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  • 1.2. READING. Cracking The Code On Millennial Consumers

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    Ipek Sen
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    1.2. READING. Cracking the Code on Millennial Consumers

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    5 views1 page

    1.2. READING. Cracking The Code On Millennial Consumers

    Uploaded by

    Ipek Sen

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Cracking the code on millennial

    consumers
    March 18, 2017 | Article
    https://www.mckinsey.com/industries/retail/our-insights/cracking-the-code-on-millennial-
    consumers

    By Bo Finneman, Julia Ivory, Sophie Marchessou, Jennifer Schmidt, and Tom Skiles

    Capturing business from millennials—the largest


    living generation—will not be a one-size-fits-all
    solution for companies.

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