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TOP 10

Promotional Emails
TOP 10 PROMOTIONAL EMAILS

Email No. 01
NEW E-MAIL

SUBJECT LINE: YOU’VE BEEN WAITING FOR THIS.


SO HERE IT IS!
Hi [Name], I reveal to you how you can uncover your natural
High-Income Skill to achieve financial confidence
I’ve got BIG news.
and success for a lifetime.
I’ve been sitting on a secret for months and I’ve
And in a few months, Unlock It will be in 100+ airport
been dying to tell you.
bookstores across North America and on Amazon.
For the past months, I’ve wrote down my entire
Now, if you can wait for the book to come out to
process (from A-to-Z) to creating several multimillion
discover the High-Income Skill you were born to do...
dollar businesses. It is my entire step-by-step formula
I personally use whenever I want to increase my net I’ve created a free quiz that will give you the High-
worth. Income Skill you were born to do within minutes.
And to change the lives of more people, I wrote it You can take it here now.
all down to be published as my new book.
Unlock It: The Master Key To Wealth, Success
DAN LOK
And Significance - click here for more details.
This is my life’s finest work up to date - all in one
place. It’s probably one of the last books I’ll be
writing for a while.
And to prove that to you, I want to reveal a bit
of what you can expect from it:
In “Unlock It!”, I reveal my very own pioneered
Wealth Triangle, and more than that...
TOP 10 PROMOTIONAL EMAILS

Email No. 02
NEW E-MAIL

SUBJECT LINE: I DID NOT EXPECT THIS...


[Important: Cutoff for the first 2019 season of High-Ticket
Closers™ Certification is January 22 @ 11:59 PM PST. We only
open a few times a year - if you’ve been sitting on the fence,
now is the time to be decisive. Enroll here.]

Hi [Name],
When I first started the HTC program… all I wanted was
more closers to close for me. But as the movement grew, a
lot of unexpected events happened.
I did not expect anyone to take my principles and start
closing million dollar deals…

Danny used HTC principles to close a million dollar deal (net).


I did not expect my students to bring their partners into
the program with them...
Sophie, Aron’s girlfriend, joined HTC.
One of many couples inside HTC.
TOP 10 PROMOTIONAL EMAILS

Email No. 03
NEW E-MAIL

SUBJECT LINE: A BELATED GIFT FOR YOU


(1576.00 WORTH OF BONUSES INSIDE)
Hi [Name], That’s why I don’t believe in discounts.
A couple weeks back (before the Black Friday But here is what I do believe in - providing value
weekend), I was talking with one of my copywriters. upfront.
He asked, So here’s what I’ve come up with to reward you for
being a loyal email subscriber.
“Dan, shouldn’t we offer a Black Friday or Cyber
Monday sale? That would increase our sales, everyone Instead of a discount, I’m going to let you “test drive”
is doing it.”⁣ Dan On Demand™.
And I’ll admit, I didn’t prepare anything for that
weekend.
But it wasn’t because I forgot about Black Friday
or Cyber Monday.
No. The reason behind it is something you might not
expect. So here’s what I replied to Stephen,
“Yes, that would definitely increase our sales. But
we’re not going to offer a Black Friday or Cyber
Monday discount.”⁣
“But why not?”⁣
“Because I don’t believe in discounts.”⁣
You see, while discounts feel like you are getting
great value for your dollar… they’re never something Yes, that’s right - I want to give you trial access to
you’re truly proud of. Dan On Demand ™ for 3 full days.

Most people buy things on discount not because That means you’ll get to experience Dan On Demand™
they need it or value it, they buy it simply because for 3 entire days, and on top of that you’re going to
it’s a discount. get and keep $1,576.00 worth of free bonuses.

