure bill, there is the availability of Federal support to establish, 216.15

operate and maintain charging stations, with the supports including incentives to develop 152.33
charging infrastructure and low-cost financing. 123.6
108.17
88.65 94.19
 The Federal policy states that to support EV charging, the federal tax credit can be claimed by
commercial businesses that host charging stations for 30% of the total cost of purchase and
installation, capped at USD 30,000, encouraging small and medium business owners to involve in
2018 2019 2020 2021 2022 2023 2024 2025 2026
building charging stations/ pillars that can cater to the demand for chargers.

 As per the aforementioned points, the charging station segment of the market studied is SOURCE: Mordor Intelligence
expected to witness a significant growth rate during the forecast period.

33 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE

5.2.2 INVERTER
 The inverter equipment segment of the market studied was valued at USD 118.18 million in
2020, and it is expected to reach USD 858.50 million by 2026, growing at a rate of 44.23% ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
MARKET
during the forecast period.
Revenue in USD million, Public Application, United States, 2018-
 Inverters are used in applications where reliable battery backup is necessary while on the road, 2026
and the increased use of EVs in the United States has opened opportunities for the same.

 A relatively lesser used technology of the charging infrastructure market is witnessing a few 858.50
technological developments to aid the demand for the charging infrastructure industry across the
United States. For instance,

➢ Apple is negotiating with the newly formed LG Magna e-Powertrain joint venture of LG and
590.27
Magna as of April 2021 to build e-motors, inverters, an onboard chargers for the highly
anticipated Apple EV expected to be released by 2025.

➢ Marelli, in Mar 2020, announced a strategic partnership with US-based Transphorm Inc. to 407.86
develop power converters, onboard chargers, and inverters for electric vehicles to efficiently
convert power using Transphorm’s technical expertise and grow its electric powertrain 282.50

business. 196.36
155.38
 OEM partnerships to develop efficient power conversion and charging technologies to aid the 111.65 118.18 137.55
United States market have been observed. In May 2019, Volkswagen partnered with Cree Inc. to
develop and manufacture high-efficiency silicon carbide-based devices for fast chargers,
inverters, and power supplies. 2018 2019 2020 2021 2022 2023 2024 2025 2026
 As per the aforementioned points, the inverter vehicles segment of the market studied is
SOURCE: Mordor Intelligence
expected to witness a significant growth rate during the forecast period.

34 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5.2.3 CHARGER
5.2.3.1 AC Charger

5.2.3.2 DC Charger

35 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE

5.2.3 BY CHARGER

ELECTRIC VEHICLE CHARGING SYSTEMS AND ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
EQUIPMENT MARKET Revenue in USD million, by Charger, United States, 2018-2026
Revenue Share (%), by Charger, United States,
2020
CHARGER 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

16.52% AC Charger 123.70 172.42 131.33 153.33 219.58 316.89 458.94 666.27 972.06 44.68

DC Charger 24.53 34.15 25.99 30.23 43.12 62.00 89.45 129.37 188.03 44.13

83.48%

AC Charger DC Charger

SOURCE: Mordor Intelligence SOURCE: Mordor Intelligence

36 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE | 5.2.3 BY CHARGER

5.2.3.1 AC CHARGER
 The AC charging station segment of the market studied was valued at USD 131.33 million in ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
2020, and it is expected to reach USD 972.06 million by 2026, growing at a rate of 44.68% MARKET
during the forecast period. Revenue in USD million, AC Charger, United States, 2018-2026

 AC charging has been a first off in the electric vehicle charging technology with majority of the
stations offering AC charging outlets across the United States. The charging infrastructure 972.06
industry has aligned a common standard called Open Charge Point Interface, which dictates
standards for AC charging, like Electric Vehicle Supply Equipment (EVSE) port and connector,
with multiple connector types, like CHAdeMO and CCS.

 As of 2020, approximately 80% the ports involved in the United States were EVSE connectors 666.27

with AC charging equipment and technology. Additionally, the Level 1 and Level 2 charging
speed variations offered by AC charging technology amounted for about 5% and 80%, equipped
458.94
with EVSE ports in the public charging stations and outlets.

 The United States also poses a total of 82,263 units publicly available for EVSE chargers based 316.89

on AC charging, standing second-highest after China, as of 2020. 219.58


172.42 153.33
 OEM involvement in developing AC charging technology has also aided the market growth in 123.70 131.33

the country. For instance, in October 2021, GM announced plans to install up to 40,000 Level 2
EV chargers across the United States, investing approximately USD 750 million to expand the
infrastructure. 2018 2019 2020 2021 2022 2023 2024 2025 2026

 As per the aforementioned statements, the AC charger segment of the market is expected to
SOURCE: Mordor Intelligence
witness healthy growth rate during the forecast period.

37 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE | 5.2.3 BY CHARGER

5.2.3.2 DC CHARGER
 The DC charging station segment of the market studied was valued at USD 25.99 million in ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
2020, and it is expected to reach USD 188.03 million by 2026, growing at a rate of 44.13% MARKET
during the forecast period. Revenue in USD million, DC Charger, United States, 2018-2026

 DC fast charging is an important charging method for reducing the charging times of electric 188.03
vehicles (EV), which is likely to make long-distance EV travel practical in the coming years.

 The electric car manufacturers and charging infrastructure companies are working jointly to
build the fast DC charging stations in the country to enhance the demand for electric vehicles in
the country. For instance, 129.37

➢ In October 2021, EVgo Inc. announced that it is the opening of a new EV charging
station comprised of six new EVgo public direct current fast chargers at Colorado, the
89.45
United States.

➢ In July 2019, BMW made an announcement that it completed construction of around 62.00
100 charging stations around the country, which included DC chargers and level 2
43.12
chargers. The product was started in January 2017 in partnership with Nissan motors. 34.15
30.23
24.53 25.99
 Moreover, in the United States, Electrify America is adding DC fast-charging stations at Love's
Travel Stops, and the deal may add charging stations at seven locations, with a total of 28
connectors in six states by 2021.
2018 2019 2020 2021 2022 2023 2024 2025 2026
 As the push toward fast charging is increasing, the DC electric vehicle charging station market is
expected to witness higher growth in the forecast period. SOURCE: Mordor Intelligence

38 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE

5.2.4 OTHERS
 The other equipment segment of the market studied was valued at USD 204.27 million in 2020, and it is
ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
expected to reach USD 1555.92 million by 2026, growing at a rate of 45.37% during the forecast period. MARKET
 The charging ports play an important role in the charging time of both DC fast chargers and conventional Revenue in USD million, Other Equipment, United States, 2018-
AC chargers. With several companies involved in supplying charging stations with DC fast charging 2026
equipment ports, the market for these equipment looks at a projected increase in demand, with increase in
1555.92
DC fast charging units.

 Tesla owns and operates majority of the United States’ DC fast charging equipment ports as of Q1 2021,
followed by Electrify America in the second place.

 World leaders in automotive technology, like ABB, Robert Bosch, Delphi Electronics, and Siemens AG,
1061.48
among others, are also involved in developing and manufacturing highly efficient cords for the EV charging
infrastructure in the country.

 Technological advancements to remove the need for unnecessary charging equipment have been 727.73
observed in 2021. For instance,
500.09
➢ In September 2021, Bosch announced the world’s first electric car charging cable with integrated
technology for flexible charging without a control box, making it easier and more space efficient to 344.86
267.55 239.66
store the cable. 191.52 204.27
➢ Purdue University has invented a new charging station cable in November 2021, that may fully charge
certain electric vehicles in under five minutes, by using an alternative cooling method and improving
overall energy efficiency. 2018 2019 2020 2021 2022 2023 2024 2025 2026
 Such technical advancements in the field of cords and ports for EV charging may aid a healthy growth rate
SOURCE: Mordor Intelligence
of other equipment segment in the United States electric vehicle charging equipment market.

