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Africa’s mobile revolution


How the cell phone is transforming the continent
Published by
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Internationale Zusammenarbeit (GIZ) GmbH

Friedrich-Ebert-Allee 40
53113 Bonn
Germany

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Africa’s mobile revolution


How the cell phone is transforming the continent

The mobile phone has evolved from a communications tool to a device, on


which much of Africa’s economic aspirations rest. Innovations built around
Published by the mobile phone have improved the population’s inclusion in financial
Deutsche Gesellschaft für
Internationale Zusammenarbeit (GIZ) GmbH markets and have helped to work around the continent’s infrastructure
Friedrich-Ebert-Allee 40 problems. In some regions, more Africans have a mobile phone than have
53113 Bonn
Germany
access to electricity. This has opened up opportunities for entrepreneurs
and has changed the way business is done in the continent’s banking, ag-
T + 49 228 4460 - 0
F + 49 228 4460 - 17 66 ricultural, telecoms and pharmaceutical sectors. But it has also helped to
E info@giz.de
I www.giz.de increase transparency in politics as activists use mobile applications to
Responsible monitor political violence and fight against state control of free speech.
Dr Jan Schwaab
Sabine Olthof

Edited by
Christian Kreutz
Dr Jan Schwaab

Contact person / Ministry

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Federal Ministry for Economic Cooperation and Development

Design / Layout
Creative Direction: Daniel Tobias Etzel (WAOH)
Art Direction: Nora Wirth (3Karat), Katja Rudisch (3Karat)

This work is licensed under the Creative Commons Attribution-


NonCommercial-NoDerivs 3.0 Unported License

Printed on 100 % recycled and FSC certified paper

Place of publication and year


Bonn, 2014
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Over the past two years, a different kind of head- phone market. Some estimates suggest that by Bank study recently said that for some of Ken- This has opened up opportunities to companies
line has dominated global media coverage of 2016 there will be one billion mobile phone sub- ya’s poor airtime ranks higher on their spending catering to the use of this commodity. The Ken-
Africa. Media outlets have woken up to the fact scriptions on the continent, equalling Africa’s to- priorities than food or transportation. The study yan firm Mobile Decisioning, or short MoDe,
that there is more to the continent than the stereo- tal population. concluded that seven out of ten amongst Kenya’s has introduced its solution to eight African
typical wildebeest migration across its grassland poor rather cut down on food expenses than on countries. The service allows mobile network
savannas, civil wars and famines. Instead, they are airtime. operators to offer their subscribers the ability to
NECESSITY CALLING
covering an economic boom spurred by higher borrow airtime from the mobile network with
commodity prices. The International Monetary The mobile phone is playing a central role in »ACROSS THE CONTINENT, THE SPREAD a few keystrokes. In some cases this comes at a
Fund says that since 2003 the economies of 48 African society today as highlighted by the quirky OF MOBILE PHONES IS ACCELERATING price. In Kenya for example the mobile network
Sub-Saharan African countries have grown on factoid that believes the average Sub-Saharan keeps ten percent of the requested amount. If a
COLLABORATION, ENTERPRISE AND SO-
