SVKM’S NMIMS

School of Business Management

Program: Master of Business Administration
Yr. I Trim II
Batch 2021-2023

Final Examination Academic Year: 2021-22

Course: Industry and Competitive Landscape Analysis

Marks: 20 marks
Duration: 2 hrs
Instructions:

1. Specify assumptions made, if any, to the answer any of the questions.

2. Use appropriate frameworks to answer the questions.
3. Precise and to-the-point answers are encouraged.

Consider, XYZ Ltd is an Indian company of your choice in the pharmaceutical industry.
Clearly state your assumptions.

Q1. Analyze the attractiveness of the Indian pharmaceutical industry for the Financial Year
2020-2021. [10 marks]

Q2. Craft its Competitive profile analyzing it with respect to two other competitors. [10
marks]