#Value Proposition: 

Value proposition refers to the benefits that the product would exactly give to
their customers. It mainly refers to three things, which are- 1) Benefits, 2) Features, and 3)
Experience. 
For example let's select the Iphone 12 of Apple company. We all know that when ever a new iphone
gets released almost every people from every corner of the world wants to buy it at list wishes to buy
it. And this is the result of good value proposition. Apple company always makes it clear to their
customers what will they get from their new product in their pre product release press conferences. It
helps the people understand the new benefits and features of the new iphone 12 and as well as
helps the company to do their marketing. A tag line is also an example of value proposition. For
example the tag line of apple is "Think Different". And all the people of the world knows that tag line
because of their good value proposition and thinks of apple products when ever they hear this
words. Now let's look at the benefits, features and experience of apple iphone. In other words why
people should buy apples product:
1) Benefits of Iphone 12: 
*People who will buy the new iphone they will get more security in for their information.
*Iphone users will get faster operating system than before.
*They will get more upgraded camera quality for picture and video recording.
*Users will enjoy bigger battery life.
2)Features of Iphone 12:
*5G network System
*Super Ratina XDR display
*Ceramic Shield.
*Faster A14 bionic Chip.
*Triple Camera System. 
3) Experience of Iphone 12: At this point the company will describe the experiences users will get
from their iphone.
*By using new iphone design will give the customers the feel of older iphone but with more power
and bigger screen.
*The new iphone 12 gives the experience of fast wireless charging  with Magsafe.
*It introduced new ecosystem of accessories that easily attach to iPhone.
*The A14 Bionic chip will give the best gaming experience in mobile.

Points noted above are the value proposition of apple for their new iphone 12. And from this value
proposition the customers will get a clear insight of the product they are going to buy or we can say
for what  reason they should buy this product.