Lesson #5 > "All the Rage" > 10:50 a.m. Maria works at her desk. Beth enters. Beth: Maria: Beth: Maria: Jake: Jake: Beth: ee Maria, I need you to fax this over to ABC Studios. It's the schedule for tomorrow's Uggs' shoot. Ms. Heatherspoon is going to be there, yes? She was on the red-eye, right? She booked into the Chelsea this morning. I confirmed it. Good. It's a relief to know the talent's on board. We have a lot riding on this shoot. (sniffing) What are you wearing? Don't you love it? It's Passion Play by Giorgio Klein. It's all the rage. The tagline is "Play with passion.” Sounds pricey. Actually, it was a freebie. I got it at Macy's yesterday. It's causing a ton of buzz. People were lined up all around the block for it. (Jake enters.) I think Giorgio Klein is spinning his wheels. He used to be a trendsetter, but he hasn't hit one out of the park in ages. Personally, I think he's resting on his laurels. He needs to face the music and pull the plug on his perfume line and his cookware, and focus on his core competency: women’s clothing. I beg to differ. Just because Giorgio Klein hasn't sold out to Wal-Mart doesn't mean he should rethink his business plan. For the record, I don't wear perfume. It gives me wicked migraines. Ditto that. Do you know what else is all the rage these days? Cookie butter. It's like peanut butter only instead of peanuts, it's crushed cashews and macadamias in milk chocolate. I spread it on everything. You want to try some? I brought a jar. Ah, no. That's not my cup of tea. Don't look at me. I put five pounds on just thinking about it. (Beth and Jake exit talking.)A > Defi 1) red-eye (the) - any midnight flight 2) on board (to be) - to be part of a plan 3) have a lot riding on something/ someone (to) - to depend greatly on 4) all the rage (to be) - to be fashionable /trendy/popular 8) tagline (a) - a slogan 6) freebie (a) - a free promotional gift 7) spin one's wheels (to) - to lack progress; to be stopped 8) trendsetter (a) - one who starts a trend 9) rest on one's laurels (to) - to depend on one's reputation with no further effort 10) face the music (to) to face reality/the truth 11) pull the plug (on) (to) - to end a process 12) core competency - area of expertise; main skills 13) sell out to someone/thing (to) - to go against one's beliefs/ policies for financial gain 14) Ditto that. - lagree. Me too. You can say that again. 15) not my cup of tea (to be) - not for me; not a preference5.B » Practice > Answers Pg. Task > Fill in the blanks using the idioms on the previous page. 1. 10. li. 12. 13. 14. 15. Because that product was such a dog, the company decided and go back to the drawing board. A is someone who thinks outside the box. Retailers in the U.S. Black Friday. The bottom line is we've been for too long. It's time to step up to the plate and start thinking outside the box. I know you like working here, but this company is going out of business. Believe me, it's time and start pounding the pavement for a new job. I prefer beer, thanks. Whiskey is : “That client talks out of both sides of his mouth," Hector said." Maria replied. A lot of famous people take from L.A. to New York. If you take it, you never know with whom you might rub elbows. When I bought my laptop, | told the clerk to hold the : I've already got three printers. I don't need another. Dave called to say he loved the idea. He is definitely : I take it you're working on the for Biagi Pizza, yes? Last year, stretchy jeans were : Michelle told Al to put a fire under it. He's been for too long. Apple is eating Microsoft's lunch. That si , Microsoft needs to face the music and focus more on their oftware. I can't believe it. Lady Gaga Disney!Pe eit Task > Read the rest of the conversation, then answer the questions. Beth: Jake: Beth: Jake: Beth: Jake: Beth: Jake: Beth: So, Jake, how's it going? Ihave got a lot on my plate, but I'm managing to keep my head above water. Did you hear? My wife just had a baby. Congrats. Boy or girl? A boy. James Andrew. You must be so proud. Yeah. And bagged. He sleeps all day and cries all night. I have definitely hit the wall. How about you? What's shaking in your world? Nothing to write home about, Don't forget we have a working lunch. Mario Biagi is raising Cain. Again? What's wrong this time? That is the $64,000.00 question.* DTC t 1. How many idioms can you identify in the passage above? What does each mean? Compare your choices to those on pg. 162. For definitions, see the word list, pg. 188. 2. What is the $64,000.00 question? Explain. 3. What is all the rage right now in your country and in the U.S.? Explain. 4. Many famous people have sold out. Do you think selling out is good or bad for one's image? Would you sell out? Explain. 5. Verbally summarize this lesson. Time yourself. You have 2 minutes.D> Expansion Task Match the expressions in column A with the definitions in column B. yy 2) 4) 5) 6) 7 8) 9) 10) 11) 12) 13) 14) 15) 16) 17) 18) 19) 20) black eye (a)___ in the black (to be) __ in the red (to be) steal (a) consumer traffic __ complement (a) ___ compliant (to be) strip mall (a)___ big-box store (a) locavore (a) _ hypoallergenic marketing mix ___ bull market (a) __ bear market (a) ___ go on a shopping spree (to) ___ price fix (to) __ go on a wild-goose chase (to) (s)__ sleeper (a) hard selling __ soft selling A) B) 9 p J) kK) y M N) a person who supports local farmers non allergenic the four elements of a marketing plan: product, price, place, promotion; the 4Ps the prolonged selling/holding of securities and commodities to shop with no regard for cost appealing to consumer needs and wants a big retail store with low prices; Wal-Mart to show a profit/gain the high-volume trading of securities and commodities with prices rising a mark of shame/failure competitors agreeing to the same price appealing to consumer greed, vanity, fear the number of people moving through a retail area during business hours a product of less value that sells with a main product, ie., buns and hot dogs to waste time searching in the wrong direction a product with a low price; a bargain retail stores located near intersections to follow the rules/law; to conform a product that becomes a hit due to word-of-mouth advertising to show a loss; in debt; negativeee ig Practice Task > Write a sentence using each idiom. 1) go on a shopping spree (to) 2) steal (a) 3) have a lot riding on something/ someone (to) 4) all the rage (to be] 5) tagline (a) 6) freebie (a) 7) _ spin one's wheels (to) 8) _ trendsetter (a) 9) rest on one's laurels (to) 10) face the music (to)11 pull the plug (on) (to) 12) core competency 13) in the red (to be) 14) in the black (to be) 15) not my cup of tea (to be) Task Write a short passage using as many idioms as you can from this lesson. The topic is your choice. Make it business-related if possible.