NAME – TANUSH SHETTY

ROLL NO-8762
TY BMS A FINANCE

TOPIC- A COMPARATIVE STUDY ON VARIOUS INVESTMENT

AVENUES AND MUTUAL FUNDS
 CHAPTER 2 - RESEARCH METHODOLOGY

Introduction:
Research may be very broadly defined as a systematic gathering of data and information and its
analysis for the advancement of knowledge in any subject. The research attempts to find answer
intellectual and practical questions through the application of systematic methods

2.1 Objectives of the study:

1. To identify the investor behaviour selecting a fund.

2. To know their long term financial goals.
3. To find out whether the young investors are looking for long term growth or
risk or return or liquidity.
4. To identify the investor’s perception about mutual fund.

2.2 SCOPE OF STUDY

● Conceptual scope: The study is limited to various investment avenues and mutual funds.
● Geographical scope: The study is centered on investors residing in Vashi area Navi
Mumbai, region.

2.3 LIMITATION OF THE STUDY

● Only Vashi, Navi Mumbai area was selected for study
● The study is an effort to find out the investment pattern of investors

2.4 SIGNIFICANCE OF STUDY

The study is conducted to understand the investment patterns of the investors in various financial
instruments. The study has tried to find out different factors affecting the investment decisions of
the investors. It will be helpful to understand the investment preferences of investors.
To identify the investor behaviour selecting a fund and to also know their long term financial
goals.

2.5 SAMPLE DESIGN

a) Universe of study- Residents of Vashi, Navi Mumbai

b) Sampling unit- The population of the study is residents residing in and around Vashi, Navi
Mumbai
c) Sample size – 100 respondents
d) Sampling technique- To study the relationship of 50 each respondent has been selected from
the population in this study consist of residence of vashi, navi Mumbai probability convenient
sampling process has been followed to select the respondents from the entire population

Gender Male Female Total

Respondents 50 50 100

2.6 DATA COLLECTION TECHNIQUES AND TOOLS

The data is collected in two forms. Primary data and secondary data. Primary data is collected
through the questionnaire method. Secondary data is collected through internal and external
sources in the form of reports, research papers, publications, books, websites, etc. the data
analysis tools utilize for interpretation of data is the percentile method (ms-excel)

CHAPTER 3 REVIEW OF LITERATURE

A literature review is a comprehensive summary of previous research on a topic.

The
literature review surveys scholarly articles, books, and other sources relevant to a
particular area of research. The review should enumerate, describe, summarize,
objectively evaluate and clarify this previous research. It should give a theoretical
base for the research and help you (the author) determine the nature of your
research. The literature review acknowledges the work of previous researchers, and
in so doing, assures the reader that your work has been well-conceived. It is
assumed that by mentioning a previous work in the field of study, the author has
read, evaluated, and assimilated that work into the work at hand.