PROJECTREPORTON

DematAccount
“ ”

Submi
tt
edt
oII
eBM i
nthepar
ti
alf
ulf
il
lmentoft
her
equi
rement

f
ordegr
eeof

Mast
erofe-
BusinessManagement
(
Finance)

By
:-
Name–Raj
uGoy
al
I
nter
nat
ionalI
nst
it
uteofe-
Busi
nessManagement

Rol
lNumber–2008/
MeBA/
07/
098

MOHALI
Year-
2009

1|Page
 PREFACE

Thesuccessf ulcompl eti

onoft hispr oj
ectwasauni que
experiencef ormebecausebyv i
sit
ingmanypl aceand
i
nteract i
ngv ari
ousper son,Iachievedabet t
erknowl
edge
aboutsal es.Theexper iencewhichIgai nedbydoingt hi
s
proj
ectwasessent ialatthisturni
ngpoi ntofmycar eer
thi
spr oj
ecti sbeingsubmi tt
edwhi chcontentdetail
ed
analysisofther esearchundertakenbyme.

Theresearchprovi
desanoppor t
unit
ytot
hestudentto
devot
e his/her ski
ll
s knowledge and competenci
es
requi
redduri
ngthetechni
calsession.
Ther
esear
chi
sont
het
opi
c“Angel
Broki
ngDemat

Account
”

2|Page
 Acknowl
edgement

Itwasagr eatoppor
tuni
tyformetowor kwi
thAngel
Broki
ngLt
d.,pi
oneersinthefi
eldof
FinanceIndustr
y.Iam ext
remel
ygr at
efult
oallt
hosewhohavesharedt hei
rexperti
se
andknowl edgewithmeandwi thoutwhom thecompl
eti
onofthisproj
ectwouldhav e
beenv i
rt
uall
yimpossibl
e.

Fi
rstl
y,Iwouldli
ket
ot hankourCompanyGuideMr.Adit
yaParmar,Trai
ningManager
whohasbeenaconst antsourceofinspi
rat
ionf
ormedur ingt
hecompl etionofthi
s
pr
oject.Hegavemeinv
aluabl
einput
sduri
ngmyendeavortocompl
etethisproject
.

Iam al
soextr
emelygr
atef
ultoMr.Adi
tyaParmar,Tr
aini
ngManager
,tohav
egi
venme
thi
soppor
tuni
tyt
oworkwithhi
m andgai
nvaluabl
einsi
ghts.

Iam i
ndebt
edtoallst
affofAngelBrokingLt
dforthei
rval
uabl
esuppor
tandcooper
ati
on
dur
ingtheent
ir
etenureofthi
sproject.Nott
oforget,
allt
hosewhohavekeptmyspir
it
s
sur
gingandhel
peddeli
veri
ngmybest .

Ithankmyf acul
tygui
deMr
./Ms.Harbaj
anSi
nghwhohelpedmeoutatev
erycri
ti
cal
si
tuat
iont
hatIfacedi
nmypr
ojectandgavemehi
sval
uabl
eadvi
cet
osolv
eprobl
ems.

Iwanttogi
vemyspecialt
hankst
oallmembersofII
eBM,f
orpr
ovi
dingmeoppor
tuni
ty
toworkont
hispr
ojectwi
ththi
sgr
eator
gani
zat
ion.

AtlastIwoul
dli
ketothankal
ltherespondentsmeti
nt hepreparat
ion,whogav
ethei
r
val
uableti
metoprovi
deusrequir
edinfor
mat i
onandtheirhonestsupportt
ocompl
ete
ourproj
ecti
nti
me.

RAJUGOYAL
ROLLNO.-
2008/
MeBA/ 07/098

3|Page
 CERTI
FICATEOFCOMPLETI
ON

Thi
siscer
ti
fyt
hatt
heFi
nalPr
ojectr
epor
tent
it
led “
DematAccount
”submi
tt
ed

Summert
rai
ningr
epor
toft
her
equi
rementf
ort
hedegr
eeofMeBA,i
sawor
kcar
ri
ed

outbyRAJU GOYAL,Rol
lNo.– 2008/
MeBA/
07/
098 undermysuper
visi
onand

gui
dance.

Pr
ojectGui
de:

(
___
___
___
___
___
___
___
__)

4|Page
 DECLARATI
ON

To

TheDirector
,
I
nternati
onalI
nst
it
uteofe-
Busi
nessManagement
,
Phase-1,
Mohali.

Respect
edSi
r,

Iher
ebydecl
aret
hatt
he SummerTr
aini
ng Repor
t,whi
ch i
s ent
it
led “
Demat

Account
”,i
scompi
l
edandsubmi
tt
edbymei
smyor
igi
nalf
ramewor
k.ThePr
ocedur
ein

t
her
epor
tisbasedont
heSt
andar
dspr
ovi
dedi
nISO9001.Ihav
enotcopi
edt
hedat
a

f
rom anypr
evi
ousr
epor
t.Howev
er,myPr
ojectGui
deRespect
edMr
.Adi
tyaPar
mar

hel
pedmeatv
ari
ouspoi
ntswhi
l
epr
epar
ingt
hisr
epor
t.

MR.RAJUGOYAL

5|Page
 EXECUTI
VESUMMARY

Tr
aini
nganddev
elopmenti
stheessent
ialj
obofhumanr
esour
cesdepar
tmentofev
ery

or
gani
zat
ion.I
tisnecessar
ytohel
pempl
oyeesi
ndeal
i
ngwi
tht
hechangescausedby

t
hechangi
ngbusi
nessenv
ironment
.

I
,RAJU GOYALhaddonemypr
ojecti
nANGELBROKI
NG LTD.whi
chi
sal
eadi
ng

companyi
nfi
nancei
ndust
ry.Themai
nobj
ect
iveofmypr
ojectwast
o“DematAccount
”.

Thet
rai
ningdesi
gni
ncl
udeddepar
tment
s,andt
hei
rtr
aini
ngneeds,mont
hoft
rai
ning,

sequenceoft
rai
ningandmet
hodsoft
rai
ning.Apr
opermat
ri
xwasf
ormeddi
ff
erent
ly

f
oreachl
evel
highl
i
ght
ingt
her
equi
rement
stobet
rai
ned.

I
tal
soi
ncl
udesdi
ff
erentski
l
lswor
kshopi
ncl
udi
ngt
hecont
ent
s,obj
ect
ivesoft
heski
l
ls

i
mpar
tedt
otheempl
oyees.Mosti
mpor
tanti
ntr
aini
ngpr
ocessar
ethei
cebr
eaker
sand

gameswhi
chhel
pthet
rai
neesi
nfeel
i
ngr
elaxedandr
efr
eshed.

Eachl
eveli
nor
gani
zat
ionwasconsi
der
edassepar
ateent
it
yandt
rai
ningpr
ocedur
efor

t
hem wasal
sodi
ff
erent
.

7|Page
TABLEOFCONTENTSFORPROJECTREPORT

I
ntr
oduct
ion 8
CompanyPr
ofi
le 9
SWOTAnal
ysi
s 18
Di
scussi
ononTr
aini
ng 20
DematAccountofAngelBr
oki
ng 25
Buy
ingandSel
li
ng 34
Needf
ort
hest
udy 38
Compet
it
ors 39
Obj
ect
ive 43
Resear
chMet
hodol
ogy 44
Dat
aAnal
ysi
sandI
nter
pret
ati
on 47
Obser
vat
ionandFi
ndi
ng 57
Li
mit
ati
on 59
Suggest
ion 60
Summar
yandConcl
usi
on 61
Bi
bli
ogr
aphy 62
ANNEXURE(
cont
ainsquest
ionnai
re) 63
8|Page
 I
ntr
oduct
ion
AngelBroking'strystwit
hex cell
enceincust
omerr elati
onsbegani n1987.
Today,Angel hasemer gedasoneoft hemostrespect edStock-Broki
ngand
WealthManagementCompani esi nIndi
a.Wit
hi t
suni quer etai
l-
focused
stocktr
adingbusi nessmodel ,Angeli
scommi t
tedt opr ovi
ding‘RealValue
forMoney’toal l
itscli
ents.

TheAngelGr oup isamemberoft heBombaySt ockExchange( BSE),

NationalStockExchange(NSE)andthetwol
eadingCommodi t
yExchanges
i
nt hecount ry:NCDEX&MCX.Angeli salsoregisteredasaDeposi tory
Partici
pantwithCDSL.FSWAi sint
oFINANCIALPLANNI NGwhichinvol
v es
sell
ingoff inancialpr
oduct
slikeD-mataccount,corporat
eFD’s,mut ual
fundsandi nsurance.

AngelBr oki
ngl td– Transacti
ngandi nvesti
ngsi mpl i
fied.Getreadyt o
changet hewayy outr
ansactandi nvestinfi
nancialpr oductsandser v
ices.
Whet heryouwi shtotransactinequi t
y,equity&commodi t
yderivati
ves,
prefertoinvestinmutualfunds,l
ife&gener alinsurancepr oduct
sorav ai
l
moneyt r
ansferandmoneychangi ngser v
ices,y oucandoi tal
lthrough
rel
iance money .Simply open a Angeldemataccountand enj oy the
conv eni
enceofhandli
ngallyourkeyfinanci
altransactionst hr
oughthisone
window.

Inmyproj
ectIexplai
ninbri
efaboutt
hecompany ,aboutf
inanci
alpl
anning,
aboutDematAccount,andal
mostallt
hethi
ngsthatIhavelearnedsothat
other
scanalsoreadandlear
nfrom myexper
ience.

9|Page
 COMPANYPROFI
LE

Angel
Broki
ngHouseLi
mit
ed

COMPANYBACKGROUND
Phi
losophyoft
heCompany

Angelbr oki
ngl t
d.alr
eadyhasapr esenceinI ndiat hroughcompanyLaw,
i
ncorporatedonDecember ,1997.Itof f
erswor ld-classf i
nanci
alplanning
andawi der angeofweal t
hmanagementpr oduct stomassaf fl
uentand
affl
uentcust omersegment s.AngelBrokingl i
mi tedpr ovidesacompl ete
range off inanci
alproducts and services thati nclude equit
y broking
(i
nternetbasedonlinetr
adingaswel lasof f
li
net rading),fi
nanci
alplanni
ng,
i
nsurance, i
nvestmentproducts,
equit
yresearch, demataccountandmor e.

AngelBrokingLimited 
i
soneoft heleadi
ngandpr ofessi
onall
ymanaged
st
ockbrokingfi
rmi nvol
vedi
nqualit
yservi
cesandresearch.AngelBr
oki
ng
Li
mitedi
sacor poratememberofTheStockExchange,Mumbai .

Themember shi
poft
hecompanywithTheStockExchangeMumbaiwas
ori
ginal
l
yi nthenameofMukeshR.Gandhi
,whichwasev ent
uall
ytur
ned
i
ntoacor por
atemember
shi
pinthenameofAngelBr
okingLi
mited.

AngelBroki
ngLi
mitedismanagedbyMr .DineshThakkarandheiswel
l
suppor
tedbyMr.MukeshGandhi
,af
if
teenyearsvet
eraninthemar
ket
.

Thegr oupi swellsuppor

tedbyaprof
essi
onalandqual
if
iedresear
chteam
andef fi
cientoperati
onsandbackoff
iceteam,whi
chcompr isesofhi
ghl
y
dedicatedandqual i
fi
edindi
vi
dual
s.Angelhasani n-
house,stat
eofar t
researchdepartment.

