VYUBS PUSAT EMAS MODEL BARU: S.GOLD #GUEANAKEMAS episi 09.2021UBS VUBS LUN a Roam TL) UBS GOLD adalah PUSAT EMAS MODEL BARU® yang telah melayani Indonesia dan manconegara selama 40 tahun. UBS GOLD terus berkomitmen untuk berkarya dan berino- vasi dalam menghasilkan perhiason emas berkarakter dan berinovasi dalam menghasilkan perhiosan emas berkarakter baik dengan model terbaru dan kadar tepercaya. aa eae) rf UBS.GOLD if ww HUBSLFESTHECOM Indonesia One Gold Sore SHOWROOM : JAKARTA Tel. 021 - 7280 2200 | SURABAYA Tel. 031 - 357 9999, 99098999 BANDUNG Tel. 022 - 602 2542 | SEMARANG Tel. 024 - 352 1111 | SOLO Tel. 081215317189 CIREBON Tel. 082167730200 | DENPASAR Tel. 0361 - 251 122, 082148314715 | MAKASSAR Tel. 0411 - 3614756 | MEDAN Tel. 061 - 88816702 | PURWOKERTO Tel. 088806422275 PONTIANAK Tel. 085697030200HEND FIRST-CLASS LI PUSHING THE LIMITS 1 en | hon Mk | Nak ee Inside pages : Featuring Our CEO, Mr. Eddy Susanto Yahya ‘Memasuki usianya yang ke-40 tahun, UBS Gold akan selaly memantapkan langkah sebagai produsen pethiasan emas dan logam mulia yang terbaik, terlengkap dan terpercaya. Bapak Eddy Susanto Yahya selaku CEO dari UBS Gold membagikan pengalaman dan wawasannya dalam membangun dan mempertahankan perusahaan UBS Gold serta mempunyai untuk menjadi brand top of mind terutoma sebagai brand manufaktur perhicson dan LM di Indonesia. > ze EMAS ITU KEREN gtiEDDY SUSANTO YAHYA DRIVEN BY INNOVATION UBS GOLD HAS LONG BEEN KNOWN AS ONE OF THE FEW PROVIDERS OF HIGH QUALITY GOLD JEWELRY MUCH LOVED BY WOMEN THROUGHOUT THE COUNTRY. WHAT KIND OF JOURNEY HAS TI ! COMPANY ENDURED? EDDY SUSANTO YAHYA, CEO OF UBS GOLD, SHARES HIS EXPERIENCES AND INSIGHTS ON BUILDING AND MAINTAINING THE COMPANY. Text LISTYA MANOPO Photos FEBI RAMDHAN Styling BUNG BUNG MANGARAJA, ‘ounded in 1981 in Surabaya, PT. UBS (Untung as UBS Gold, is a gold manufacturer that offers the best, the most complete and trusted gold products in the industry. Back in 2017, UBS Gold ‘was awarded the Indonesia's Emerging World- Class Brands ‘20 Rising Global Stars. Itis a family company started by Eddy’s parents and relatives who opened up a jewelry store back in 1975, and with only a little fund managed to build the store into a successful company it is today, Celebrating its 40th anniversary this year. UBS Gold has of course encountered many challenges. in our line of business, the market is very volatile and unstable. It changes very quickly and often that 104 HiGHEND way -sune 202% we are having a hard time making long-term plans for our company. Especially since the COVID-19 pandemic, the price of gold rises up 30 percent. This of course affects the market's buying power. The only way for us to survive is to adapt to these changes” shares Eddy optimistically. According to Eddy, in its 40-year journey in jewelry business, UBS Gold has experienced many crises. for example, the 1998 monetary crisis in Indonesia, the 2008 economy crisis, and most recently in 2020-2021 because of the global pandemic. ‘We believe that through these crises, we are given the opportunity to grow. Itis the first time for me to see a 90 percent decrease in our turnover, and also temporarily laying off 90 percent of our 46Praia employees. What we do afterwards is to reorganize internally, from our working environment, looking for things