Filamer Christian University

College of Business and Accountancy

Roxas City
Summer A.Y. 2019-2020

Marketing Management

Case No. 1: Jollibee: Fast Food, The Filipino Way

Instruction: Read the attached case study and answer the following questions and submit your
output in goggle classroom classwork with class code: ru4vl2a on or before 8:00 am, July 6,
2020.

Format:

Document size: 8x11

Font size: 12
Font Style: Times New Roman
Spacing: Double Space
File Format: PDF

Note: Make sure you write your name at the header of the document.
Copy, paste answers will be marked “zero”.

Case Questions:

1. How can an entrepreneur like Tony with a clear vision and mission achieve a leadership
position in the face of competition from Multi-National Companies? Discuss.
2. How can innovative operational and differentiation strategies transform a small local
company like Jollibee into a market leader inspite of stiff competition.

God Bless and Keep Safe!