39 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.2 BY EQUIPMENT TYPE

5.2.4 OTHERS (CORD, PORTS, ETC.)

ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET


Market Share (%), DC Fast Charging Equipment Port, by Network, United States, Q1 2021

16.2

7.8

8 56.7

14.4

Tesla Supercharger Network Electrify America Chargepoint Evgo Others

40 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5.3 BY VEHICLE TYPE
5.3.1 Passenger Cars

5.3.2 Commercial Vehicles

41 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION

5.3 BY VEHICLE TYPE

ELECTRIC VEHICLE CHARGING SYSTEMS AND ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
EQUIPMENT MARKET Revenue in USD million, by Vehicle Type, United States, 2018-2026
Revenue Share (%), by Vehicle Type, United States,
2020 VEHICLE 2018 2019 2020 2021 2022 2023 2024 2025 2026 CAGR (%)

Passenger Cars 525.16 729.10 554.21 644.98 920.68 1324.45 1912.03 2766.92 4023.90 44.22

3.44%
Commercial Vehicles 14.88 23.99 19.74 23.95 35.57 53.18 79.67 119.50 179.92 49.68

96.56%

Passenger Cars Commercial Vehicles

SOURCE: Mordor Intelligence


SOURCE: Mordor Intelligence

42 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.3 BY VEHICLE TYPE

5.3.1 PASSENGER VEHICLES


 The passenger vehicles segment of the market studied was valued at USD 554.21 million in 2020, and it
ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
is expected to reach USD 4023.9 million by 2026, growing at a rate of 44.22% during the forecast period. MARKET
 In order to keep up with the high demand from buyers for electric vehicles, several OEMs are introducing Revenue in USD million, Commercial Vehicles, United States,
vehicles with fast charging technologies, for best time utility by customers. For instance, 2018-2026
➢ Kia revealed the concept EV9 electric SUV at AutoMobility in LA, the United States in November
2021. The car comes equipped with ultra-fast charging technology with a 350-kW charger, allowing 4023.90
to replenish energy from 10-80% in 30 minutes, indicating the need for advanced charging
infrastructure across the country.
➢ Hyundai also revealed its Ioniq SEVEN electric SUV, equipped with ultra fast charging capacity with a
350-kW charger. 2766.92
 OEM partnerships for research into developing quick charging EV cables are also being witnessed in the
country to develop technology capable of delivering significantly higher power than existing tech. For
instance, 1912.03
➢ General Motors also partnered with EVgo to expand charger infrastructure for fast charging
technology to be available across the country, by building 2,750 charging stations by 2025. 1324.45
➢ Polestar Cars entered a partnership and agreement with Electrify America in October 2021 to provide
920.68
drivers of all-electric Polestar 2 fastback cars, with no-cost 30-minute charging sessions in the country 729.10 644.98
in the network on ultra-fast chargers. 525.16 554.21
➢ In November 2021, Ford announced partnership with Purdue University to invent and patent charging
equipment and cables for delivering relatively higher power in less time, as compared to existing
technology to improve fast charging and create demand for the charging infrastructure industry.
2018 2019 2020 2021 2022 2023 2024 2025 2026
▪ As per the aforementioned points, the passenger vehicle segment of the market studied is expected to
witness a significant growth rate during the forecast period. SOURCE: Mordor Intelligence

43 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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5. MARKET SEGMENTATION | 5.3 BY VEHICLE TYPE

5.3.2 COMMERCIAL VEHICLES


 The commercial vehicles segment of the market studied was valued at USD 19.74 million in 2020, and it is
ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT
expected to reach USD 172.92 million by 2026, growing at a rate of 49.68% during the forecast period.
MARKET
 Pick-up trucks, vans, buses, and trucks have been considered in the commercial vehicle segments in the Revenue in USD million, Commercial Vehicles, United States,
market studied. 2019-2026
 In the past few years, the electric commercial vehicle market witnessed major automakers rolling out their
179.92
strategies toward electric mobility. For instance:
➢ By the end of 2020, California represented as the largest market for zero emissions commercial
vehicle fleet with 1,098 units, followed by Washington with 221 units, Florida with 152 units, and
Illinois with 98 units currently in operation. More than 31 states in the United States have a fleet of
119.50
at least 10 zero emissions commercial vehicles.
➢ In February 2020, Volvo Trucks displayed its North American Class 8 battery-electric project trucks
in Fontana, California. 79.67
 Major automakers, under their plan to expand their portfolio of commercial electric vehicles, are investing to
increase their production capabilities in various parts of the world. For instance: 53.18

➢ In January 2020, Detroit-Hamtramck received USD 2.2 billion as General Motor’s first 100% EV plant 35.57
for building trucks, SUVs, and shuttles. General Motors also plans to invest an additional USD 800 23.99 23.95
19.74
14.88
million in supplier tooling and other projects related to the launch of the new electric trucks.
➢ Arrival of four vehicle designs are expected to hit the market by 2023, with the start of production
for the first vehicle planned for Q4 2021. The company is deploying its first two Microfactories in 2018 2019 2020 2021 2022 2023 2024 2025 2026
South Carolina, the United States, and Bicester, the United Kingdom, in 2021.
▪ As per the aforementioned points, the passenger vehicle segment of the market studied is expected to SOURCE: Mordor Intelligence

witness a significant growth rate during the forecast period.

44 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE
LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles

45 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE

6.1 VENDOR MARKET SHARE

ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET


Market Revenue Share (in %), by Company, United States, 2020

Charge Point Inc.

20.42% Blink Charging Co.​


0.77%
ABB Ltd
38.80%

Webasto Group​

16.15%
Siemens AG

Tesla Inc.
0.80%
EV Box (Engie SA)​
2.79% 8.13%
12.14%
Others

Note: Market share has been calculated, based on publicly-available revenue figures (annual reports, SEC filings, association data, etc.), third-party paid sources (D&B Hoovers),
and our estimation of the companies' revenues in the relevant market (in case of unavailability of specific data in the public domain).

46 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6.2 COMPANY
PROFILES
6.2.1 Charge Point Inc.

6.2.2 Blink Charging Co.

6.2.3 EV Box (Engie SA)

6.2.4 ABB Ltd

6.2.5 Webasto Group

6.2.6 Siemens AG

6.2.7 Schneider Electric

6.2.8 Evo charge (Phillips & Temro Industries)

6.2.9 Tesla Motors Inc.

6.2.10 Leviton Manufacturing Co. Inc.

6.2.11 Sema Connect Inc.

47 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.1 CHARGEPOINT INC. – OVERVIEW


◼ ChargePoint Inc. is an electric vehicle infrastructure company based in California, the United
States. It operates the largest network of charging stations (98 million chargers delivered till
date) in the world, with locations across North America and 16 European countries.

◼ The company offers solutions for commercial products (charging stations, Software-as-a-Service, Established in 2007

parts and labor warranty, and ChargePoint-as-a-Service), fleet products (charging stations,
California, the United States
annual subscriptions, vehicle scheduling and fuel optimization subscriptions, energy
management, professional services for design, building, and construction) and residential
http://www.chargepoint.com/
products (ChargePoint home charger and multi-family charging solutions).

◼ The company partnered with 62% of the top 50 fortune companies to provide electric vehicle +1-408-841-4500
charging solutions.
CHARGEPOINT INC.
USD 2.43 billion 743 Revenue in USD billion, Global, 2020–2021 (Q1-Q3)
Total Assets as of Total Employees as of
December 2020 3.15
October 2021

1.61
USD 36,050 million Over 4,000 Business and
Gross Profit as of October Organizations Participating in
2021 the Charging Network
2020 2021

48 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.1 CHARGEPOINT INC. – PRODUCTS AND KEY INSIGHTS


PRODUCTS AND SUPPLIER INFORMATION KEY INSIGHTS
◼ ChargePoint Inc. is collaborating with businesses and construction
◼ Hardware ➢ Express Plus
companies to setup its charging stations in the parking lots. It partnered with
◼ Commercial and Residential ◼ Charge Point As Service LinkedIn, Sierra Nevada Brewing Co., and Bozzuto Management Company.
Chargers ◼ Software Solutions ◼ The company is expecting to ship around 425,060 charging ports annually
➢ AC Charging Stations by 2026, and it is also actively partnering and acquiring various companies
➢ Cloud Plans
➢ CT4000 to strengthen their position in the market. For instance,
➢ ChargePoint Eco
➢ CFP50 ➢ In March 2021, ChargePoint and Volvo Cars extended their partnership,
◼ Fleet Management and
➢ DC Fast Charing Stations Electrification launching an in-car ChargePoint charging app for Recharge Models.
Additionally, drivers can use Google Android Automotive OS to search
➢ Express 250
for and navigate to a place to charge, as well as start and pay for a
charging session, across the United States.
SUPPLIER INFORMATION
➢ In September 2021, ChargePoint, and Polestar Cars announced the
▪ Evr-Green Level 1 portable cord supplied by Leviton creation of a new charging partnership, streamlining mutual efforts to
manufacturing Co. Ltd enable a seamless ownership experience for drivers of electric vehicles
across the United States.

