1

PROJECT REPORT ON

“Sales And Marketing Function”

Submitted By

Dhruv Saini

Impartial fulfilment for the award of the degree of

Bachelor Of Business Administration

Amity Global Business School

Noida Uttar Pradesh

June 2021

Declaration

I hereby declare that the project word entitled “sales

and marketing function” submitted to amity global

business school is a record of original work done by me

And this project work is submitted in the partial fulfil-

ment of the requirement of the the award of degree of

bachelor of business administration.

Date:-30 June 2021.

Dhruv Saini
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Acknowledgement

I take this opportunity to express my deep sense of grat-

itude, thanks and regard towards all of those who have

directly or indirectly helped me in the successful com-

pletion of this project. I am highly indebted to Mr. san-

chit who allowed me to take training at ss sales corpora-

tion pvt ltd and for his guidance and constant supervi-

sion as well as for providing necessary information re-

garding the project and also for his support in complet-

ing the project.

I am grateful to all faculty members of amity global busi-

ness school Jyoti ma’am who has willingly helped me in

the successful completion of this project.

sincerely

Dhruv Saini

Date:-30 June 2021

Table Of Content

CHAPTER 1:Introduction

Sales……………………………………………………………6-8

Marketing………………………………………………………9-10

History………………………………………………………….10

Digital marketing………………………………………………10

CHAPTER 2:Profile Of SS Sales

Formation………………………………………………………10-11

Promoter……………………………………………………….11

Business focus………………………………………………..11

mission statement…………………………………………….11-12

Vision statement………………………………………………12

Quality policy………………………………………………….12

Capital structure………………………………………………12

Distribution of network……………………………………….12

Mangement……………………………………………………12

Products and services……………………………………….12-13

Ratings and awards………………………………………….13

SWOT analysis of ss sales…………………………………..13

CHAPTER 3:Observation Of Study

Digital marketing……………………………………………..14

Transformation from traditional to digital marketing……..14-18

Journey of ss sales in digital marketing…………………..19-21

Objectives of ss sales digital marketing…………………..22-23

Ss sales digital marketing products services…………….23

CHAPTER 4: Review Of Literature………………..24-27

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CHAPTER 5: Research Methodology

Scope…………………………………………………………..28

Objectives………………………………………………………28

Limitations……………………………………………………..29

Data collections sources……………………………………..30

CHAPTER 6 :Data Analysis……………………………..31-47

CHAPTER 7: Data Interpretation

Findings of the study …………………………………………48-49

SWOT analysis in ss sales digital marketing……………….50-53

CHAPTER 8: Conclusion………………………………..54-56

CHAPTER 9: Recommendations………………………57-59

Biblography
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Introduction

Definition of sales:

A potential buyer, prospective customer, or prospect is a person or organisa-

tion who expresses an interest in purchasing a valuable asset. Purchasing

and selling are considered two sides of the same "coin" or transaction. To

complete the exchange of values, both the seller and the buyer engage in a

negotiating process. The process of exchanging, or selling, includes implied

principles and stages that can be identified. It is assumed that the selling

process will be conducted honestly and ethically, with all participants receiv-

ing approximately equal compensation. Getting to know each other, apprais-

ing each party's need for the other's item of value, and determining if the

values to be traded are equivalent or nearly so are all steps of selling and

purchasing. Sometimes, sellers have to use their own experiences when sell-

ing products with appropriate discounts.

Sales is an aspect of marketing from a management standpoint, despite the

differences in skills necessary. Sales is frequently organised as a separate

division inside a corporation, with salespersons (singular: salesperson) work-

ing as specialists. Many people regard selling to be a "art" of persuasion.

Contrary to common assumption, the methodical approach to selling refers

to a systematic procedure of repeated and measurable milestones via which

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a salesperson relates his or her offering of a product or service in exchange

for enabling the buyer to attain their goal in a cost-effective manner.

While the sales process is defined as a systematic process with repeatable

and measurable milestones, the concept of selling is a little hazy due to the

tight relationship between advertising, promotion, public relations, and direct

marketing.

Selling, like marketing, is a phrase that encompasses the entire profession.

Recently, attempts have been made to distinguish between those who work

in sales and those who do not. Many articles examine marketing, advertising,

promotions, and even public relations as methods for creating a one-of-a-

kind transaction.

