FIVE

WORDS
you want to avoid in

SALES
 #1
#1
TO BE HONEST
What you are telling your prospect is
"the whole conversation we had up to
this point was a lie." NOW, I will be
honest with you!

Synonyms to avoid:
To be frank, trust me
 #2
#2
SORRY TO BOTHER YOU
If you feel sorry about it already, then
why did you call me? Just don't
bother me in the first place!

Be assertive and say something like:

"I"Iappreciate
appreciateyour
yourtime..."
time..."
 #3
#3
I AM JUST FOLLOWING UP
This sentence automatically triggers
the thought that you are calling
someone to sell them something!

Just Avoid it!

 #4
#4
BUY
People love to buy, but don't like the
idea of buying because that is
associated with "spending money."

Replace "would you like to buy it?"

with "would
"Would you like to
to own
own it?
it?"
 #5
#5
CONTRACT
The term "contract" sounds too
serious. It does not convey a friendly
tone but rather a long list of rules and
policies.

Replace it with "agreement"

"agreement" or
"paperwork."
"paperwork."
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