concerning improvements, automation, digitalization and many more” UBS Gold's own marketplace called UBS Lifestyle is currently being elevated as part ofits digitalization project. In fact, UBS Gold is proud to be the first gold company in Indonesia to hold virtual gold exhibitions partnering with jewelry stores across the country. Another amazing thing that UBS Gold keeps doing is innovation. Every month, UBS Gold produces 400 new products that cater to many types of customers: from children, teenagers, female and even male adults. In June 2020, UBS Gold released gold bars with Disney designs which proved to be a very successful move because of its high sales. For the last 20 years, UBS Gold has exported its products to all parts of the world. Surprisingly, during the pandemic, reports have shown that UBS Gold sees an increase in export sales, even reaching the highest number this year in UBS Gold's 40-year history. ‘We realize that in order to succeed, we must rot put our eggs in just one basket. Hence, we divide our eggs into several baskets all over the world, so that when one market is quiet, the others can rise. We are so grateful that our efforts in 20 years in exporting gold to 30 countries around the world receive good results during this pandemic” says Eddy who spent most of the pandemic effectively learning ‘new things spiritually and business-wise through webinars and virtual meetings. ‘What the future holds for UBS Gold is to keep on expanding, “We wish to further broaden our market reach to more countries we have not yet collaborated with, Not forgetting our Indonesian market, which is equally important. We want people to remember UBS Gold whenever they think of gold. That's why we target all ages from children, teenagers to adults. We want to tell them that buying gold is more than just investing. It is a vision for the future, concludes the man who describes himself as someone who is optimistic, has perseverance and dedicated to his family.0.1GR 0.5 GR 1GR 26R 4GR 5GR 10 GR LOGAM MULIA UBS GOLD IDOLA INVESTASI TEPERCAYA Co : BAT TTY St Lr) FINE GOLD 999.9 BERSTANDAR NASIONAL INDONESIA (SNI)Diouep ES Friends CARi KOLEKSi YANG KEREN DAN BERNiLAI? LOGAM MULIiA UBS GOLD AJA... LOGAM MULIA MICKEY AND FRIENDS TERSEDIA BERAT 2GR. 5GR, DAN 10GR CDE Sard AND FRIENDS TEASED OPTED DisneyCARi KOLEKSi YANG KEREN DAN BERNiLAi? LOGAM MULiA UBS GOLD AJA... LOGAM MULIA SPESIAL PRINCESS TERSEDIA BERAT 2GR, 5GR, DAN 10GR DisneyCARi KOLEKSi YANG KEREN DAN BERNiLAi? LOGAM MULIiA UBS GOLD AJA... EF cuss ‘ON YOUR NEWBORN BABY [RTHDAS " UCAPAN TERIMAKASIH UCAPAN SELAMAT GIFT CARD LOGAM MULIA SPESIAL DISNEY TERSEDIA BERAT 0.5 GR DisneyCARI KOLEKSi YANG p= KEREN DAN BERNILAi? Cy LOGAM MULIA UBS GOLD AJA... LOGAM MULIA SANRIO TERSEDIA BERAT 2GR, 5GR, DAN 10GR HELLO KITTY HELLO KITTY Looking for a friend? 1 am too! Say hello toline when you see mel Looking for a friend? | am too! ‘Say hello to me when you see me! gee see gee y 828 gee } 2a8 £22 aoe 5 By t F LICENSEA CARi KOLEKSi YANG CD KEREN DAN BERNILAI? LOGAM MULIiA UBS GOLD AJA... wl t b (Uy -f-7 CONGRATULATIONS ‘OwYOuR NEWBORN BABY SELAMAT HARI RAYA IMLEK SELAMAT HARI PERNIKAHAN UCAPAN TERIMAKASIH UCAPAN SELAMAT GIFT CARD LOGAM MULIA SPESIAL SANRIO TERSEDIA BERAT 0.5 GR LICENSECongratulations Congratdationa ANGPAO UBS 0.1GR ANGPAO UBS 0.2 GR UCAPAN SELAMAT UNTUK KELAHIRAN ANAK 0.2 GR 7 , pag ee eh UCAPAN HARI RAYA IDUL FITRI 1 GR ANGPAO DISNEY 0.1 DAN 0.2 GR ANGPAO DISNEY IDUL FITR!