Many people assume that the focus of selling is on the human agents in-

volved in the buyer-seller relationship. Effective selling also necessitates a

systemic approach, including positions that sell, facilitate selling, and devel-

op sales talents at the very least. Selling also entails salespeople who have a

distinct set of sales skills and expertise necessary to promote the exchange

of value between buyers and sellers, as opposed to marketing and advertis-

ing.

Within these three tenets, the following definition of professional selling is of-

fered by the American society for training and development (ASTD):

The comprehensive business structure needed to plan, manage, allow, and

execute a mutually beneficial, interpersonal exchange of commodities or

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services for a fair price.

One strategy to affect sales is to form a team. "A group of people represent-

ing the sales department as well as other functional areas of the company,

such as finance, production, and research and development," according to

Wikipedia. (Spiro) Total quality management enabled team selling to emerge

in the 1990s (TQM). TQM occurs when businesses strive to improve cus-

tomer satisfaction by continuously improving all of their processes.

Definition of marketing:

The American Market Association (AMA) now defines marketing as "the ac-

tivity, collection of institutions, and procedures for generating, communicat-

ing, delivering, and exchanging offerings that have value for customers,

clients, partners, and society as a whole.” However, the definition of market-

ing has evolved over the years. The AMA reviews this definition and its defin-

ition for "marketing research" every three years. The interests of "society at

large" were added into the definition in 2008. The development of the defini-

tion may be seen by comparing the 2008 definition with the AMA's 1935 ver-

sion: "Marketing is the performance of business activities that direct the flow

of goods, and services from producers to consumers". The newer definition

highlights the increased prominence off other stakeholders in the new con-

ception of marketing.

Recent definitions of marketing place more emphasis on the consumer rela-

tionship, as opposed to a pure exchange process. For instance, prolific mar-

keting author and educator, Philip khotler has evolved his definition of mar-

keting. In 1980, he defined marketing as "satisfying needs and wants

through an exchange process", and in 2018 defined it as "the process by

which companies engage customers, build strong customer relationships,

and create customer value in order to capture value from customers in re-

turn". A related definition, from the sales process engineering perspective,

defines marketing as "a set of processes that are interconnected and inter-
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dependent with other functions of a business aimed at achieving customer

interest and satisfaction".

Aside from customers, several definitions of marketing emphasise market-

ing's potential to generate value for the firm's shareholders. Marketing can

be defined as "the management process that tries to maximise shareholder

returns by cultivating connections with valued consumers and creating a

competitive advantage" in this context. For instance, the charted institute of

marketing defines marketing from a customer-centric perspective, focusing

on "the management process responsible for identifying, anticipating and

satisfying customer requirements profitably".

Many parts of the marketing process (e.g., product design, art director,

brand management, advertising, inbound marketing, copywriting, etc.) in-

volve the use of the creative arts in the past, and many parts of the market-

ing process (e.g., product design, art director, brand management, advertis-

ing, inbound marketing, copywriting, etc.) still do today. 

Marketing, on the other hand, is now commonly recognised as a science

since it makes substantial use of social science, psychology, sociology,

mathematics, economics, ethnography, and neuroscience. Marketing sci-

ence has devised a step-by-step procedure for developing a marketing

strategy.

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Chapter 2

Profile Of SS Sales

If ever there was a man with a mission it was sunil saini, founder and

chairman of SS SALES born in traditional family in Delhi. Mr sunil start-

ed its financial career at the age of 18 and from then own he built this

company opening branches in various states and doing business in dif-

ferent cities and countries he built this firm its like a family to him. It was

founded in 2004 by mr sunil himself .

Business Focus

SS Sales mission is to be the world class business firm. The objective is

to build sound customer franchise across district business as to to be

the preferred provider of the hardware services for the target retail and

wholesale customer segment, and to achieve healthy growth in prof-

itability, consistent with bank risks appetite. SS sales business philoso-

phy is based on four keys values - operational excellence, customer fo-

cus, product leadership and people.

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Vision Statement Of SS Sales

The ss sales is committed to maintain the highest level of ethical stan-

dards, professional integrity and regulatory compliance . Ss sales busi-

ness philosophy is based on-

-operational excellence

-customer focus

-product leadership

-people

-business strategy

-delivering high quality customer service

-develop innovative products and services that attract targeted cus-

tomers.

