Esnos Emergency

Esnos is an ambitious start-up company founded by promising IISc Bangalore graduates. The
name Esnos is derived from the words “easy” and “diagnosis,” which the company aims to do.
The company has claimed to have designed a prototype device that could run over a hundred
medical tests with a single drop of blood in a few hours compared to traditional methods that
would complete the same tests in weeks. These tests include ones that are critical to customers’
health, such as tests on sugar levels, platelets, hemoglobin, etc.
The company recently had a successful Initial Public Offering and conducted initial test-runs of
the device on the public. The company has spent heavily on its marketing and has made the
headlines as the next big invention in medicine. With the company scaling heights, the
investors demand results, which the company has not delivered so far. The company forecast
for the date of public sale has not been met. Moreover, the initial test runs have detected a few
anomalies that have given out false-positive and false-negative test results. Cases of
complications due to false-positive and false negatives cases are showing up, and the
company runs a litigation risk due to the effects of the incorrect test results.
An air of secrecy has always been maintained around the functioning and operations of the
company, but the investors now seem jerked. Recently, a former employee of the company has
come out publicly claiming that the company does not have any technology that could do
what the company has promised. Moreover, the former employee claimed that the initial runs
were carried out in traditional machines, not through Esnos machines, hence explaining the
anomalies due to running the tests haphazardly in such a short time.
Task at Hand
The recent series of events have led to the investors falling into a frenzy. The stock prices are
plummeting, and Esnos has hired you as their PR agent to stabilize the situation. You are
expected to address the anomalies in initial runs and the former employees' claims to regain
the investors' confidence.
Submission-Only
As the PR representative of the company, you are supposed to draw up a press release
addressing the issues at hand.

This is a submission-only round. You will not be asked to present the same!

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