Answer the following questions as briefly as you can.

Do not forget to indicate your

references you utilized.
1. What are the characteristics of the current competitive landscape? What two factors
are the primary drivers of this landscape?
Customers' contentment and technology advancements are the two pillars of the current
competitive landscape. The company is focused on production quality and pricing.
There's online marketing as well as online shopping. Trade alliances between partner
countries alter the competitive environment by forging a common competitive front and
entering international trade to obtain better prices for their goods and services.
Globalization and technology are two factors are the primary drivers of this landscape.
Globalization has played a critical part in global process, trade, and cultural fusion.
While technology has altered the way people do business, including how they promote,
sell, and transport goods and services, it has also revolutionized the way individuals do
business. The formal communication channels are now phone and email.
2. According to the I/O model, what should a firm do to earn above-average returns?
Explain.
According to the I/O model, firms that are able to successfully research the external
environment as the foundation for choosing an attractive industry and implementing the
appropriate strategy earn above-average returns.
3. What does the resource-based model suggest a firm should do to earn above-
average returns? Explain.
When a company competes against its competitors in one or more industries, it earns
above-average returns by utilizing its valuable, unique, difficult-to-copy, and non-
substitutable resources and skills.
References:
 Pallavi. (2014, March 28).  - What are the characteristics of the current
competitive landscape? - | Transtutors. Online Tutoring |
Transtutors. https://www.transtutors.com/questions/what-are-the-characteristics-
of-the-current-competitive-landscape--548674.htm
 Proudel Pratik. (2016, March 1). The resource based model or I/O model. Which
model is the best to choose your personal
strategy? LinkedIn. https://www.linkedin.com/pulse/resource-based-model-io-
which-best-choose-your-personal-pratik-poudel
 Ford, Jo. (n.d.). What is resource-based model of above average returns? https://
/object/what-is-resource-based-model-of-above-average-returns/