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According to what Fred David refers in Chapter 7: Implementation of strategies in his

book Strategic Administration

1) What are the aspects that should be reviewed for the implementation of the
strategy?

First we have to explain the definition of implementation of the strategy, is the


management of forces during action. It focus on efficiency. It is primarily an operational
process and requires special motivation and leadership skills. The implementation of
strategies requires actions such as:

 The modification of the sales territories


 The inclusion of new departments
 The closure of facilities
 The hiring of new employees
 The change of the pricing strategy of a company
 The preparation of budgets, financial services, and etcetera.

Management-related matters that are vital to the implementation of the strategy as they
include the establishment of annual objectives, the design of policies, the allocation of
resources, the modification of the existing corporate structure, restructuring and
reengineering, and, if necessary, reducing the size of the company.

Management changes will be more important when the strategies to be implemented


point a company in a totally different direction. The managers and employees of a
company must participate hand in hand and directly in the decisions to implement the
strategy. Their role in the implementation of the strategy must be based on prior
participation in the strategy formulation activities. Personal commitment is a necessary
and powerful motivating force for managers and employees. The flow of
communication from top to bottom is essential to gain support from lower to higher
levels.
After having analyzed its definition in detail, we will proceed explaining the aspects
that must be taken into account for a good implementation of the strategy .
The establishment of annual objectives is a decentralized activity that directly involves
all the managers of a company. Active participation in the establishment of annual
objectives leads to acceptance and commitment, two key factors for the good
development of the company. Annual objectives are considered the aspects that must be
taken for a good implementation of the strategy and its importance is represented in the
following arguments:

1) They represent the basis for the distribution of resources


2) They are a basic mechanism for evaluating managers
3) They are the main instrument for monitoring progress towards the
achievement of long-term goals
4) They establish corporate, divisional and departmental priorities. A lot of
time and effort must be spent to ensure that annual goals are well thought
out, consistent with long-term goals, and supportive of the strategies to be
implemented.

The objectives established and clearly communicated are vital to the success of
enterprises of all types and sizes.

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