average by five to seven percent per year. Over woman touches her hair 37 times a day and touches subscribers asks for airtime worth 100 Shillings,
the past decade, six out of the ten fastest growing her phone 82 times a day.
CIETY IN A RANGE OF WAYS.« the subscriber would receive only the equivalent
countries in the world were African. Last year, of 90 Shillings. The convenience to take this
five countries outgrew China and only two, Gam- Necessity is the mother of invention and there is
bia and Swaziland, expanded at a slower rate than hardly any place where this statement seems to
Europe and the United States. ring more true than in Africa today. The lack of
infrastructure and basic logistics in most parts of
But the continent’s strong economic growth is not the continent can also be business opportunities
limited to high commodity prices. The continent that thanks to the spread of the mobile phone
has immersed itself into the mobile and Internet can now be exploited. In some regions in Africa,
age just like any other region in the world. there are more people with mobile phones than
have access to electricity. Africans don’t wait for
Mobile penetration in Africa has risen to 67 per- for the power grid to reach them before plug-
cent as of 2012 and some of the world’s most ging into the Internet. The mobile phone is the
interesting examples of low-cost smart phones continent’s default device as in some areas com-
are debuting on the continent. Samsung, Intel, puter penetration remains as low as fixed-line
Microsoft and Huawei are all embroiled in a race telephone penetration.
to tap into what McKinsey has described as a
$1.3 trillion middle class emerging over the next This turns airtime into a precious commodity
ten years, for which handset makers design de- across Africa where 99 percent of subscribers
vices that retail for less than $80. Africa is con- are pre-paid or pay-as-you-go users, to whom A banking, farming and communications tool.
sidered to be the world’s fastest growing smart every cent and every second counts. A World ©ISTOCKPHOTO.COM/SISOJE
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“nano finance” airtime advance has made it a contributions to their “chaama”, as these small
hotly prized asset. It also caters to subscribers investment groups are called in Kenya.
in remote regions outside the range of airtime
distributors. Each member contributes a fixed amount usu-
ally every month and its members take turns
In South Africa and other markets, mobile phone being paid out. This peer-to-peer organisation
operators provide a number of free text mes- has for decades underpinned the continent’s in-
sages per day or month, which subscribers who formal financial landscape as large parts of the
can not afford more airtime can use to ask other population did not have access to bank loans.
users to call them back with a pre-defined text The investment groups were thus the only way
message such as „Please Call Me. Thank you.“ to have access to a larger sum at once at least
once a year. More elaborate groups even reach
Network operators then sell advertisement space amounts that allow them to invest in real estate,
attached to these messages. It is estimated that in hospitality businesses and private equity. In Ken-
South Africa alone over 42 million such messages ya, the concept of “harambee” (spirit of shared
are received daily. responsibility and collectivism) forms a unifying The spread of the mobile phone has helped to include rural parts in Africa’s national economies: mobile
element between fellow Kenyans as they contri- ©ISTOCKPHOTO.COM/SEANSHOTSIMPLYCREATIVEPHOTOGRAPHY