I don’t want that for my students. I want them to Here’s what’s included in the bonuses:
value their investment and actually take action on -- Your First Million™ (Value: $249.00) -
what they learn.
An exclusive training that reveals the simple 7 step
And also, discounts just aren’t fair for all the method to building a 7-figure business on your first try.
hardworking people who made full investments. Some have called it “an entire MBA in 2 hours!”⁣...
TOP 10 PROMOTIONAL EMAILS

Email No. 04
NEW E-MAIL

SUBJECT LINE: DEADLINE FOR FIRST


OPPORTUNITY OF 2019
Hi [Name], [The High-Ticket Closer™ Certification Program will not
start someday. The first class of 2019 is tomorrow January
A couple days ago, I was scrolling through my YouTube 10th at 6PM PST. Take action today.]
videos to check the comments. And I kept seeing the same
type of comments popping up...
“Dan, I want to shake your hand someday!”⁣
“Dan, I want to invest in your program someday!”⁣
“Dan, I want to join your global community someday!”⁣
These are not unusual comments. I’ve seen a lot of them in
the past. But here’s what I noticed... The people who made
those comments… they never did anything.

Christina closed $1.17 million in personal sales in 7 months.


Successful people know that someday never comes.
$6,300.00 in the first 4 days of 2019 for Connie. Because when people say someday, what they really mean
is “I’ll do it when the timing is right”⁣.
And why not? Because they always use the word Someday.
And guess what? The timing’s never right. That’s why
“Someday, I’ll go on my dream vacation.”⁣ successful people don’t wait for the “perfect time”⁣. They
“Someday, I’ll quit my job.”⁣ just get started.
“Someday, I will be able to provide for my family.”⁣ That’s what Connie and Christina did in the pictures above.
They weren’t ready and they weren’t perfect. But they were
You see, successful people do NOT have the word brave enough to just get started. And sometimes..That’s all
“someday”⁣ in their vocabulary. it takes for a life to change forever.
Instead, they use the word today.
DAN LOK
“Today is the day.”⁣ The King Of High Ticket Sales™
“Today is the day I take action.”⁣
“Today is the day I get sh*t done and make sh*t happen.”⁣
If you believe this year is the year… if you believe today is
Because if you look at your calendar right now… you won’t the day… then now is the time to take action and do what
see any day named someday. you’re meant to do. 4,000+ HTC students are waiting for
you on the other side.
TOP 10 PROMOTIONAL EMAILS

Email No. 05
NEW E-MAIL

SUBJECT LINE: HOW TO STAND OUT


FROM EVERYONE ELSE IN 2019
Hi [Name], -- Telephone Millions™ (Normally Sold At $249.00) - What’s
the most important skill you need to make maximum
Happy New Year.
income in minimum time? This is the one skill I would focus
The start of the year is a crucial time… It’s a unique window on first if I were to start from scratch again...
of opportunity to take the right actions that will set you up
-- PLUS 7 other bonuses - including morning success
for the rest of the year.
rituals, proven fill-in-the-blank templates, and my personal
In this window of opportunity, you have two choices. To book recommendations and summaries...
settle or to take action.
All adding up to $1,500+ worth of bonuses in your
For most people, they will let another year slip by. 3-day trial.
It will be a different year with the same sh*t. They’re going By enrolling today, you’ll be the very first to make real
to continue settling, continue going to the same job they progress towards your 2019 goals.
hate, continue to get stepped on by the same people.
Dan On Demand™ will set you up for 2019 in a big way…
They’ll start off their 2019 with good intentions… but they’ll because it will show you how to adopt the Millionaire
only end up letting another year slip by and be filled with Mindset.
regret because they didn’t take action.
So if you’re seeing this email, there’s still time to join the
But not you. You’re different from the rest. You’re not Dan On Demand™.
someone who will let another year pass by. And you know
that right now is the best time to leverage your motivation. And once you’re inside, you’ll immediately start to feel the
power of taking committed action early in the year. You’ll
So while your goals are still fresh in your mind and
also join thousands of other DOD members who are ready
while you’re still motivated... I’ve decided to open up an
to take action just like you.
opportunity for you.
Don’t hesitate. At the end of this year you will regret the
If you’re ready to make 2019 your best year ever...
things that you didn’t do more than the ones you did do.
Seize the opportunity and enroll for a 3-day “test drive” Right now is the time to decide what type of 2019 you
trial of Dan On Demand™. want to have.
However, this is strictly limited to people who are
committed to having a great year by taking action... It is NOT
for people who only want to talk about having a great year. DAN LOK
The King Of High-Ticket Sales™
If you enroll today, you’ll still make it in time for the first 2019
session of Dan On Demand™. And on top of all that, you’re
going to get instant access to valuable bonuses such as... P.S. The deadline for the first 2019 session of Dan On
-- Copywriting Secrets™ (Normally Sold At $249.00) - Demand™ is January 14th.

