For 64 oz

for $6.5 trade deal

COGS per case 21.02
Regular price per case 29.84
Unit per case 9
Promotional allowance 6.5
Unit cost(regular) 2.33555555555556
Unit price (regular) 3.31555555555556
Unit price(Promoted) 2.59333333333333
Unit dollar margin(regular) 0.98
Unit dollar margin(promoted) 0.257777777777778
Unit % margin(regular) 29.5576407506702
Unit % margin(promoted) 9.94001713796058

Consumption expansion multiplier 2.5

Consumption adjusted margin(per ounce) 0.010069444444445
for $8.0 trade deal for $10.0 trade deal Current promotion
21.02 21.02
29.84 29.84
9 9
8 10
2.33555555555556 2.33555555555556
3.31555555555556 3.31555555555556
2.42666666666667 2.20444444444444
0.98 0.98
0.0911111111111111 -0.131111111111111
29.5576407506702 29.5576407506702
3.75457875457876 -5.94758064516129

2.5 2.5
0.00355902777777778 -0.00512152777777778 0.001