Marketing Mix

Location:

If we talk about the location of our restaurant. We have surveyed different locations of Lahore and
found out that there are very few restaurants in model town who provide top quality food like Chinese
and continental so we have decided to open our restaurant in model town.

Type of service:

Type of service our restaurant will use Waiter service. More commonly known as sit-down service, a
waiter takes care of everything from taking orders to serving food and payment.

Seating capacity:

Initially we will starting with 40 people capacity than we will try to increase it with 80 customers at a
time.

Facilities:

We will be giving free wifi to our customers so waiting for food don’t annoy you.

Special promotions:

We will be giving special discounts in our first week of opening 20 percent off for families only. We will
be giving discounts to our customers who will order online. We will introduce happy hours will be
encourage more people to come.