10|Page
Angelbel ievesinreachi
ngouttothecust omeratthefart
hestendrat
her
thanbyr eachingoutt othem.Thecompanyi ni
tsendeavourtogi
veits
cli
entt hebesthasopenedupsev eralbranchesal
loverMumbai,whi
chare
effi
cientl
yi nt
egrat
edwi t
htheHeadOf f
ice.

AngelBrokingLimitedispr i
mar i
lyintoretailstockbroking,wit
hacust omer
baseofr etai
linvestor
s,whi ch hasbeen i ncreasi
ng ata compounded
growthr ateof100% ev eryy ear.Thecompanyhashugenet worksub-
brokersinMumbaiandot herplacesout sideMumbai ,regi
ster
edwi thSEBI ,
whoactasChanelpar t
ner sforthecompany .Thecompanypr esentl
yhas
totalst
affst r
engt
hofar ound150empl oyeeswhoar espreadaccor dingl
y
acrosstheheadof fi
ceandal lthebr anches.

Angelhas empower ed it
s physicalpr esence throughoutI ndiat hr
ough
vari
ousstrategieswhi chithasbeenadopt i
ngeffici
entlyandef f
ecti
v el
y
overaperiodoft ime,l
ikeopeni
ngupofbr anchesatv ari
ouspl aces,ti
e-ups
withvar
iousagenci esandsalesagents,buy -outsofsmallerregionaloutfit
s
andappointmentofsub- br
okersandf ranchisees.Mor eoverAngel hasbeen
tappi
ngandi ncludi
nghighnet -
wor t
handsel f-
employedi ndi
v i
dualsiti t
s
vastarr
ayofcl i
ents.

Angelhas al ways stri

ved i
nt he di
rect
ion ofdeli
ver
ing ult
imate cli
ent
sat
isfacti
onanddev el
opingstr
ongerbondswi t
hitscustomersandchose
par
tners.Angelhasav isi
ontointr
oducenewandi nnovati
veproductsand
ser
vicesr egul
arl
y .MoreoverAngelhasbeenoneamongt hepioneer sto
i
ntr
oducet helatesttechnol
ogicali
nnovati
onsandi nt
egrateiteff
icient
ly
wit
hinitsbusiness.

Mi
ssi
on:
Tocreatelongtermvaluebyempoweri
ngindi
vi
dual
inv
estorst
hrough
super
iorfi
nanci
alservi
cessupportedbycul
tur
ebasedonhighestl
evelof
teamwork,ef
fi
ciencyandi
ntegri
ty.

11|Page
VI
SION:
 Toprovi
debestv al
ueformoneytoinvestor
sthr
oughinnov
ati
ve
pr
oducts.
 Tr
ading/I
nvest
ment sStr
ategi
es
 St
ateofthearttechnol
ogyandpersonali
zedser
vice.

Cust
omerPr
omi
se

Theyar epassionateabouttheircustomer s'successandpromi set

odeli
ver
excepti
onalser vi
cewi t
heverymeet ing,inter
actionanddeali
ng.Theystr
ive
tooffersimple,str
aightf
orward,fri
endlyandt rustwor
thyser
vice.Theyar
ea
fi
nancialcompanywi t
hadi f
ferentatti
tude.

ANGELDEALI
NGI
N

12|Page
EQUI
TY LIFE MUTUAL COMMODI
TY
INSURANCE FUND

Mi
lest
ones

Awardedwit
h'Broki
ngHousewi t
hLargest
Di
str
ibut
ionNetwork'and'
BestRetai
l
May
,2009
Br
okingHouse'atDun&BredstreetEqui
ty
Br
okingAwards2009
August
,
Cr
ossed500000t
radi
ngaccount
s
2008
November
,
‘
Maj
orVol
umeDr
iver
’for2007
2007
Mar
ch,
2007Cr
ossed200000t
radi
ngaccount
s
December
,
Cr
eat
ed2500busi
nessassoci
ates
2006
October
,
‘
Maj
orVol
umeDr
iver
’awar
dfor2006
2006
Sept
ember
,
LaunchedMut
ual
FundandI
PObusi
ness
2006
Jul
y,2006 Launchedt
hePMSf
unct
ion
Mar
ch,
2006Cr
ossed100000t
radi
ngaccount
s
October
,
‘
Maj
orVol
umeDr
iver
’awar
dfor2005
2005

13|Page
Sept
ember
,
LaunchedOnl
i
neTr
adi
ngPl
atf
orm
2004
Apr
il
,2004 I
nit
iat
edCommodi
ti
esBr
oki
ngdi
vi
sion
Apr
il
,2003 Fi
rstpubl
i
shedr
esear
chr
epor
t
November
,
Angel
’
sfi
rsti
nvest
orsemi
nar
2002
Devel
opedweb-
enabl
edbackof
fi
ce
Mar
ch,
2002
sof
tware
November
, AngelCapi
talandDebtMar
ketLt
d.
1998 i
ncorpor
ated
December
,
Angel
Broki
ngLt
d.i
ncor
por
ated
1997

Angel
Broki
ngHouse
Boar
dofDi
rect
or
Mr
.Di
neshThakkar
 FounderChai
rman&Managi
ngDi
rect
or

TheAngel GroupofCompani eswasbr oughttoli

febyMr .DineshThakkar.
Hevent uredint
ost ocktradingwithani ntenti
ontoraisecapitalforhisowni ndependent
ent
erprise.Howev er,herecognisedtheoppor t
unit
yofferedbyt hestockmar kettoserve
i
ndivi
dual inv
estors.ThusI ndi
a’sfir
stretail
-f
ocusedst ock-
brokinghousewas
est
ablishedin1987.Underhi sleadership,Angelbecamet hef i
rstbroki
nghouset o
embracenewt echnologyforf ast
er,mor eeffecti
veandaf f
ordableser v
icestoretai
l
i
nvestors.

Mr.Thakkarisv al
uedf
orhi
sunderst
andi
ngoftheeconomyandthestock-
market
.The
pr
intandelectroni
cmediaof
tenseekhi
sviewsonthemarkett
rendaswellas
i
nvestmentstrategi
es.

14|Page
Mr
. 
Lal
itThakkar
 Di
rect
or–Resear
ch

Mr .Lal
itThakkari
sthemot i
vati
ngforcebehindAngel’
shighl
yaccl
aimed
Researchteam.He’ sbeenapar toftheseni ormanagementt eam si
ncetheAngel
Group’
si nception.Hist echni
calandf undamentaloutl
ookhaspr ovi
dedimpetusto
Angel’
smar ketresearchteam.Research-based&per sonali
zedadv i
sor
yservi
cesare
Angel’
sforte,andMr .Lali
tThakkarhasundoubtedl
ybeent hebrai
nbehindit
.

Wheni tcomest
oanalyzi
ngthemarket,
Mr.Lali
tThakkari
strul
yageni
us.Hishands-on
experi
enceandfundamentalknowl
edgeoft hemar ketcanpredi
ctt
hemar kettrend
earl
y.Hisvi
ewsonthemarkettr
endareoft
enquotedinthepri
ntandel
ect
roni
cmedi a.

Mr
.Ami
tMaj
umdar
 Chi
efSt
rat
egyOf
fi
cer

A chart
ered Accountantbyqual i
fi
cati
on,Mr .Ami tMaj umdarisa key
memberofAngel ’
sstrat
egicdecisi
on-makingprocess.Hehasbeenwi t
h
thegr oupsi
nceAugust2004.Hehashandl edsever
alfunct
ionsoft hegroupl
ikef
inance
andoper ati
ons,tonameaf ew.Hehasr ichexperi
enceinfinance,inv
estmentbanking,
treasury,
consult
ancyandadv i
soryservi
ces.

Mr.Majumdarhasl edmanysuccessf
uli
nit
iat
ivesforthegroup.Bef
orejoi
ningt
he
AngelGroup,Mr.Majumdarhasbeen associ
ated wi
th Rabo I
ndi
a Fi
nance,Ambit
Corpor
ateFi
nanceandEr
nst&Young.

Mr
. 
Raj
ivPhadke 
Execut
iveDi
rect
or–HR&Cor
p.communi
cat
ions

Mr.Raji
vPhadkehasact iv
elycontr
ibutedtot heGroup’
sgr owthovert
he
l
astf ouryears.Holdi
ng amaj ori n Finance,Mr .Raji
vPhadkei sa
str
ategicthinkerwi
th experti
se int he field ofcorporat
e planni
ng,
i
nter
nat
ional
marketi
ng,fi
nancial
ser
v i
ces,br
and-buil
ding,HRDandqual it
ymanagement .

15|Page
Wi t
hov er32y earsofexperi
ence,Mr.Phadkehassuccessful
lyl
edSBUsandf inanci
al
compani esfrom concepttocommi ssioni
ng.Hiscareerhori
zonspansMotil
alOswal
Securi
ties,Ti
mesGuar antyFi
nancial
s,Nagarj
unaSecuri
ti
esandTataExport
sLtd.Hei s
alsoawel l
-knownspeakerintheHRandbusi nessdev
elopmentci
rcui
tandhi
sviewsare
featur
edonv ar
iousel
ectr
onicmediaaswel l
.

Mr
.Vi
nayAgr
awal
 Execut
iveDi
rect
or–Equi
tyBr
oki
ng

Mr .VinayAgr awalleadstheEquityBrokingbusinessatAngel,which
compr isesBusinessDevel
opment,Operat
ions,
Pr oductDev
elopmentand
E-broki
ngi ni
ti
ativ
e.Heisacti
vel
yinvol
vedinexploringnewwaystoadopt
t
echnol
ogyf
orbusinessenhancement .

AChar t
eredAccount
antbyqual
if
icat
ion,Mr.Agrawalbeganhi
scar
eerwi
tht
heAngel
GroupasFinanceandOper
ati
onsConsultant
,andsi
ncethenhe’
squi
ckl
ycl
i
mbedupt
he
corpor
ateladder
.

Mr
. 
Nikhi
lDaxi
ni 
Execut
iveDi
rect
or-Sal
esandMar
ket
ing

With an MBA infinance,Mr.Nikhi

lDaxi
nihasbeen inst
rumentalin
i
ntr
oduci
ngtheconceptofprof
essionalmar
ket
ingofbr
oki
ngserv
icesatAngel
.Hisarea
off
ocusisBusi
nessDevelopment,Ri
skManagementandOper
ati
ons.

Mr
.Daxi
nihasi
mmenseexper
iencei
nt hemar
ket
ingoff
inancialpr
oduct
sandser
vices.
Hehasbeenassoci
atedwit
hHDFCBankLtd.inthepast.

Mr.Hit
ungshuDebnat
h Execut
iveDi
rect
or-Di
str
ibut
ion&
Weal
thManagement

16|Page
Amar keti
ngprofessi
onalandaBr i
ti
shCheveni
ngscholarf r
om t heLondonSchoolof
Economics,Mr.Hi t
ungshuDebnathleadstheDistr
ibuti
onandWeal thManagement
busi
nessatt heAngelGr oup.Iti
ncl
udesthedi
stri
buti
onofI nsurance,mut
ualfunds,
I
POs, per
sonall
oansandot herweal
thmanagementproducts.

Mr.Debnat
hhasov er18y ear
sofi ndust
ryexper i
ence.Hehasbeenassociatedwith
Ti
mesGuar ant
yFi
nancialLtd.
,For
tressFinancialServ
icesLtd.
,Al
l
ianceCapi
talAsset
ManagementandHDFCAssetManagementLt d.inthepast.