Here’s my most advanced copywriting secrets and Most people will wait until the “perfect moment”⁣ to
persuasion tactics to get people to pay you HUGE sums take action… but those people wait forever and live the
of money whether you are a copywriting veteran or never same way their entire lives. There is never a true “perfect
heard of copywriting before... moment”⁣. The only moment we have to take action is now.
TOP 10 PROMOTIONAL EMAILS

Email No. 06
NEW E-MAIL

SUBJECT LINE: DID 2018 PASS BY IN A FLASH?


Hi [Name], The first class is on January 10th, 2019.
Today is the last day of 2018. If you’re one of the few serious achievers who want
to start their 2019 off STRONG, you can check the
Time flies by FAST. It makes you look back and think…
details here.
“Did I do everything I wanted to do? Did I accomplish all
On top of that, you’re going to get a special training
the goals I set out in the beginning of the year?”⁣
that will reveal exactly what I did to grow my YouTube
For most people, they enter January with optimism and empire to 1,000,000 subscribers…
wishful thinking. They hope that this year is THE year
And you’ll also be discovering the secrets of what I call
where everything changes, except they put no action
High-Income Tubers™. Don’t try to guess what these
behind their optimism.
secrets are, you’re not going to get it right.
And when the year ends… they’re in the exact
The training is going to be released some time in
same place.
January, so keep a lookout for it in your inbox.
They’re still at the same soul-draining job, they’re still
In the meantime, figure out what you want for 2019.
making the same income, and they still have the same
(if not more) debt as when they started in January…. And back it up with a plan of action.
They want things to be different, but have no intention Because 2019 is going to be a big year for us.
of doing anything differently.
I can feel it.
They’ll still stay go to the same bars, watch the
same shows, repeat the same habits… and hope that
“somehow”⁣ things will be different. DAN LOK
The King Of High-Ticket Sales™
These people will watch their 2019 pass by in a flash.
But not us.
You and I are serious about achieving our goals. You P.S. One of the toughest things about staying on
and I are serious about providing the best possible track with your New Year’s resolutions is feeling that
life for the people we love. you are alone.
That’s why we’re going to back up our resolutions If you want to join a tribe of “Doers”⁣ who are on
with ACTION. the same journey and will give you that much-
needed support… you can join our Dan On Demand™
On my end, the entire High-Ticket Closers™ Certification
community here.
Program will be revamped - you’re going to witness
HTC 2.0. And it’s going to be like nothing anyone has You’ll get a free 3-days trial to get a “test-drive”⁣
seen before. and see if the community is for you.
TOP 10 PROMOTIONAL EMAILS

Email No. 07
NEW E-MAIL

SUBJECT LINE: THIS PHOTO SAYS IT ALL


Hi [Name], They couldn’t believe the inside information I was
planning on releasing in the one-time LIVE online event.
When I told my Director of Instagram Blake and our
copywriter Ed what I was about to share on Instagram You don’t want to miss out.
Secrets…
Get your tickets here before March 11th
This was their reaction.

DAN LOK

P.S. Blake, our team’s “Instagram Assassin”⁣, will be


showing you how to get your next 10,000 Instagram
followers...
You don’t want to miss out. Get your tickets here.
TOP 10 PROMOTIONAL EMAILS

