SONY ERICSSON JOINT VENTURE, PG-9

1. The Sony Ericsson is an international joint venture between Swedish telecom giant
“Ericsson” and Japanese consumer electronics manufacturer “Sony”.
2. Sony Ericsson was established in 2001 as a 50/50 joint venture between Sony and
Ericsson.
3. The company’s mission is to “establish the firm as the most attractive and innovative
global brand in the mobile handset industry” (Mission, 2008).
4. The Joint Venture with Ericsson is part of an ambitious expansion led by Nobuyuki
Idei, chairman and chief executive, to transform Sony into a global media,
communications and network conglomerate.
5. While Ericsson has been dominant in providing technology for the network market, it
has increasingly struggled to stay in the top league among handset producers.
ISSUES IN THIS JOINT VENTURE, PG-10
1. They were not providing the advanced versions of mobiles as much early as other
competitors of mobile phone manufacturing were providing. Their R & D was slow as
compared to other mobile phone manufacturers.
2. They are facing problems because they are focusing at cost-cutting programs and job
losses. In June 2008, they were having 12,000 employees and after launching the
cost-cutting program, it had slashed its global workforce by around 5,000 people.
3. After becoming one, the differences in the company cultures of Sony and Ericsson
caused a lot of disgruntlements and it almost led to conflict and weak management
of the firm.
GENERAL ELECTRIC HEALTHCARE: PG-12
• GE Healthcare is an American multinational conglomerate incorporated in New York
and headquartered in Chicago, Illinois As of 2017.
• The company is a manufacturer and distributor of diagnostic imaging agents and
radiopharmaceuticals for imaging modalities.
• The company offers dyes.
• it develops Health technology for medical imaging and information technologies,
medical diagnostics, patient monitoring systems, disease research, drug discovery,
and biopharmaceutical manufacturing.
• The company was incorporated in 1994 and operates in more than 100 countries. GE
Healthcare operates as a subsidiary of General Electric
MICROSOFT CORPORATION: PG-13
• Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975.
• Microsoft Corporation is an American multinational technology
company[headquarters in Redmond, Washington].
• They develop and manufacture and sell computer software, consumer electronics,
personal computers, and relate.
• Launch the operating system in the market with MS-DOS in the mid-1980s.
• In 1990s, they made a number of corporate acquisitions, their largest being the
acquisition of LinkedIn for $26.2 billion in December 2016.
• As of 2015, Microsoft is market-dominant in the IBM PC compatible operating
system market