49 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.1 CHARGEPOINT INC. – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ The company has a strong ◼ Decreasing profitability and ◼ Growing EV sales and ◼ A strong competition from
brand image across the United increasing deficit to affect the initiatives taken by government already established players in
States. company’s operational to boost charging the market.
◼ ChargePoint’s primary performance. infrastructure across the ◼ ChargePoint’s business is
operations are in the United country to offer new subject to risks associated with
◼ ChargePoint relies on a limited
States, and it maintains opportunities for the company. construction, cost overruns and
number of suppliers to
contractual relationships with ◼ Penetration into new markets, delays, and other contingencies
manufacture its charging
parts and manufacturing adapting existing products to that may arise in the course of
stations, including in some
suppliers in Asia, Mexico, and new applications and customer completing installations and
cases only a single supplier for
other locations. requirements, and introducing such risks may increase in the
some products and
◼ Notable investments into R&D new products to improve future, as ChargePoint expands
components.
activities to develop new market acceptance. the scope of such services with
projects. other parties.

50 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.1 CHARGEPOINT INC. – KEY DEVELOPMENTS


O Others M Mergers and acquisitions I Product Innovations E Expansions P Partnerships

ChargePoint Holdings Inc. announced its acquisition of ChargePoint Inc. and NATSO, representing travel plazas
ViriCiti, a leading provider of electrification solutions for and truck stops, announced significant progress in the
eBus and commercial fleets for a total purchase price of first year of the National Highway Charging Collaborative,
approximately EUR 75 million in cash, subject to an initiative that may leverage USD 1 billion in public and
adjustments. This transaction confirms ChargePoint’s private capital to deploy charging at more than 4,000
commitment to the electrification of fleet and travel plazas and fuel stops serving highway travelers and
commercial segments in North America and Europe. JUN 2021 rural communities by 2030 across the United States. FEB 2021

M O O M
NOV 2021 ChargePoint Inc. and Switchback Energy Acquisition
ChargePoint Holdings Inc., along with Mercedes-Benz USA, MAR 2021
Corporation (“Switchback”) announced that the two
announced the new benchmark in EV charging in North
companies have completed their business
America, Mercedes me Charge, to be launched with the all-new
combination. The Business Combination was
EQS all-electric luxury sedan and available in all EQ future
approved by Switchback stockholders on February 25,
mobility products from Mercedes-EQ. These drivers may be
2021, and was as renamed ChargePoint Holdings Inc.,
able to find, use, and pay for a charging session, either from
beginning on March 1, 2021.
inside the vehicle or from the Mercedes me Charge mobile app.

51 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.2 BLINK CHARGING CO. - OVERVIEW


◼ Blink Charging Co., headquartered in Florida with offices in Arizona and California, Blink Charging’s
business is designed to accelerate the adoption of public EV charging.

◼ Blink Charging offers EV charging equipment and connectivity to the Blink Network, a cloud-based
Founded in 1998
software that operates, manages, and tracks the Blink EV charging stations and all the associated
data.
Miami Beach, Florida, the United States
◼ It has thousands of EV chargers deployed across the United States across numerous
transit/destination locations, including airport, hotels, mixed-use, municipal locations, parks and https://blinkcharging.com/?locale=en
recreation areas, parking lots, workplace locations, etc. Its strategic relationships and often long-
term agreements with hundreds of Property Partners include well-recognized companies, large +1 888 998 2546

municipalities, and local businesses.


BLINK CHARGING CO.
USD 6.59 billion USD 34.5 billion Total Revenue in USD billion, Global, 2020–2021 (Q1-Q3)
Total Revenue as of Operating Expenses as of
September 2021 December 2020 6.59

2.40
USD 741.3 million Over 4,000 business and
Gross Profit as of organizations participating
September 2021 in the charging network
2020 2021

52 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.2 BLINK CHARGING CO. – PRODUCTS AND KEY INSIGHTS


PRODUCTS KEY INSIGHTS
◼ Commercial Solutions
◼ Blink Charging Co. is actively engaged in expansion plans, like mergers,
➢ Charging Station acquisitions, etc., to strengthen their position in the US EV charging system
and equipment market. For instance,
➢ IQ200
◼ In September 2020, the company’s wholly-owned subsidiary, Blink Mobility,
➢ DCFC 50KW LLC, entered into an Ownership Interest Purchase Agreement with Blue
Systems USA Inc., and pursuant thereto acquired from the Seller all the
➢ DCFC 75 KW
ownership interests of Blue LA Carsharing LLC.
➢ DCFC 175 KW
◼ The company’s objective is to continue becoming a leading provider of EV
➢ Mobile emergency Charger charging solutions by deploying mass-scale EV charging infrastructure. By
doing so, it aims to enable the accelerated growth of EV adoption and the
➢ IQ 250 –EU
EV industry. Key elements of its strategy include:
◼ Residential solutions
◼ Pursue strategic opportunities to expand blink-owned turnkey and hybrid
➢ HQ 150 model, expand sales and marketing resources, strengthen and support its
human capital, continue to invest in technology innovations, etc.
◼ Fast charging Cables

53 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.2 BLINK CHARGING CO. – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ The company has built a strong ◼ Heavy reliability of the ◼ Increasing demand for hybrid ◼ Competition from rivalries in
distribution network that may company on revenue from the and electrical vehicles may the market.
reach majority of its potential single market i.e., the United present the company with ◼ Exchange rate fluctuations may
market. states. multiple opportunities with its influence the financial standing
◼ Developed strategy and active products. of the group, its business
◼ Investment in R&D is below the
collaborations to strengthen the results, and its competitive
fastest growing players in the ◼ Government regulations are
company’s presence across the edge.
industry. strengthening the EV
United States.
infrastructure to drive the
company growth.

54 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.2 BLINK CHARGING CO. – KEY DEVELOPMENTS


Product
O Others M Mergers and acquisitions I E Expansions P Partnerships
Innovations
Blink Charging Co. announced that it has been awarded
a grant from Michigan Consumers Energy and an Blink announced the expansion of its Blue LA electric car
additional grant from the Michigan Department of sharing program serving Los Angeles. Following a Los
Environment, Great Lakes and Energy (EGLE) for the Angeles City Council vote approving the expansion, Blink is
installation of DC fast charging stations across the state expected to add 300 street side EV charging stations at an
of Michigan. The six DC fast chargers were installed at anticipated 60 destinations across the city and a
two separate locations in Traverse City and Clare, progressive increase in the Program’s electric vehicle fleet,
Michigan. OCT 2021 based on utilization rates. AUG 2021

O O E P
NOV 2021 Blink Charging Co. announced a five-year agreement
Blink Charging Co. announced the sale of 64 OCT 2021
with two five-year extensions with Greenlight
Blink’s residential Level 2 residential charging
Communities LLC, an Arizona-based residential
stations, the HQ 150, to Rudy’s Performance
property developer. After installations are completed,
Parts for resale across its distribution channels.
there will be a total of 58 Blink owned EV charging
stations at Greenlight multifamily residential
communities across the Phoenix metro area in Arizona.

55 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 EVBOX (ENGIE SA) – OVERVIEW

◼ In March 2017, Engie (acquired EV-box, one of the largest electric vehicle-charging players. Engie
is Europe's top power, gas, and infrastructure player. It is engaged in the production of natural gas
and electricity, the development and maintenance of major natural gas and electricity
Established in 2010
infrastructures, and the creation and marketing of energy and environmental services.

◼ The company also offers electric vehicle charging solutions, such as EV fleet management, easy- Nether lands
to-use charge points, infrastructure installations, remote charging points monitoring, and
maintenance. www.evbox.com

◼ In 2019, the company placed 41,848 charging points globally. It also entered El Salvador, Panama,
+1 713 309 7200
Dominican Republic, Trinidad & Tobago, and Curacao markets.