“Douy ne SS CHALLE FOR KIDS 1. KKY 0264 (3.1 59r- 17K) 2. KKY 0261 (3.17gr- 17K) 3. KKY 0263 (3.18gr - 17K) 4. KKY 0262 (3.1 69r - 17K) DisneyDiary CHALLES For Kids & Teens 1. CMY 0051 (1.12gr = 17K) 2. CMY 0049 (1.17gr- 17K) 3. CMY 0052 (1.21 gr - 17K) 4. CMY 0050 (1.099r - 17K) Disney“Dienep SPRINCESS For KidsB ao OD QS 1. KKZ 0094 (3.21gr - 17K) 2. KKZ 0095 (2.90gr - 17K) 3. KKZ 0096 (2.93gr - 17K) 4. KKZ 0097 (2.91 gr - 17K) (© 2021 SANRIO CO.LTD. Sammi wanviactred by PT, Utung Bersama Selantera itse Under tho feono of Samo Soest An Flea LiPERHIASAN EMAS ROSE GOLD 8K EDIS! SPESIAL Cy ~“Qo- ee ence STEERS CIT> My a” RON ace oe oo een Oko e) RTE en UL CRE rurNy Dea arte. nyCgO- CPP Be De OP oe ot oe 2 Bo oe PP ee te Sib OP enh 2 ee i> OP eed 2 ee 2 DUO SS OP ee ee oe DS ee oo b= 2 VINTON CHAIN Strong and Beautiful BRACELET CDG 0183 berat 3.80gr, CDG 0184 berat 4.38gr, CDG 0185 berat 6.42gr, CDG 0186 berat 3.33g° NECKLACE CDK 0053 berat 12.55gr - 42cm & 50cm, CDK 0054 berat 17.58gr - 50cm, CDK 0056 berat 8.77gr - 42cm Tersedia dalam kadar 8K, 16K, 75K AP & RGSOLID BASIC CHAIN aM ow a <> cis C9 je es Cs Dp—ib—b—b— Ib Pb >—I- 1. PUMPKIN (KKP6419) tersedia berat 6kn, 7s, 3g! 2. VIGARO CABLE (KKP0725) tersedia berat 1,5gl, 1,5gn 3. CABLE CHAIN (KKP3462) tersedia berat 2,5gk, 2,59! 4. CABLE CHAIN (KKP3277) tersedia berat 1,5gl, 2n 5. SIEM (KKP2947) tersedia berat 2n, 2gk, 1,5g! 6. ROLLO CHAIN (KKP4611) tersedia berat 2nHOLLOW BASIC CHAIN ee 2 TAT SAT ST Ss NT ESI NEN 3 QAI’? AAG Dig SING Sig * Dig SS Dis ig Bip OG, Bhp: ig A 1, ARMES (UKHK000009) tersedia berat kl. pj 42cm 17.7gr | (ughk000028) gl. pj 20cm 9.06gr kadar %k,16k,17k 2. PAPERLINA HOLLOW (UKHK000008) tersedia berat kl. pj 40cm 16.43gr | (ughk000029) gl. pj 18cm 8.29gr kadar 9k,16k,17k 3. GOCCI (UKHK000004) tersedia berat kl. pi 40cm 23.08gr | (ughk000034) gl. pi 18cm 10.9gr kadar 9k,16k,17k 4. KOREA SELEP SELLA {UKPK000014) tersedia berat 15s pj 53cm | (ukpkOO0013) 20s pj 53em | (ukpkO00011) 30pj 65cm | (ukpk000002) 25n pj 45onoe emoji” pendant 1. CMH 0126 (1.15gr - 17K) 2. CMH 0128 (1.00gr - 17K) 3. CMH 0130 (1.00gr - 17K) 4. CMH 0127 (0.97 gr - 17K) 5. CMH 0129 (1.01 gr - 17K)Rail MeCN) |) emoji” merdeka CHARM CDM 0110 (2.18g¢ - 17k}emoji” merdeka 1. KDK 0068 (3.47gr - 17K) 2. AWH 0344 (1.44gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 CASSANOVA Every piece of jewellery tells a story 1. VGE 6895 (3.73gr - 17K) 2. VGE 6891 (3.77gr - 17K) 3. VGE 6866 (3.64gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 CASSANOVA Every piece of jewellery tells a story 1. VDG 0037 (4.06gr - 17K) 2. VGE 6897 (3.53gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 CASSANOVA Every piece of jewellery tells a story 1. VGE 6732 (5.15gr- 17K) 2. VGE 6740 (5.30gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 ELEZTRA Every piece of jewellery tells a story 1. KDG 0013 (7.54gr - 17K) 2. KDG 0010 (7.50gr - 17K) 3. KDG 0014 (7.55gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 FANCY Every piece of jewellery tells a story 1. KGV 6459 (2.65gr - 17K) 2. KGV 6460 (2.68gF - 17K) 3. KGV 6461 (2.54g° - 17K) 4. KGV 6466 (3.229" - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 