Across the continent, the spread of mobile bute financially to each others’ wellbeing, ailment to pay with their mobile phones. A daily average M-Pesa has allowed Kenyans to safely transfer
phones is accelerating collaboration, enterprise or celebrations, making it an important social of $50.6 million flows through the service via 1.6 money to each other regardless of whether their
and society in a range of ways. The industry that fabric of the country. million transactions. M-Pesa has a customer base remote village boasts a bank branch or a road to
has felt the change induced by the mobile phone of over 18 million customers and accounts for the nearest city large enough to host one.
most is the Africa banking industry. The mobile phone has changed this. The mobile 30 percent of all financial transactions in Kenya
money service M-Pesa has fundamentally trans- and 50 percent of all mobile money transactions But the banking system that rests on the mobile
„The SIM card is the credit card of Africa,“ says formed Kenya’s economic and social landscape globally. The global mobile transaction volume services goes beyond that. It can also offer ac-
Toby Shapshak, a South African technology writer. as it has dramatically increased the inclusion of reached $171 billion in 2012, according to tech- cess to finance. M-Shwari, a partnership between
Kenyans in the formal financial sector. The ser- nology research firm Gartner, which forecasts telecoms firm Safaricom and the Commercial
A MOBILE BANKING SYSTEM vice allows users to make money transactions the market to grow to $607 billion by 2016. Bank of Africa has developed the mobile bank-
without the need for a bank account. Users ing service from merely being a mobile „wallet“
Africans have long organized their savings in- can pay in cash to their accounts and have the »MOBILE PAYMENT SERVICES HAVE to acting as a mobile bank. The service provides
formally. Small groups of friends, colleagues actual money paid out at M-Pesa agents across DISRUPTED THE WAY AFRICAN BANKS micro loans of as much as $12,500 and accepts
or neighbours would come together every few the country. Many kiosks and shops boast an deposits of as little as $0.01. This means that all
OPERATE.«
weeks in their homes to discuss their financial M-Pesa number which enables their customers members of society and especially those in the
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who have never in their lifetime stepped into prices thanks to the recommended retail prices drugs. MPedigree validates genuine medicines
a bank. Even illiterates take part in this mobile and matches crop suppliers and buyers. M-Farm and brings clarity through one of the most basic
collaboration if they possess sufficient function- also generates data that it sells to local media of technologies. Launched in Ghana and piloted
al understanding of smart phones to send the and analysts. Mobile phones and text message in both Ghana and Nigeria, the rapid success of
money. are connecting the 65 percent of Africa’s labour mPedigree has seen it spread to Kenya and to
force that work in the continent’s agricultural the rest of East Africa. “African mobile phone
AGRICULTURE AND HEALTH CARE: sector. users do not have contracts,” Mr. Bright Simons,
MOBILE CHANGES Chief Strategist at mPedigree has told the tech
The African health care sector has not been left blog of the Wall Street Journal. “They use top-up
Another sector that is beginning to feel the inno- out by the mobile revolution either. Counterfeit scratch cards. So people are very used to using
vation and change induced by the spread of mo- drugs are a serious problem in many African scratch cards like this,” he said. In addition to
biles and smart phones across the continent is countries. An estimated 45 percent of drugs in the health benefits and financial rewards, there
agriculture, which is still the main pillar of many Nigeria are counterfeit. The World Trade Organ- is also the benefit of real-time information on
African economies. The sector accounts for isation estimates that fake malaria drugs account drug consumption. The mPedigree data, which
©IMAGE COURTESY OF KIWANJA.NET WWW.KIWANJA.NET/ around a third of Africa’s gross domestic prod- for about 100,000 African deaths every year. The is routed to data centres in Ireland and Germany,
MOBILEGALLERY.HTM
uct (GDP) and almost 60 percent of its export estimated annual global loss to the pharmaceu- provides a continuous picture of the pharma-
informal sector have access to financial services revenues, according to the World Bank. tical industry exceed $75 billion and the fake drug ceutical needs of the country allowing distribu-
from one of the services‘ 67,300 agents across industry is closely linked to organised crime. This tion companies to prevent shortages, and giving
the country. This is an important step as the vast The spread of mobile phones across remote is where the Ghana-based mobile application health professionals early warning of epidemics
majority of Africa‘s workforce are working in in- regions of Africa is enabling farmers to better mPedigree comes in. or unusual drug consumption patterns.
formal jobs on a day-by-day basis. market their products. One example is iCow,
which started out as a mobile application with a »EVEN AFRICA‘S POLITICAL AND In a similar example of how a services industry
Mobile payment services have disrupted the way breeding calendar for cows’ gestation periods. It ETHNIC VIOLENCE HAS LED TO SOME is emerging around smart phone users and net-
African banks operate. Established banks and has since evolved into a fully fledged SMS solu- work operators across the continent, the compa-