EV BOX (ENGIE SA)


EUR 4578 million Sales in EUR million, Global, 2019-2020 (year end in December)
EUR 70 million Revenue Operating income as of
as of December 2020 December 2020 60.1

55.8

EUR 9.3 million


650+ employees as of
EBITDA as of December
December 2020
2020 2019 2020

56 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 EVBOX (ENGIE) – PRODUCTS AND KEY INSIGHTS


PRODUCTS KEY INSIGHTS
◼ Commercial (DC) Fast Charger
◼ EV box is present in more than 75 countries, with 220,000+ EV fast
◼ EV Box Troniq 100 charging ports and 300,000+ charging ports globally.

◼ Commercial Chargers ◼ To strengthen its trust with the customers, the company partnered with
Allego, ANWB, Blue Corner, E-Flux, Mobility+, ChargePoint, and others, to
◼ EV Box Business line
provide continued subscription services without interruption.
◼ EV Box Iqon
◼ The company offers fast chargers, commercial chargers, residential
◼ Charging Management Software chargers, software for monitoring, installation, and smart charging services
and is developing innovative solutions to gain a competitive edge over other
◼ Charging Cables
players. For instance,

◼ In 2021, EV Box Group introduced the EV Box Troniq Modular 240 KW


fast-charging station in Europe and is likely to gain acceptance in the United
States soon.

57 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 EV BOX (ENGIE) - SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ The company has a strong ◼ Less focus on the United States ◼ A significant rise in electric ◼ The company faces intense
presence globally. market compared to Europe. vehicle sales across the United competition in terms of product
◼ A well-established market States is expected to aid the quality and features like pricing,
◼ Higher rate of missed
position enables the company company’s growth further. reliability, safety, and fuel
opportunities compared to its
to cater to different customer ◼ Expansion plans and economy, from key competitors.
competitors due to poor
needs and secure benefits from partnerships with local
product demand forecasting ◼ Stringent and varied emission
the increasing trend of zero- governments or players in the
across the United States. regulations set across the
emission vehicle adaption. United States may improve United States are other threats
company brand equity. to the company.

58 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.3 EV BOX (ENGIE) – KEY DEVELOPMENTS


O Mergers and Product E Expansions P Partnerships
Others M I
acquisitions Innovations

EV Box signed the lease for its first North American


Electrical services and energy solutions provider Aetna headquarters and production facility outside Chicago, Illinois.
Corp. and global electric vehicle charging solutions The facility will take up approximately 60,000 sq. ft of the
company EV Box Group announced a strategic partnership Innovation Park campus in Libertyville, IL, located around 40
to help grow EV charging infrastructure in the United miles north of Chicago. At this new site, EV Box will be able
States, focusing on New England and the Mid-Atlantic to produce around 200 units of DC charging units per week
states. AUG 2020 in the initial phase of production.

P P E
MAR 2021 Fleet service provider Momentum Groups and EVBox
JUN 2020
announced a strategic partnership to help fleets across the
United States accelerate the shift toward electric
transportation. Through this partnership, these organizations
will draw from each other’s decade-plus of industry
experience to create comprehensive EV fleet packages that
are easy to customize, implement, and scale-up.

59 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.4 ABB LTD. – OVERVIEW


◼ ABB Ltd is a leading European industrial electrical equipment company that makes products used in
electrical grids and transmission, industrial automation, and production line robotics. ABB operates
through four divisions: Electrification, Motion, Robotics & Discrete Automation, and Industrial
Automation.
Founded in 1988
◼ The Electrification division generates around 40% of ABB's sales and manufactures products and
services, such as electric charging stations, solar energy products, control products, and intelligent, Zurich, Switzerland, Europe
automated home and building solutions.

◼ ABB offers a total EV charging solution from compact, high-quality AC wall boxes, reliable DC fast- https://new.abb.com/
charging stations with robust connectivity to innovative on-demand electric bus charging systems.
It has immense experience creating, installing, and maintaining charging infrastructure, including +41-433177111

several nationwide charger networks.


ABB LTD
USD 19,226 million 21,500 employees Revenue in USD million, 2020 – 2021 (Q1- Q3)
Total Assets as of 26,134
Total Employees as of 21,378.0
December 2020 December 2020

USD 1,593 million USD 14.1 billion


Income from Operations as Gross Profit as of October
of December 2020 2021 2020 2021

60 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.4 ABB LTD – PRODUCTS AND KEY INSIGHTS


PRODUCTS AND SUPPLIER INFORMATION KEY INSIGHTS
◼ Car Charging ➢ Pantograph Down ◼ ABB’s ability taps into higher-growth segments, such as electric vehicle
➢ High Power Fast Charging ➢ Pantograph Up charging, robotics, and food and beverage, by leveraging the shift in
internet-based technologies permeating the industrial sector.
➢ DC Fast Charging ➢ Flash Charging (TOSA)
◼ The company continues to invest huge amounts in electric charging
➢ DC Wall box ◼ Power Cables and Cable Accessories
- Cable System (36kV and above) networks across the developed world. ABB new connected Terra HP
➢ EV Lunic AC Wall box ◼ Drives, Inverters, Converters - DC charging stations were rolled out along a 1,300km highway in Iceland and
Drives, AC Drives, Drive PC Tools were selected for the Electrify America project, which will see electric
➢ Terra AC Wall box
charging stations set up around 17 major metropolitan areas in the United
◼ Heavy Commercial Vehicle Charging
States.
➢ Connector Charging
◼ Many acquisitions were completed in 2020, strengthening ABB’s portfolio.
In March 2020, the Electrification Business Area acquired a majority stake
in Shanghai Charge Dot New Energy Technology Co. Ltd, a leading Chinese
SUPPLIER INFORMATION
e-mobility solution provider, bought Cylon Controls Ltd, enhancing its Smart
❑ High Power electric vehicle chargers Buildings portfolio in the commercial buildings segment.
are supplied by Electrify America

61 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.4 ABB LTD – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ A strong presence in the leading ◼ Product failures and other related ◼ The growth in electric vehicle (EV) ◼ Various factors influence ABB’s

and emerging automotive markets issues could add cost to the company sales in the United States could operations, including adverse

strengthens its market presence. and affect its reliability. benefit the company’s operations. economic or political changes,
According to the Edison Electric concerns about global trade, global
◼ It also has a broad product
Institute and Institute for Electric health pandemics, etc.
portfolio. Innovation, annual EV sales in the ◼ ABB’s operations are subject to
United States are expected to reach various laws and regulations governing
3.5 million vehicles by 2030, the discharge of materials into the
accounting for more than 20% of the environment.
annual vehicle sales by 2030 in the ◼ The company operates in a highly
country. Approximately 9.6 million competitive environment. The inability
charging ports would be required to to compete successfully could hamper
support the 18.7 million EV stock in its profits.
2030.

62 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.4 ABB LTD. – KEY DEVELOPMENTS


Product
A Mergers and Acquisitions P E Expansions O Others
Innovations

SEP 2021

P
The company announced the launch of the global fastest
electric car charger, Terra 360, which is capable of
delivering around 100 KMs range for electric vehicles in
three minutes of charging time. The product is expected to
launch in the United States in 2022.

63 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.5 WEBASTO GROUP – OVERVIEW


◼ Webasto Group's core business focuses on automotive roofs, including sunroofs, panorama
roofs, convertible roofs, and thermal comfort systems. The company has gained an increasing
focus on electromobility, manufacturing electric heating systems, charging solutions, and battery
systems in recent years.
Established in 1901
◼ In 2019, the company restructured its organization into the following three business units: Roof
& Components, Energy & Components (Develops and produces battery systems, charging
Stockdorf, Germany
solutions, and electric and fuel-operating heating systems), and Customized Solutions (Offers
solutions and services based on the company's product range for end customers, trade partners, http://www.webasto-group.com/
and manufacturers of special vehicles).
◼ In 2020, Asia was the region with the highest sales for Webasto with 43% followed by Europe +351-229562300
(39%) and the Americas (18%).
WEBASTO
14,154 Revenue in EUR Billion, Global, 2019 – 2020 (Year end in
EUR 3.3 billion December)
Revenue as of December Employees as of December
3.7
2020 2020

3.3
EUR 268 million EUR 193 million
R&D Expenditure as of Investments as of
December 2020 December 2020 2019 2020

64 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.5 EV SOLUTIONS (WEBASTO) – PRODUCTS AND KEY INSIGHTS


PRODUCTS KEY INSIGHTS

◼ Residential Charger and Portable Charger ◼ The company has sold over 125,000 EV Chargers and has completed around
10,000 installations globally.
◼ Turbo cord
◼ The company has a high presence in the developing/emerging regions, and its
◼ Wall-Mounted EV chargers
strong R&D has helped them provide low-cost offerings compared to their
◼ Turbo DX
competitors.
◼ Mode 3 Charging Cable
◼ As a part of strategic expansion, the company has partnered with many
◼ Webasto Pure OEMs to provide fast charging solutions such as Ford, BMW, Chevrolet,
◼ Webasto Next Volvo, Lincoln, Fiat, Kia, Mini, Mitsubishi, and many more.

