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Value-based Management
In essence, value-based management suggests that corporate management acts according to the
interest of equity holders, or more precisely, the market for equity. The ultimate objective, then, is to
maximize the firm’s market value. For instance, Roberts (2004) describes that
“[…] the purpose of the firm can be expressed as “value creation.” This is not an uncontroversial
position, either on prescriptive or descriptive grounds. Indeed, it should not even be
immediately clear what it means. The value created by economic activity is the difference
between the maximum that people would be willing to pay for it, less the opportunity costs of
the activity.”
(John Roberts, The Modern Firm, 2004)
Among the biggest advocates for value-based management, was Bennett Stewart III in the 1990s:
“It is easy to forget why senior management‘s most important job must be to maximize its
firm’s current market value. If nothing else, a greater value rewards the shareholders who,
after all, are the owners of the enterprise. But, and this really is much more important, society
at large benefits too.
A quest for value directs scarce resources to the most promising uses and most productive
users. The more effectively resources are deployed and managed, the more robust economic
growth and the rate of improvement in our standard of living will be.”
(G. Bennett Stewart III, The Quest for Value, 1991)
More specifically, among the discounted cash flow methods we, first, investigate the shareholder
value (SV) where free cash flows are discounted with the firms weighted average cost of capital
(WACC) in order to determine a firm’s market value. Second, we discuss the Economic Value Added
SV Method EVA
1. Shareholder value
The shareholder value (SV) is a discounted cash flow method to calculate a firm’s value. In this course,
we specifically consider the future free cash flow as defined in the next subsection.
Hence, the FCF is not influenced by interest paid to creditors, and repayments of debt or taking out
new loans. Adding back interests on borrowed capital and the tax shield eliminate tax distortions
caused by a firm’s capital structure.1
The WACC represents the rate that a firm is expected to pay on average to all its equity and debt
holders. Importantly, the “weighting” results from the market, that is, we consider the market value
of equity and debt. Thus, usually, the weighting will not equal the equity and debt ratios derived from
the firm’s books.
1
Interests on borrowed capital reduce a firm’s profit, in contrast to dividends provided to equity holders.
Consequently, a firm financed completely by debt would pay less tax than a firm financed by equity.
𝐸𝑀 𝐷𝑀
WACC = 𝑟𝐸 * + 𝑟𝐷 ∗ ∗ (1 − 𝑡)
𝐸𝑀 + 𝐷 𝑀 𝐸𝑀 + 𝐷 𝑀
In the formula above, the last term captures a firm’s savings in taxes as a result of tax-deductible
interest payments. Every Euro spent on interests reduces the firm’s taxes by 𝑡 cents. Hence, only the
share of (1 − 𝑡) is considered as cost of capital.
The cost of debt 𝑟𝐷 is the average of the effective rates of interest for borrowed capital. In order to
determine the cost of equity, we employ the capital asset pricing model (CAPM) which assumes a
linear relation between risk and the investors’ demand for return.
Capital asset pricing model
𝑟𝐸 = 𝑟𝑓 + (𝑟𝑚 − 𝑟𝑓 ) ∗ 𝛽
𝑟𝐸 … cost of equity
𝑟𝑓 … risk-free rate of interest
𝑟𝑚 … (expected) market return
𝛽 … beta (the sensitivity of the expected asset returns to the expected market returns)2
Be aware that the WACC formula entails a circularity problem relevant for both, theory and
calculations in practice. To calculate equity at market value, we might consider the firm’s SV minus
debt. However, in order to calculate the SV we already need the WACC for discounting. In this course,
we either use approximated values or the firm’s (market-valued) leverage is predetermined.
• For instance, assume that the free cash flows after the planning horizon are constant, i.e.,
𝐹𝐶𝐹𝑡 = 𝐹𝐶𝐹𝑇+1 for all 𝑡 ≥ 𝑇 + 1, where 𝑇 indicates the ending of the planning horizon.
Terminal value, constant FCFs
∞
𝐹𝐶𝐹𝑇+1
𝑇𝑉𝑇 = ∑ 𝐹𝐶𝐹𝑡 ⋅ (1 + 𝑊𝐴𝐶𝐶)−(𝑡−𝑇) =
𝑊𝐴𝐶𝐶
𝑡=𝑇+1
2 𝐶𝑜𝑣(𝑟 𝐸 ,𝑟𝑚 )
Formally, 𝛽 = .
𝑉𝑎𝑟(𝑟𝑚 )
3
The derivations of the terminal values are provided in a technical appendix at the end of this lecture note. The
proofs are not relevant for examination.
