LITERATURE REVIEW FOR E- COMMERECE

“In on-line shopping for, the speed of diffusion and adoption of the net shopping for amongst consumers
remains comparatively low in India. in sight of on top of drawback AN empirical study of online shopping for
behaviour was undertaken. Base on literature review, four predominant psychographic parameters
specifically, attitude, motivation, temperament and trust were studied with relevancy on-line shopping for. the
net shopping for call method models supported all the four parameters were designed when applied math
analysis. These models were integrated with business intelligence, information management and data
processing to style Behavioural Business Intelligence framework with a cohesive read of on-line purchaser
behaviour. For higher understanding the factors of web and client looking behaviour towards web looking, this
chapter would supply educational analysis reviews and relative concepts expressed within the literature that
related to this subject. Furthermore, variety of hypotheses are going to be tested to answer the analysis
queries that mentioned already within the introduction. thanks to the recent analysis shows the web shopping
becomes a full and effective business model, so there ar many studies that already investigated additional or
less connected on web looking and client behaviour. within the following chapter, some purpose of read are
going to be taken from literatures, and needs careful review to attain them because the basis of the next
analysis investigation.

LITERATURE REVIEW FOR CUSTOMER RELATIONSHIP MANAGEMENT