YOUR GUIDE TO NAVIGATING 
ANY CAREER WEBSITE 
 
Written by The Potentialpark Team 
 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INDEX 
 
 
1. Find your way through the jungle of job titles and land 
your dream job. 

2. Discover the other side of the mirror: what recruiters do 

to understand and seduce you 

   
FIND YOUR PATH THROUGH THE JUNGLE OF 
JOB TITLES TO LAND YOUR DREAM JOB 

So, what is a job title? According to the Job Searching Expert (by the way that’s her job 
title) Alison Doyle it is a term that describes in a few words the position held by an 
employee. Job titles are more powerful than you think.  
 
They can positively influence your satisfaction or even harm your career chances in the 
worst case. 
 
Written by Roman Nagiller 
 
 
How Employers use job titles  dominant companies like  satisfaction, your mental 
Google.  exhaustion to your identity. 
According to the namely 
compensation consultancy Pearl  Why are job titles important   
Meyer & Partners,   to your career? 
Tip: ​Whenever you have any 
● 80%​ of companies use job  You might think titles like  say in your job title when 
titles to accurately reflect  “Account Rockstar”​, ​“Growth  applying for a job use the 
the corporate hierarchy  Hacker”​ or “​ Programming  possibility to find a satisfying 
● more than ​92%​ use them to  Ninja”​ sounds cool. Doyle  but also an enduring solution 
define an employee’s role.   states that “your current job  that will be appealing and 
● However, only ​37%​ of them  title not only reflects the jobs  “findable” for potential 
use it to attract future talent.   you've held, it also provides  recruiters.  
companies with information on 
London Business School  Keep in mind:​ t​ oo creative 
your career level”. 
professor Dan Cable notes in  solutions not only confuse 
Harvard Business Review that  But will a weird and unusual  clients, but they can also 
companies should recognize  job title work for your future  seriously damage your future 
that job titles are powerful  job search?   career chances. What is cool 
symbols of who we are, what we  today could be passé 
No​, says Henry Goldbeck, 
can do, and what others can  tomorrow. 
president of a canadian 
expect from us.   
recruiting firm. Your unusual 
(Continues on the next page) 
No one is a “salesman”  job title guarantees your 
 
anymore - instead you are an  resume won’t get found in a 
   
“account manager”  candidate database if recruiters 
look for talents. Better make 
In the latest past employers 
sure you also include the more 
perceived more and more that 
standard terms a recruiter or 
creative job titles can act as 
future employer uses to search 
cheap marketing and sales tool 
for candidates. 
to attract talent on the market. 
Unusual job titles are especially  Recent research even indicates 
trendy and spread among  that your job title can affect 
start-ups, entrepreneurs or  everything from your level of 
How you can use job titles to  Job titles for entry level jobs  Can I change my previous job 
find your dream job  titles? 
If you are at the beginning of 
● Keyword search: 
your career an entry level job  Be very careful if you want to 
Use your current job title 
will provide a springboard to  make chances on your resume 
(or the title of your 
more satisfying or lucrative  or your LinkedIn profile. When 
intended position) as 
positions as well as to more  recruiters check your 
keyword in job databases 
responsibility. It gives you the  background, or contact 
to find new positions. But 
opportunity to get important  previous employers your job 
for which job titles can I 
experience and to refine your  titles need to reflect your 
even look for? The job 
skills as well to grow your  employment history correctly.  
search engine Indeed.com 
professional network.  
can help you with a tool to  Otherwise it might be a red flag 
find a list of related titles.   Here is a list of expressions that  for recruiters. If you want to 
● Benchmarking:  might be included in in job  standardize or adjust your 
Another opportunity to find  titles to find entry-level  previous job titles make sure 
accurate job titles is to visit  positions:  that your or past employers or 
a company’s LinkedIn page.  references agree on that. And of 
● Coordinator,  
On the right top-side you  course, keep your job titles 
● Assistant,  
find: “How you’re  consistent over your numerous 
● Junior, 
connected”. Click on​ “​see  online profiles or resume. 
● Analyst,  
all”. Now you can browse   
● Trainee, 
current employees and  ● Representative, 
their job titles at this  ● Intern 
company.   
That might help you to get an   
impression how the company is 
structured and what kind of 
jobs they can offer to you. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
References: 
https://hbr.org/2016/05/creative-job-titles-can-energize-workers 
http://www.eremedia.com/ere/exciting-job-titles-can-be-powerful-recruiting-and-retention-tools/ 
http://www.fastcompany.com/3035359/hit-the-ground-running/why-your-job-title-means-a-lot-mor
e-than-you-think 
https://www.linkedin.com/pulse/20140714175706-27654892-your-wackadoo-job-title-guarantees-yo
ur-resume-won-t-get-found 
http://fortune.com/2015/04/07/why-unusual-job-titles-are-bad-for-you-and-your-company/ 
http://jobsearch.about.com/od/job-titles/a/job-titles.htm 
http://jobsearch.about.com/od/best-jobs/a/best-entry-level-jobs.htm 
http://jobsearch.about.com/od/jobsbycareerfieldaz/a/topsbytype.htm 
   