-maintaining current high standards for assets quality through disci-

plined credit risk management.

Quality Policy

Security;-the firm provides long term financial security to thier policy

Trust:-the firm appreciates the trust placed by their policy holders in

the firm. Hence it will aim to manage their investment very carefully and
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live upto their trust

Innovation:-the firm recognises the need of the customer and develop

innovation products to meet their needs.

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Chapter 3

Observation Of Study

Digital Marketing

Digital marketing is a type of marketing that uses internet and online-based

digital technology to advertise products and services, such as desktop com-

puters, mobile phones, and other digital media and platforms. Its evolution in

the 1990s and 2000s revolutionised the way brands and businesses utilise

technology to sell themselves. Digital marketing campaigns have become

more common as digital platforms have become more integrated into mar-

keting plans and everyday life, and as people increasingly use digital devices

instead of visiting physical stores, using a combination of search engine op-

timization (SEO), search engine marketing (SEM), content marketing, influ-

ence marketing, content automation, and campaign marketing, Data-driven

marketing, e-commerce marketing, social media marketing, social media op-

timization, e-mail direct marketing, display advertising, e-books, and optical

disc and game marketing have all grown popular in recent years. Non-Inter-

net channels that supply digital media, such as television, mobile phones

(sms and mms), callback, and on-hold mobile ring tones, are included in

digital marketing. Digital marketing differs from online marketing in that it ex-

tends to non-Internet channels.

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Transformation From Traditional To Digital Market-

ing

Adaptability is a critical attribute in a world that is continuously chang-

ing, and it is one that a company should possess. Technology advances

at a rapid pace, and organisations must constantly update their plans

and marketing tactics in order to stay on track to meet their objectives.

The introduction of the internet resulted in a significant shift in market-

ing. The introduction of the internet resulted in a significant shift in mar-

keting. Businesses are turning away from old methods of advertising

their products or services and toward a more current method known as

digital marketing. The internet's vast scope provides a tremendous

chance for substantial growth, particularly for organisations that in-

crease their digital marketing spend.Marketing has always been a no-

tion that has changed over time. Traditional marketing methods, such

as billboards, pamphlets, radio, and television, are giving way to digital

marketing, which focuses on digital platforms with advertisements.

Although the world has become more digitalized, and today's market-

ing requires a more modern and technology approach, various classic

marketing tactics are still in use. A strong company is one that can ad-
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just to any situation and is well-prepared to meet the challenge. A fun-

damental feature of a successful marketing strategy is its adaptability,

which allows it to modify on the fly based on relevant and reliable data.

Your marketing strategy should not rely just on one method of market-

ing to reach targeted clients in the most effective way possible, be-

cause both traditional and digital marketing may complement and rein-

force your brand message. The focus should be on how to properly in-

tegrate diverse marketing tactics to achieve maximum outcomes.

Traditional vs Digital: The Different Characteristics

Fast-evolving technology necessitates a more digitalized answer,

which alters some aspects of the long-established marketing strat-

egy. Traditional marketing tactics have a greater emphasis on sell-

ing things, but current marketing places a greater emphasis on

identifying consumer needs and increasing customer satisfaction

through new methods such as social media marketing. This mod-

ern strategy focuses on how to engage with the audience, under-

stand their needs, and provide them with the highest level of plea-

sure so that they would return to make that purchase later.

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Digital marketing allows organisations, particularly small enterpris-

es, to expand more quickly, whereas traditional marketing only al-

lowed for a limited amount of expansion. Because the digital mar-

keting landscape is so vast and trends change all the time, it's crit-

ical for digital marketers to stay current and grasp what's going on.

Brands can utilise a variety of digital marketing methods, including

social media marketing, SEO, email marketing, mobile marketing

(SMS, MMS in-app marketing), content marketing, and so on.

Modifying a company's website is a vital first step in launching a

digital marketing campaign, and a company should make sure that

it attracts potential customers and create the best customer expe-

rience. Digital marketing, according to also see biz, provides

brands with a significant opportunity to compete in a worldwide

market with larger audiences. Businesses do not need to spend a

lot of time and money on printed commercials, direct mail, TV ads,

and other forms of advertising these days, nor do they need to wait

for their message to reach their target audience. Digital marketing

is an excellent way to reach a targeted audience with extremely

particular demographics while also reaching a larger audience.