Mr. 
Mudit Kul
shr
esht
ha 
Execut
ive Di
rect
or -Busi
ness I
ntel
li
gence &
Analyt
ics

Mr.Mudi tKul shresht

ha heads t
he advance anal
yti
cs and st
rat
egic
businessi
ntel
l
igencedivi
sionatAngel .Wi
thaBachel
or’
sdegr eei
nEngineeri
ngandPhD
i
nEconomi cs,Mr.MuditKulshreshthahasmorethan12y ear
sexperi
enceinthefi
eldof
str
ategyandbusinessconsulti
ng.

Hehasbeenassoci at
edwi t
hr eput
edconsul
ti
ngf ir
mslikeDeloit
teConsul
ti
ngI ndia,
ErnstandYoung,Art
hurAndersenandWNSGl obal.Hehasadvi
sedseveral
bigcli
entsin
theU.S.andU. K.Hei salsoaknownspeakeratpubl i
csemi narsandconferences
organi
zedbyCII,NASSCOM, I
ndianSchool
ofBusinessandII
T.

Mr
.Sant
anuSy
am 
Execut
iveDi
rect
or-Oper
ati
ons

Mr.Syam bri
ngswi t
hhim ov er18yearsofexperienceinthefiel
dof
Tr
ansacti
onBanking,WholesaleBanki
ng,Treasur
yBanking,Consumer
BankingandCBS.Hest ar
tedhiscareerwithANZGr indlaysBankandhewasal so
associat
edwi
thStandar
dChart
eredBankinIndiaasDi
rectorTr
ansacti
onalBanki
ng.

Mr
.Sy
am f
oll
oweduphi
sEngi
neer
ingdegr
eewi
thanMBA.Hehasal
soat
tended

17|Page
Banki
ng&Technol
ogysemi
nar
sor
gani
zedbySCBSi
ngapor
e,BSEI
ndi
a&Eur
oFi
nance.

Mr
. 
Ket
anShah 
Associ
ateDi
rect
or-I
nfor
mat
ionTechnol
ogy

ITisast r
ategicf unct
ionatAngel.AndMr .KetanShahi s
i
nvolv
edi nthedesi
gningofAngel’sITpoli
ciesandStr
ategi
es.Mr.Shahleads
al
lIT-r
elat
edactivi
ti
esfrom planningandbudget i
ngtoimplementati
onand
maint
enance.

Mr.Shahhasov er18year
sofindustr
yexperi
ence.Hehasbeeninv
olv
edi
n
var
iousaspect
sofBusi
nessOperat
ionsinhi
sprevi
ousassi
gnment
s.

Ms.Pi
nkyKot
har
i 
Associ
ateDi
rect
or-Sal
esAndMar
ket
ing

Ms.Pi nky Kothariisr esponsi

blef or devel
opment and
expansionoftheAngelGr oup’
sbusinessinSouthernI ndi
a.Shestar
tedher
careeratAngelasBusinessDevelopmentExecuti
ve.Shewast henappoi
nted
theheadofSur atBranchandtheSouthGuj aratr
egion,befor
eassumingthe
rol
eofAssociateDir
ector.

Aqualif
iedCompanySecr
etar
yandanMBAi nFinance,Ms.Kothar
ihasv
ast
exper
iencei
nbusi
nessdevel
opmenti
nthef
inanci
alserv
icesi
ndustr
y.

18|Page
Mr
. 
Nav
eenMat
hur
 Associ
ateDi
rect
or–Commodi
ti
esBusi
ness

ACFAof1997,Mr .Mat
hurholdsaPostGraduati
ondegreei
n
Financi
alManagementandBusinessFinance.Hebri
ngswi t
hhi m ov
er14
yearsofexper
iencei
nthef
inanci
almar
kets

Hehadbeenassoci at
edwi t
hReligar eCommodi t
ies,KarvyConsult
antsand
wit
hBLB Lt dint hepast.Hehasbeeni nvol
ved insev er
almanagement
act
ivi
ti
es,t
reasur
yoperat
ions,cor
por ateandstr
ategicplanni
ng,andresear
ch
act
ivi
ti
esinFutur
esandOpt i
onsmar ketsinhi
spastassignments. 

Mr
.Mat
huri
sar
egul
arspeakeronal
lthepr
omi
nentf
inanci
alnewschannel
s.

SWOTANALYSI
S:-
St
rengt
h:-
 Co-oper
at i
veandExper
iencedBr
anchManager
s
 GoodDat abase
 Rel
ianceBr and
 Lowpri
cing

Weakness:
-
 Inexperi
encedSt aff
 Lowawar enessduet olackofadver
tisement
.
 Lackofloyalcl i
entage
 Developingpr oduct.

Oppor
tuni
ty:
-
 Unt
appedMar ket
 I
ncreasedspendi
ngpower

19|Page
  Changi
ngMi
ndsetofCust
omer
s
 Unpredi
ctabl
eSensex

Thr
eat
:-
 Reach
 Sti
ffcompetit
ionf
rom exi
sti
ngpl
ayer
sint
hemar
ket
 Betterpr
oducts

WHATDOESANGELBROKI
NGLTD.OFFERS

1.Per
sonal
izedSer
vice
Companybeliev
esinprovi
dingper
sonali
zedserv
iceand
i
ndivi
dualat
tent
iontoeachcli
entt
oensurethatwe
under
standthei
rgoalsandhelpt
hem achiev
eit
.

2.Pr
ofessi
onalAdv
ice
Companyof fersexper tadvi
ceonequi tyanddebtpor t
folios
withanobjectivetoprov i
deconsistentlong-t
ermr etur
nwhi l
e
taki
ngcalculatedmar ketri
sks.Compani esappr oachhel ps
cli
entsbuil
dapr opermixofpr oducts,
andnotconcent rate
onjustoneindi v
idualproduct.Hence,servinglong-t
erm
object
ivesi
nt hebestway .
 

3.Long-
ter
m Rel
ati
onshi
p
Companybel i
evest hatl
ong-t
ermv isi
oni st
heonlymeanst o
steadywealt
hcreat i
on.Howev ert
oachi evethi
soneal so
needstotakeadv antageofshort-
term marketopportuni
ties
whilenotl
osingsightoflong-t
erm objecti
ves.Henceit
partner
salli
tscli
ent si
nreal
izi
ngt hei
rlong-t
ermv i
sion. 

4.Accesst
oResear
chRepor
ts
Companyprovidesthecl
ient
swit
haccesst
otheexper
t
opi
nionofeconomistsandanal
yst
s.

5.Tr
anspar
encyandConf
ident
ial
it
y

20|Page
 Companiescl
i
entsrecei
veregul
arpor
tfol
i
ost
atement
sfr
om
rel
ati
onshi
pmanagersviaemail
.

DI
SCUSSI
ONONTRAI
NING

St
udent
’swor
kpr
ofi
le(
rol
eandr
esponsi
bil
it
ies)

Iwor
kedt
her
ewi
thANGELBROKI
NGLTD.wi
thapr
ofi
l
eofsal
est
rai
nee.Thi
s

pr
ofi
l
eof
fer
smet
ounder
standt
heneedofcust
omerandpr
ovi
det
hem t
hebest

deal
possi
blewi
thmax
imi
zat
ionoft
hepr
ofi
t,bot
hfort
hecompanyaswel
lasf
or

t
hecust
omer
.

Themosti
mpor
tantaspectf
ort
her
oleoft
rai
neei
str
ust
.Sof
arf
ulf
il
lment

oft
het
arget
soneneedst
o:

 Capi
tal
i
zeont
heol
dandl
oyal
cli
ent
agewhi
chcanbebui
l
dingsl
owl
yby

adv
isi
ngpeopl
eint
hebestpossi
bleway
.

 Gener
ati
ngnewl
eadst
hroughv
ari
ousact
ivi
ti
es.

Gener
ati
onofl
eads

Si
nceIwasnew i
nthef
iel
dsoIhadt
ost
artf
rom scr
atchandgener
ate

newl
eadst
osust
aini
nthemar
ket
.

Col
dcal
l
ingi
soneoft
het
rust
edway
sofget
ti
ngt
othecust
omer
swi
thout

meet
ingt
hem.Al
thought
her
ateofconv
ersi
onr
emai
nedv
eryl
ess,f
orcol
d

cal
l
ingt
hequal
i
tyandaccentr
emai
nsav
eryi
mpor
tantcr
it
eri
on.t
hisact
ivi
tygi
ve

memi
xedr
esul
t.Iof
tengotsuccessandgener
atedmanyl
eadst
hroughi
tbuti
t

21|Page
al
sol
andedmei
nawkwar
dposi
ti
onwher
ethecust
omerwer
eindi
ff
erentmood

andmadeushearwor
dsf
orwhi
chamar
ket
ershoul
dbeal
way
spr
epar
edt
ohear
.

Cor
por
atecal
l
sal
way
sremai
nedmor
edi
ff
icul
ttocr
ackwi
thr
espectt
oret
ail

sect
or.

The cor
por
ate wer
ethe mostdi
ff
icul
tand mostt
empi
ng t
o gett
he

busi
nessf
rom.I
ttookmeoneonedayt
ocr
ackHi
-t
echGear
s.

AtANGELBROKI
NGLTD.af
terget
ti
ngt
hepr
oductknowl
edgei
nthef
ir
stweekat

t
hebr
anchIwasal
soal
l
ott
eddi
str
ibut
ort
owor
kwi
th.I
nthei
nit
ialphaseIwas

accompani
edbymor
eexper
iencedst
aff
.Af
terIbecameknownt
othemar
ket

andpr
ocedur
eIst
art
edat
tendi
ngcal
l
sal
oneonl
y.

Af
tert
het
hir
dweekmyper
for
manceal
soi
mpr
ovedandIwasabl
etogetcl
oset
o

t
he t
arget
s,t
hough i
tlooked di
ff
icul
tto achi
evei
nthe begi
nni
ng.To get

awar
enessoft
heev
erypr
oductIat
tendeddi
ver
sif
iedcal
l
s.Thi
shel
pedmet
o

i
mpl
ementcr
osssel
l
ingt
ogetbet
terr
esul
ts.

LI
MITATI
ONS:

1.Col
dCal
l
ing

• Voi
ceandaccentpl
aysamaj
orr
ole.

• Ther
ightt
imet
ocal
lacust
omercannotbedeci
ded,
ast
hecust
omermay

i
nadi
ff
erentmoodatt
het
imeofcal
l
ing.

• Ti
meconsumi
ng

• Lesssuccessr
ate

2.Cor
por
ate
22|Page
• Ti
meconsumi
ng

• Cont
act
swi
thhi
gheraut
hor
it
iespl
ayamaj
orr
ole

Descr
ipt
ionofl
iv
eexper
ience

Iwassupposedt
ouset
hedat
abasepr
ovi
dedbyt
hecompanyt
omakecol
dcal
l
s

orbydi
rect
lymeet
ingpeopl
etogetnewl
eads.

Whi
l
emaki
ngcol
dcal
l
s,weneedt
ohav
e:

• GoodCommuni
cat
ionSki
l
ls(
Voi
cequal
i
tyi
scl
earandar
ti
cul
ate)

• Per
sist
entandabl
etobouncebackf
rom r
eject
ion

• Goodor
gani
zat
ional
ski
l
ls.

