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Demand
 The quantity people are willing to buy at a given price and
during a period of time

 3 factors of an effective demand


 A desire to buy a good or service
 The ability to pay the price for it
Demand and Supply  The willingness to pay

 Law of demand
Lecture 2  The quantity demand affect inversely with the price

Quantity Demand Change in Demand


 A particular quantity demanded at a particular price  Changes in demand due to the changes happened in
 A change in quantity demand other factors and not the price
 Change happens to a quantity when the price is changed

 Contraction of Demand
 When price rises the quantity demanded fall

 Extension of Demand
 When price falls the quantity demanded rise

Supply Change in Supply


 Quantity of product that the suppliers supply a t a given  Change in supply that is caused by the other factors and
price and at a given time not the price

 Extension – When price rises, the quantity supplied rise


 Contraction – When price falls, the quantity supplied falls

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Substitutes Complements
 A fall in Fresh Milk supply lead in rise in its price  Complements are the goods consumed together to
 Therefore the quantity demand on the fresh milk fall (S1 S2) satisfy a want (joint demand)
 This increases demand for a substitute product (milk powder)  Tennis racket supply increases with the price fall (S S1)
(D1 D2)  Therefore tennis racket demand will rise
 Tennis ball demand will rise (D1 D)

Fresh Milk Milk Powder


Tennis Racket Tennis Ball

Market Equilibrium
 It is the state where the market supply is equal to the
market demand

 The equilibrium price is that supplying price of a product


or service is equal to the demand for it within the market

Equilibrium

Lecture 3

Excess Demand (Shortage) Excess Supply (Surplus)


 Quantity demand is greater than the quantity supplied at  Quantity supplied exceeds the quantity demanded at the
the current price current price

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Consumer Surplus
 The difference of the amount that the customer is willing
to pay and able to pay

Producer Surplus
 the amount that producers benefit by selling at a market
price that is higher than the least that they are willing to
sell

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