Barte, Rosemarie Fe C.

BSE 3A

ASSESSMENT TASK 2
•Illustrate through a diagram or a workflow chart , the steps on how to set
up a wholesale and retail store.
• Be sure to interpret you illustration.

Wholesale
When you hear about wholesaling, the first thing that comes to your mind is all about
selling goods in bulk quantities. But how does a wholesaler actually decide on their
merchandise as well as whom should it be sold to, to get better profit? Basically, a
wholesaler purchases products from the manufacturers at a certain price(which is
mostly lower) and sells it to the retailer at a better price earning a marginal profit from it.
Since the wholesaler deals with bulk products to sell, they need to focus on their
prospective buyers who can actually bring in profit and sell well the products.

Retail
Retail business is when you directly sell the products to the end-user. Retail may
involve selling a variety of products to customers through online stores, departmental
stores, etc. Apart from the wholesale store, the retail requires direct interaction with the
end-user. Most retailers are middlemen working between wholesalers and customers.
Retailers do not worry about the distribution channels to sell their products. In short,
Retail is selling commodities in smaller quantities.