After Action Report Round 3 and 4

Table of Contents

1. Introduction..............................................................................................................................3

2. Our Strategy.............................................................................................................................3

3. Vision and Mission Statement..................................................................................................3

4. How Strategy Implemented?....................................................................................................4

5. What Was Planned?..................................................................................................................4

6. Planned vs Results....................................................................................................................5

7. Difference between Planned vs Actual Results........................................................................6

8. Adjustments Made....................................................................................................................6

9. Lessons Learned.......................................................................................................................6
 1. Introduction

This report aims to perform a detailed After Action Review of Round 3 and Round 4 of Andrews

Corporation especially of selected financial statistics, analyze stock and bond market summary,

production analysis, traditional segment analysis, performance analysis, and overall market

summary. The report starts from our strategy to conduct an overall performance analysis and

how the strategy has been implemented to achieve financial goals. Moreover, there is a detailed

discussion about planned and achieved results and how we have managed with achieved results

if there were differences.

2. Our Strategy

Strategy in decision making or planning process plays a critical role in any organization and the

same is true in the case of Andrews Corporation. In Round 1 and Round 2, it was analyzed the

main target of Andrews Corporation to be cost and production leadership in the market. We aim

to achieve maximum benefits at a reduced cost or at least cost-efficient policies for maximum

benefits but by ensuring the quality of production as well. To achieve this target, it is important

to improve the Return on Assets (ROA) and Return on Investments (ROI) so all available factors

of production can be utilized fully to achieve targets.

3. Vision and Mission Statement

Our aim is to improve the financial performance of Andrews Corporation so it can emerge as a

cost-efficient company in the market compared to its competitors. For this, our mission is to

produce high-quality products at economic prices based on price differentiation and product

differentiation strategy.
 4. How Strategy Implemented?

The implementation of the strategic strategy is the responsibility of the management team. To

successfully implement a plan, the leaders transform their strategic goals into everyday

operational duties for everybody to comprehend and act. According to The Discipline of Getting

THING Done, Bossidy's book, there are four steps to take into consideration when implementing

the strategies of the company: creating clear objectives for its employees; developing precise

performance measurements; holding employees accountable and rewarding people that perform

well.

Currently, the main segments of Andrew Corporation are Able, Acre, Adam, Aft, Agape, and

Ajax. These are the primary segments and have good performance except Acre that is low

performing as can be seen in production analysis. So the strategy was how all of the product

segments can operate efficiently to achieve maximum growth for the company.

Along with focusing on product strategy, the other focus was improving financial aspects as well

such as improving ROS, ROA, and ROE that are negative in Round 3 but due to continuous

efforts on improving the production process and using cost-efficient production methodologies

during Round 1 and Round 2, the financial statistics have been improved considerably by the end

of Round 4. That was a great achievement for the company.

5. What Was Planned?

As discussed in the strategy section, the plan was to improve ROS, ROA, and ROE of the

company as these ensure strong EBIT and profits for the company. The plan was how to improve

the production performance of main products or in our primary segment especially in Able, Acre,

Adam, Aft, Agape, and Ajax. The plan utilization in the Able segment was already 0% while
Adam was also underutilization while the remaining were being utilized fully almost. So it was

important to increase the performance of the underutilized production segment and achieving

that target will automatically raise the overall financial performance of Andrews Corporation.

Along with achieving high production at low performing segment, we have to compete with the

product of our competitors specially Daze that was already having the largest market share. We

tried to close as much with that product as it has a considerable role in the overall performance of

Andrews Corporation.

6. Planned vs Results

We started Round 3 with some minor modifications in our performance and MTBF according to

the drift rates in a different market that was in fact kind of product differentiation strategy of the

company. The expectation was the increase in overall market share especially by the low-

performing products and growth of at least 10% by all products. However, the competitors'

product Edge was performing well in the market and even resulted in a decrease of our product

market share and created a gap of 3%. That resulted in failure to achieve our target of high-

performing products.

We realized there is a need to recheck our planned target figures whether these are real and can

be achieved or not? There was also a need for analyzing the strengths and marketing strategies of

our competitors as well so next time we can ensure how well we can compete with their products

so these will be no more cutting our market share. We hope in Round 4 there will be a significant

improvement in our performance.

 7. Difference between Planned vs Actual Results

Probably there were some variations between what we intended and what we really received.

Firstly, we have failed to verify the statistics two times and secondly, our projected results are

more than realistic. We must check our estimations cross-check when forecasting market gains

and perceptual distortions while changing the products in the following year. We must also be

more aware of the decisions made by our competitors, as many of them decrease our market

shares fast. Our market potential is more than completely accessible and all of our corporate

goals must be competitive in all areas of the market.

8. Adjustments Made

The major development was revisiting our production strategies and setting real and attainable

production goals. And secondly, it was also important to conduct a detailed analysis of

competitors' products, what production strategy and marketing strategies are being used by the

competitors. Secondly, there was also a need for examining the actual market share captured by

competitors' products. Although we have started to gain some positive figures in our financial

performances and we are sure in Round 4 there will be more positive points in our performance.

It is our intention to acquire substantial market shares and perhaps to build a pricing monopoly

even higher and consumers will need to buy from us since most of the competition is eliminated.

This strategy is not our responsibility, but to achieve it in Round 4.

9. Lessons Learned

The Round 3 and Round 4 working gave us many lessons that we will try not to repeat in the

next rounds. First of all, along with setting production targets and production strategies, it is also

important to analyze whether the goals or estimated figures being set or realistic or not and what
is exactly the market share of our products compared to competitor products. Secondly,

competitors should not be taken easy and there is a need to conduct a comprehensive analysis of

its products and actual market share and how much share is required to gain to stay ahead of

competitors' market share. Just like analysis in earlier rounds, again the major internal strengths

of Andrew Corporation is in its marketing tactics, financing analyzing system, and product

positioning. Our pricing strategies are based on differentiation methodologies. So by focusing

more on areas where we are lagging behind competitors, we can ensure an increase in the

performance of Andrews Corporation in the next Round.