Professional Documents
Culture Documents
Introduction
Last night it was decided by Will Somerset, CEO of Lancaster Webb to offer Glove Girl a role in corporate
communications. It is expected that in her new role Glove Girl would be motivated to use her blogging skills to the
company's benefit by establishing customer intimacy in a more structured and controlled manner. Additionally, she
would be required to sign a strict NDA1 in order to secure confidential and sensitive information
Fig. 1 Fig.2
Conclusion
With the decision to offer a corporate communication role to Glove Girl, Will Somerset on one hand expects to
capitalize on blogging as a new market tool along with the popularity of Glove Girl whereas on other expects the
regulations to act as a boundary for content that can be shared by her. This decision in all likelihood will take care
of the interests of all stakeholders – shareholders, customers, employees and management.
1. Non-Disclosure Agreement – A legal document that details about the information that can be shared by employees