Q3.

Market segmentation can help you to define and better understand your target audiences and ideal
customers. Basically this allows you to identify the right market for your products and then target
your marketing more effectively. Market segmentation will allow to target your content to the right
people in the right way, rather than targeting your entire audience with a generic message. This will
help PCS increase the chances of people engaging with the ad or content, resulting in more efficient
campaigns and improved return on investment and increased sale of cars.

Basically through segmentation, you can break the segment into various factors like Demographic
which refers to splitting up audiences based on observable, people-based differences. You can also
segment your market based on consumers’ behaviours, especially regarding your product. Another
technique is Geographic segmentation i.e., splitting up your market based on their location, is a basic
but highly useful segmentation strategy. Lastly we can segment it on the basis of Psychology i.e.,
Psychographic segmentation which is similar to demographic segmentation, but it deals with
characteristics that are more mental and emotional.

This segmentation will help PCS to increase return on investment and sale of cars.

Q4.

Price – In case of price, it is one of the Cheapest & affordable in the market which gives them the
competitive edge that they need. So they Should use this in their promotion strategy.

Product- People usually make their decision on the basis of what they see so they should use their
product which is high performance used car for their promotion.

Place – if the availability of the product is nearby to the customer location, they are more likely to
go and buy the product so they should use it as a information to tell the customer through their
promotions.