Traditional marketing becomes obsolete as a result of this benefit;

also, buyers now find it easy to ignore an advertisement if they

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aren't interested in it.

The huge expansion of digital marketing does not imply that tradi-

tional marketing should be completely ignored. While digital mar-

keting is a hot issue that continues to rise, traditional marketing

tactics can help you enhance your brand and round out your mar-

keting strategies. As a result, it's critical for marketers to under-

stand how these two tactics can complement one another. It's crit-

ical to understand the differences between the two tactics, as well

as their benefits and drawbacks, so don't rule them out.

The Scope Of Digital Marketing

More than half of consumers discover companies through social media

news feeds. Companies can reach almost 1 million customers via In-

stagram alone, and More than 9 million businesses use Facebook to

connect with consumers.

Companies leverage social media platforms for both business-to-busi-

ness (B2B) and business-to-consumer (B2C) digital marketing cam-

paigns.

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• B2B: To generate leads, B2B marketers are active on social media

platforms like LinkedIn and Twitter. They also often rely on PPC

campaigns to reach their target audiences without spending too

much money.

• B2C: B2C marketers focus on improving brand awareness and at-

tracting customers to their websites and products using social

media platforms like Facebook, Twitter, Instagram, and Pinterest.

While posting ads and content on Facebook and other popular plat-

forms continue to be an effective way to reach your target market, the

scope of digital marketing encompasses much more than just social

media. In addition to social media, savvy businesses also employ the

following methods to reach new audiences while building (and main-

taining) their brand awareness:

• Paid search: Marketers pay Google and other search engine com-

panies a fee whenever someone types in your keyword, and their

ad is shown at the top of the search results (“PPC” model).  

• Organic (or natural) search: This method takes more finesse than

PPC since marketers are using keyword analysis and other search

engine optimization (SEO) methods to naturally push their content

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to the top of the list of natural search results on Google and other

search engines.

• Email marketing campaigns: Believe it or not, email marketing

campaigns (if done properly) are still very effective at reaching

your target market, and they’re also very accessible for small

businesses.

• Content marketing: Publishing helpful articles, guides, tutorials,

and other online content (in addition to webinars and podcasts)

that engages your target audience is the essence of content mar-

keting.

• Webinars: This is a great way to provide something of value to tar-

get consumers while also promoting your brand and products.

• Podcasts: Compelling audio content is another way to reach your

audience and can be used in conjunction with other media for

broader marketing campaigns.

Digital marketing trends evolve each year as more companies enter

the space and new technologies emerge. Looking ahead to 2021,

here are some trends that will help continue to shape this space.

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Journey Of SS Sales In Digital Marketing

The emphasis of SS SALES has always been digitalising the entire en-

terprise in every aspect . The firm began its digital journey in 2018 by

launching its site and e commerce website for dealing of hardware

since then, the firm has progressed on this journey, having a developed

mobile site and subsequently a mobile application for its customer .

The firm has implemented a strong data warehouse and analytics

through com system and also implemented a robust analytics on credit

and lending through enterprise data warehouse and Basel programs.

Customer convenience is central to the concept of being digital . As a

part of firms “go digital “ offering it launched . An initiative that virtually

transform a smartphone into market .

The focus of digital is all about speed and design . In this regard the

firm deployed a strong organisation and underwriting platform, cou-

pled with intelligence from credit bureau data. It was able to approve

and disburse loans on items within 10 seconds a unique achievement

of marketing sector .

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Objective Of SS Sales Digital Marketing

The objectives of ss sales is to offer services, interfaces and products in

a way that customer can interchangeably consume them through any

digital channel to be every customer primary seller and reduction in

physical transaction.

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Chapter 4

Review Of Literature

A number of researches have been conducted open digital and net

marketing ad its adoption, development and perils. Due to shortage of

time and resources a review of all the past researches could not be

mention in this project . So here are some of them.

