Reg. No. I co [1a305302) ‘THIRD SEMESTER MBA EXAMINATION ~ NOVEMBER 2019 ‘OPERATIONS MANAGEMENT Time: 03 Hours: Maximum Marks: 100 SECTION -A Answer any FOUR of the following questions. axa=32 ‘8. Distinguish between service attributes and product attributes, \Wirite note on short-term ana lang term functions in operation. & _Dietingulsh between cellular layout and product layout Narrate project management role in operations management, Eieldate on Capacty Planning and its advantages and disadvantages. Eluedate on JT and its advantages and disadvantages. SECTION - 58 © %__Wewerany FOUR oF ene fotlowing questions ani248 8. Biiehy describe the operations strategy with respect to managing competitive priorities. b, Describe the different types of manufacturing processes, & Describe production planning functions 4. Elucdate on importance af quality management in manufacturing, ‘e._An assembly consists of following elements as given below 715 The production rate requires © one assembly every 15 minutes, Determine the ‘minimum number of work station so as to balance the line. Also find efficient ofthe Describe Johnson's algarithm of sequencing with @ sutable example, Tak roe Sees pea immediate Predecessor [WF] AT S/S] S| 8 [oP [ S| [Tasker Eee SecTION - ¢ 3. Case Study: Compulsory. 20 PM Computer Services assembles customized personal computers from generic. parts Formed and operated by part-time UMass Lovell students Paulette Tyler and Maureen Becker, the company has had steady growth since it started. The company assembles computers mostly at night, using parttime students, Paulette and Meureen purchase generic computer parts in volume at a discount from a varity of sources whenever they see a good deal, Thus, they need a good forecast of demand for thelr computers so that they wll know how many parts to purchase ané stock. They have compiled demand data {or the last 12 months as reported below. Assume forecast of January (Period 3) a5 equal to ‘actual of January (Period 1) Page 1 of 2SC [ Farid [ont | Retuar emanate 7 [a 7 Petpet * [3 ar a 5 Required: ‘4. Define exponential smoothing method. me compute the demand forecast for January (Period 43) using exponentiat smoothing. (apna =0.4) ) «Compute the demand forecast for Januery (Period 13) using exponential smodthing (aiphe =0.5) o page 2 of 2