MOBILE PHONE-BASED INNOVATION.«
financial service providers had no choice but tion, guiding livestock farmers on best practice. ny Sproxil has teamed up with cable makers East
to adapt their models to suit this mobile money It claims that over a third of the 25,000 farmers African Cables and mobile network operator Sa-
savvy audience. But this innovation has also dri- using the service have doubled their income. When a patient buys drugs in a pharmacy, he faricom to introduce the service “Zinduka”, an
ven changes in African society by enabling new just scratches off a panel to reveal a 10-digit attempt to discourage potential dealers of coun-
kinds of collaboration. Now, family members Another application, M-Farm, weeds out middle- code. He sends that number in a text message terfeit cables. The cable industry is facing losses
and friends across different parts of the country men by democratising market information re- - which is free of charge - using a short dialling from substandard cabling and a black market
can contribute to a funeral expense, for example, quired by small-scale farmers to better negotiate code. Seconds later he receives a message con- with counterfeits. Their solution seeks to bring
both those who have bank accounts and those prices. The application helps farmers to anchor firming, or other-wise, the authenticity of those to market a text message authentication system
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that checks a sticker before paying for the price fragile political stability that the country has seen write device - much like a thumb drive. This ena- CELLPHONE STORIES
of the cables, again scratching and authenticating in recent years. The platform sought to find its bled the population to pass along messages phys-
a unique PIN number to confirm the legitimacy place in a peaceful election by engaging ordinary ically across SIM cards, transporting them be- Some hope that the mobile driven technology
of the product. Kenyan voters and citizens. Through Uchaguzi, tween activists or from sources to journalists or book in Africa will also improve the availability
meaning elections in Kiswahili and the apt tagline between anybody who wished to communicate of education across the continent. Most edu-
MONITORING VIOLENCE “Protecting the vote”, Ushahidi rallied over 230 with somebody else. This functionality proved cational systems in Africa lack funds. In South
volunteers working around the clock in the field critical for those who did not have access to a Africa, only seven percent of public schools
Even Africa’s political and ethnic violence has led across the country, online or out of Nairobi’s computer when test messages were no longer have functioning libraries, according to a study
to some mobile phone-based innovation. Usha- technology space, the iHub, taking in text mes- available due to the government’s interference. by Equal Education, a South African movement
hidi, the open-source crowdsourcing and inter- sages, tweets, emails and updates from the web. Every mobile phone has SMS technology and it that seeks to improve the quality and equality of
active mapping platform that has been described Even when the Interim Electoral and Bound- is one of the few ways of communication with education in the country.
as one of the most innovative organisations in aries Commission’s tallying process took a five a 100 percent read-rate. There is much focus on
the world, traces its roots to the unrest that fol- days longer than anticipated, the team kept going. the spectacular smart phone boom but the most But these kind of statistics can create the wrong
lowed the Kenyan general elections in 2007. After “The best version of the web is that where the basic mobile phones’ SIM cards are still a pow- impression that most members of African so-
these, a lawyer and a handful of activists put up signal to noise ratio matches what we expect in the erful tool to evade government control and state ciety do not consider themselves to be readers
a website to keep tabs on the country and report real world. We’re happy with the signal (we got) monitoring of mobile networks. or aren’t engaged in a developed reading culture.
outbreaks of violence. Meaning “testimony” in because we saw it play true where unrest cropped Because the amount of devices out there in the
Swahili, the platform has grown to be available up,” says Executive Director Juliana Rotich. hands of the young tells a different story as wri-
in more than 30 languages in over 159 countries ting and reading is no longer limited to paper-
constituting over 30,000 deployments. The coun- Just over the border in Kampala, Uganda’s 2011 back books.
elections were a different case altogether. During
tries that Ushahidi covers include Haiti, Pakistan,
Japan, Libya, the United Kingdom as well as the the run-up to the election, activists discovered One example is Mxit, the continent’s first home-
United States. that the government had become involved with grown social network began as a free instant
mobile network operators to block text messa- messenger compatible with mobile phones, the
»ACTIVISTS DISCOVERED THAT THE ges containing a set of keywords the government majority of internet capable devices on the con-
GOVERNMENT HAD BECOME INVOLVED did not approve of. Abayima, which today is a tinent. Today, the network boasts over 50 million
non-profit organisation that provides technology users across the globe and at least until recently
WITH MOBILE NETWORK OPERATORS TO
solutions to protect human rights and free had more users in South Africa than Facebook
BLOCK TEXT MESSAGES.« speech, emerged out of activists frustration with and Twitter. Most of the users on MXit are
