3.

0 Challenges in implementing business

Their main challenge in implementing business for now will be lack of

resources since they are just a start-up company. The resources they lack are
budget and staff. Others than that, costing control & utilisation of production,
and brand exposure.

The challenges faced when internationalization are costs of logistic,

shortage of funds and competition. Others than that, Geo-politicization, and
Economic Warfare also one of the problems.

4.0 Solutions to counter the issues

They use external help and marketing to cope with the lack of financial
resources and human resources. The most common ways to increase
financial resources are improve marketing, lower organization expenses, and
recover outstanding payment.

It is a good time to look for ways to boost the marketing if it is not up to

date. Consider all the new commercialisation opportunities and platforms,
including email, social media, video, and catalogue advertising. Test every ad
campaign to ensure that you have a good ROI. Social media is a big medium
for creating or growing sales in this modern age. Today, there are 2.6 billion
people worldwide who use social networks. Creativity Med needs to engage in
influential social media to build and establish good ties with customers and
prospects. Identifying the correct social media platform is the best way to
boost sales results. The Faceook user base has a large number of people in
each age group, according to a report by Pew Research Center. And by 2018,
Facebook has almost 2,072 billion monthly active users. This platform is also
also an ideal starting point for all sorts of brands. If company wants to create
brand awareness or to generate leads, Facebook is the best. Instagram with
800 million active users is the next platform which can promote company’s
brand.

Cutting expenses is one of the easiest ways to boost your financial

status. Look at all aspects of your business to see if you can find cheaper
materials, equipment and services alternatives. See if better terms for bank
accounts and insurance premiums are available. Find out how you can
organise periodic or late payments and keep more money available to you for
the current use. Quality is also a way of growing revenue whether it is in
product or service form. Satisfied consumers boost the profits through
references and repeated shopping. Greater quality and a good reputation
allow you to enforce higher prices, equivalent to higher sales and a healthier
outcome.

Cashflow and the overall stability of your company accounts could be

affected by unpaid invoices. Prevention is better than cure, nevertheless.
Before Creativity Med attempt to recover the bad debt, they must avoid bad
debt. A thoroughness review is done in a company prior to credit offer, secure
consumer credit limits are established, the direct deposit payment is waited
for to be cleared before any products are shipped and the invoices are sent
out on a regular date. If payment is overdue first, send the customer an alert
by telephone, email or post. Contact them could suffice to pay the invoice –
they may have overlooked the bill, paid the money to the wrong bank account
or have a smaller problem easily and quickly resolved. Include payment
options, banking details and information about contacts in the reminder to
encourage fast payment by the customer.

All costs must be knowledgeable by the company so that it can monitor

them. Cost control is a management effort to achieve cost targets in a given
context. Cost management is a constant routine operation. Cost shall be
monitored; wastage and misappropriation shall otherwise take place. Cost
management is critical for any successful organisation as it has a direct
impact on the organization's profitability. The management should know the
costs in the company so that it can be used for decision-making purposes.
The incorporation of cost information into the management process is
therefore important. This includes a system which can help the management
of the cost data and thus control the costs. Cost controls regulate costs
through the executive action, especially when cost accounting guides the
operation of a process or process. It is a function to ensure that the procedure
is carried out in compliance with the schedules and plans. It is generally
agreed that the real costs should be within the budget for each cost aspect.
 To cope with brand exposure, managements of Creativity Med need to
have a strong brand awareness. Use native publicity and run Facebook and
Instagram ads to increase brand awareness. Using native advertising is one
of the easiest ways to raise brand recognition and attract new customers.
Since they blend right into your contents and uphold your website's reputation,
native advertisements help you meet people where you already read and
interact. You can reach new persons interested in the brand and even target
markets based on certain actions and preferences by carrying out brand
awareness advertising. On Facebook and Instagram, you can launch brand-
awareness campaigns that improve your reach and recall. Creativity Med may
actually target the audience in age, location, gender, interest, and equipment
categories.

