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Swot analysis of Vinamilk

Viet Dinh
Apr. 09, 2015 • 2 likes • 8,328 views

SWOT analysis: Vinamilk

Strength Weakness Opportunities
- Major milk brand - Isn'tinitiative on - Potential consumer over a decade
resources(most &
high demand Marketing strategy: materials are Competitors are
TV advertisement, imported from weakened due to
street banner... abroad) problems related to Product Product market
quality &
consumer diversification: share hasn't widely perspective: miIk,yogurt,...&fit
"Vietnamese use
with Vietnamese Vietnameseproducd’
- Stable finance
- Has good relationship with market place

threats
Nowadays, there're more and more competitors appear in the milk market:
Abbott,AnIine,Dutchlady
+H+rueMilk....
(foreign as well asdomestic)
it shows Strength Weakness Dpportunities Threats of Vinamilk company Briefly,
Vinamitk is a
Vietnamese milk brand.

Data & Analytics

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B Swot dndl Sis of Vinamilk
1. 1. SWOT analysis:Vinamilk Strength Weakness Opportunities Threats - Major
milkbrand overa decade
- Marketingstrategy: TV advertisement, streetbanner...- Product diversification:
milk,yogurt,...&fit withVietnamese - Stable finance - Has good relationshipwith
marketplace -
lsn'tinitiativeon resources(most materialsare importedfrom abroad) - Productmarket
share
hasn'twidely - Potential consumer & highdemand - Competitorsare weakeneddue to
problemsrelatedto
quality&consumer perspective: “Vietnameseuse Vietnameseproduct” Nowadays,there’re
more and more
competitorsappearin the milkmarket: Abbott,Anline,Dutchlady THTrueMilk.
(foreignaswell asdomestic)