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Lab5 - Market Research Template
Lab5 - Market Research Template
in your community?
Notes: The first question is the primary way for the team to establish rapport with the
interviewee and also to set up the nature of the interview. It also evokes the interviewee to list
down their own observations in their own community.
Common Responses:
● Social distancing (at least 1 m apart)
● Wearing of face masks
● Proper sanitation ( use of alcohol, general cleaning, etc)
● Quarantine
● Contact Tracing
Question 2: What do you think are the most important guidelines and protocols that
must be observed at all times? Why?
Notes: Here, the team wants to know about their specific answer which is important in
aligning to the team’s product and possibly using new insights for the improvement of the
product.
Common Responses:
● “I think the wearing of facemasks is one of the most important guidelines to be
followed because it greatly helps in hindering the spread of the COVID-19 virus since
it is an airborne disease.”
● “In my opinion, proper sanitation plays a vital role in preventing the spread of COVID-
19 because thoroughly washing your hands and regularly disinfecting crowded areas
will help eliminate the risk of acquiring the virus.”
● “Social distancing. Because it is through contact that the virus is spread and
unfortunately, I do not really observe many people adhering to this specific policy
especially when there are queues in restaurants and even on food kiosks.
Question 3: Are the protocols established in your community being followed properly?
What do you think is the most neglected protocol?
Notes: The question allows the team to pinpoint the problem existing in the community and it
is here that we can also find ways to align how our product would help.
Common Responses:
● Yes, the protocols are being followed properly except for social distancing. Oftentimes,
people forget to leave a space of at least 1 m apart especially when there is a line.
● No, since you will notice the people who do not social distance properly which is one
of the least followed protocols in our community.
● Not entirely. Especially properly wearing of masks and social distancing
● Some protocols are followed but the least followed is the social distancing since they
say that they came from the same household and it's just the same. Some still follow
this protocol but many aren't.
● From my observation, no. The most neglected protocol is the physical distancing and
the proper use of face masks.
Notes: This question evokes the interviewee to specify what things to consider or what are
possible solutions as well in their own minds. Their answers, may it be far from our product
design, will still be of help through possible incorporation in our very own design.
Common Responses:
● In my opinion, people should limit the times they go out. As much as possible those
who don't have any important business outside should not go out. Also the proper
monitoring of the implemented rules.
● The authorities need to be strict in implementing the use of face masks and following
physical distance. People need to be disciplined. Also, I feel like we need a video
representation of how viruses spread. Infographics and advertisements tell people to be
safe and be knowledgeable.
● Strict implementation and enforcement of protocols. Stricter governance over travel
especially travels to and from outside the city.
Question 5: Do you think that redesigning the sidewalk space will be essential in a
pandemic? Why or why not?
Notes: Social Distancing is one of the key protocols in the time of the pandemic, and the
sidewalk space contributes to the maintenance of this guideline. Considering that the design
targets good ventilation for the pedestrian, space for the cyclists and joggers, and also for
alfresco diners situated beside the sidewalk, the team considers this question to find out
additional information.
Common Responses:
● I think redesigning the sidewalk is essential in a pandemic to help people better
observe social distancing.
● I don't think redesigning the sidewalk is essential especially during this pandemic
because the fund that is supposedly allotted to this project can be used for more
important things like improving healthcare facilities.
● Yes if designed with enough space for two-way travel. This will allow for better
implementation of social distancing and easier control of travel flow in either direction.
● Yes, if they have the budget for that project. Also, it would be essential for the people
when things go back to normal that they are able to have more space to walk on. I
believe that other people would still implement physical distancing, therefore, a wider
sidewalk would do the trick.
Notes: The team wanted to learn regarding the knowledge of the interviewees regarding the
two concepts which are of use to its promotions in the future.
Common Responses:
● Yes, I have heard about elevated walkways but didn't know about putting solar panels
on sidewalk space.
● No, I haven’t heard of elevated walkways but the concept of putting solar panels on
sidewalk space is familiar.
Notes: This question allows the team to gauge how much the interviewee as our end-user
would cater to the idea of walking upon such a sidewalk that is innovated specifically for the
pandemic.
Common Responses:
● Yes, I would like to have our very own innovative sidewalk space in our community
because it'll be cool and would help generate energy at a cheaper price.
● Yes, as pedestrians and vehicles being sorted out would prevent accidents, additionally
allowing more space for movement for both.
Notes: The team wanted to know about the insights of how effective would the
implementation of the protocols be with enforcers around and here the team will manage to
find the possible incorporation of enforcer desks in the design which spans over 2 km.
Common Responses:
● Yes, I think it'll be safer if enforcers are present because sometimes people forget
following safety protocols such as social distancing.
● I think so because when the one way per sidewalk is implemented at Session Road and
the enforcers were there, less flock of people can be seen and distance is more evident.
● Yes, if they are attentive, plus the use of CCTVs would also do the trick.
Question 9: Do you think that a 2 km long innovative sidewalk would be great for your
community? If Yes, Where do you think must it be placed?
Notes: The sidewalk space’s design and distance matter as the cost is proportional to it.
Moreover, the placement of Walk - E matters most especially when it comes from a possible
end-user’s viewpoint.
Common Responses:
● I think a 2 km long innovative sidewalk would be great for our community so that
overcrowding of sidewalks would be avoided and there would be a wider space for
vehicles that would help lessen heavy traffic.
● Yes, near parks for a nice ambiance, in the neighborhood, and also on main roads.
● In the long run, yes. It will be used quite frequently if it was installed along parks or
along long roads for an easier and safer way to get to another destination.
Notes: The last question elicits the final thought of the interviewee regarding the possible
creation of a new sidewalk design in their community.
Common Responses
● Yes, I do believe that a better innovative sidewalk design would help in the
enforcement of various guidelines and protocols in our community.
● Yes, as long as the design grants more space to allow easier implementation of
guidelines, especially with regards to social distancing.
● Better sidewalk design would be helpful but isn't really that effective unless it will be
monitored by enforcers.
● Not entirely since there are different types of people, hence, different behaviors. We
can not assure, imply or even assume that having a better sidewalk design would help
maintain various guidelines and protocols. But still, I know there are people who
would comply with the given guidelines and protocols.
Noteworthy Individual Responses & Ideas:
In the final question the team determines that the sidewalk design can give impact although
nominal when it comes to the pandemic, but some responses determine the importance of a
good sidewalk design in the long run as it can aid in the safety. One notable answer is that of
the different types of people. The team will brainstorm further regarding different types of
people that we can accommodate and give convenience to with our future design.
Overall, in response to the guidelines and protocols brought by the pandemic, the users believe
that an innovative sidewalk design would be an effective option for it grants increased space
for comfortable movement and easier enforcement of protocols, where the presence of
enforcers is seen as relevant for monitoring and maintenance. Furthermore, the same features
of the sidewalk design are perceived as a solution for other problems like heavy traffic and
sustainable energy. From the questions above, key takeaways include the importance of
authority in implementing rules, the proper allocation of budget, the excellent execution of the
plan, and finally, it is the different types of people or the end-users who we must focus on as
well when it comes to the design because it greatly involves the convenience they will receive
from it.