curbs on freedom of speech. Taking the com- youth below the age of 24 years from across the
The 2013 Kenyan general election has been the mon denominator in all mobile telephony - the ©IMAGE COURTESY OF KIWANJA.NET WWW.KIWANJA.NET/ continent.
biggest test of both the platform as well as the SIM card - Abayima transforms it into a read/ MOBILEGALLERY.HTM
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In 2009, a local story called “Kontax” that follows not change, also because these institutions don’t Paperight is a South African start-up that tries around the Internet, despite the spread of the
two characters, Sbu and K8, through everyday make sufficient room for technology. to take advantage of the presence of cyber cafes mobile phone. But the mobile phone has helped
teenage life launched in 2009 on MXit. The story and print shops on every corner of African cities to improve the financial and economic partici-
was created and split into bite sized chapters shared »THE SPIRIT OF ENTREPRENEURIAL by turning them into legal book printers. Content pation of many Africans that were previously
on the social network to test and see whether teen- CHANGE CAN BE FELT ACROSS MANY piracy is widespread across the continent, be it excluded from any opportunities. The spirit of
agers so full of “txt speak” could indulge in local in multimedia or photocopying of copyrighted entrepreneurial change can be felt across many
OF THE CONTINENT’S HUB CITIES.«
storytelling and Shakespearian poetry or prose as content. Paperight seeks to build a network of of the continent’s hub cities such as Nairobi,
well. In a month there were over 63,000 readers cyber cafes and small print shops, allowing them Lagos and Cape Town. The growth of Africa’s
and 17,200 reads of Kontax. This gave birth to Two South African companies are attempting to to download licenses of books to be printed out middle classes opens up opportunities to busi-
Yoza Cellpone Stories, which were created by improve the situation, Siyavula and Paperight. while publishers rights are kept intact. So far 145 nesses as well.
the Shuttleworth Foundation and which recently Siyavula is producing free, open-licensed text- active outlets have come on board, some in re-
picked up the 2013 Netexplo Award in Paris. books and distribute them in a highly disruptive mote parts of the country. The consumer does Activists are also relying on the mobile phone
way. Both firms make their textbooks available no longer have to travel to the nearest bookstore to monitor politics and to improve awareness
Yoza publishes short stories, poetry and classic in print, as PDFs, as web pages on desktop or and the publisher, Paperight and the cyber cafe or amongst the population through more accurate
literature allowing the audience to comment, mobile, and importantly on MXit. Within two print shop each get revenue. information, in particular during times of po-
vote, enter writing competitions and review sto- months of the launch of their high-school litical and ethnic violence. The mobile phone
ries on the platform. math and science textbook on Mxit in 2012 they CONCLUSION: DRAWING YOUR has enabled powerful crowdsourcing tools such
reached over 200,000 readers. OWN MAPS AGAIN as Ushahidi to emerge. It has also helped initi-
It has since developed into a library of over 31 atives such as Map Kibera, which has put the
million novels, 18 poems and 5 Shakespearean Siyavula’s business model is highly innovative Africa’s mobile boom has had some real impact small Kenyan town on the map for the first time
plays. A comment by the reader Elsie, enchan- and has challenged the local printing industry. on different economic sectors. The recent strong through digital citizen mapping.
ted by a chapter in Romeo and Juliet, shows The firm does not sell content, but rather the economic growth that some parts of the conti-
that teenagers in Africa do read: “If friar’s plan support and training services that surround a full nent has seen is no longer exclusively linked to In former times, the continent’s maps were
works then romeo wil b abl 2 cum nd take juliet implementation of multimedia learning materi- higher commodity prices. Small local businesses, drawn by outside explorers. The spread of Inter-
wit him 2liv hapily 2geda at mantua bt if it fails, als. It also sells intelligent assessment of lear- larger regional corporations as well as non-profit net access through mobile phones today allows
sumbdy’s gna b dead. Lol!” This is just one of ners through an interactive question-and-answer organisations are building products and mobile Africans to draw their own maps and populate
the over 50,000 comments, largely comprised of platform that adjusts difficulty levels based on applications that are based on the wide-spread use them with their own content even without Inter-
text speak yet regarding one of the finest English students’ performance. As was the case with the of the mobile phone. This will hardly tackle all net access. With its impact on industries ranging
writers of all times. Kenyan banking industry, the spread of smart- of the continent’s infrastructure problems. The from telecoms to agriculture, the mobile phone
phones and in this case social media leaves a economic development is held back by the lack helps to put the continent’s development back
But African educational institutions are mostly in traditional industry with no choice but to adapt. of fixed-line, high-speed broadband networks. into Africans’ own hands.
poor shape, which the mobile phone alone can These are still a pillar of service economies built
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ABOUT THE AUTOR