 DISCOVER THE OTHER SIDE OF THE MIRROR:  
WHAT RECRUITERS DO TO UNDERSTAND AND SEDUCE YOU 

Finding the right career and getting a job is extremely complex for candidates. But you 
are not the only one struggling!  
 
Recruiting and attracting the right talent is complicated for companies as well. They 
often recruit under a lot of time and budget pressure, and at the same time they know 
that recruiting the wrong person might cost an enormous amount of money to the 
company. 
 
 
Written by Antoine Lhosmot 
 
 
We are in touch with multiple  miss an opportunity to meet  human resources. Their 
professionals that are trying  them on campus. They are  mission is to permanently 
to make your life and  usually accompanied by  make sure the company is a 
recruiters’ lives easier, and we  professionals that are, for one  good employer, in line with the 
want to introduce them to  day with you, the ambassador  job market standards as much 
you. Thanks to this article,  of their job.  as with your young generation 
you will better understand  expectations. 
Employer branding, at the 
the other side of the mirror… 
crossroads of recruitment  These employer branding 
and even better tailor your 
and communication  departments often have HR 
application knowing this 
community managers. They are 
reality.  To provide the right 
the digital equivalent of 
communication tools to these 
Campus managers, your  campus managers and they are 
campus managers and 
first interlocutor  here to reply to your requests 
facilitate a smooth transition 
and questions on Facebook, 
You probably know them  to the recruiters taking care of 
Twitter, LinkedIn and all other 
already, to help you discover  your application, companies 
channels used by the company. 
company career opportunities  have recently developed 
Get in touch with them as well 
and what a company does,  departments focused on 
and include them in your 
businesses are hiring a  “Employer Branding.” 
network! 
specialized team of campus 
Usually, there is even an 
managers. They are usually   
Employer Branding Director 
generalists with knowledge of 
who is working closely with  (Continues on the next page) 
both the big picture and the 
internal communications, 
way you should apply. Never   
external communications and 
 
 
   
DISCOVER MORE 
 
 
Application form, why do  database. The advantage for  make sure you will be 
companies outsource their  candidates is to be able to  happy within the 
system?  apply to several jobs within the  company. It is more than 
same company and eventually  a matter of hard skills. 
Once you have discovered an 
to track their application  Take time to take the 
employer, looked at their job 
status.  temperature and see if 
offers and learned more about 
you would match with 
its opportunities, it is time to  Identify company 
the company life and 
apply. And here… bad surprise,  ambassadors, network with 
values. 
all application forms look the  them, and show you are a 
same. It is even sometimes  fit…  ● In the long term, 
impossible to recognize the  companies are more and 
As you can see, in order to 
design of the company’s  more looking for 
reach you, help you, and 
website.  employees that will also 
give you a chance to be 
be great ambassadors 
Welcome to what companies  selected, multiple 
online, for their job, for 
call the “ATS”, or Applicant  employees are involved 
their company. When you 
Tracking System. If it looks  from campus relations to 
apply, show them that 
similar for a lot of companies, it  recruitment, from 
you could help thanks to 
is indeed because they  employer branding to 
a good presence on 
outsource this technology and  talent acquisition. This 
social media (A Twitter 
pay providers such as Taleo,  new dimension of HR leads 
account, a blog…) and 
SAP or Talentsoft. The  to a few useful tips we 
an active network 
advantage for companies is to  wanted to share with you: 
(LinkedIn, friends and 
be able to review a huge 
● Culture fit is more and  family…). 
number of applications, across 
more important for 
countries, within the same   
companies who want to