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    Inputs

    Uploaded by

    Bun up

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Inputs

    I = index of channels, I =1…8


    J: index of customer group, 1…6
    A:j exposure by channel: on group j, I = 1..8
    [aij = 5
    [Revenge] [Men 18 – 35]
    ]…

    C: cost pair ad for channel


    Bj : required exposure for customer group j, j = 1…6

    Decision
    X: how many ads to place with channel i

    Objective
    Min [Tcost] = [CI*XI]

    Constraints
    1. [aij * Xi] >/ Bj
    2. Xi >/ 0

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