A variety of research papers and publications on Internet Marketing

provide in-depth information. The following are the results of the litera-

ture review: - Simply put, internet marketing is the process of achieving

marketing objectives through the use of digital technologies (Chaffey et

al., 2009). The use of technology to assist marketing efforts in order to

improve customer knowledge by meeting their needs is known as digi-

tal marketing (Chaffey, 2013). Companies in the industrialised world

have recognised the value of digital marketing. Businesses will have to

combine online and traditional techniques for satisfying customer

needs in order to be successful.The introduction of new technology has

opened up new business prospects for marketers in terms of managing

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their websites and achieving their goals (Kiani, 1998). For businesses to

succeed, online advertising is a potent marketing engine for developing

brands and driving traffic (Song, 2001). Expectations in terms of provid-

ing outcomes and assessing performance for ad dollars invested, digi-

tal marketing is more cost-effective for calculating advertising ROI (Pe-

pelnjak, 2008).

Digital marketing has supplanted traditional advertising and marketing

approaches. Furthermore, technology is so powerful that it has the po-

tential to help the economy recover and provide enormous opportunity

for governments to operate more efficiently (Munshi, 2012). Firms in

Singapore have put digital marketing technologies to the test to see if

they are effective and useful in obtaining outcomes. Teo (Teo, 2005)

More crucially, the rapid advancement of technology and shifting mar-

ket dynamics have fueled the expansion of digital marketing (Mort, Sul-

livan, Drennan, Judy, 2002).

Digital content such as accessibility, navigation, and speed are defined

as vital features for marketing in order for digital marketing to generate

results for organisations (Kanttila, 2004). The usage of word-of-mouth

WOM on social media and for making the site popular is another tried

and tested strategy for obtaining success through digital marketing

(Trusov, 2009). Furthermore, WOM is linked to the recruitment of new

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members and the rise of website traffic, both of which improve market-

ing visibility.

An out-of-the-ordinary example of social media Facebook has provided

businesses with new marketing opportunities by allowing them to

communicate with millions of people about their products and services.

This is only achievable if managers are well-versed in how to use com-

munication tactics to engage clients and improve their experience

(Mangold, 2009). Marketing professionals must have a thorough under-

standing of online social marketing strategies and programmes, as well

as how to use performance measurement indicators efficiently. As the

market dynamics in connection to the youthful audience's accessibility

to and use of social media change around the world. The use of strate-

gic integration tactics in an organization's marketing communication

plan is critical (Rohm & Hanna, 2011). As a result of the aforementioned

reviews, we can conclude that GST is a tax reform that will alter the

country's situation, providing support for this review study.

Inspiration

Sunil saini and sanchit saini MD of ss sales has taken the opportunity to

take the firm digitally.

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Chapter 5

Research Methodology

Scope Of Research:

The research mainly covers the various digital products and services of-

fered by ss sales and their impact on customers and employes.

Objective Of Research:

The current study was undertaken to achieve the following stand objec-

tives:

1. To study the popularity of digital marketing among the customer of

ss sales.

2. To analyse the awareness amongst customer using digital

marketing.

3. To know about the digital marketing services provided by ss sales.

4. To know the cause why customer are using or not using digital

marketing.

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5. To know various challenges faced by customer in using digital

Marketing.

6. To analyse how digital marketing has been useful to ss sales.

Limitation Of Study:

1. It was difficult to understand all the different aspects of digital mar-

keting in a spam of 5 weeks.

2. Our area of project was limited to few places in Delhi . There was no

such coverage.

3. Customers were not cooperating fully due to various feature.

4. Problem with the internet due to various issues difficulty in

connecting to customer

Data Collection Sources

Primary Data Sources:

-market survey

-interaction with customers

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- interaction with employees and the public

- questionnaire regarding digital marketing for both cutomers as

Well as employees.

Secondary Sources:

- internet

- previous projects

- firm data

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Chapter 6

Data Analysis

The data collected from the questionnaire and other sources is tabulat-

ed and analyzed through pie charts so results can be presented as

simple as possible.

From customers point of view

Q1: Do you use net/mobile marketing?

Yes:60%

No:40%

YES NO
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Interpretations:

60% of people use net marketing and 40% of people are unaware or do

not want to use net marketing?

Q2: What type of marketing would you like to do over the internet?

• Personal marketing

• Business transaction

• Both

business transaction personal both

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Interpretation

85% of the people use internet for business transaction. 5% of people

use it for personal transaction and 10 % use it for both business trans-

action as well as personal transaction.

Q3: What are the most important reason you opted for digital market-

ing?