• Abi
l
ityt
opr
ojectat
elephoneper
sonal
i
ty(
Ent
husi
asm,
fri
endl
i
ness)

• Fl
exi
bil
i
ty:
canadaptt
odi
ff
erentt
ypesofcl
i
ent
sandnewsi
tuat
ions.

Usi
ngagooddat
abasei
sver
yessent
ial
.

23|Page
“
Eight
yper
centofourbusi
nesscomesf
rom 20per
centofourcust
omer
s"i
sa

f
requentst
atementatanysal
esconv
ent
ion.Ther
e'shar
dlyasal
esexecut
ivewho

i
snotawar
eoft
he80/
20r
ule”
.

Whi
l
etal
ki
ngt
ocust
omer
s,Ianal
yzet
hei
rneeds.Whet
hert
heywantt
ogof
or

i
nvest
mentpur
poseori
nsur
anceorbot
h.Suggestt
hem t
hepl
ant
hatbestsui
ts

t
hem.I
ftheyagr
eet
oitt
henei
therwesendacr
osst
heagent
stocl
oset
hedeal

orcl
osei
tthemsel
ves.

24|Page
Pr
obl
emsf
acedwhi
l
esel
l
ingpr
oduct
s:

• Cust
omerdi
ssat
isf
iedwi
tht
heser
vices.

• Peopl
efeart
hatAngel
Broki
ngBei
ngaPr
ivat
ecompanyandanewent
rant

maybeabl
etosust
ainornot
.

• Pastexper
ience,
wor
dofmout
h.

• Mi
sgui
dancebyagent
s.

• Peopl
edonotwanti
nsur
ancepr
oduct
s.

• Lackofknowl
edgeandl
essawar
enessaboutdemataccount
.

• Peopl
eri
skappet
it
eisv
eryl
ow,
sot
heyar
eaf
rai
dofmut
ual
fundaswel
l
.

25|Page
Successi
“ saj
our
ney
,notadest
inat
ion’
’
ANGELDEMATACCOUNTS
Ov
erv
iewofDematAccount
Demataccountal
l
owsyoutobuy,sel
landt
ransactshar
eswit
houtthe
endl
esspaperwor
kanddel
ays.I
tisal
sosaf
e,secureandconveni
ent.

InIndi
a,ademataccount ,
theabbrev
iat
ionfordemateri
ali
zedaccount,
isa
typeofbankingaccountwhichdemater
ial
izespaper-
basedphysi
calst
ock
shares.Thedemateri
ali
zedaccounti
susedt oavoidhol
dingphysi
cal
shares:theshar
esareboughtandsoldthr
oughast ockbroker
.

Thisaccounti
spopulari
nIndi
a.TheSecuriti
esandExchangeBoar dof
I
ndia(SEBI)mandatesademataccountforsharetr
adingabov e500shar
es.
AsofApr i
l2006,
itbecamemandatorythatanypersonholdingademat
accountshoul
dpossessaPermanentAccountNumber( PAN) ,
andthe
deadli
neforsubmissi
onofPANdetail
st othedeposit
orylapsedonJanuary
2007.

I
sademataccountamust
?
Nowaday , pr
act
ical
lyalltradeshavetobesettl
edi
ndemat eri
ali
zedform.
Althoughthemar ketregulator,
theSecur
it
iesandExchangeBoardofI ndi
a
(SEBI),hasall
owedt r
adesofupt o500sharestobesett
ledinphysical
form,nobodywant sphy sicalshar
esanymor e.Soademataccounti sa
mustf ortradi
ngandi nvesting.

26|Page
Whydemat
?
Thedemataccountr educesbr oker agechar ges,makes
pledging/hypothecationofshar eseasi er,enabl esqui ckowner shipof
secur i
ti
esonset tlementr esult
ingi nincreasedl i
quidit
y,av oidsconf usionin
theowner shipt i
tl
eofsecur iti
es, andpr ovideseasyr eceiptofpubl i
cissue
all
ot ments.
Italsohelpsy ouav oidbaddel i
v eri
escausedbysi gnaturemi smat ch,postal
delaysandl ossofcer tif
icatesint ransi
t.Fur ther,i
teliminat esr i
sks
associatedwi thforgery,counterfeiti
ngandl ossduet ofire, t
heftor
mut il
ati
on.Demataccounthol der scanal soav oi
dst ampdut y(asagai nst
0.5percentpay ableonphy si
cal shares),avoi dfil
li
ngupoft ransferdeeds,
andobt ainquickr eceiptofsuchbenef itsasst ockspl it
sandbonuses.

St
epsi
nvol
vedi
nopeni
ngademataccount
Fi
rstani nvest
orhast oappr oachaDPandf i
llupanaccountopeni ngfor
m.
Theaccountopeni ngf or
m mustbesuppor tedbycopi esofanyoneoft he
approved document st o serveaspr oofofi dent
it
y( POI
)and pr oofof
address( POA)asspeci fi
edbySEBI .Besides,producti
onofPAN car di n
ori
ginalatt het i
meofopeni ngofaccounthasbeenmademandat ory
eff
ectivefrom Apri
l01,2006.
Allapplicants shoul
d car r
y origi
naldocument sforv er
if
icati
on by an
authori
zedof f
ici
alofthedeposi t
orypar
ti
cipant,underhissi
gnature.

Further
,theinvestorhast osignanagr eementwi t
hDPi nadeposi t
ory
prescri
bedstandardformat,whichdetai
l
sr ightsandduti
esofinvest
orand
DP.DP shoul dprovidet heinvest
orwithacopyoft heagreementand
schedule ofcharges fortheirfutur
er eference.The DP wil
lopen t he
accountinthesystem andgiveanaccountnumber ,
whichisal
socalledBO
ID(Benefi
ciar
yOwnerI denti
fi
cati
onnumber ).

TheDPmayr evisethechargesbygi v
ing30daysnot i
ceinadvance.
 SEBI
has rati
onal
i
zed t he coststr
ucturef ordemater
iali
zat
ion by r
emov i
ng
accountopeningcharges,tr
ansacti
onchargesforcredi
tofsecuri
ti
es,and
custodychar
gesv i
deci r
cul
ardatedJanuary28,
2005.

27|Page
Further,SEBIhasvidecirculardatedNov ember09,2005adv isedthatwith
effectfrom Januar
y09, 2006,nochar gesshallbelevi
edbyadeposi tor
yon
DPandconsequent l
y,byaDPonaBenef i
ciar
yOwner( BO)whenaBO
tr
ansf ersallthesecuri
tieslyinginhisaccountt oanotherbr anchoft he
sameDPort oanot herDPoft hesamedeposi t
oryoranot herdepository
,
providedtheBOAccount /
satt ransf
ereeDPandatt ransferorDPar eone
andt hesame, i.
e.i
denti
cal i
nal l
respects.
  

Incaset heBOAccountattr
ansf
erorDPisajointaccount
,theBOAccount
attransfer
eeDPshouldalsobeaj oi
ntaccountinthesamesequenceof
owner shi
p.

Ri
ght
s
1.Youcanopenmor ethanonedepositoryaccountinthesamename
withsingl
eDP/mul t
ipl
eDPs.
2.Nomi nimum bal
anceisr equir
edt
obemai nt
ainedinadepository
account.
3.Youcangi veaoneti
mest andi
ngi
nstruct
iontoyourDPt oreceiv
eall
thecredit
scomingtoy ourdeposi
tor
yaccountaut omati
cal
ly.

Pr
ocedur
e
1.
Fil
laccountopeni ngf orm( availablewithy ourDP) .
2.
Givey ourDPt hedul yfil
ledaccountopeni ngf orm withintroduct i
on
document sasmayber equi red.
3.
Signagr eementwi thDP( agr eementwi llstaterights&obl i
gationsof
bothpar ti
es).Theagr eementwi l
lcont
ai nthefeest ructureofy ourDP.
YourDPwoul dgivey ouacopyoft hi
ssi gnedagr eementf ory ourrecor
d.
4.
DPwoul dgivey ouClientIdno.( Accountno. )Oncey ourdeposi t
ory
accounti sopened.Thi sCl ientI dno.alongwi t
hy ourDPI dno.For msa
uniquecombi nat
ion.Bot ht hesenos.shoul dbequot edi nallyourfutur
e
correspondencewi thDP/ NSDL/I ssui
ngCompany /
theirregistrar&
tr
ansf er(R&T)agent .
5.
YourDPwoul dgivey oupr e-printedinstructi
onsl i
psf ordeposi tory
servicesv i
z.,
demat eriali
zation, deli
veryinstructi
onf ortrades,

28|Page
 etc.
.Preser
vethesecarefull
y.
6.
YourDPwoul dgiv
ey oualistofdeadli
nesforgi
vi
nginstr
ucti
onsfor
vari
ousdepositoryacti
vi
tiesvi
z.,
transferf
oref
fect
ingsale,
pur
chase
etc.
.Ifnot,
checkwi t
htheDP.

Requi
redDocument
s
Theext entofdocument ati
onr equir
edt oopenadematAccountmayv ary
accordingtoy ourrelati
onshipwi t
ht heinsti
tution.Ifyouplantoopena
demataccountwi thabank, asavingsaccounthol derhasanedgeov erthe
non-accounthol der.I
nf act
,banksusual lyofferaddi ti
onali
ncentiv
est o
customer swhoopenademataccountwi t
ht hem.
Alongwi ththeappl i
cati
onf orm, y
ourphot ographs( wi
thco-appli
cants)and
proofofidentity
/ r
esidence/dateofbi rt
hhav et obesubmi tted.TheDPs
al
soaskf oraDP- cli
entagreementt obeexecut edonnon- j
udici
alstamp
paper.Her eisabr oadlist(
y ouwon’ tneedall ofthem though):

 PANcar d 
 Acancel edcheck,
 Voter’sID 
 Passpor t 
 Rationcar d 
 Dri
ver ’
slicense 
 Phot ocreditcard 
 Empl oyeeI Dcard 
 Bankat testati
on 
 I
Tr eturns 
 El
ect ri
cit
y /Landli
nephonebi
l
l

Whiletheyonlyaskforphotocopiesoft
hedocuments,t
heywi
llneedt
he
ori
ginal
sf orv
eri
ficat
ion.Youwill
havetosubmitapasspor
tsi
ze
photographonwhi chyousignacross.

Pr
ocedur
e
1.
Fil
laccountopeni
ngf
orm(
avai
l
abl
ewi
thy
ourDP)
.

29|Page
2.
Givey ourDPt hedul yf i
ll
edaccountopeni ngf orm withintroduct i
on
document sasmayber equi red.
3.
Signagr eementwi thDP( agr eementwi llstaterights&obl i
gationsof
bothpar ti
es).Theagr eementwi l
lcont aint hefeest ructureofy ourDP.
YourDPwoul dgiv ey ouacopyoft hissi gnedagr eementf oryourrecor
d.
4.
DPwoul dgivey ouCl ientI dno.( Accountno. )oncey ourdeposi tory
accounti sopened.Thi sCl ientI dno.al ongwi t
hy ourDPI dno.f ormsa
uniquecombi nation.Bot ht hesenos.shoul dbequot edi nallyourfutur
e
correspondencewi thDP/ NSDL/I ssui ngCompany /
theirregistrar&
tr
ansf er(R&T)agent .
5.
YourDPwoul dgi vey oupr e-printedi nstruct i
onsl i
psf ordeposi tory
servicesv i
z.,
demat er i
alization, deliveryi nstructi
onf ortrades,
etc..
Preservet hesecar eful l
y .
6.
YourDPwoul dgi vey oual istofdeadl inesf orgi vi
ngi nstructi
onsf or
vari
ousdeposi toryact i
viti
esv iz.,
transf erf oreffecti
ngsal e,
purchase,etc..Ifnot, checkwi ththeDP.

