The document summarizes mistakes made in handling a product defect at WCH. The first mistake was replacing a customer's phone without inspecting it to determine the cause of the problem. Second, customer service did not report the error to marketing or R&D. Finally, even after similar complaints, service did not recognize the seriousness of the issue, leading to the phone needing to be withdrawn from the market. To remedy this, management should re-establish strict rules and ensure all departments follow procedures, with serious consequences for not reporting defects. R&D should also invest more in quality control to fix even minor errors.
The document summarizes mistakes made in handling a product defect at WCH. The first mistake was replacing a customer's phone without inspecting it to determine the cause of the problem. Second, customer service did not report the error to marketing or R&D. Finally, even after similar complaints, service did not recognize the seriousness of the issue, leading to the phone needing to be withdrawn from the market. To remedy this, management should re-establish strict rules and ensure all departments follow procedures, with serious consequences for not reporting defects. R&D should also invest more in quality control to fix even minor errors.
The document summarizes mistakes made in handling a product defect at WCH. The first mistake was replacing a customer's phone without inspecting it to determine the cause of the problem. Second, customer service did not report the error to marketing or R&D. Finally, even after similar complaints, service did not recognize the seriousness of the issue, leading to the phone needing to be withdrawn from the market. To remedy this, management should re-establish strict rules and ensure all departments follow procedures, with serious consequences for not reporting defects. R&D should also invest more in quality control to fix even minor errors.
CQ1: Read the Background of WCH. Read the section "A product defect".
Imagine you are the leader of WCH. What mistakes do you think we're made in the way the problem was handled? How could the mistake be remedied?
The mistakes that are made in the problem-solving approach are:
- The first is: the service department did not convince the customer to bring the phone to the store to check and repair whether the phone was damaged by the customer or the company's fault, but directly Next send another phone to replace. - Second: the customer service department ignored the error of the phone without reporting it to the marketing or R&D department - Finally: after having similar complaints, the service department still did not realize the seriousness of the problem leading to the phone being withdrawn from the market. - I think the management of the company needs to re-establish the rules closely and make them available to all departments. In case of violation, they will be severely handled, even fired when affecting the company's reputation and product quality. Besides, the R&D department needs to invest more in product quality and fix even the smallest errors.