∞ ∞
−(𝑡−𝑇)
𝐹𝐶𝐹𝑇+1
𝑇𝑉𝑇 = ∑ 𝐹𝐶𝐹𝑡 ⋅ (1 + 𝑊𝐴𝐶𝐶) = ∑ 𝐹𝐶𝐹𝑇+1 ⋅ (1 + 𝑔)𝑡−𝑇−1 (1 + 𝑊𝐴𝐶𝐶)−(𝑡−𝑇) =
𝑊𝐴𝐶𝐶 − 𝑔
𝑡=𝑇+1 𝑡=𝑇+1
Note that, in both cases, we additionally assume that the WACC remains constant over time.
𝑇
𝐹𝐶𝐹𝑡 𝑇𝑉𝑇
𝑀𝑉 = ∑ +
(1 + 𝑊𝐴𝐶𝐶)𝑡 (1 + 𝑊𝐴𝐶𝐶)𝑇
𝑡=1
In order to calculate the value of equity, and thus, the shareholder value, we have to subtract the
market value of debt.
Shareholder value
𝑀
𝐸 𝑀 = 𝑀𝑉 − 𝐷
The basic structure of calculating the EVA is depicted in Table 2. The income measure is the operating
profit after taxes, but before interest payments. Financing costs are considered as invested capital (net
operating assets) multiplied with the cost of capital (WACC). However, the EVA calculation requires
certain adjustments of the income and assets.
Revenues
- operating expenses
EBIT (Earnings before interest and tax)
- taxes
NOPAT (Net operating profit after tax)
- capital charges (invested capital * cost of capital)
EVA
Table 2. Basic structure of EVA calculation
As discussing all the conversion proposed by Stern Stewart & Co is beyond the scope of this course, we
will only consider some (prominent) examples. We adjust the total assets from the balance sheet in
order to derive the net operating assets (NOA). For the income measure we adjust the EBIT to end up
with the net operating profit after taxes (NOPAT).
Shareholder conversions
One very essential EVA conversion is the capitalization (Aktivierung) of expenses with investment
character. Those expenses reduce income in the financial statements of this period although we can
anticipate (positive) effects in future periods. Typical examples, in practice, can be:
• R&D expenses
• Advertising and brand building
• Costs for training of employees
• Market development costs (e.g., market research)
If those expenses are considered to have long-term value, we capitalize (add) the expenses in the NOA
and only subtract the accumulated depreciation. For the NOPAT, we add back the expenses from the
income statement (from the year the expenses were realized) and subtract this periods depreciation
of the capitalized investment. Importantly, per definition, the EVA assumes that all investment
expenses take place on 1/1, so that we have to account for full-year depreciation already in the first
year.
4
EVA is a registered trademark of Stern Stewart & Co.
• Short-term securities in the current assets. Typically, marketable securities are not considered
necessary for operation. Consequently, we eliminate this position form the NOA. However, in
practice, it can be difficult to assess whether there is operational use for short-term securities,
especially from an external view.
• Plants under construction. As long as plants under construction cannot be used for operations
we eliminate this account from the NOA.
• Other non-operating assets. Other non-operating assets, as, for example, buildings rented
out, are eliminated from the NOA. Income generated by these assets are subtracted from the
NOPAT.
Gains from the disposal of fixed assets are not considered as operating profit. Hence, we eliminate
them from the NOPAT.
Funding Conversions
In principle, we can assume that trade payables are not free of interest; prices for materials and
services include some portion of interest expenses if they are not paid immediately. Consequently, the
NOPAT includes some financing costs. The EVA, however, wants to present an operating profit in
absence of any financing costs. As it would be very complicated to eliminate the (fictitious) interest
component from all expenses in the NOPAT, we employ a practical approach and eliminate non-
interest-bearing current liabilities from the NOA, instead.
Tax Conversions
Cash operating taxes (COT) are hypothetical taxes a firm would have to pay for its operating profit if
the firm was completely equity financed. To calculate the COT we can adjust the taxes from the income
In total, the NOPAT should reflect a firm’s operating profits after taxes, but before the cost of financing.
Table 4 summarizes the calculation of the NOPAT.
EBIT
+ expenses with investment character
- depreciation of capitalized expenses with investment character
- income from other non-operating assets
- gains from the disposal of fixed assets
- cash operating taxes (COT)
= Net operating profit after taxes (NOPAT)
Table 4. Calculation of the NOPAT
However, by introducing another ratio, the return on net assets (RONA), we can formulate an
alternative to calculate the EVA, via the so-called value spread. Specifically, we determine the spread
between the return on net assets and the WACC in period 𝑡, and multiply it with the invested capital
𝑁𝑂𝐴𝑡 . Find the derivation below.