• Convenience

• To save time

• Safe and secure

• Easy to maintain business transaction

 convenience to save time safe and secure

easy to maintain banking transaction
32

Interpretation

56% people opted digital marketing because it saves time and other

35% has opted digital marketing as it’s convenient. 5% has opted be-

cause it’s safe and secure and 4% has opted because it’s easy to main-

tain business transaction.

Q4: How often do you use digital marketing services?

• Daily

• Weekly

• Fortnightly

• Monthly

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daily weeky fortnightly monthly

Interpretation:

66% people use digital marketing weekly, 25% uses it daily other 7%

use on fortnightly basis and 2% use it on monthly basis.

Q5: Do you think human is important for business relation?

• Completely

• Somewhat

• Unsure

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• Not at all

completely somewhat unsure not at all

Interpretation

53% customers think that humans are important for business relations,

28% of customers think that humans are somewhat important,14%

customers are unsure about importance of human in business relation

while 5%of customers are completely disagree with the importance of

humans in business relations

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Q6:How do you think firm can improve their relationship with customer

through the use of digital marketing?

• Differentiation through lifestyle appeal

• Monitoring internet usage to ascertain which features are popular

• Better communication through easily dispersed and answered e mail

• Others

fferentiation through lifestyle appeal Monitoring internet usage to ascertain which features ar
etter communication through easily dispersed and answered e mail other

Interpretation

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14% of the customer think firm can improve their relationship with peo-

ple by monitoring their internet usage to ascertain which features are

popular, 22% of customer think firm can improve their relationship with

customers through differentiation of lifestyle appeal , 46% of customers

think firm can improve their relationship with better communication via

emails and 18% of customers think that the other sources are needed.

Q7: What are the main challenges you face in digital marketing?

• Overall difficulty of digital marketing

• Lack of assistance

• Security concern

• Limited services

• Dependence on internet

• Others

overall difficulty of digital marketing lack of assistance security concern limited services
dependence on internet others
 37

Interpretation:

5%of the customer face difficulty because of lack of assistance, 5%

customers have difficulty while using digital marketing. 20%of have se-

curity concern, 10% feels services are limited in digital marketing.

5% face other problem and 55% feels that main challenge with digital

banking is dependency on internet.

Q8: How often do you visit your firm per month?

• Not at all

• 1 to 3 times

• 3 to 8 times

• 8 to 12 times

• Over 12 times

 not at all 1 to 3 times 3 to 8 times 8 to 12 times over 12 times

38

Interpretation

10% of customers who are using net marketing do not go to banks

even once a month. 40% customers go to 1 to 3 times in a month. 30%

of customers go 3 to 8 times in a month 10% customers go 8 to 12

times in a month and 10 % of customers who are not using digital mar-

keting go to firm 12 times in a month

Q9: How would you rate overall experience with ss sales digital market-

ing facilities?

• Excellent

 39

• Very good

• Good

• Fair

excellent very good good fair poor

• Poor

Interpretation

18% of customers rate ss sales digital marketing services as an excel-

lent one ,28%rate as very good. 38% of customers feels that digital

marketing services is fair and 6% of the customer are not satisfied with

their service.

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From The Employees Point Of View

Q1:What percentage of your activities are carried over the internet?

• 0% to 25%

• 25% to 50%

• 50% to 75%

• 75% to 100%

0% to 25% 25% to 50% 50% to 75% 75% to 100%

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Interpretations

2% of employee’s carry 0% to 25% of their activities over internet, 25%

to 50% activities over internet, 5% employees carry 75% to 100% of

activities over internet and majority of employees that is 68% employ-

ees carry 50% to 75% of their activities on internet.

Q2: How has digital marketing benefited you?

• Enables me to do my job effectively

• Is user friendly

• Enables me to contact customers easily

• Is flexible enough for me

• Any other

enables me to do my job effectively is user friendly enables me to contact customers easily

is flexible enough for me any other
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Interpretation

14% of employees think digital marketing has enabled them do to their

job effectively, 22% thinks its user friendly. 22% of employees think it

enables them to contact customer easily. 35% think its flexible for them

And 7% have other benefits.

Q3: How satisfied are you in working with e channels?

• Highly satisfied
• Satisfied
• Neutral
• Dissatisfied
highly satis fied satisfied neutral disatisfied
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Interpretation

12% of the employees are highly satisfied in working through e-chan-

nels. 27% of the employees are satisfied in working through e channels.