◼ Webasto Live ◼ EV Solutions is also the official home charger provider for the above-
mentioned partnered brands. They also offer remote-enabled EV charging
◼ Webasto stand Solo, Duo Slim
solutions under the product name of Webasto Live.
◼ Webasto Charge Connect

65 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.5 EV SOLUTIONS (WEBASTO) – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ A great focus on research and ◼ Developing countries to offer new ◼ Emerging markets across ◼ The ever-changing price of raw
development helps the company emerging markets developing countries. materials is a threat to certain
compete with new technology. ◼ Growing sales of EV and hybrid business models of the company.
◼ Less presence in the United States
vehicles across the United States. ◼ Strong competition from rivalries in
◼ The company’s energy and market.
the market.
components business line is one of
the major contributors to the total
revenue.

66 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.5 EV SOLUTIONS (WEBASTO) – KEY DEVELOPMENTS


Product
O Others M Mergers and Acquisitions I E Expansions P Partnerships
Innovations

NOV 2019

P
Webasto launched the Turbo DX level-2 charging station at
LA Show in the United States. The charging unit that was
shown connected to the Mustang Lithium is compatible
with both plug-in hybrid electric vehicles and battery
electric vehicles and is suitable for home, business, and
multi-unit dwelling applications.

67 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.6 SIEMENS AG – OVERVIEW


◼ Siemens AG is one of the largest electronics and industrial engineering companies in the world. It
manufactures everything from healthcare and building technologies to factory automation and
power distribution equipment.
Founded in 1847
◼ Siemens operates its business through different segments, such as the digital segment
(accounting for 20% of the revenue), gas and power (generating 20% of the sales revenue), smart
Berlin, Germany
infrastructure (accounting for 15% sales revenue), mobility segment, financial service and
portfolio companies (accounting for 5% of the revenue), and wind energy.
www.siemens.com
◼ In 2020 Europe and the Middle East & Africa accounted for almost 50.01% of the sales. Other
important regions are the Americas (26.19%), Asia, and Australia (23.79%). 1800 209 1850

SIEMENS AG
42,500 Revenue in EUR million, Global, 2020- 2021 (year end in
EUR 62,265 million
Total Employees as of September)
Revenue as of September
September 2021 62,265.0
2021

55,254.0
EUR 22,737 million EUR 6,697 million
Gross Profit as of September Net income as of September
2021 2021 2020 2021

68 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.6 SIEMENS AG – PRODUCTS AND KEY INSIGHTS


PRODUCTS AND SUPPLIER INFORMATION KEY INSIGHTS

◼ E-Bus Charging infrastructure (Sicharge ◼ As a part of the company’s Vision 2020+, it implemented a new

UI Family) organizational structure in 2019, consisting of three main segments, Digital


industries, Smart Infrastructure, and Gas and Power.
◼ eCars fast-charging infrastructure
◼ To mark the company’s presence in the market, it partnered with OEM’sm
➢ Wall box Versi Charger IEC Businesses, fleet operators, charge point operators, such as Volkswagen,
and ubitricity to provide charging solutions to the growing electric vehicle
➢ VersiCharge AC Series
market.
◼ Charging Cables ◼ As a part of its strategic expansion, the company also announced it is in
talks with GM to become an exclusive operator for GM EV vehicle charging.

◼ The company has a wide portfolio of EV infrastructure. It also offers


automated charging stations, including SIMATIC controllers, components
SUPPLIER INFORMATION expanding as a part of the company’s portfolio expansion.

❑ Onboard chargers, inverters, DC/DC converters ◼ The company is further increasing its market foothold by investing in other

supplied by Valeo SA EV charging station companies. For instance, Siemens AG invested USD 43
million in ChargoPoint Inc.

69 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.6 SIEMENS AG – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ Sustainable revenue and profit ◼ Some of the company’s key ◼ Emerging markets across ◼ Fluctuations in the exchange rate.
development are supported by a customer industries, such as developing countries. ◼ The challenge of cutting CO2 and
healthy capital structure of the automotive and machine-building, ◼ Growing sales of EV and hybrid noise emissions and reducing space
company. were heavily impacted by the vehicles across the United States. requirements and transportation
steep drop in global GDP ◼ Acquisitions and product costs across the nation, and
◼ Strong Focus on research and
beginning in the second calendar launches to benefit the pressure on mobility providers to
development to develop smart
quarter of 2020. company’s presence in the United meet all these needs are expected
infrastructure capabilities of the
States. to rise continuously.
company. ◼ Moderate decline in orders over a
few years.

70 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.6 SIEMENS AG – KEY DEVELOPMENTS


O Others Mergers and
M I Product Launch E Expansion P Partnership
acquisitions

Lightning e-Motors, a leading provider of all-electric


At the Advanced Clean Transportation (ACT) Expo, Siemens
powertrains and medium-duty and specialty commercial
announced the US launch of SICHARGE UC, a modular
electric fleet vehicles, now offers Siemens AG’s Level 2
charging solution for electric buses, trucks, and heavy-duty
electric-vehicle chargers to commercial and government
vehicles. Manufactured in its Wendell, North Carolina,
fleets. Siemens’ e-Mobility solutions next-generation Versi
facility, the latest addition to Siemens eMobility solutions
Charge AC charging systems are immediately available
offers up to 600 kW of flexible power, whether charging at a
under Lightning e-Motors’ Lightning Energy brand. AUG 2021
depot or en route. JAN 2021

P O I I
NOV 2021 Siemens to expand electric vehicle charging
AUG 2021 Siemens AG launched a new high-power
manufacturing in the United States to support rapid
charger Sicharge D. It features scalable,
market growth and plans to manufacture over 1 million
high charging power of up to 300 kW. The
EV chargers by 2025. The company will bolster its
charging station also supports voltages
existing manufacturing footprint of EV infrastructure
between 150 and 1,000 volts and charging
with the VersiCharge Level 2 AC series product line of
currents of up to 1,000.
commercial and residential EV chargers.

71 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.7 SCHNEIDER ELECTRIC – OVERVIEW


◼ Schneider Electric is a multinational company providing energy and digital automation solutions
for efficiency and sustainability. It addresses homes, buildings, data centers, infrastructures, and
industries, by combining energy technologies, real-time automation, software, and services.

◼ The company operates in different segments, such as residential and small building solutions Founded in 1836

(electric car charging stations, network infrastructure, etc.), building automation and control, low
Rueil-Malmaison, France
voltage products and systems, solar energy solutions, industrial automation and controls, critical
power, and cooling racks.
www.se.com
◼ The company generated EUR 20.8 billion in revenue from the energy management sector and
EUR 6.3 billion from industrial automation in 2019. The company has 191 factories globally with 1800 103 0011
97 distribution centers.
SCHNEIDER ELECTRIC
EUR 27.7 billion 128,000+ Employees Revenue in EUR billion, 2020 – 2021 (Q1-Q3)
Revenue as of October Total employees as of 27.70
2021 February 2020
25.20

EUR 15.6 billion EUR 2126 million


Adjusted EBITDA as of Net income as of
February 2020 February 2020 2020 2021

72 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.7 SCHNEIDER ELECTRIC – PRODUCTS AND KEY INSIGHTS


PRODUCTS KEY INSIGHTS
◼ EVlink Parking
◼ Future-ready portfolio of businesses and focus on innovation to drive
◼ EVlink Fast Charging Solutions strong organic growth and likely to offer new attractive returns to

◼ EVlink Wallbox shareholders in an increasingly all-electric and all-digital world.

