Exhibit 1

PaaS model

Key Drivers
Total Stores 700
Target Stores 100
Sales revnue/store (Annually) (a) 7.2 Million
No of stores estimated to go with White Labelling (WL) (b) 50
Revenue from stores with WL option (c=a*b) 360 Million
No of stores estimated to go without White Labelling (WL) (d) 50
Revenue from stores without WL option (e=a*d) 360 Million
Commission percentage for with WL option (f) 3%
Commission percentage for without WL option (g) 2%
Customers ordering product online through SNS (h) 20%
Fixed fee per month (i) 5000
Gross Margin percentage (j) 40%

Proforma Income Statement

Revenue in millions
Variable revenue:
i) with White labelling 2.16
ii) without White labelling 1.44
Fixed Revenue (i*(d+b)) 6
Total revenue 9.60

Gross margin (total revenue * j) 3.84

Exhibit 1
F&V model
Total Revnue (Annum) (k) 22.5 Million

Net margin (l) 15%

Total GM (k*l) 3.375 Million