6% of employee’s are neutral in working with e-channels and 55% em-

ployees are dissatisfied working with e-channels.

Q3: What are drawbacks of digital marketing?

• Reduced job opportunities

• Dependency on internet

• Effects relationship with customers

• Security issues

• Any others

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Interpretation

18% of employees think that drawbacks of digital marketing is reduced

job opportunities. 37% people feel the drawbacks is dependency on in-

ternet. 18% people think that it effects the relationship with customer

and 25% employees think that there are security issues. 2% employees

think there are some other draw backs.

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Chapter 7

Data Interpretation

Findings Of The Study:

1. The majority of the respondents use digital marketing services of ss

sales.

2. The customers of ss sales use digital marketing mostly for business

dealings.

3. The majority of customers use digital marketing because it saves

time and is more convenient than traditional banking.

4. The customers use digital marketing services mostly because of

their faster service and ease of use.

5. Mostly the customer use ss sales digital marketing service weekly.

6. The majority of respondent felt challenge digital marketing services

is dependent on internet, while some of them had security concern.

7. The major portion of respondents felt that human contact is neces-

sary for building relationship.

8. It would encourage most of the customer to do more digital market-

ing if the services were simpler and clearer.

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9. Digital marketing has reduced the number of customer frequency

visiting the firm.

10. Maximum customer are happy with the digital marketing service of

ss sales

11. Almost all of the work employees are satisfied with digitalisation of

marketing service.

12. Much of the work is performed digitally by ss sales.

13. Most of the employees believe that drawbacks of digitalisation is its

dependency on internet and it might highly affect the relationship

with customer.

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Swot Analysis Of Digital Marketing In SS Sales

Strengths:

1. It offers superior and user friendly technology.

2. Anywhere anytime marketing. Further instant information is available

to user as soon as the transaction takes place.

3. Cost advantage

4. Faster response to customer queries and doubts.

5. Improved management, transparency and accountability.

6. With developed technology firm are reaching more and more remote

location allowing rural people an access.

7. Ability to introduce new products and services quickly.

8. 24 hours account access.

9. Diverse services at one place.

10. Improved operational efficiency

11. Competitive advantage by services such as 10 sec order, and first

one to introduce robotic assistance.

Weakness:

1. Lack of awareness among some of the existing customers regard-

ing internet marketing.

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2. Obsolesce of technology takes place very soon.

3. The usage of internet marketing is dependent on internet which

means when the server is down the system is paralysed.

4. Security concerns

5. Costlier transaction costs in comparison to other banks

6. Implantation of new technology is a little bit complicated.

Opportunities:

1. Approximately 40% of the people are not using using internet mar-

keting in Delhi.

2. With demographic changes over the years in terms of income level

and risk standard of living, demand for sophisticated and competi-

tive retail marketing services has risen, firm need to tap the market

by delivering solutions

3. Better development in areas like risk management and customer re-

lationship management.

4. Advancement in IT base to avoid system failure.

5. Can use new technology and innovations to serve customer better

and gain competitive advantage and build brand image.

6. It holds immense potential for market expansion in Delhi.

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Threats:

1. One of the major threat is that it is not secure all the time. Lately,

there have been cases where cyber criminals have tricked users

through spam sites, social media etc to give out their personal in-

formation.

2. High transaction cost for firm if their customer do not transact on-

line because huge investment goes into setting up of internet mar-

keting system.

3. In times of fierce competition if the firms do not timely do not timely

upgrade technology, they will have to face and suffer losses as well

as profits.

4. The legal and regulatory framework suffers some loopholes which

allows criminals to take advantage of the situation. It needs to be

more stringent

5. Lack of customer loyalty

6. Proportion of workforce incapable of handling e marketing business

results in inefficiency.

7. Threat from other firm which provide cheap services and have com-

paratively higher market share than ss sales.

8. Political instability which results in frequent internet breakage and

have immensely impact on digital scenario of firm in Delhi

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Chapter 8

Conclusion:

The introduction of new technology has been changing the attire of

marketing. The brick and mortar marketing is slowly giving place to

click of the the mouse marketing.technology is aiding globalisation and

integration of financial market across the globe. Customers expectation

for the new product and alternatives delivery channels have been rising.