Cost of logistic is one of the challenges that Creativity Med faced when
internalization. Management can analyse labour reduction for any
warehousing operation. Labour costs should be the priority of each project.
Work management software systems may assist in the administration of
warehousing work. Warehouse employee compensation schemes operate.
For example, projects automate recurring and robotics. Overhead expenses
will be minimised. It will improve efficiency for the individual; fewer workers
and less equipment are required. Next, preventative maintenance is a way of
reducing logistics costs to save money on any equipment. Do not function for
reactive fixes/maintenance. In hours, injuries, unloading a container, pallet
falls off the chariot-lift tines, which may damage workers and that can be
costly. Creativity Med also target the nearby country first like Singapore,
Cambodia, and Thailand to limit the transportation cost when they just at the
beginning of internationalizing.

One way to overcome shortage of fund is shift production to a nation

with lower labour costs. For example, if Creativity Med currently manufacture
in Malaysia, try outsourcing to Vietnam, Indonesia, or Thailand, where the
labour cost is cheaper and the quality acceptable. At the same time, examine
potential transportation costs to ensure organisation maintain, or even lower,
that part of organisation overseas expenses. Besides that, cut production
costs. Eliminate unnecessary employees and hire temps or outsource when
you need to fill in.
To compete with other company selling the similar products around the
world, enhance competitiveness is importance. One of the ways to enhance
competitiveness is become more customer centric. Consumers in every
country have access to an increasingly competitive price to a wider range of
goods and services. In this way, manufacturers of products and services must
become customer-centered and respond more closely than ever to changing
consumer needs and wishes. This can include quick delivery times, shorter
custom development runs, and increase customer satisfaction through better
customer service, branding strategies and social networks. And most
significantly, Creativity Med need to deliver numerous value proposals and
innovative goods explicitly tailored for the budgets and preferences of
developing countries instead of adapting products initially for the local market.

Geo-politicization also is one of the challenges that faced by Creativity

Med when they are trying to internationalize. Geo-politicization is likely to
affect decision making on a company's future or current foreign business
operations along with other environmental variables. The factors influencing
foreign companies are the time dimension, the location dimension, and the
demographic dimension. The geopolitical atmosphere in the area of
international relations has continuously changed. Any specific change in this
environment can affect international activities both within and outside the time
frame in question. It is therefore necessary for Creativity Med to track and
respond to these changes in a timely way. So, the notion of globalisation
needs be considered while discussing geopolitics in the international business
context.

Last factors that cause difficulties to Creativity Med is economic

warfare, also defined as economic war. International economic warfare is
mainly aimed at companies in the domestic economy. Economic wars are a
high-class weapon for achieving competitive advantages of corporations,
developing the national economy and enforcing national interest of each
country in the contemporary international climate. In a modern economy, the
international situation is characterised mainly by economic contradictions that
generate all other conflicts. This gives the economic combat and intelligence
operations in the world much greater significance. Global intelligence and the
international economic warfare often involve a number of modern attempts by
individual states and organisations to obtain expertise and information for use
in research, technology, and development in other countries.
https://www.ispatguru.com/cost-control-during-production/

https://www.rivierafinance.com/finance-blog/how-to-improve-your-businesss-
financial-position/

https://www.socialpilot.co/blog/boost-your-social-media-marketing

https://blog.taboola.com/increase-brand-awareness-today/

https://cerasis.com/logistics-cost-reduction/

https://www.americanexpress.com/en-us/business/trends-and-insights/
articles/8-ways-to-cut-costs-on-export-sales-1/

https://www.researchgate.net/profile/Sharif_As-Saber/publication/
263659477_Geopolitics_and_its_Impacts_on_International_Business_Decisio
ns_A_Framework_for_a_Geopolitical_Paradigm_of_International_Business/
links/0deec53b8e01d0f656000000/Geopolitics-and-its-Impacts-on-
International-Business-Decisions-A-Framework-for-a-Geopolitical-Paradigm-
of-International-Business.pdf