FASHION BANGLE Jewellery has the power to be the thing that makes you feel unique 1. EGP 6221 (6.1 1gr- 17K] 2. EGP 6214 (6.49g° - 17K) 3. EGP 6222 (6.62gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 FASHION BANGLE Jewellery has the power to be the thing that makes you feel unique 1. EGP 6210 (7.4gr - 17K) 2. EGP 6189 (6.04gr - 17K) 3. EGP 6185 (6.61 gr - 17K) 4. EGP 6198 (6.49gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 FASHION BANGLE Jewellery has the power to be the thing that makes you feel unique 1. VGE 6903 (4.23gr - 17K) 2. VGE 6902 (3.76gr - 17K) 3. VGE 6900 (3.7798 - 17K)UBs GOLD E-cATs FASHION RING Jewellery has the power to be the thing that makes you feel unique 1. CC1 5877 (2.50gr- 17K) 2..CC1 5841 (2.64gr - 17K)FASHION RING Jewellery has the power to be the thing that makes you feel unique 1. CC1 5878 (1.93gr - 17K) 2. CC1 5868 (1.87gr - 17K) 3. CCI 5873 (2.08gr - 17K)3-IN-ONE Single or Stacking Ring FOLDYZ RING ‘The Triplets Folded Ring - Cincin Lipat Kembar Tiga CC 1 $798 (5.87gr- 17K)Single or Stacking Ring FOLDYZ RING ‘The Triplets Folded Ring - Cincin Lipat Kembar Tiga C1 5797 (5.97g¢ - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 MILLIE MOLLY Fabulous Millenial for You! 1. KSK 0795 (3.55gr - 17K) 2. KSG 0795 (3.23gr - 17K)MILLIE MOLLY Fabulous Millenial for You! 1. KKY 14546 (3.39gr - 17K) 2. KKV 14547 (3.64gr - 17K]UBS GOLD E-CATALOG | SEPTEMBER 2021 MILLIE MOLLY Fabulous Millenial for You! 1. CC1 5823 (1.25gr - 17K) 2. CC1 $818 (1.85gr - 17K) 8. CCI 5824 (1.21 gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 MILLIE MOLLY Fabulous Millenial for You! 1.CC1 5814 (1.35gr- 17K) 2.CC1 $828 (1.36gr - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 MILLIE MOLLY Fabulous Millenial for You! 1. KSK 0794 (3.98gr - 17K) 2. KSG 0794 (3.54gr - 17K)UBS GOLD E-CATALOG NIKITA These are an excellent choice for vintage - inspired jewelry and simple 1, HDG 0062 (6.25gr - 17K) 2. HDG 0061 (6.56g° - 17K)OCTA BANGLE Jewellery has the power to be the thing that makes you feel unique EGP 6164 (13.29gr - 17K)et ry ere te eM oLoLire cd OCTA BANGLE Jewellery has the power to be the thing that makes you feel unique EGP 6177 (15.79gr - 17K)OSAKA ‘These are an excellent choice for vintage - inspired jewelry and simple 1. CDC 0201 (3.84gr - 17K) 2. CDC 0210 (3.68g¢ - 17K)PAPERLINA ‘A Unique chain designed to look like a big paperclip HKY 3689 (27.98g¢ - 17K)UBS GOLD E-CATALOG | SEPTEMBER 20 PAPERLINA ‘A Unique chain designed to look like a big paperclip HKY 3690 (29.659¢ - 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 SAKURA CHARM Every piece of jewellery tells a story 1. CDM 0090 (1.07gF - 17K) 2. CDM 0089 (1.29 - 17K) 3. CDM 0091 (1.04gr - 17K) 4. CDM 0094 (1.33gF - 17K) 5. CDM 0093 (1.26gr = 17K)YURA YELLOW Jewellery has the power to be the thing that makes you feel unique EGP 6151 (13.59gr - 8K)YURA YELLOW Jewellery has the power to be the thing that makes you feel unique 1.EGP 6195 (7.2797 - 8K) 2. EGP 6194 (5.05gr - 8K)Kuncian yang unik den cantik SWISS BRACELET Every piece of jewellery tells a story 1. CDG 0204 (16.39gr - 17K) 2. CDG 0211 (14.46gr- 17K)UBS GOLD E-CATALOG | SEPTEMBER 2021 vesa A symbol of togetherness and attachment in a beautiful bracelet 1. KGV 6404 (2.87 9" - 17K) 2. KGV 6403 (3.53gr - 17K)