◼ EVlink Smart Wallbox ◼ With the increasing demand for electric vehicle charging infrastructure, the
company launched EcoStruxure, an e-mobility solution to capture the
◼ EVlink Load Management System
growing market.
◼ EVlink Field Services
◼ Schneider Electric is working with several global leading automakers to
◼ Eco structure EV Charging equipment
enable and increase its EV technology adoption through planning the
◼ EVlink Charging cable installation of charging stations in the United States and Europe for a major
◼ Inverters/ chargers EVs automaker, and additionally contributing to the installation of charging
stations with a capacity of up to 350 kWh for key automotive leaders across
Europe by the end of 2020.

◼ The company also announced that it would be replacing the company’s


14,000 car fleet with electric cars by 2030, which its charging infrastructure
would support.

73 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.7 SCHNEIDER ELECTRIC – SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ Strong operational performance, ◼ Schneider Electric SE needs to put ◼ Demand in certain segments, such ◼ Over the years, the company has
coupled with an improving cost of more money into new as residential buildings, smart developed numerous products, but
financing. technologies to integrate the grids, and data centers, stepped those are often responses to the
processes and workflow. up even amidst the pandemic development of other players.
◼ Strong cash flow profile and their
across the United States, India, ◼ Fluctuations in foreign exchange
investments in strategic R&D ◼ Less brand image across United
China, indicating new rates against its reporting currency.
activities. states compared to its presence in
opportunities for the company.
Europe.

◼ Focus on transformational
acquisitions to strengthen
company presence in the market.

74 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.7 SCHNEIDER ELECTRIC – KEY DEVELOPMENTS


P Mergers and Product
Partnerships M I E Expansions O Others
Acquisitions Innovations

Schneider Electric completes investment in


Operation Technology Inc. (“ETAP”) to spearhead
smart and green electrification. The ETAP
investment completes Schneider’s existing
software portfolio for electric power systems. JUN 2019

O E
JUN 2021 Schneider Electric launched the first smart factory in
the United States to demonstrate in real-time how its
EcoStruxurearchitecture and related suite of
offerings can help increase operational efficiency and
reduce costs for its customers.

75 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.8 EVO CHARGE (PHILLIPS & TEMRO INDUSTRIES) – OVERVIEW

◼ Evo Charge is a major hardware provider of EV charging solutions and cable management
systems in North America. They are dedicated to providing electric vehicle supply equipment
(EVSE) hardware with true open charge point protocol (OCPP) for easy integration with a non-
Founded in 2009
proprietary network.

◼ EVOCHARGE provides the most reliable, safe, and cost-effective charging stations and the Eden Prairie, Minnesota, United states
industry-leading EVOREEL cable management system for single-family, multi-family, workplace,
and other commercial spaces. Evo Charge products are fully compatible with all EVs, and plug-in https://evocharge.com/
hybrid electric vehicles (PHEV) are sold throughout the United States and Canada.
952-829-2300 or 888-653-0160
◼ In March 2019, Phillips & Temro Industries Inc., a St. Louis-based Harbor Group unit, acquired
Evo Charge Inc. of Los Angeles. Evo Charge has become a Phillips and Temro Industries brand, a
trusted partner to major global OEMs and aftermarket providers of engineered systems for
automotive, trucking, and off-road vehicles for over 100 years.

It offers multiple charging


Charges up to 8X faster than
options like Basic, Wi-Fi, 4G-
normal Level 1 chargers
LTE and RFID

76 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.8 EVO CHARGE (PHILLIPS & TEMRO INDUSTRIES)–


PRODUCTS AND KEY INSIGHTS
PRODUCTS AND SUPPLIER INFORMATION KEY INSIGHTS
◼ EVO Charge EVSE
◼ EVO CHARGE offers its services and has installed its charging facilities at
◼ EVO Charge EVSE Level 2 auto fleets, hospitality, education, local governments, parking lots, etc.

◼ Evo Charge iEVSE ◼ The company has been backed by its parent company Phillips & Temro
◼ Evo Charge iEVSE Plus Industries (PTI), and through the acquisition of Evo Charge breadth of PTI’s
sustainability offerings increased. Its support continued to provide
◼ EVSE
environmentally responsible, quality products for the electric vehicle/hybrid
◼ iEVSE®
industry.

SUPPLIER INFORMATION
❑ EV charging stations are supplied by EVO
Connect
❑ Inverters are supplied by Arctic Fox

77 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.8 EVO CHARGE (PHILLIPS & TEMRO INDUSTRIES)–


KEY DEVELOPMENTS
O Others Mergers and Product
M I E Expansions P Partnerships
acquisitions Launches
EV Connect and EVOCHARGE announced the release of
the LADWP Bundle, an EV charging solution designed Phillips & Temro Industries announced that EVOCHARGE
specifically for customers of the Los Angeles charging stations has been added to Pacific Gas & Electric
Department of Water and Power (LADWP). The bundle Company (PG&E) and Public Service Enterprise Group (PSEG)
offers tight integration of EV charging station hardware Long Island’s list of approved smart chargers for Level 2 Electric
and management software, turnkey installation services, Vehicle (EV) Charging station rebate programs. These programs
an industry-first extended five-year warranty, 24-hour are designed to help EV drivers offset the cost of the charging
customer support, and industry-leading station uptime station or the installation and permit the necessary electric
for EV drivers. JUN 2020 infrastructure for home and business EV charging. MAR 2019

I O O I
Phillips & Temro Industries (PTI) announced
OCT 2020 EVOCHARGE, a brand of Phillips & Temro Industries AUG 2019
the acquisition of a majority stake in Evo
(PTI) and a pioneer in the North American electric
Charge, Inc., one of North America’s original
vehicle charging station industry, addressed multiple
electric vehicle (EV) charging infrastructure
challenges faced by multi-family housing and commercial
providers, focusing on cable management
environments in its newly released white paper titled
solutions and charging station products.
“Improve Your Property with Electric Vehicle Charging
Stations.”

78 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.9 TESLA MOTORS INC. – OVERVIEW

 Tesla designs, develops, manufactures, and markets high-performance, technologically advanced


electric cars and solar energy generation and energy storage products.

 The company operates through two segments : automotive and energy storage and generation.
Founded in 2003
The automotive segment generated 85% of the revenue. The company's energy generation and
storage segment (just over 5% of revenue) makes and sells stationary energy storage products and
California, United States
solar energy systems to residential and small commercial customers. Its Powerwall lithium-ion
battery with integrated inverter system is designed to store energy at a home or small commercial
www.tesla.com
facility.

 The company has more than 2,000 supercharger stations with 20,000+ super chargers across the +1-650-681-5000
world: 1049 in North America, 589 in Europe, and 423 in the Asia-Pacific region.
TESLA MOTORS INC
USD 20,792 million​ 70,757 Revenue in USD million, 2020 – 2021 (Q1-Q3)
Total Revenue as of Total Employees as of
October 2021 February 2020 31,536
20,792

USD 4,564 million​ USD 1.21 billion


Gross Profit as of October Total Assets as of
2021 ​ October 2021 2020 2021

79 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.9 TESLA MOTORS INC. – PRODUCTS AND KEY INSIGHTS


PRODUCTS AND SUPPLIER INFORMATION KEY INSIGHTS
◼ Home Charger ◼ Tesla’s extensive network of chargers makers it different from its

◼ Supercharger competitors. Other competitors have partnered with charging operators and
explored their own solutions. However, only Tesla has a vast network in
◼ Commercial Charger
North America, Europe, Middle East, and Asia that’s fully integrated with the
company’s vehicles.
◼ Tesla is installing superchargers in urban areas where city dwellers and out of
town visitors can easily charge. These stations are placed at convenient
locations like grocery stores, downtown districts, and shopping centers so
charging fits seamlessly into the customer’s life. Tesla also partnered with
hotels, restaurants, shopping centers, and resorts.
◼ Charging costs for Tesla costs USD 8 compared to USD 10 for gasoline when
driven 100 miles for Model S, and the Super charger takes 1 hour and 20
SUPPLIER INFORMATION
mins to charge from 0% to 80%.
❑ Charging cables supplied by Phila Tron Wire and Cable ◼ As a strategic growth plan, Tesla also launched its largest charging stations in
❑ Charging stations are constructed by Black & Veatch to support Germany and China, expanding their network presence into other major
Tesla super charger technology. regions.

