Professional Documents
Culture Documents
CHRISTINE PETERSON
California University of Pennsylvania
USA
capeterson@stargate.net
A n alysis
D esign
E v alu atio n
The ADDIE framework is a cyclical process that evolves over time and
continues throughout the instructional planning and implementation process.
Five stages comprise the framework, each with its own distinct purpose and
function in the progression of instructional design.
Phase 1: Analysis
In the analysis phase, the designers’ main consideration is the target au-
dience. First, a needs analysis is conducted to determine the needs of the au-
dience by distinguishing between what students already know and what they
need to know at the conclusion of the course. During the needs analysis, in-
structors or designers examine standards and competencies to establish a
foundation when determining what students need by the completion of the
Bringing ADDIE to Life: Instructional Design at Its Best 229
Phase 2: Design
The design process consists of several key facets. Primarily the designer
is conducting research and planning throughout this stage. The planning in-
cludes the identification of objectives, determining how the objectives will
be met, the instructional strategies that will be employed to achieve the ob-
jectives, and the media and methods that will be most effective in the deliv-
ery of the objectives (Seels & Glasgow, 1998). During the design phase, the
designer or instructor must consider the information or data from the analy-
sis phase. If a thorough analysis is not conducted instructors or designers
may find that they are replicating their efforts during the implementation
stage. Thorough planning is necessary in the first two stages and will de-
crease the need for further research or planning later in the program. Anoth-
er facet during the design process is assessment. As a vital component of the
instructional plan, designers determine how objectives will be assessed and
what forms of assessment will be used prior to implementation. The objec-
tives and assessments should align and be meaningful. Tanner (2001) em-
phasized that assessment should serve the other components of the plan.
Tanner described the Armstrong, Denton, and Savage (1978) model as “a
consistent logical progression from the early planning activities that precede
instruction to the final assessment activities, with assessment interwoven
throughout” (p. 20, Figure 2).
230 Peterson
D iagnosis
A ssessm en t
In teraction w ith L earners
D iagnosis
S trategy S election
O bjective 2
Phase 3: Development
Designers must now refer to the results from the previous two phases
and construct a product for the delivery of the information during the devel-
opment phase. This transitional stage transforms the designer’s role from re-
search and planning to a production mode. The development phase empha-
sizes three areas: drafting, production, and evaluation. Designers in this
stage develop or select materials and media and conduct formative evalua-
tions (Seels & Glasgow, 1998). Evaluations during the development stage
contain a different focus than the actual evaluation format that occurs during
stage 5 of the ADDIE process. Encompassing a formative approach, evalua-
tion during the development phase calls attention to the product and the
quality standards of the product. Designers are to determine if the students
or audience will learn from the product and how it can be improved before
implementation.
Phase 4: Implementation
Phase 5: Evaluation
to training programs), if the objectives have been met, the impact of the
product or course, and the changes that are necessary in the future delivery
of the program or course. The evaluation phase can often be overlooked be-
cause of time or economic factors, however it is a necessary practice. The
evaluation phase should be an integral part in the continuation of analysis
and effective implementation of future courses and programs.
Figure 3. Webquest
Bringing ADDIE to Life: Instructional Design at Its Best 235
Course Evaluations
The results in Table 1 ranged from excellent to very good in all catego-
ries except for question 10, “reasonableness of assigned work” and question
15, “usefulness of student reflections.” The responses to question 10 and 15
may be attributed to the course length, which occurred over an eight-week
period and was an accelerated Master’s level course. Due to the accelerated
nature of the course students were required to complete a range of assign-
ments that would typically be required in a 3-credit course that spans twelve
weeks. Therefore, respondents may have felt the work load was unreason-
able for the time frame.
In response to question 15, “usefulness of student reflections,” the stu-
dents were often required to reflect upon various tasks within the class ses-
sion and provided feedback that was posted to the course website for further
consideration in the development of their multimedia projects. The reflec-
tions included postings relevant to learner considerations necessary in a
web-based environment, instructional design definitions, and best and worst
website features. The postings were intended as a reference for students
throughout the development of their project, however it may be that once the
postings were made, students no longer referred to them. Therefore, students
did not recognize the value of their reflections in relation to the instructional
design process and the development of their projects.
In addition to the questions described in Table 1, students were also
asked several open response questions relevant to assessment option offer-
ings, additional assistance that was needed, and suggestions for the course.
When asked, “What are your thoughts regarding having options for the as-
sessments in this class (particularly the performance assessment options)?”
a particular respondent indicated that assessment options “were excellent”
because “class members have a wide range of experiences, educational
backgrounds, interests, and needs.” The respondent also mentioned that
“each of us will benefit from preparing assignments that can be adapted to
what we do on a daily basis; I’ve been in classes where the work assigned
was nothing more than busy work. Practical replaces the word ‘busy’ in our
assignments.” When asked, “What additional assistance or guidance would
you need in this course to make it a successful experience for you?” a re-
spondent indicated, “I have never done some of the basic things required in
this course: e-mail a paper, PowerPoint, etc. I feel these have all been suc-
cessful experiences. Lab time with a helper would be useful.” One respon-
dent suggested, “Possibly more examples for some of the assignments would
make completion easier.” Other respondents recommended assignments with
“a bit more structure” and going “over the assignments and labs more for the
next week.” Respondents were also asked, “What suggestions do you have
for the course?” Suggestions included, beginning the “developing a little
238 Peterson
Summative Evaluations
“Really enjoyed the course. I feel that I have come away with a valuable tool
for my career as well as valuable knowledge.”
