‘Titulo del Articul
he consumer decision oumey
Autores: David Court, Dave Elzinga, Susan Mulder y Jorgen Vetvik
Editorial MeKineay & Company.
‘fo de publicacién: 2009
Ciudad: EEUU
Paginas: 1-11
alin de aac vgs etd eI
Thien se Derechos de utr
inate er eer McKinsey Quarterly :
The consumer decision
journey
‘umet~
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