Professional Documents
Culture Documents
You can have the greatest company and product in the world, but if the wrong people are
representing you to potential customers, it will not matter how wonderful the company or
product is. The qualities and attributes of the person that you hire to represent your
company establish the first impression for the customers.
You need to ask, who is the person you need to represent your company? What attributes
does a sales person need to have to be successful?
On this note, we will be looking at three important qualities that good sales representative
needs to posses
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1. Confidence
One of the most important qualities in a sales representative is confidence. This is the
person who believes in him or herself. They know their own ability and know that they can
accomplish any task. This person makes a good first impression. They are poised, self
assured and assertive without being over pushy. A confident person is also a resilient
person. They do not take rejection personally. Attack your customers with the attitude stated
below.
A firm handshake. Not a body builder crushing hand shakes but a solid steady grip
Don’t rely on crutch word such as um, uh, or like.
Makes and keeps eye contact.
2. Relational
This could also be called empathetic. They try to see things from the point of view of the
customer. Often thought of as outgoing, they are engaging and personable. They know how
to show that they care about the person in front of them, not just making the sale. They are
trustworthy and honest. This person is very persuasive and says what they mean. They
believe in education over deception. Their ability to connect with other people makes them
very credible and influential.
There are particular clues that can indicate that a person is relational.
Having the right person to represent the company, with the right qualities, can mean greater
success for your company.
Tags:
qualities, sales representatives
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