Product Manager Case - Facebook Dev Platform

Case Study:

You are the new Product Manager of FaceBook’s Developer Platform with a goal to enable
businesses and developers to build new experiences and use cases. Your objective is to
conceptualize and design a product that delivers a comprehensive and best-in-class developer
experience.

Background:
· FaceBook has decided to leverage the power of the global developer community to
enable new use cases. Describe a few approaches that you can take in terms of
product direction or marketing or any other variable that will make Facebook an
attractive platform for the global developer community.

Submission:
· Clearly state the product goal you want to set/define for FaceBook’s developer
platform as its new product manager.
· Come up with a list of potential ideas you will consider. List the ideas in the order of
impact they will have on your product goals.
· Prepare a product roadmap consisting of a list of top 5 ideas/features you will build.
Explain how you went about prioritizing your list.
· Pick the top 1 or 2 ideas/features from your list and present in detail how they will
serve your goal. Also explain how the feature works.
· Call out your assumptions and any validations as needed.
· Pick any one of the top 2 ideas/features you have suggested and create a user flow
wireframe to explain how a developer will experience the product or feature.
· Write a blog post for the above feature introducing it to your target audience and the
press.