AngelDematAccountSer
vices
Angel Broking–Tr ansacti
ngandi nv estingsimpl i
fied.Getreadyt ochange
thewayy out r
ansactandinvestinf i
nanci alproduct sandser vi
ces.Whether
youwi sht otransactinequit
y ,
equity&commodi tyderivat
ives,I
PO’s
offshoreinvestment sorprefertoinvesti nmut ual funds,l
if
e&gener al
i
nsur ancepr oductsoravailmoneyt ransf erandmoneychangi ngservi
ces,
youcandoi tallthroughAngel.Simpl yopenaAngel accountandenjoythe
conv eni
enceofhandl i
ngallyourkeyf inancialtransactionsthroughthisone
window.

Benef
it
sofhav
inganAngelaccount
.

•I
t’
scostef
fect
ive
Youpaycomparat
ivel
ylowertr
ansacti
onfees.AsanIntr
oductor
yoff
er,
we
i
nvi
teyoutopayaflatf
eeofjustRs.750/
-andt r
ansactt
hroughAngel
.

30|Page
•I
tsof
fer
ssi
ngl
e–
Thr
oughAngel ’sassociat
es,youcantr
ansactinequit
y,equi
tyand
commodi t
iesderiv
atives,
offshor
einv
estmentsmut ualf
unds,I
PO’sl
i
fe
i
nsurance,generali
nsurance,moneytr
ansfer
,moneychangingandcredi
t
car
ds,amongstot hers.

•I
tsconv
eni
ent
YoucanaccessAngel ’
sservi
cesthrough
•Theinter
net
•Transact
ionkiosks
•Thephone( cal
l&t r
ansact
)
•Ourall–Indianetworkofassoci
atesonanassi
stedt
rade.

•I
tsSaf
eyouraccounti
ssaf
eguar
dedwi
thauni
quesecur
it
ynumber
thatchangesev
ery32seconds.Thi
snumberwor
ksasady
nami
cs
passwordtokeepyouraccountext
rasaf
e.

I
tpr
ov i
deyouv alue-addedser
vicesat
www.angel
broking.com,youget
•Reli
abler esearch,includingv i
ewsofext ernal expertswi
thanenv iabl
e
tr
ackr ecord
•Livenewsupdat esf rom Reut ersandDowJones
•CEO’s/exper tvi
ewsont heeconomyandf i
nanci almarkets
•Toolst hathelpy oupl any ourinvestments,tax,reti
rement,etc.i
nthe
personal f
inancesect ion
•RiskAnal yzerforanal ysi
sofy ourri
skprofil
e
•Assetal l
ocatorst obui l
danappr opri
ateinvest mentportf
olio
•Innovativeuseoft echnol ogyf orfaci
li
tat
ing

Thebenef
it
s:-

Benef
it
sofDematAccount
•Asaf
eandconveni
entwaytoholdsecur
it
ies;
•I
mmediat
etr
ansferofsecur
it
ies;

31|Page
•Nost ampdut yont ransferofsecur it
ies;
•El
iminationofr i
sksassoci atedwi t
hphy si
calcerti
ficatessuchasbad
del
ivery,f
akesecur i
ties,delays,theft
set c.;
•Reductioni npaper wor kinvolv
edi ntransferofsecur iti
es;
•Reductioni nt ransact i
oncost ;
•Nooddl otpr oblem, evenoneshar ecanbesol d;
•Nomi nationf acili
ty;
•Changei naddr essr ecordedwi thDPget sregisteredwi t
hal lcompaniesin
whichinvestorhol dssecur i
ti
eselectronical
lyeli
mi natingtheneedt o
corr
espondwi theachoft hem separ atel
y ;
•Transmi ssi
onofsecur i
ti
esi sdonebyDPel i
mi nati
ngCor respondence
wit
hcompani es;
•Automat iccr editintodemataccountofshar es, arisi
ngoutof
bonus/split/
consol i
dat i
on/ mergeretc.
•Holdinginvest ment si nequi t
yanddebti nstr
ument sinasi ngleaccount
.

Benef
itForI
nvest
ors
Demataccounthasbecomeanecessi tyforallcategoriesofi nv estorsf
or
thef ol l
owi ngreasons/benef i
ts:
SEBIhasmadei tcompul soryf ort radesi nalmostal lscrip’st obeset t
led
i
nDematmode.Al though, tr
adesupt o500shar escanbeset tledi n
phy sical form,phy sical settl
ementi sv i
rtual
lynott aki
ngpl acef or
theappr ehensi onofbaddel iveryon
accountofmi smat chofsi gnat ures, f
orgeryofsignat ures, f
ake
certificates,
etc.
I
tisasaf eandconv enientwayt ohol dsecur it
iescompar edtohol ding
secur iti
esi nphy si
cal form..
Nost ampdut yislev i
edont r ansf erofsecur i
ti
eshel dinDematf orm.
I
nst antaneoust r
ansf erofsecur i
tiesenhancesl i
quidit
y .
I
tel iminat esdelay s, t
hefts,i
nt ercept i
onsandsubsequentmi suseof
certificates.
Changeofname, addr ess,registr ationofpowerofat torney ,
del eti
onof
deceased' sname, et c.-canbeaf fect edacr osscompani esbyonesi ngl
e
i
nst ruct i
ont otheDP.
Eachshar eisamar ketlotfort hepur poseoft ransact i
ons-sonooddl ot
probl em.
32|Page
Anynumberofsecur it
iescanbetr
ansfer
red/
deli
veredwithonedel
i
very
or
der.Therefore,paperworkandsigni
ngofmulti
pletr
ansferf
ormsisdone
awaywith.Itfaci
li
tatestaki
ngadvancesagai
nstsecuri
ti
esonlow
margi
n/lowi nter
est.

Poi
ntsToRemember
1.Youmaychoosey ourDPbasedony ourev aluationoft heirr eputati
on,
servicest andar ds,char ges, otherconv eniences, etc.
2.Opendeposi toryaccountwi tht hesamehol dingpat ternast hereon
existingphy sical securities.Youwi llneedt oopensepar ateaccount s
forev er ydifferentcombi nati
onofhol dingpat tern.Eg. :
If100secur i
ties
ofcompanyABC&200secur iti
esofcompanyPQRar er egisteredinthe
nameofXasf irstholder&Yassecondhol der,oneaccounti nnameof
Xasf irsthol der&Yassecondhol derissuf fici
ent.Wher eas, i
f100
secur it
iesofcompanyABCar er egisteredint henameofXasf i
rst
holder&Yassecondhol der&200secur i
tiesofcompanyPQRar e
register edint henameofYasf ir
sthol der&Xassecondhol der,youwill
needt oopent woaccount s,onei nthenameofXasf ir
sthol der&Yas
secondhol derandt hesecondi nthenameofYasf i
rsthol derandXas
secondhol der .
3.Accountopeni ngpr ocedur eshoul dt ypicall
yt ake2- 5day s.
4.Incaseofhol dingsofapar tner shipfirm, t
heaccountshoul dbeopened
i
nt henameoft hepar t
ner (s).
5.Incaseofhol dingsofaHUF, theaccountshoul dbeopenedi nthe
nameoft heKar ta.
6.Incaseofami nor ,thedeposi tor yaccountshoul dbeopenedi nthe
nameoft hemi norandt heguar dian’snameshoul dbement i
oned.The
guar dianwi l
lsignassi gnat oryonbehal foft hemi nor .Forsel li
ngthe
secur it
iesoft hemi nor, acour tor dershoul dbeobt ained.
7.Incaseofanydi ffi
culti
es, cont acty ourDP.
8.Onl ysecur it
iesadmi tt
edbyNSDLcanbedemat eri
alized.Thel i
stis
availabl ewi t
hy ourDP.
9.Onlysecur i
ti
esr egisteredi nthenameoft heaccounthol dercanbe
demat er i
ali
zed.

33|Page
10.Demat erializationisnor mal l
ycompl et
edwi thin15day saf terthe
sharecer ti
ficat eshav er eachedt hei ssuer/thei rR&TAgent .Thusi tmay
takey ouamont hfrom t hedat ey ouhandov ershar es,tor eceivedemat
credit.
11.Demat erializationwoul dbedoneonl ywhent hei ssuer/t heirR&T
Agenti ssat isfi
edofgenui nenessofsecur i
ties&owner shi pst atus
12. Al lthejoi nthol dersshoul dsignt heDRF.
13.Thepat ternofhol dingi nt heDRFshoul dmat cht hepat t
er nofhol di
ng
ont heshar ecer ti
fi
cat e&t hepat terni nwhichaccounti sopened.
14.Dematr equest swithname( s)notmat chingexact lywi tht hename( s)
appear ingont hecer tif
icatesmer elyonaccountofi niti
alsnotbei ng
speltoutf ullyorputaf terorpr i
ort ot hesur name, woul dbepr ocessed,
providedt hesi gnat ure(s)oft hecl i
ent(s)ont heDRFt al
lieswi tht he
speci mensi gnat ure(s)av ailablewi tht heissuer /t heirR&Tagent .
15.I fthesi gnat ur eintheDRFdoesnotmat chwi tht hesignat ure
availablewi t hthei ssuer /theirR&Tagent ,thei ssuer /theirR&Tagent
mayatt het imeofdematconf irmat ion,askf oraddi ti
onal
document ation( li
kebankat testation/not arizat i
on, etc.
)t opr ov ethat
thecer tifi
cat ebel ongst ot heper sonwhof orwar dedt heDRF.
16.I ncaset her ei sanypr oblem inpr ocessingt heDRF, cont acty ourDP
andi fhecannotr esolvet hepr obl em y oumaycont actNSDL.

34|Page
Buy
ingandSel
li
ngofDemat
eri
ali
zat
ion

I
NTRODUCTI
ON

Thepr
ocedur
eforbuy
ingandsel
l
ingdemat
eri
ali
zedsecur
it
iesi
ssi
mil
art
o
t
hepr
ocedur
eforbuy
ingandsel
l
ingphy
sical
secur
it
ies.
 Thedi
ff
erencel
i
es
i
nthepr
ocessofdel
i
ver
y(i
ncaseofsal
e)andr
ecei
pt(
incaseofpur
chase)
ofsecur
it
ies.

I
ncaseofpur
chase:
-
 Thebr
okerwi
l
lrecei
vet
hesecur
it
iesi
nhi
saccountont
hepay
outday
 Thebr
okerwi
l
lgi
vei
nst
ruct
iont
oit
sDPt
odebi
thi
saccountandcr
edi
t
i
nvest
or’
saccount
35|Page
 I
nvest
orwi
l
lgi
ve‘
Recei
ptI
nst
ruct
iont
oDPf
orr
ecei
vi
ngcr
edi
tbyf
il
li
ng
appr
opr
iat
efor
m.Howev
eronecangi
vest
andi
ngi
nst
ruct
ionf
orcr
edi
t
i
ntoonesaccount
sthatwi
l
lobv
iat
etheneedofgi
vi
ngRecei
pt
I
nst
ruct
ionev
eryt
ime.

