To: Nancy Myers

From: Drake Doran

Date: January 7, 2022

Subject: APLED 121-Chapter 4-In Class Discussion

Achieving Clarity

Limit Paragraph Length

CHAPTER 4
OBJECTIVES IN TECHNICAL COMMUNICATION
Limiting Paragraph Length to Achieve Conciseness – pg. 80

As you know, we use electronics to process freight and documentation. We are in the process of having terminals
placed in the export departments of some of our major customers around the country so they may keep track of
all their shipments within our system. I would like to propose a similar tracking system for your company. We
could handle all your export traffic from your locations around the country and monitor these exports with a
terminal located in your home office. This could have many advantages for you. You could generate an export
invoice in your export department, which could be transmitted via the computer to our office. You could trace
your shipments more readily. This would allow you to determine rating fees more accurately. Finally, your
accounting department would benefit. All in all, your export operations would achieve greater efficiency.

We are currently in the process of using electronics in the export departments of some of our major
customers around the country so that they can keep track of their shipments through our system. You,
being one of them, we propose to handle all your traffic from across the country and locate them from
your home office. It would help build solid database about traffic movement, track the shipments more
readily and determine rating fees more accurately, your account department being the winner. In short,
we intend to make your export operations more and more efficient.