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.9 TESLA MOTORS INC.– SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ Tesla has built a strong ◼ Gaps in the product range sold by ◼ High growth opportunity in ◼ The demand for highly profitable
distribution network that can the company. passenger cars and the light products is seasonal in nature, and
reach the majority of its potential commercial vehicle segment. any unlikely event during the peak
market. ◼ Growing opportunity in e-mobility season might impact the
◼ Has a strong base of reliable can present Tesla with multiple profitability of the company in
suppliers of raw material, thus customers across the industry. short to medium term.
enabling the company to ◼ Increasing Manpower Costs in the
overcome any supply chain United States.
bottlenecks.
◼ Competent manufacturing
facilities around the world.

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.9 TESLA MOTORS INC. – KEY DEVELOPMENTS


O Others M Merger and Acquisition I Product Innovation E Expansion P Partnership

Tesla Inc. launched a new home charging


station that can be plugged into a wall outlet
rather than being hardwired into the home’s
electrical system. This charger can plug
Tesla unveiled a new home charger that directly into a NEMA 14-50 plug, the most
comes with a J1772 plug, which works with common high-voltage plug in the United
all electric cars in North America. States.

I I
NOV 2021 JAN 2019

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.10 LEVITON MANUFACTURING CO. INC. – OVERVIEW

◼ Leviton manufacturing Co. Inc. manufactures switches, plugs, and connectors for home and
commercial uses and has data center connectivity and energy-efficient lighting systems, lighting
controls, and voice and data equipment.
Founded in 1906
◼ The company operates through five business units: Residential, Commercial and Industrial,
Lighting and Energy Solutions, Network Solutions, and Security and Automation. Leviton also
New York, United States
has an international division.

◼ The company added offices in China, India, Dubai, South Africa, and South Korea, among other http://www.leviton.com/
countries, to facilitate international sales.
+1-631-812-6000
◼ While the company manufactures products in the United States, Mexico, and China, it sells
products in more than 90 countries in 17,000 distribution locations worldwide. Leviton also
operates a dozen sales offices and manufacturing plants.

It is one of the Leading electric


It has more than 100+ years wiring device solutions
experience provider for IOT and IIOT

83 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.10 LEVITON MANUFACTURING CO. INC. – PRODUCTS AND KEY INSIGHTS

PRODUCTS KEY INSIGHTS


◼ Leviton Manufacturing Co. Inc. offers a complete line of electric vehicle
◼ Evr-Green 40 amp
supply equipment (EVSE) and support services. It has EV charging solutions
◼ Evr-Green 30 amp
for residential and commercial purposes.
◼ Evr-Green 30 amp with RFID ◼ As a part of its offering, the company offers subscription services to its

◼ Evr-Green 20-amp mini charger customers, including RFID cards, to let customers charge on the go without
the need for mobile or credit cards.
◼ Evr-Green 4000 Charging Stations
◼ While many other companies are launching new solutions and products for
◼ Charging cable
the EV charging market, the company has not been on par with its
competitors.

◼ The company has been concentrating on other electric and electronics


segments, which led to a decrease in its EV chargers and solutions sales.

84 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.10 LEVITON MANUFACTURING CO. INC.– SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ The company's strong order ◼ Weak brand equity and image ◼ New product launch and ◼ The company faces huge
backlog ensures business across United states. expansion strategies to competition from other charging
continuity and indicates its ability strengthen its position in the equipment and charging systems
◼ No recent product launches and
to generate higher revenue in the market. companies in the segment it
strategies developed to attract
future. ◼ Government support for EV operates.
new customers.
◼ Geographically diverse operations mobility in the country to offer ◼ New technologies developed by
help company mitigate the new opportunities for the the competitor could be a serious
various risks associated with an company to explore. threat to the industry in medium to
overdependence on a particular long term future.
market.

85 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.10 LEVITON MANUFACTURING CO. INC.– KEY DEVELOPMENTS


O Others M Merger and Acquisition I Product Innovation E Expansion P Partnership

Leviton announced that it completed its acquisition of Berk-Tek, a


leading US manufacturer of fiber-optic and copper network
cabling. The acquisition solidifies Leviton as a single-source
manufacturer of end-to-end systems, including connectivity and
cable for customers around the world.

P
SEP 2020

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.11 SEMA CONNECT INC. – OVERVIEW

◼ SemaConnect is a developer and producer of smart networked electric vehicle charging stations
and electric vehicle software for station owners and EV drivers. The company was launched in
2008 with the first ChargePro 620 edition and EV software called SemaCharge.
Founded in 2008
◼ SemaConnect designs, manufactures, and distributes electric car charging stations for retailers,
hotels, and commercial properties. The company develops, manufactures, and supplies electric Maryland, United States
vehicle charging stations and software to station owners and electric vehicle drivers.

◼ SemaConnect is a partner to premier properties across the United States and boasts relationships http://www.semaconnect.com/

with some of the most well-known commercial brands in the building space, including CBRE, JLL,
+1-301-352-3730
Hines, Greystar, Cisco Systems, and Standard Parking.

◼ SemaConnect is a proven partner to premier properties across the nation and boasts trusted
relationships with some of the most well-known commercial brands in the building space,
including CBRE, JLL, Hines, Greystar, Cisco Systems, and Standard Parking.

It has partnership with 6 It is partnered with network


associations (SEEA, VELOZ, charging companies like
USGBC, NECEC, FORTH, Alliance electrify America, Plug share,
for Transport electrification) Charge Hub.

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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.11 SEMACONNECT INC. – PRODUCTS AND KEY INSIGHTS


PRODUCTS KEY INSIGHTS

◼ Series 4- Home ◼ SemaConnect is entirely focused on providing EV charging solutions to


residential and commercial spaces, which increased their market presence in
◼ Series- 7 Chargers for Fleet
the United States.
◼ Series 7 Plus- Fleets
◼ As a part of the company’s expansion in the market, it partnered with many
◼ Series-6 for Commercial construction companies, hospitals, corporations, fleet owners, municipalities,
retailers, and universities to provide charging solutions.
◼ Series-5 for multifamily
◼ With focused investment into R&D, SemaConnect launched Level 2 charging
◼ Series 8 – Retail EV
stations that consume almost the same power as home chargers, which led to
◼ Charging as Service
an increase in the demand for level 2 chargers for the company.
◼ Mountings- wall/pole mount, and single/double
pedestal

◼ DC Fast Charger – SC50

◼ DC Fast Charger SC wall box 20-24

◼ Cable management system

88 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.11 SEMA CONNECT INC.– SWOT ANALYSIS

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

◼ Great focus on new product ◼ Organization structure is only ◼ It is investing significant ◼ It operates in a highly competitive
launches helps the company stay compatible with the present resources to emerge as a strong environment.
in the competition with new business model, thus limiting competitor in the market. ◼ Sema Connect Inc. operates
technology. expansion in adjacent product worldwide and is exposed to
◼ The favorable electric vehicle
segments. fluctuations in foreign exchange
◼ Constantly increasing net working market in North America likely to
◼ Overdependence of company on benefit the company’s operations. rates.
capital enables immediate cash
the EV charging equipment
disbursal when needed.
segment for revenue.

89 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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6. COMPETITIVE LANDSCAPE | 6.2 COMPANY PROFILES

6.2.11 SEMA CONNECT INC.– KEY DEVELOPMENTS


O Others M Mergers&acquisitions I Product Launch E Expansion P Partnership

SemaConnect announced California Type Evaluation


Program (CTEP) certification of the Series 5 and Series
6 EV charging stations. Evaluated and approved by the
California Department of Food and Agriculture’s (CDFA) SemaConnect announced its first consumer
Division of Measurement Standards, the CTEP certifies product: the Series 4 EV Home Charger. This
the accuracy of commercial measuring equipment. powerful Level 2 charging station is compatible
SemaConnect is the sixth company to meet the new, with all plug-in electric vehicles and brings Sema
rigorous CTEP testing standard. Connects top network features to the home user.
OCT 2021 SEP 2021

I O O I
Penterra Plaza, a mixed-use residential, office, and retail SemaConnect announced a new solution for
NOV 2021 OCT 2021
community managed by Advance HOA Management, public retail EV charging: the Series 8 charging
Inc., installed four new SemaConnect Series 6 charging station. Powered by an open network platform,
stations as a tenant amenity in its shared parking. The the Series 8 features a credit card reader and
plaza joins multiple other buildings in the Denver Tech other flexible payment options, providing
Center to offer SemaConnect charging services to access to all EV drivers regardless of charging
residents and employees. network affiliation.