I
 ncaseofsal
e:-
Thei
nvest
orwi
l
lgi
vedel
i
ver
yinst
ruct
iont
oDPt
odebi
thi
saccountand
cr
edi
tthebr
oker
’saccount
.Suchi
nst
ruct
ionshoul
dreacht
heDP’
sof
fi
ceat
l
east24hour
sbef
oret
hepay
-i
nasot
her
wiseDPwi
l
lacceptt
hei
nst
ruct
ion
onl
yatt
hei
nvest
or’
sri
sk.

Ri
ght
s
1.Demat
eri
ali
zedsecur
it
iescanbet
radedont
hosest
ockexchanges
connect
edt
oNSDL.Atpr
esent
,NSE,
BSE,
CSE,
DSE,
LSE,
BGSE,
OTCEI
,
MSE,
ISE&ASEar
econnect
edt
oNSDL.Att
hesest
ockexchanges,
two
segment
swoul
dbeav
ail
abl
etot
radei
ndemat
eri
ali
zedsecur
it
ies:
o Uni
fi
ed(
erst
whi
lephy
sical
)segment
 -I
nthi
ssegment
del
i
ver
yobl
i
gat
ioncanbemetbydel
i
ver
ingdemat
eri
ali
zedor
phy
sical
secur
it
iesatt
heopt
ionoft
hesel
l
er.Howev
er,
forasel
ect
l
i
stofsecur
it
iespr
escr
ibedbySEBI
,secur
it
iescannotbedel
i
ver
ed
i
nphy
sical
for
mint
heuni
fi
edsegment
,ofst
ockexchanges
connect
edt
oNSDL.Thi
sli
stpr
esent
lycov
ers160secur
it
ies.Thi
s
l
i
sthasbeenexpandedt
ocov
erat
otal
of200secur
it
ieswi
thef
fect
f
rom Januar
y17,
2000.Ov
eraper
iod,
thi
sli
stwoul
dcov
eral
l
act
ivel
ytr
adedsecur
it
ies.
o Excl
usi
vedematsegment
 -I
nthi
ssegmentdel
i
ver
yobl
i
gat
ion

36|Page
 canbemetbydel
i
ver
ingdemat
eri
ali
zedsecur
it
iesonl
y.Phy
sical
secur
it
iescannotbedel
i
ver
edi
ntheexcl
usi
vedematsegment
.

2.Pr
ocedur
e
Tr
adi
ngi
ndemat
eri
ali
zedsecur
it
iesi
sdonet
hroughy
ourbr
okerj
ust
l
i
ket
radi
ngi
nphy
sical
secur
it
ies.Af
tery
ourbr
okerexecut
est
he
t
rade,
yourDPwi
l
lhel
ptodel
i
vershar
est
oyourbr
oker(
incasey
ou
sel
l
)ont
hebasi
sofv
ali
dinst
ruct
iongi
venbyy
out
oyourDPand
r
ecei
veshar
esf
rom y
ourbr
oker(
incasey
oubuy
)onbasi
sofv
ali
d
i
nst
ruct
iongi
venbyy
ourbr
okert
ohi
sDP.

Buydemat
eri
ali
zedsecur
it
ies
1.Youpur
chasesecur
it
iesi
nanyoft
hest
ockexchangesconnect
edt
o
NSDLt
hroughabr
okerofy
ourchoi
ceandmakepay
mentt
oyour
br
oker
.Makesur
eyout
ell
yourbr
okery
ouwantonl
ydematshar
es.
2.Br
okerar
rangespay
mentt
ocl
ear
ingcor
por
ati
on/cl
ear
inghouseoft
he
st
ockexchange.
3.Br
okerr
ecei
vescr
edi
tinhi
scl
ear
ingaccountwi
thhi
sDPont
hepay
-out
day
.Hecani
mmedi
atel
ytr
ansf
ert
hesesecur
it
iest
oyourdeposi
tor
y
account
,pr
ovi
dedy
ouraccounti
sal
readyact
ive.
4.Br
okergi
vesi
nst
ruct
ionst
ohi
sDPt
odebi
thi
scl
ear
ingaccountand
cr
edi
tyourdeposi
tor
yaccount
.
5.Yougi
vei
nst
ruct
iont
oyourDPf
orr
ecei
vi
ngcr
edi
tiny
ourdeposi
tor
y
account
.Ify
ouhav
egi
venst
andi
ngi
nst
ruct
iont
orecei
vecr
edi
ts,
no
separ
atei
nst
ruct
ionf
orr
ecei
vi
ngcr
edi
twi
l
lber
equi
red.
6.I
fthei
nst
ruct
ionsmat
ch,
youraccountwi
thy
ourDPi
scr
edi
ted.

37|Page
Sel
ldemat
eri
ali
zedsecur
it
ies
1.Yousel
lyourdemat
eri
ali
zedsecur
it
iesi
nanyoft
hest
ockexchanges
l
i
nkedt
oNSDLt
hroughabr
okerofy
ourchoi
ce.
2.Yougi
vei
nst
ruct
iont
oyourDPf
ordebi
tofy
ourdeposi
tor
yaccountand
cr
edi
tofy
ourbr
oker
scl
ear
ingmemberaccountatl
east24hour
si.
e.
onewor
kingdaypr
iort
othepay
-i
ndat
eorbef
oret
hedeadl
i
ne
pr
escr
ibedbyy
ourDP,
sot
haty
ourbr
oker
scl
ear
ingaccounti
scr
edi
ted
att
het
imear
rangedwi
thhi
m.
3.Ont
hepay
-i
nday
,yourbr
okergi
vesi
nst
ruct
iont
ohi
sDPf
ordel
i
ver
yto
cl
ear
ingcor
por
ati
on/
clear
inghouseoft
her
elev
antst
ockexchange.
4.Thebr
okerr
ecei
vespay
mentf
rom t
hecl
ear
ingcor
por
ati
on/cl
ear
ing
house.
5.Your
ecei
vepay
mentf
rom t
hebr
okerf
ort
hesal
eint
hesamemanner
y
ouwoul
drecei
vepay
mentf
orasal
eint
hephy
sical
mode.

Poi
ntsToRemember
1.Tr
adi
ngcont
inuest
obet
hroughbr
oker
s.I
ncaseofanypr
obl
em i
n
execut
ionoft
rade,
cont
acty
ourbr
okerandi
fhef
ail
stor
esol
vet
he
pr
obl
em y
oumaycont
actt
hest
ockexchange.
2.Wheny
oubuysecur
it
iest
hrought
hest
ockexchange,
yourbr
oker
s
cl
ear
ingaccounti
scr
edi
tedt
otheext
entoft
hesecur
it
iespur
chased,
onr
ecei
ptofi
nst
ruct
ionf
rom cl
ear
ingcor
por
ati
on/cl
ear
inghouseof
t
hest
ockexchange.Yourdeposi
tor
yaccounti
scr
edi
tedonl
ywhen
y
ourbr
okergi
vesadel
i
ver
yinst
ruct
iont
ohi
sDP.Secur
it
iesar
enot
di
rect
lycr
edi
tedt
oyouraccountbyt
hecl
ear
ingcor
por
ati
on/cl
ear
ing
38|Page
 houseoft
hest
ockexchange.I
ncasey
ourbr
okerdoesnotgi
vea
del
i
ver
yinst
ruct
ion,
cont
acthi
m orconcer
nedst
ockexchangeorSEBI
.
I
fyourdeposi
tor
yaccounti
snotcr
edi
ted,
inspi
teofy
ourbr
okergi
vi
ng
v
ali
dinst
ruct
iont
ohi
sDP,
cont
actt
heDPandi
fhef
ail
stor
esol
vet
he
samey
oumaycont
actNSDL.
3.Wheny
ousel
lsecur
it
ies,
youhav
etogi
veadel
i
ver
yinst
ruct
iont
oyour
DPt
otr
ansf
ert
hesecur
it
iest
oyourbr
oker
scl
ear
ingaccount
.Theyar
e
notaut
omat
ical
l
ydebi
tedf
rom y
ouraccountbyNSDLorbyt
hecl
ear
ing
cor
por
ati
on/cl
ear
inghouseoft
hest
ockexchange.I
ncaset
heDP
def
aul
tsi
nexecut
ingy
ouri
nst
ruct
ion,
theDPi
sli
abl
etocompensat
e
y
ouf
ort
hel
ossi
ncur
red,
prov
idedy
ouri
nst
ruct
ionwasi
n
or
derandhasbeensubmi
tt
edt
otheDPatl
east24hour
si.
e.one
wor
kingdaypr
iort
othepay
-i
ndat
eorbef
oret
hedeadl
i
nepr
escr
ibed
byDP.I
ncaset
heDPf
ail
stor
esol
vey
ourpr
obl
em,
youcancont
act
NSDL.

NEEDOFTHESTUDY

Theneedoft hestudyarisesbecauseofthereasont hatat r

ainee
mustunder st
andthecompany ,i
tsachi
evement sandt asks,product
s
andser v
icesandalsotocol l
ecti
nformati
onabouti t
scompet i
tors,i
ts
productsandservi
cesof fer
ed.Sothat,
afterunderstandingand
coll
ecti
nginformati
onaboutt heorgani
zati
onandi tscompet it
ors,a
tr
aineewi l
lbeabl
et owor kwellf
ortheorganizat
ion.
From thestudyIhavelearnedverymuch,aboutt hecompanyaswel l
39|Page
asthest
rat
egyoft
hecust
omer
s,whi
chhel
psmeal
otatmywor
king
day
s.

COMPETI
TORS

HDFCBANKi
soneoft
hel
eadi
ngDeposi
tor
yPar
ti
cipant(
DP)i
nthecount
ry
40|Page
wi
thov
er8Lacdemataccount
s.

HDFCBankDematser vi
cesoffer
syouasecur
eandconveni
entwayto
keeptrackofyoursecur
it
iesandinv
est
ments,ov
eraper
iodofti
me,
withoutthehassl
eofhandli
ngphysi
cal
documentst
hatgetmuti
lat
edor
l
ostint r
ansi
t.

HDFCBANKi sDeposi
tor
ypart
ici
pantbot
hwithNati
onal
Securi
ti
es
Deposi
tor
iesLi
mit
ed(NSDL)andCentral
Deposi
tor
yServi
cesLi
mited
(CDSL)
.

Feat
ures&Benef
it
s
Asopposedtotheearl
ierf
orm ofdeal
i
nginphy
sicalcer
ti
ficat
eswi
th
del
aysintr
ansact
ion,
holdi
ngandt r
adingi
nDematform hasthef
oll
owi
ng
benef
it
s:

Sett
lementofSecur i
ti
estradedont heexchangesaswel l
asoffmar
ket
tr
ansactions.
Shor t
erset t
lementstherebyenhanci ngliqui
dit
y.
PledgingofSecur i
ties.
El
ect roniccredi
tinpublicissue.
Aut oCreditofRights/Bonus/Publ icIssues/
Divi
dendcr editthr
oughECS.
Aut oCreditofPublicIssueref undstothebankaccount
.
Nost ampdut yontransferofsecur i
ti
eshel di
ndematfor
m.
NoconceptofMar ketLots.
Changeofaddr ess,Si
gnature,Div
idendMandat e,r
egist
rati
onofpowerof
att
orney
,transmissionetc.canbeef fectedacr
osscompani esheldi
n
dematform byasi ngl
einstruct
iontot heDeposit
oryParti
cipant(
DP).
Holding/Transacti
ondet ai
lsthroughInt
ernet/email.

