Name Hamza Tahir

Roll # 2161006
Sec C
National University of Modern Languages
Department of Management Sciences
BBA VIII (Morning) – Mid Term Examination – April 2021
Paper: Social Media Marketing Total marks :30
Time allowed: 2 hours
Instructions:

 Attempt all questions

 Write down your name, roll # and section on the answer sheet.
 Answers should be hand written keeping in mind the context of the questions and the marks allotted.

Q-1.

1. D. All of the above

2. B. Blogs with limited individual posts, limited by character count typically
3. A. Creating content which easily creates publicity via social networks
4. B. The staff requirements and skill sets for social marketing are different
5. D. Marketing messages
6. B. Facebook
7. A. Post links on the company blog
8. C. The expected costs for each ad campaign based on the delivery method
9. C. Both A and B
10. B. Keep readers engaged