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7. MARKET
OPPORTUNITIES AND
FUTURE TRENDS

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7. MARKET OPPORTUNITIES AND FUTURE
TRENDS
◼ Improvements in charger technology are set to have a profound effect on the charging time of electric
vehicles in the coming years. Despite the current fast charger set-up, there is still a plenty of room for
improvement.

◼ The demand for electric commercial vehicles and buses will grow. Amazon and Walmart, for instance,
want to be seen as ecofriendly firms. Moreover, the adoption of zero-emission commercial vehicles is
part of their present agenda. As a result, EV charging companies will need to develop mega-chargers that
will allow these enormous electric vehicles to travel long distances.

◼ The number of public EV chargers will continue to grow at a double-digit rate each year. This makes the
industry one of the most promising in terms of growth and development. Compared to the previous year,
public fees increased by 85% in 2019. Growth in 2020 declined compared to the previous year, due
primarily to the COVID-19 epidemic. Most electric vehicle drivers today charge their vehicles at home or
at work using largely sluggish chargers. The need for fast and ultra-speed public chargers will skyrocket
in the next few years.

◼ The existing charging technology will witness significant advancements in the future. The charging
voltage of cars will be increased from 500V to 800V, and the capacity of a single charger will be
increased from 60kW to 350kW, reducing the charging time from approximately 1 hour to 10 - 15
minutes.

◼ The Internet of Things would revolutionize the EV charging experience. It will intelligently connect grids,
networks, green energy, batteries, and cars to optimize resource utilization and provide a better charging
experience. This system would be referred to as IoV (Internet of Vehicles)

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7. MARKET OPPORTUNITIES AND FUTURE
TRENDS
◼ Companies are also working on a radical new technology, like utilizing robots for charging the electric
vehicle without any human intervention.

◼ For instance, in December 2020, Volkswagen Group Components introduced its prototype of mobile
charging robot. The charging robot through a Car-to-X communication can operate totally autonomously.
It independently steers the vehicle to be charged and communicates with it; it starts from opening the
charging socket flap to connecting the plug and decoupling it.

◼ In order to charge several vehicles simultaneously, the mobile robot moves a mobile energy storage unit
to the vehicle, connects it up, and then uses this energy storage unit to charge the electric vehicle
battery. The energy storage unit stays with the vehicle during the charging process. In that duration, the
robot charges other electric vehicles. Once the charging service has ended, the robot independently
collects the mobile energy storage unit and takes it back to the central charging station.

◼ There are various economical possibilities, as it can enable the operators of parking bays and
underground car parks to quickly and simply convert every parking space to charging station by using the
mobile charging robot. This will reduce any construction work and the potential cost associated to it.

◼ Several advancements in DC charging technologies are underway. By the end of the forecast period, it is
expected that the charging time will almost become half , and charging cost will reduce, compared to
modern charging technologies.

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7. MARKET OPPORTUNITIES AND FUTURE
TRENDS
 There are several companies who are working toward making charging stations dynamic and compact,
For instance:

➢ In April 2020, Volkswagen Group Components and the Chinese start-up Shanghai DU-POWER New
Energy Technical Co. Ltd signed an agreement to work together to produce flexible quick charging
stations in China.

 With compact dimensions, the flexible quick charging station can be installed anywhere. When
connected to the low voltage grid, the station can also become a permanent charging point, without the
additional cost and effort required for a comparable fixed quick charging station.

 The built-in battery pack can store a buffer of energy due to which it can be disconnected from the grid.
This eases the strain on the power grid at peak times. To ensure the sustainable use of resources, the
charging station is also designed to use old batteries from electric vehicles as energy accumulators in
future. From this quick charging technology, electric vehicles can be charged with up to 150 kW.

 Moreover, major companies are investing in wireless charging solutions to stay ahead from their
competitors. For instance;

➢ In November 2020, Mitsubishi Corporation invested in WiTricity, a company that sells wireless-
charging systems for plug-in cars. WiTricity claims that it held more than 1,000 patents worldwide
related to the wireless charging technology.

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7. MARKET OPPORTUNITIES AND FUTURE
TRENDS
◼ Various other research bodies are also working toward wireless electric vehicle charging. For instance, in
October 2020, SAE International published two new documents regarding a safe and efficient method
for transferring power from a charging station to the electric vehicle. Under the documents, SAE J2954
establishes the first standard for wireless power transfer for both electric vehicle and Electric Vehicle
Supply Equipment (EVSE). This enables light duty electric vehicles and infrastructure to safely charge up
to 11kW, over an air gap of 10 inches with up to 94% efficiency.

◼ Government initiatives are expected to play a crucial role in promoting electric vehicles in many
countries. Several countries are implementing plans to ban petrol and diesel cars in the 2030 - 2040
timeframe, to reduce emissions and encourage the sales of EVs. Moreover, several tax relaxations and
incentives for EVs are also being put in place to encourage the sales of EVs.

◼ The results have started to show in the European countries, where electric vehicles have witnessed an
increase in adoption. In the coming years, China, the United States, and a few European countries, like
Norway and France, will be well positioned to take the leading role in electric vehicles during the forecast
period, owing to the such supporting government policies.

◼ The overall automotive market might be restrained in the immediate future due to the impact of the
COVID-19 pandemic. But the sales of EVs reached new heights by registering highest sales number in
2020, thereby helping the market for electric vehicle charging equipment sales to grow.

95 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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8. ELECTRIC VEHICLE
SUPPLY EQUIPMENT (EVSE)
SALES VOLUME IN UNITS,
UNITED STATES, 2019-2026
(ONLY QUANTITATIVE
DATA)

96 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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8. ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE) SALES VOLUME IN UNITS, BY COUNTRY

8.UNITED STATES

ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE)


Sales Volume in Units, United States, 2019-2026

2,70,300

2,25,923

1,88,832

1,57,831

1,26,989 1,31,919
1,10,261
1,01,589

2019 2020 2021 2022 2023 2024 2025 2026

97 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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9. GLOBAL AND UNITED
STATES EVSE AVERAGE
PRICE RANGE, 2019-2026
(ONLY QUANTITATIVE
DATA)
9.1 Slow Charger

9.2 Fast Charger

98 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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9. GLOBAL EVSE AVERAGE PRICE RANGE

9.1 SLOW CHARGER

GLOBAL ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE)


By Price in USD, Slow Charger, 2019-2026

576 585 578


557
537
517
498
480

2019 2020 2021 2022 2023 2024 2025 2026

99 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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9. GLOBAL EVSE AVERAGE PRICE RANGE

9.1 SLOW CHARGER

GLOBAL ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE)


By Price in USD, Slow Charger, 2019-2026

605 614 607


585
564
543
523
504

2019 2020 2021 2022 2023 2024 2025 2026

100 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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9. GLOBAL EVSE AVERAGE PRICE RANGE

9.2 FAST CHARGER

GLOBAL ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE)


By Price in USD, Fast Charger, 2019-2026

17425

17175

16928

16685

16445

16200 16217 16209

2019 2020 2021 2022 2023 2024 2025 2026

101 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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9. GLOBAL EVSE AVERAGE PRICE RANGE

9.2 FAST CHARGER

UNITED STATES ELECTRIC VEHICLE SUPPLY EQUIPMENT (EVSE)


By Price in USD, Fast Charger, 2019-2026

17599

17347

17097

16852

16609

16362 16379 16371

2019 2020 2021 2022 2023 2024 2025 2026

102 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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103 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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104 REPORT – UNITED STATES ELECTRIC VEHICLE CHARGING SYSTEMS AND EQUIPMENT MARKET
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