Firms are under pressure to offer today, what customers would be ex-

pecting tomorrow. Thanks to the innovations and spread of new tech-

nology, firms today offers the customer a choice to conduct his busi-

ness across the country over phone or via computer.

Studying the project we came to know that internet marketing is clearly

the way forward for ss sales. It provides comfort to customers at the

same time it provides cost cutting to ss sales by eliminating physical

documentation. Internet marketing saves time of firm as well as cus-

tomers.

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Study provides that internet marketing provides a greater reach to cus-

tomers. Feedback can be obtained easily in internet as it is virtual in na-

ture . Personal attention can be given by firm to the customer also qual-

ity services can be served.

Firm should know that no system is perfect, however a system of such

type needs to be very secure. This a system which holds account de-

tails and customers wealth.

If such a system was not reliable then ss sales would face serious law

and can loose business.

The study has been an eye opener, Asit discussed and bought to light

various issues of internet in marketing in ss sales in Delhi as a whole.

Ss sales has been able to step forward and experiment with new tech-

nologies and achieve success. From the research internet dependency,

trust and security emerged as the main issues in the minds of the cus-

tomer, thus I provide a solution to the firm suggesting them to build a

strong system security not only attract customer but also develop their

trust on firm.

From the survey it is evident that most of the people tend to check their

account online, transfer money through online service, bill payments,

still they feel it safe as personally going to the firm and handling cash.

The level of worry I think is about trust, customer don’t feel confident

enough to carry large financial transaction through internet.

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After studying the SWOT analysis, I came to know that various

strengths of ss sales such as quality customers service, greater reach,

easy access, easy online applicant etc.

In weaknesses we came to know about some of the major weaknesses,

there is lack of awareness of internet marketing amongst the customer,

obsolesce of technology related to security, complicated procedures

availing internet banking facilities, lack of knowledge among some em-

ployees of ss sales . Ss sales should concentrate on their weaknesses

and make them zero in number.

In the third segment of SWOT analysis I, dealt with opportunities like

40%market of internet market is untapped, improvement in areas of

risk management and CRM, more customer awareness etc.

By encashing such opportunities firm can become leader in marketing

sector of India. In last segment I came to know about various chal-

lenges faced by ss sales, like sameness in IT infrastructure within vari-

ous firms, maintaining secured IT infrastructure, alternative mechanism

in case of failure of present security system. The company can I sup-

pose take advantage of the reputation it has created in the market and

become more competitive.

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Chapter 9

Recommendation

There is lot to learn about internet marketing as there are many weak-

ness the firm needs to work on. From the survey, it can be seen that

main problem faced is dependency on internet. It can be seen that

though internet marketing is available still customer visit firm. Going

through the survey I came to know most of the customer are unaware

of digital marketing and some do not how to use digital marketing.

Many customer who use ss sales digital marketing claim that the ser-

vices charges higher than those of other firm and thus don’t prefer in-

ternet marketing. I also came to know that many people have security

concern and have their fear of their account being hacked.

Providing the best security services is needed at the hour, it has been

surveyed that maximum account holder are youth or businessmen.

If proper training is given by the firm employees to the customer to

open an account online and how to handle it, it's going to be beneficial

for both customers and employees.

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The user. Interface of websites and applications should be friendly

enough from where customers can easily access their accounts. From

the survey I also concluded that firm has kind of weak relationship with

its customer in Delhi. And its CRS activities are comparatively lesser

than other firm in Delhi.

From this scenario I think following suggestions can help overcoming

these problems:-

1. The firm should make some efforts to familiarise the customer to

various services through demonstration.

2. The firm should take steps to create a trust in mind of customers

and adopt more upgraded techniques to make customer feel com-

fortable.

3. Effective awareness campaign should be undertaken.

4. The firm should reduce its various services charges.

5. More marketing strategies are needed by the firm along with the

high level advertisement.

6. Since digital marketing is mostly used by the people for their busi-

ness use, firm should take some measure to attract businessmen.

7. The firm should take measures to improve its relationship with the

customers. CSR policies may help the firm in gaining more cus-

tomers trust.
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Bibliography

BOOKS REFERRED

1.This is marketing

2.Growth hacker marketing

3.Digital marketing

Websites referred

Wikipedia