ADVANCE 2

PROFESSOR:
Salazar Alvarado, Luis Carlos

COURSE:
Incubación Empresarial

MEMBERS:

Cangahuala Tueros , Paul Angelo

Valencia Barrantes, Olenka Xioamara

Lima – Perú
2021 – 02

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Buyer Persona

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Business Model Canvas

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Discovery Experiments

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 EXPERIMENT 1

Test name: Value proposition

Experiments: Focus Group
Assigned to: Olenka Valencia
People: We have interviewed 10 mothers between the ages of 20 and 38 and asked
them about the food products they buy for their children.
Hypothesis: How many customers consider using and buying your products through the
application?
Process: We asked our interviewees different questions such as:
• What healthy products of interest do you buy for your children?
• What channels do you use to buy your healthy products?
• Value proposition: How many customers are willing to use and buy your
products through the application?
• What attributes and benefits can our mobile application provide?
• Do you see a promising future for mobile applications focused on providing a
relationship with healthy products and services?

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EXPERIMENT 2

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Test name: Value proposition
Experiments: Interview
Assigned to: Olenka Valencia
People: An interview was conducted with 2 app designers, who have knowledge about
user behavior with mobile applications.
Hypothesis: Is the application designed to be user-friendly for the customer?
Process: We had many steps for them to interact with the application, such as:
• Share the link of our prototype.
• Our interviewees use the application and we are showing them its functions.
• Value proposition: Is the application designed to be user friendly for customer
use? Use a score from 1 to 3 (1 is the lowest score and 3 is the highest score)
• What negative aspects does our application have?
• What can we improve in our application?

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 EXPERIMENT 3
Test Name: Customer Segment
Experiments: Survey
Assigned to: Paul Cangahuala
People: We have created an 8 question survey for 10 people related to our customer
segment where they can answer yes or no.
Hypothesis: Is the proposed customer segment on our canvas correct?
Process: For this, we created a small survey that consists of 8 questions that are related
to our customer segment, and they are the following:
• Do you think delivery applications are very important today? (Y / N)
• Do you think delivery applications can be very useful for parents when they do not
have to prepare at home? (Y / N)
• Do you think that child nutrition has decreased in recent years? (Y / N)
• Do you consider that only the families of the economic sector A and B are the only
ones or the most relevant when it comes to using delivery applications? (Y / N)
• Do you think Metropolitan Lima is the best place to start an application delivery
service? (Y / N)
• Do you think 23-38 year olds are the most relevant customers using delivery apps?
(Y / N)
• Do you think that focusing on promoting healthy products for children is a good idea?
(Y / N)
• Do you think that a help app with nutritious and healthy proposals for people of any
age and especially children would be successful? (Y / N)

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 Bibliography

 UNICEF. (15 octubre 2019). La mala alimentación perjudica la salud de los

niños en todo el mundo, advierte UNICEF. 5 septiembre 2021, de unicef Sitio
web: https://www.unicef.org/es/comunicados-prensa/la-mala-alimentaci
%C3%B3n-perjudica-la-salud-de-los-ni%C3%B1os-en-todo-el-mundo-advierte

 Saul Sanchez . (26 mayo del 2020). Consecuencias de una mala alimentación en
los niños. 5 septiembre 2021, de eres mamá Sitio web:
https://eresmama.com/consecuencias-una-mala-alimentacion-en-los-ninos/

 Brian Sulkes. (marzo 2020). Problemas de alimentación en niños pequeños. 5

septiembre de 2021, de MANUAL SMD Sitio web:
https://www.msdmanuals.com/es-pe/hogar/salud-infantil/problemas-de-
comportamiento-en-niños/problemas-de-alimentacionenniños-pequeños

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