Incaseyouneedanymorei
nfor
mationorhaveanyqueri
es,f
eedback&
complai
nts,youmaypl
easemailusatdphel
p@hdfcbank.
com

Secur
ed&easyt
ransact
ionpr
ocessi
ng

41|Page
HDFCBankLt dpr ovidesconveni
entfacil
itycall
ed'SPEED- e'(Int
ernetbased
tr
ansact i
on)wher ebyaccountholdercansubmi tdeliver
yinst ructi
ons
el
ectronicall
yt hroughSPEED- ewebsite(https:
//speede.nsdl.com) .SPEED-
eof f
erssecur edmeansoft ransact
ionpr ocessi
ngel imi
nat i
ngpr eparati
on
ofinstr
uctionsl i
psandsubmi ssi
onoft hesameacr ossthecount ertothe
depositoryparticipant.The'
IDEAS'faci
lit
yhelpsinv iewi
ngt hecur rent
tr
ansact i
onsandbal ances(holdi
ngs)ofDemataccountonI nternetonreal
ti
mebasi s.

Di
scl
aimer
:
What ev
erhav ebeenst atedabov ear ei
nthegoodi nter
estoftheInvestor/
DematAppl i
cants/hol der stoprovideabriefpi
ctureaboutthedepository
system.Youar erequest edgot hroughtheguidel
inesofthedepositori
es
beforetakinganyf urt
heract i
on.Fordetai
ledguideli
nes,youarerequested
toapproachy ournearestHDFCBankbr anch.HDFCBankwi l
lnotbe
responsibleforanymi sunder standing/actbasedont heabov e.Al
soHDFC
Bankmi ghtaskf oraddi tionali
nformati
on/document at
ionthanwhathas
beenstat edabov etopr ocessy ourappli
cation/inst
ructi
on.

I
CICIDI
RECT

I
CICIDir
ect(orICI
CIDir
ect
.com)i sstocktradingcompanyofI
CICIBank.
Al
ongwi t
hstocktradi
ngandt radinginderiv
at i
vesi
nBSEandNSE, i
talso
pr
ovidesfaci
li
tytoinv
esti
nI POs,Mut ualFundsandBonds.

42|Page
Tr
adi
ngi
sav
ail
abl
einBSEandNSE

I
CICIDi
rectof
fer
s3di
ff
erentonl
inet
radi
ngpl
atf
ormst
oit
scust
omer
s
Ty
peofAccount

1.Shar
eTr
adi
ngAccount
Shar
eTradi
ngAccountbyI
CICIDir
ecti
spri
mari
l
yforbuy
ingandsel
l
ingof
st
ocksi
nBSEandNSE.
Thi
saccountal
l
owsCashTrading,Mar
ginTr
adi
ng,

Margi
nPLUSTr
adi
ng,SpotTradi
ng,
BuyTodaySel
l
Tomorr
owandCal
landTradeonphone.

ICI
CIDir
ect.com websit
eist
hepr i
maryt
radi
ngplat
for
mf orthi
stradi
ng
account.Theyalsoprovi
dei
nstall
abl
eappli
cat
iont
erminalbased
appli
cati
onf orhi
ghvolumetrader
.

2.
WiseI
nvest
mentAccount

1.OnlineMut ualfundsi nv estmental l

owsinvestortoinv eston-linein
around19Mut ual Fundcompani es.ICI
CIDirectoffersv ari
ous
optionswhi l
einv est
ingi nMut ual Fundsli
kePur chaseMut ual Fund,
Redempt i
onandswi tchbet weendi ffer
entschemes, Systemat ic
Investmentplans, Syst emat i
cwithdrawalplanandt r
ansf er
ring
existi
ngMut ual Fundsi ntoelectroni
cmode.Thi saccountal so
providesfacil
itytoinv estinGov ernmentofI ndi
aBondsandI CICI
BankTaxSav ingBonds.

2.Acti
veTraderaccountgi
vesmor epersonal
i
zedi nvestmentopti
ons
totheinv
estors.I
tal
lowsinvestortouseonlineandof fl
i
nestock
tr
ading.I
talsoprovi
deswithindependentmar ketexpert
iseand
supportt
hroughadedicat
edRel ati
onshipManagerf rom ICI
CI.

Act
iveTr
aderal
sopr
ovi
descommodi
tyt
radi
ng.
43|Page
Br
oker
ageandf
ees

Accountopeni
ngf
ees:
Rs750/
-(Onet
imenonr
efundabl
e)

Br
oker
age:I
CICI
Dir
ect
.com br
oker
agev
ari
esonv
olumeoft
radeand
i
nclusiveofdemattransacti
oncharges,ser
vicet
axesandcour
ier
chargesforcont
ractnotes.I
trangesfrom 0.
1%to0.15%formargi
n
tr
ades,0.2%to0.425%f orsquaredofftr
adesand0.4%to0.
85%on
deli
verybasedtr
ades.

Di
sadv
ant
agesofI
CICIDi
rect

1.Gett
ingaccesst
oICI
CIDi
rect.
com websi
tedur
ing
marketsessi
oncanbefr
ustrat
ing.

OBJECTI
VE

44|Page

Tof i
ndt hemarketpotent
ial
andmar ketpenet
rati
onofangel
broki
ngpr oductof
feri
ngsinPanchkul
a,Zir
kpur,andlocal
area
nearbythem.

Tocol
lectthereal
t i
meinfor
mati
onaboutpreferencelevelof
customersusingDemataccountandthei
rincl
inationtowards
vari
ousot herbr
okeragefir
mse.g.
Indi
abulls,Shar
ekhan, I
ndiai
nfol
i
ne,
Reli
gare,Alan-kit,
Unicon.


Toexpandt
hemar
ketpenet
rat
ionofAngel
broki
ngl
td.


Toprovi
depri
cingst
rat
egyofcompet
it
orst
ofi
ghtcutt
hroat
competi
ti
on.


Toincr
easet
heproductawarenessofAngel
broki
ngassi
ngl
e
windowshopf
ori
nvestmentsoluti
ons.

RESEARCHMETHODOLOGY
I
NTRODUCTI
ON
Resear
chMet
hodol
ogyr
efer
stosear
chofknowl
edge.
one
canal
sodef
iner
esear
chmet
hodol
ogyasasci
ent
if
icand
sy
stemat
icsear
chf
orr
equi
redi
nfor
mat
iononaspeci
fi
c
45|Page
t
opi
c.

Thewor
dresear
ch met
hodol
ogycomesf
rom t
hewor
d
“
adv
ancel
ear
ner‘
sdi
cti
onar
ymeani
ngofr
esear
ch asa
car
eful i
nvest
igat
ion or i
nqui
ry especi
all
ythr
ough
r
esear
chf
ornew f
act
sinmybr
anchofknowl
edge f
or
exampl
esomeaut
horhav
edef
iner
esear
chmet
hodol
ogy
assy
stemat
izedef
for
ttogai
nnewknowl
edge.

TYPESOFRESEARCH

ANALYTI
CALRESEARCH:
-

I
thast
ousedf
act
sori
nfor
mat
ional
readyav
ail
abl
eand
anal
yzet
heset
omakeacr
it
ical
eval
uat
ionofmat
eri
al.

SAMPLESI
ZE:
Consi
der
ingt
heconst
rai
ntsi
twasdeci
dedt
oconductt
he
st
udybasedonsampl
esi
zeof100peopl
einspeci
fi
cagegr
oups.

METHODSOFDATACOLLECTI
ON
I
nthepr
ojectwor
kPr
imar
ydat
asecondar
ydat
a(bot
h)sour
ces
46|Page
 ahasbeenused.
ofdat

1.
Pri
mar
ydat
acol
lect
ion:
I
ndeal
i
ngwi
thr
eall
i
fepr
obl
em i
tisof
tenf
oundt
hatdat
aathandar
e
i
nadequat
e,and hence,i
tbecomes necessar
yto col
l
ectdat
athati
s
appr
opr
iat
e.Ther
ear
esev
eralway
sofcol
l
ect
ing t
heappr
opr
iat
edat
a
whi
ch di
ff
erconsi
der
abl
yin cont
extofmoneycost
s,t
ime and ot
her
r
esour
cesatt
hedi
sposal
oft
her
esear
cher
.

Pr
imar
ydat
acanbecol
lect
edei
thert
hroughexper
iment
ort
hroughsur
vey
.

Thedat
acol
l
ect
ionf
ort
hisst
udywasdonei
nthef
oll
owi
ngmanner
:

Thr
oughper
sonali
nter
views:
-
Ar
igi
dpr
ocedur
ewasf
oll
owedandwewer
eseeki
nganswer
stomanypr
e-
concei
vedquest
ionst
hroughper
sonal
int
erv
iews.
Thr
oughquest
ionnai
re:
-
I
nfor
mat
iont
ofi
ndoutt
hei
nvest
mentpot
ent
ialandgoalwasf
oundout
t
hroughquest
ionnai
res.
Thr
oughTel
e-Cal
li
ng:
-
I
nfor
mat
ionwasal
sot
akent
hrought
elephonecal
l
s.

2.
Secondar
ysour
cesofdat
a:
I
nthesecondar
ysour
cesofdat
aisused.(
Int
ernet,
mazazi
ne

47|Page
 ,
books,
jour s)
nal

TOOLSOFANALYSI
S

I
nthepr
ojectwor
kquant
it
ati
vet
echni
que&per
cent
age
met
hodar
ehasbeenused.

RESEARCHDESI
GN
Fort
hepr
operanal
ysi
sofdat
asi
mpl
equant
it
ati
vet
echni
quesuch
asper
cent
agewer
eused.I
thel
pinmar
ket
ingmor
eaccur
ate
gener
ali
zat
ion Fr
om t
he dat
a av
ail
abl
e.The dat
a whi
ch was
col
l
ect
ed f
rom a sampl
e ofpopul
ati
on was assumed t
o be
r
epr
esent
ing ent
ir
e popul
ati
on was i
nter
est
ed .
Demogr
aphi
c
f
act
orl
i
keage,
incomeandeducat
ionalbackgr
oundwasusedf
or
t
hecl
assi
fi
cat
ionpur
pose.

DATAANALYSI
SAND
I
NTERPRETATI
ON
Q1.I
nwhi
choft
heseFi
nanci
alI
nst
rument
sdoy
oui
nvest
i
nto?
Fi
nanci
alI
nst
rument Per
cent
ageofr
espondent
48|Page
Mut
ualFund 75%
Bond 16%
Onl
inet
radi
ng 7%
Der
ivat
ive 2%

Resul
tofPrefer
enceof
Invest
ment

I
nter
pret
ati
on:
Thi
sshowst hatal
thoughthemut ualfundsmarketi
s
ont
heriseyet
,themostfav or
edi nv
estmentcontinuestobei nt
heShare
Mar
ket.So,
withamor etransparentsy
stem,investmentintheStock
Mar
ketcandefini
tel
ybeincreased.

Q2.Ar
eyouawar
eofonl
ineShar
etr
adi
ng?

Awar
eofonl
ineshar
etr
adi
ng Per
cent
ageofr
espondent
Yes 72%
No 28%

49|Page
 Resul
tofawar
enessofonl
inet
radi
ng

I
nter
pret
ati
on:

Wi
tht
hei
ncr
easei
ncy
bereducat
ion,
theawar
enesst
owar
dsonl
i
neshar
e
t
radi
nghasi
ncr
easedbyl
eapsandbounds.Thi
sawar
enessi
sexpect
edt
o
i
ncr
easef
urt
herwi
tht
hei
ncr
easei
nInt
erneteducat
ion.

