CREATIVE TECHNOLOGY 8

MODULE 7

THE 12 BEST TYPES OF INTERACTIVE CONTENT FOR HIGHER ENGAGEMENT:

INFOGRAPHICS, WIDGETS, & MORE (CONTINUATION…)

7. INTE RACTIVE VIDEO & MOTION GRAPHICS

Interactive design isn’t just about infographics and widgets. Even motion graphics and
video can be interactive. How?
If you’re looking to increase engagement on a motion graphic, or ensure that people
watch through to the end, add mouseover elements, tags, and hotspots. You can even
create video quizzes where people can answer questions about themselves or the
content along the way. 

8. EBOOKS
If your ebooks aren’t leading viewers further down the sales funnel, it might be time to
take a more dynamic approach. 
Consider sharing your ebook in the form of an interactive landing page rather than a
PDF. There are several advantages to this, including: 
1. They’ll be able to click through all the data you share to explore the sources or read
more about it on your website. 
2. Animations and other interactive elements will ensure they spend more time perusing
the ebook and gain a deeper understanding of the topic. 
3. You’ll be able to provide easily actionable ways to further engage with your brand in the
form of hyperlinks, buttons, and dynamic calls-to-action.

9. ANNU AL REPORTS
An interactive annual report is effective for many of the same reasons that an
interactive ebook is. It allows you to boost engagement with your content. It also offers
users the choice between whether to skim for a high-level overview or take a deeper
dive on key pieces of information. 
For instance, take a look at this interactive annual report design for the Seattle
Department of Transportation. An infographic-style map allows viewers to quickly
discern where paid parking occupancy is being tracked. And what if you want to learn a
little more? That’s easy to do. You can simply hover over a particular neighborhood to
view average occupancy by time of day.

10. CALCU LATORS

Ever found yourself aimlessly browsing Zillow or Redfin? Then you’ve probably used
the mortgage calculators on their sites. Calculators allow you to enter information that
is specific to you for a highly personalized result. That’s why they’re such an incredible
tool — and why your audiences will be grateful if you share a calculator of your own. 
Other calculators will ask you to enter specific numbers. For example, they might ask
for your income or the percentage you’re paying on a loan. It all depends on what the
calculator is helping the reader achieve. 

11. POLLS & SURVE YS

Looking to collect a large amount of poll data? Want to deploy a survey? A well-
designed interactive interface is a great way to ensure poll-takers stick with it and
complete the poll. Interactive buttons, video embeds, and even animations can
elucidate the topic or question at hand. All the while, they can help you maintain your
audience’s attention. They can even make filling out the survey fun. 
Unlike many quizzes, polls and surveys often also allow users to view results and see
how others answered the same questions. This may occur in real time as you answer
the questions, or appear at the end of the survey. By giving your audience a look at
how others have responded, you can give them a sense of how their opinions and
preferences compare to others’ in their demographic — and beyond. 
Meanwhile, you have the data you need to make informed decisions about your brand,
product, or service.

12. TIME LINE S

Timelines can be incredibly detailed — sometimes to the point of being overwhelming.
When the information you’re sharing feels cluttered, interactive timelines can be a great
solution. They allow users to explore the time periods and topics that interest them
most, often while presenting only one or two events at a time. This way, viewers aren’t
presented with too much information at once. 
What’s more, the ability to click around and explore what captures your attention in a
non-linear way keeps the timeline engaging. This increases time-on-page as well as the
likelihood that users will click through to another page on your site. 
For instance, in this interactive timeline (view it with full interactivity here), you can
click on whatever decade or topic sparks your interest:

- END -
 CREATIVE TECHNOLOGY 8
Worksheet No. 7

QUESTIONS :

Fill – in the blanks with appropriate answer.

a) An ___________________ allows viewers to quickly discern where
paid parking occupancy is being tracked.
b) ______________________ isn’t just about infographics and widgets.
Even motion graphics and video can be interactive.
c) A well-designed interactive interface is a great way to ensure poll-
takers stick with it and complete the _________ .
d) If your _________ aren’t leading viewers further down the sales
funnel, it might be time to take a more dynamic approach. 
e) Other ______________ will ask you to enter specific numbers.
f) An _______________________ is effective for many of the same
reasons that an interactive ebook is.
g, h ) When the ______________ you’re sharing feels cluttered,
___________________________ can be a great solution. They allow
users to explore the time periods and topics that interest them most,
often while presenting only one or two events at a time. This way, viewers
aren’t presented with too much information at once. 
i) By giving your audience a look at how others have responded, you
can give them a sense of how their opinions and preferences
compare to others’ in their _______________ — and beyond. 
j) You’ll be able to provide easily actionable ways to further engage with
your brand in the form of ______________ , buttons, and dynamic calls-
to-action.