“She tried hard to make the class interesting and her concern for students
was refreshing.”
Table 2
Summative Evaluation Results: Course Effectiveness
Q u e s tio n s M ean
1 . C o m p a re d w ith o th e r c o u rs e s o n 1 .0 0
th is le v e l c a rry in g a n e q u a l a m o u n t o f
c re d it, th e e ffo rt I p u t in to th is c o u rs e
is a s m u c h o r m o re a s in o th e r
c o u rs e s .
2 . If I h a v e n e e d e d h e lp o u ts id e o f 1 .2 9
c la s s , th e in s tru c to r h a s g iv e n h e lp to
m e.
3 . C o u rs e o b je c tiv e s h a v e b e e n 1 .0 0
e x p re s s e d c le a rly .
4 . C o m p u te rs , s o ftw a re a n d o th e r 1 .7 1
te c h n o lo g ie s n e e d e d to c o m p le te th e
a s s ig n m e n ts a re a d e q u a te , o rg a n iz e d ,
a n d re a d ily a v a ila b le .
5 . T h e in s tru c to r d e m o n s tra te s a 1 .1 4
p e rs o n a l c o m m itm e n t to h ig h
s ta n d a rd s o f p ro fe s s io n a l
c o m p e te n c e .
6 . D u rin g th e te rm I lo o k e d fo rw a rd to 1 .1 4
a tte n d in g th is c la s s .
7 . T h e in s tru c to r p ro v id e s u s e fu l 1 .1 4
fe e d b a c k o n s tu d e n t p ro g re s s
(id e n tify in g s tre n g th s a n d
w e a k n e s s e s ).
8 . In th is c o u rs e I a m le a rn in g m u c h . 1 .1 4
9 . T h e c la rity a n d a u d ib ility o f th e 1 .2 9
in s tru c to r’s s p e e c h a re e x c e lle n t.
1 0 . T h e c o n te n ts o f th e a s s ig n m e n ts 1 .1 4
c o n trib u te to m y u n d e rs ta n d in g o f th e
s u b je c t.
1 1 . T h e re q u ire m e n ts o f th e c o u rs e 1 .2 9
(p ro je c ts , p a p e rs , e x a m s , e tc .) w e re
e x p la in e d a d e q u a te ly .
1 2 . T h e in s tru c to r’s p re s e n ta tio n o r 1 .2 9
d is c u s s io n q u e s tio n s o fte n c a u s e d m e
to th in k in d e p th a b o u t th is s u b je c t.
1 3 . T h e in s tru c to r h a s a d e q u a te 1 .1 4
m e a n s fo r e v a lu a tin g m y le a rn in g .
1 4 . T h e m e th o d s b e in g u s e d fo r 1 .1 4
e v a lu a tin g m y w o rk a re re a s o n a b le .
1 5 . T h e o u t o f c la s s a s s ig n m e n ts a re 1 .2 9
c h a lle n g in g .
1 6 . A d e q u a te o p p o rtu n itie s w e re 1 .4 3
p ro v id e d b y th e in s tru c to r fo r m e to
a s k q u e s tio n s .
1 7 . T h e in s tru c to r s u p e rv is e s a n d 1 .2 9
h e lp s in n e w e x p e rie n c e s w ith o u t
ta k in g o v e r.
1 8 . T h e in s tru c to r is te a c h in g th e 1 .1 4
c o u rs e m a te ria l o r s k ills c le a rly .
1 9 . T h e in s tru c to r re la te s u n d e rly in g 1 .5 7
th e o ry to p ra c tic e .
2 0 . O v e ra ll, I ra te th is in s tru c to r a 1 .1 4
g o o d te a c h e r.
2 1 . T h e te x tb o o k s c o n trib u te to m y 2 .8 6
u n d e rs ta n d in g o f th e s u b je c t. (continued)
2 2 . E x a m in a tio n q u e s tio n s o r 1 .4 3
a s s ig n m e n ts a re c le a rly p h ra s e d .
2 3 . T h is c o u rs e is p ra c tic a l a n d u s e fu l 1 .1 4
to th o s e s tu d e n ts fo r w h o m it w a s
s p e c ific a lly p la n n e d .
2 4 . T h e c lin ic a l o r la b e x p e rie n c e s 1 .4 3
m e e t m y le a rn in g n e e d s fo r th is
c o u rs e .
240 Peterson
Table 2 (continued)
Summative Evaluation Results: Course Effectiveness
Note. Seven out of eight students enrolled in the course completed the survey.
CONCLUSIONS
audience are being met. A comprehensive iterative process like the ADDIE
model provides designers and instructors alike with an effective model that
can be used for a wide range of courses and programs.
References
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ting. Journal of Agricultural Education, 40(3), 50-60. [Online]. Avail-
able: http://aged.tamu.edu/jae/
Seels, B., & Glasgow, Z. (1998). Making instructional design decisions
(2nd ed.). Upper Saddle River, NJ: Merrill/Prentice Hall.
Tanner, D. E. (2001). Assessing academic achievement. Boston: Allyn &
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