Email No. 08
NEW E-MAIL

SUBJECT LINE: WHAT MILLIONAIRES SAY


BEHIND CLOSED DOORS...
Hi [Name], ...everyone who has tested this experienced amazing
results. And the best part? Once you acquire it, it works
This is Dan Lok.
for you 24/7 on autopilot.
My team and I just created a cool, eye-opening video
Check out the cool video here: The unusual “Millionaire
where I pull back the curtains and reveal the unusual
Mindset”
“Millionaire Mindset”⁣.
This will make life simple for you.
It has not only transformed my life… but thousands
of lives in over 120+ countries.
Some have called it “Think And Grow Rich”⁣ for the DAN LOK
21st century… others have called it “The No B.S. Law The King Of High-Ticket Sales™
Of Attraction”⁣… some have even called it the “New
Psychology of Wealth”⁣...
P.S. By the way, there’s ONE idea in particular that
In fact, this is what took me from over $150K in debt
has the power to change everything for you (it’s
to creating multiple $1,000,000+ a year businesses…
around the 2:50 mark) so be on the lookout: watch
even though it’s probably the simplest little tweak
the video hereu
you’ll ever see.
P.P.S. Our next Dan On Demand™ class is happening
Click here to check it out.
this week, December 12th at 6:00pm PST.
What’s funny about this is that it works for everyone.
This will be the LAST live Dan On Demand™ training
People who have tested this range from single moms,
of 2018. Don’t miss out. If you want to head into 2019
to college students, to established professionals, to
with momentum, this is your chance. Join here.
doctors, to CEOs…
TOP 10 PROMOTIONAL EMAILS

Email No. 09
NEW E-MAIL

SUBJECT LINE: RESULTS


Hi [Name], Rich closed $2,500… 12 days after quitting his job.
Two weeks ago, a bunch of my best students and I met
in Hawaii for a weekend of fun and growth.

We talked business. Watched hula dances. Sat on the beach.


But there was one important thing we talked about that
I want to share with you today.
We talked about results over words.
One of my core philosophies is that results always
speak louder than hype or excuses.
And it’s a principle my students live by.
But me… I prefer results.
And if you want to grow into the next level of income…
I’d recommend valuing results over words as well.

DAN LOK
Fabio has another day of $4.5K profit The King Of High-Ticket Sales™

P.S. Wondering if these results are for real?


You can see for yourself

Mehdi closed a sale worth $45K


TOP 10 PROMOTIONAL EMAILS

Email No. 10
WHY NEW YEAR’S RESOLUTIONS DOES MORE HARM THAN GOOD

SUBJECT LINE: IS YOUR MONEY TIGHT RIGHT NOW?


IMPORTANT: LAST DAN ON DEMAND™ TRAINING OF 2018 STARTS TONIGHT AT 6:00PM PST

Hi [Name], Imagine being able to showing up to your niece or


nephews with huge bags of presents and being their
Are you ready for the holidays?
favorite person in the world...
I love it because I get to spend time with my family and
Imagine being able to help out your parents with their
the people close to me. And I love giving them gifts to
debt or medical bills so they don’t have to struggle...
show my appreciation and gratitude.
All of this is possible.
But I wasn’t always able to afford all the gifts I wanted
to get. How do I know? I’ve done it myself and helped others
just like you do it too.
I remember when I was first starting out, there were
times when I wanted to get my mom a gift but I And I’ll be showing how to never worry about money
couldn’t because money was tight. during the holidays again.
Maybe you’re at a place where you can afford to get gifts This is going to be the LAST Dan On Demand™ session
for all your family and friends. If so, then that’s great. of 2018.
But I know for many people out there, money is tight And it’s starting tonight at 6:00pm PST.
during the holidays. And when money is tight, we can’t
Replays will only be available for Dan On Demand™
buy the gifts that our family truly deserves.
members.
We want to buy our parents a house, our dad that
If you want to join, you can join the last Dan On
dream car, our favourite nieces and nephews the
Demand™ session of 2018 here.
greatest things in the world, our spouse that jewelry
they’ve been hinting at... I’m going to be sharing insights change you deeply and
permanently so you can’t help but attract wealth going
But every time we pull out that credit card and swipe…
into 2019.
we tense up a little bit.
You won’t want to miss it.
That’s because we know our money is tight. And even
though we want to give our loved ones the best, we
also know it’s not within our budget.
DAN LOK
So what do we do? Either we sacrifice giving that gift… The King Of High-Ticket Sales™
or we put it on the credit card and worry about it the
next month.
P.S. Over 1,500+ Dan On Demand™ members have
But what if it didn’t have to be this way? What if you
already committed to acquiring the “Millionaire
could buy everything for your family and friends
Mindset”⁣ and going into 2019 richer.
without worrying even a little bit? What if you could get
your family what they truly deserve and not feel that You can stay where you are, or join them here. Class
tinge of pain from money leaving your account? starts at 6:00pm PST tonight.
Imagine being able to get your spouse whatever they
wanted whenever they wanted...

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