Mark Kaigwa
References
De Bastion, Geraldine: “Technology Hubs in Africa”, Issue 9, Digital Development Debates, 2012.http://www.digital-development-de-
bates.org/issues/09-prejudice/african-innovation/technology-hubs-in-africa/
De Bastion, Geraldine, Interview with Jessica Colaco, iHub, Nairobi, December 2012.
De Bastion, Geraldine, Interview with Nikolai Barnwell, 88mph, Nairobi, December 2012.
Hersman, Erik: „What makes the iHub work“, White Africa, 2011. http://whiteafrican.com/2011/07/18/what-makes-the-ihub-work/
Mark Kaigwa is a consultant, technologist and blogger
Kalan, Jonathan: “ Will Tanzania’s two new innovation hubs boost the country’s tech scene?” , How we made it in Africa, September 28, based in Nairobi, Kenya. Technology continues to
2012. http://www.howwemadeitinafrica.com/will-tanzanias-two-n-innovation-hubs-boost-the-countrys-tech-scene/20416/
transform Africa as innovation is accelerated in particular
Kalan , Jonathan: “ Why Kenya Attracts America’s Best & Brightest Young Social Entrepreneurs”, Huffington Post, September 2011,
http://www.huffingtonpost.com/jonathan-kalan/potential-poverty-politic_b_969338.html by the breathtaking spread of the mobile phone. Mark
Moraa Morara, Hilda: “What makes technology hubs successful and are they a platform for innovation?”, VC4A, October 11, 2012. leads by advising brands, businesses and nonprofits
http://vc4africa.biz/blog/2012/10/11/technology-hubs-innovation/
Moraa Morara, Hilda: ICT Hubs: What makes them work… and not work?, iHub Blog, 2011. http://www.ihub.co.ke/blog/2012/03/ict- aiming at impacting the hundreds of millions across
hubs-model-understanding-the-key-factors-of-the-ihub-model/
the continent. Mark has worked across ten Sub-Saharan
Moraa Morara, Hilda: “ICT Hubs Study – The impact of ActivSpaces model (in Cameroon) on its entrepreneurs”, iHub Research, Janu-
ary 2013. http://research.ihub.co.ke/uploads/2013/january/1358773211__687.pdf African countries and has written an award-winning
Moraa Morara, Hilda: “ICT Hub Models – Understanding the Key Factors of the iHub Model”, iHub Research, 2012. http://research. African video game for Warner Bros. In his most recent
ihub.co.ke/downloads/*iHub_Model_Report_Final.pdf
Moraa Morara, Hilda: „Innovation Spaces in Kenya“, iHub Blog, August 2012. http://ihub.co.ke/uploads/2012/august/innovation_spac- work, he led the digital advisory for “MamaYe”, a five-
es_in_kenya.png
year campaign that aims to use information, advocacy
Moraa Morara, Hilda: “ICT Hub Models – Understanding the Factors that make up Hive Colab Model in Uganda” ,iHub Research, 2012.
http://www.research.ihub.co.ke/uploads/2012/august/1344853128_819_891.pdf and evidence to improve maternal and newborn survival
Mutua, Will: “Disruptive Innovation in the African Context” in “Innovating Africa”, 2012, p. 68 -75. in six Sub-Saharan African countries.
Mutua, Will: “Mending Africa’s Tech Skills Gap & Tapping into its Youthful Population to Power Innovation in Tech” in “Innovating
Africa” 2012, p. 95 – 106.
Mutua, Will: “XXX” in “Innovating Africa” 2012, p. XX Mark is also involved in leadership roles at Afrinnovator.
Okezie, Loy: “HOW TO: Create An Innovation Hub in Africa”, Techloy, 2011. techloy.com/2011/07/19/how-to-create-an-innovation-hub- com and Africandigitalart.com.
in-africa/
Okutoyi, Elly: „Stop copying Silicon Valley, Kenya warned“ , The Next Web, 23. February 2013. http://thenextweb.com/afri-
ca/2013/02/23/stop-copying-silicon-valley-kenya-warned/
A storyteller and speaker, Mark frequently gives keynotes,
Robertson, Charles, “Get ready for an African boom “, CP-Africa, January 23, 2013. http://www.cp-africa.com/2013/01/23/get-ready-for-an-
african-boom/ workshops and participates in regional and international
discussions on technology, communication and the
Repository mobile phone on the African continent.
01 For further information see http://english.cntv.cn/program/africalive/20120728/101095.shtml and http://www.iceaddis.com/
02 Interview with Jessica Colaco, iHub, Nairobi, December 2012
03 Moraa Morara, Hilda: “What makes technology hubs successful and are they a platform for innovation?”, VC4A, October 11, 2012.
http://vc4africa.biz/blog/2012/10/11/technology-hubs-innovation/
04 Okutoyi , Elly: „Stop copying Silicon Valley, Kenya warned“ , The Next Web, 23. February 2013. http://thenextweb.com/
africa/2013/02/23/stop-copying-silicon-valley-kenya-warned/

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