Q3.Hear
daboutAngelBr
oki
ng?

AwarenessofAngel Per
cent
ageofr
espondent
Broki
ng
Yes 48%
No 52%
50|Page
I
nter
pret
ati
on:

Thi
spi
e-char
tshowst
hatr
eli
ancemoneyhasar
easonabl
eamountof
Br
andawar
enessi
nter
msofapr
emi
erRet
ailst
ockbr
oki
ngcompany
.Thi
s
br
andi
mageshoul
dbef
urt
herl
ever
agedbyt
hecompanyt
oincr
easei
ts
mar
ketshar
eov
eri
tscompet
it
ors.

Q4.Doyouknowaboutt
hef
aci
li
ti
espr
ovi
dedbyAngel
Br
oking?

AwarenessofAngel Per
cent
ageofr
espondent
Broki
ng
servi
ces
Yes 36%
51|Page
No 64%

I
nter
pret
ati
on:
Al
thought
her
eissuf
fi
cient
lyhi
ghbr
andequi
tyamongt
het
argetaudi
ence
y
et,i
tist
obenot
edt
hatt
hecust
omer
sar
enotawar
eoft
hef
aci
l
iti
es
pr
ovi
ded byt
he companymeani
ng t
her
eby
,that
,the companyshoul
d
concent
rat
emor
etowar
dspr
omot
ionalt
ool
sandi
ncr
easei
tsf
ocuson
pr
oductawar
enessr
athert
hanbr
andawar
eness.

Q.
5Whi
chbanki
seasi
lyav
ail
abl
eev
ery
wher
e?

CompanyName Per
cent
ageofr
espondent
Angel 15
I
CICI 20
HDFC 15
52|Page
I
nter
pret
ati
on:
-
30% hav
erespondentofAngelBroki
ngLtd,
30% hav
erespondentofHDFC,40% haverespondentof
I
CICI
.

Q.6WhichbankingDemataccountof
fer
edy
oual
arge
no.ofser
vices?

CompanyName Per
cent
ageofr
espondent
AngelBr
oki
ng 22
HDFC 10
I
CICI 18

53|Page
I
NTERPRETATI
ON:
44% haverespondentofAngelBrokingLtd,20%
hav
erespondentofHDFC,
36%hav erespondentofI
CICI.

Q.
7Whi
chbankpr
ovi
dey
ouabet
teremai
lfaci
li
ty?

CompanyName Per
cent
ageofr
espondent
AngelBr
oki
ng 15
HDFC 13
I
CICI 22

54|Page
I
NTERPRETATI
ON:
30% hav
erespondentofAngelBr
oki
ngLt
d.,
26% hav
erespondentofHDFC,44% hav
erespondentof
I
CICI
.

Q.
8Whi
chcompanypr
ovi
deal
essBROKARAGEr
ate?

CompanyName Per
cent
ageofr
espondent
AngelBr
oki
ng 22
HDFC 11

55|Page
I
CICI 17

I
NTERPRTETATI
ON:
44%haver
espondentofAngelbr
oki
ng
l
td.,22%haverespondentofHDFC,34%haverespondent
ofICICI
.
Q.9Whi chcompanyprovideyoual
argenumberof
productandser
vices?

CompanyName Per
cent
ageofr
espondent
AngelBr
oki
ng 22
HDFC 10
I
CICI 18

56|Page
I
NTERPRETATI
ON:
-
44%haver
espondentofAngelBr
oki
ng
Ltd., 20% have respondent of HDFC, 36% hav
e
respondentofI
CICI
.

Repr
esentapi
echar
t

57|Page
 OBSERVATI
ON
Tostudythesalesanddist
ribut
ionmanagementand
i
mprove t he Customer Acquisit
ion Process by
anal
yzing the consumer behavi
or,response and
58|Page
mindset towar ds the product and ser vices t
he
companyof fers.
1.Pref
erenceofInvest
ment :
Consumer swanttoinv
est75%i nMut ualf
unds,
16%inBonds, 7%inonli
netradingand2%i n
Deri
vati
ves.
2.AwarenessonOnl i
neShareTr ading
72%consumer sareawar eofonli
nesharetrading
and28%consumer sarenotawar eofonl
ineshar e
tr
ading.
3.Awa renessofAngelBroking
48%consumer sareknowaboutAngel Br
okingand
52%consumer sarenotknowaboutAngel Broking.
4.Awa renessaboutfaci
li
ti
esprovidedbyAngel
Broking:
36%consumer sareawar eaboutthefaci
l
iti
es
provi
dedbyAngel Broki
ngand64%consumer sare
notknowaboutt hefaci
li
ti
esprovidedbyAngel
Broki
ng.
Av
5. ai
labi
li
tyofBank
30% haver espondentofAngelBrokingLt d,30%
haverespondentofHDFC,40%haver espondentof
I
CICI.
6.WhichbankingDemataccountofferedy oual ar
ge
no.ofservi
ces?
4% haver espondentofAngelBroking Ltd.,20%
haverespondentofHDFC,36%haver espondentof
59|Page
 ICI
CI.
7.Bett
eremai lfaci
li
typr
ovidedbybank
30% haver espondentofAngelBr oki
ngLt d.
,26%
haverespondentofHDFC,44%hav erespondentof
ICI
CI.
8.Provi
deal essBROKARAGEr ate
44% haver espondentofAngelBr oki
ngLt d.
,22%
haverespondentofHDFC,34%hav erespondentof
ICI
CI.
9.Provi
deal argeno.ofProductsandservi
ces
44% haver espondentofAngelBr oki
ngLt d.
,20%
haverespondentofHDFC,36%hav erespondentof
ICI
CI.

60|Page
 LI
MITATI
ON
Thet
imeconst
rai
ntwasoneoft
hemaj
orpr
obl
ems.
Thest
udyi
sli
mit
edt
othedi
ff
erentschemesav
ail
abl
e
undert
heDemataccountsel
ect
ed.
 Thel
ackofi
nfor
mat
ionsour
cesf
ort
heanal
ysi
spar
t.
Geogr
aphi
cal
locat
ions.
Ext
remev
ari
abi
l
ityi
nMARKET.

61|Page
 SUGGESTI
ON

1.TheBr
andi
mageofAngelBr
oki
ngLt
d.i
sgoodi
nmar
ketbut
accor
ding t
o cust
omersat
isf
act
ion t
he companyhas t
o
pr
ovi
de t
he bet
terser
vice.And al
so change t
he Mar
ket
st
rat
egy
.
2.They shoul
d f
ocus on pr
int and el
ect
roni
c medi
a
adv
ert
isement
stomakemor
epeopl
eawar
eaboutt
hem.
3.Theyshoul
d pr
ovi
depr
opergui
dancet
othei
rcust
omer
s
aboutdemat
.
4.Theyshoul
d pr
ovi
de shoul
d of
fer
sand f
aci
l
iti
est
othei
r
cust
omer
stoi
ncr
easet
hei
rat
tract
ivenessaboutdemat
.
5.Foropeni
nganaccountt
heyr
equi
rel
otsofsi
gnat
uresi
na
ki
t,whi
chshoul
dber
educed.

62|Page
 SUMMARYANDCONCLUSI
ON
SUMMARYOFLEARNI
NGSEXPERI
ENCE

• Togeti
nit
ial
successi
nthi
sfi
eldi
sver
ydi
ff
icul
t.Al
thought
he
busi
nessgener
ati
onbecomeseasi
erwi
tht
imeasweser
vemor
epeopl
e
whot
hengetaddedupi
nthel
oyal
cli
ent
age.Thust
imeandser
vicear
etwo
mostf
act
orst
ogeti
nthi
sfi
eld.
• Al
sot
hecor
por
ater
emai
nsav
eryi
mpor
tantsegmentwhi
chget
s
busi
nessi
nbul
kbutr
etai
lcannotbei
gnor
edwhi
chmakesy
ourbusi
ness
t
icki
ng.
• Cust
omerr
emai
nsi
nthepi
vot
alposi
ti
on.

CONCLUSI
ON
AngelDematAccounti
sbet
tert
hanot
herDemataccount
.AngelBr
oki
ng
Lt
d.hav
egoodr
etur
nofi
nvest
ment
.Agoodbr
andi
sal
way
swel
comed
ov
erher
epeopl
ear
eawar
eofqual
i
tysot
heygof
orr
eadyt
ospendbucks
ofmoney
.
Atl
astal
lconcl
usi
onbeconcl
uded byt
hatAngelBr
oki
ng Lt
d.i
sst
il
l
gr
owi
ngi
ndust
ryi
nIndi
a
Angel
Broki
ngLt
d.accounthav
elessbr
oker
ager
ate.
I
tpr
ovi
deasecur
it
ywi
tht
heuseofspeci
alt
ypeofkey.

63|Page
BI
BLI
OGRAPHY

Websi
tes:

www.
angelbroki
ng.com
www.
hdfc.com
www.
ici
cidir
ect.
com
www.
demat account.
com
www.
google.com

Ref
erencebooks:

1.FINANCI
ALI
NSTI
TUTI
ONSANDMARKETS
2.I
NVESTMENTMANAGEMENT

64|Page
 ANNEXURE

65|Page
 MARKETRESEARCHQUESTI
ONNAI
RE
PLEASETI
CKMARKTHEAPPROPRIATE
CHOI
CES

DEMOGRAPHI
C

NAME:…………………………………………………………………………………….

Addr
ess……………………………………………………………………………………

Phoneno:………………………………………………………………………………….
.

Ty
pesofbusi
ness:………………………………………………………………………………….
.

Gender
a.Male

b.Femal
e

Yourannualincome?
a.0-4,
00,000

b.4,
00,
001-
8,00,
000

66|Page
 c.8,
00,
001-
12,
00,
000

d.12,
00,
001-
15,
00,
000

QUESTI
ONNAI
RE

Q1.I
nwhi
choft
heseFi
nanci
alI
nst
rument
sdoy
oui
nvest
i
nto?

Shares Mut
ualFunds Bonds
Der
ivati
ves

Q2.Ar
eyouawar
eofonl
ineShar
etr
adi
ng?

Yes No

Q3.Hear
daboutAngelBr
oki
ng?

Yes No

Q4.Doyouknowaboutt
hef
aci
li
ti
espr
ovi
dedbyAngel
Br
oking?

Yes No

Q5.Withwhi
chcompanydoy
ouhav
eyourDEMAT
account
?
67|Page
 AngelBr
oki
ng I
CICIDi
rect HDFC

Ot
her
s(pl
easespeci
fy)

Q6.Whichbankiseasi
lyav
ail
abl
eev
ery
wher
e?
Angelbroki
ng
HDFC
ICI
CI

Q7.Whichbanki
ngDemataccountof
fer
edy
oual
argeno.
ofserv
ices?
Angelbroki
ng
HDFC
ICICI

Q8.Whi
chbankpr
ovi
desy
ouabet
teremai
lfaci
li
ty?
Angelbr
oki
ng
HDFC
I
CICI

Q9.Whichcompani
espr
ovi
deal
essBROKARAGEr
ate?
Angelbr
oki
ng
68|Page
 HDFC
I
CICI

Q10.Whichcompanyprov
idey
oual
argenumberof
pr
oductandser
vices?
Angelbr
oki
ng
HDFC
ICI
CI

69|Page