Value spread formula
Thus,
𝐸𝑉𝐴𝑡
= 𝑅𝑂𝑁𝐴𝑡 − 𝑊𝐴𝐶𝐶.
𝑁𝑂𝐴𝑡−1
This representation of the EVA shows us different strategies to increase the EVA:
• Increase return on existing assets (while keeping the assets and the WACC constant)
• Invest in projects that generate a return higher than the WACC
• Reduce the WACC
∞
𝐸𝑉𝐴𝑘
𝑀𝑉𝐴𝑡 = ∑
(1 + 𝑊𝐴𝐶𝐶)𝑘
𝑘=𝑡
Adding the assets in place we can derive the (theoretical) market value in period 𝑡.
Market value
Be aware that the real valuation on the market (e.g., on the stock exchange) will typically deviate from
the market value 𝑀𝑉𝑡 calculated with the EVA concept.
In general, we distinguish between the direct and indirect method to determine the cash flow
statement (or budget, see session 4). The direct method displays all gross cash receipts and gross cash
payments. The indirect method starts with the net income from the income statement and adjusts for
all non-cash transactions, that is, we add back (subtract) non-cash expenses (income) and add
(subtract) all cash inflow (outflows) that are not captured in the income (expenses).
In accordance with the representation of the cash flow statement proposed by IFRS, we structure the
cash flow statement in operating, investing, and financing activities, as indicated in Table 5, employing
the indirect method.
Net income
+ / - depreciation/write-ups
- / + gains/losses on disposal of fixed-assets
+ / - increase/decrease in long-term provisions
= cash earnings
- / + increases/decreases in inventories
- / + increases/decreases in receivables
- / + increases/decreases in other assets (if attributable to operations)
- / + increases/decreases prepaid expenses
+ / - increases/decreases in short-term provisions
+ / - increases/decreases in trade payables
+ / - increases/decreases in other liabilities (if attributable to operations)
+ / - increases/decreases prepaid income
CF I: Cash flow from operations
+ / - payment/pay-out of equity
- dividends paid to shareholder
+ / - cash-in/cash-out from loans
CF III: Cash flow from financing
CF I + CF II + CF III = Change in cash & cash equivalents
Table 5. Cash flow statement, indirect method
1 1 1 + 𝑊𝐴𝐶𝐶
𝑇𝑉𝑇 = 𝐹𝐶𝐹𝑇+1 ⋅ [ − 1] = 𝐹𝐶𝐹𝑇+1 ⋅ [ − 1] = 𝐹𝐶𝐹𝑇+1 ⋅ [ − 1]
1 1 + 𝑊𝐴𝐶𝐶 − 1 𝑊𝐴𝐶𝐶
1−
1 + 𝑊𝐴𝐶𝐶 1 + 𝑊𝐴𝐶𝐶
1 𝐹𝐶𝐹𝑇+1
= 𝐹𝐶𝐹𝑇+1 ⋅ [ + 1 − 1] = .
𝑊𝐴𝐶𝐶 𝑊𝐴𝐶𝐶
𝐹𝐶𝐹𝑇+1 1 𝐹𝐶𝐹𝑇+1 1
𝑇𝑉𝑇 = ⋅[ − 1] = ⋅[ − 1]
1+𝑔 1+𝑔 1+𝑔 1 + 𝑊𝐴𝐶𝐶 − 1 − 𝑔
1−
1 + 𝑊𝐴𝐶𝐶 1 + 𝑊𝐴𝐶𝐶
𝐹𝐶𝐹𝑇+1 1 + 𝑊𝐴𝐶𝐶 𝐹𝐶𝐹𝑇+1 1 + 𝑊𝐴𝐶𝐶 − 𝑊𝐴𝐶𝐶 + 𝑔 𝐹𝐶𝐹𝑇+1 1+𝑔
= ⋅[ − 1] = ⋅[ ]= ⋅
1+𝑔 𝑊𝐴𝐶𝐶 − 𝑔 1+𝑔 𝑊𝐴𝐶𝐶 − 𝑔 1 + 𝑔 𝑊𝐴𝐶𝐶 − 𝑔
𝐹𝐶𝐹𝑇+1
= .
𝑊𝐴𝐶𝐶 − 𝑔