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• Define the brand you’d like to build.
• Get an outside perspective.
• Build your expert status.
• Find the communication platforms that work for you
and create a plan.
Define the brand you’d like to build.
• One way to do this is to figure out your audience's frustrations,
fears, hopes, accomplishments and dreams. The best way to do
this is to immerse yourself in their world. Pay attention to the
media they follow, attend the events they attend, have
conversations and ask questions.
Get an outside perspective.
• It’s hard for any of us to have an objective perspective on
ourselves.
• Reach out to 5-10 people you trust -- friends, colleagues, trusted
clients or customers. Ask them to answer the following two
questions:
• 1. What skill or ability do you most appreciate about me?
• 2. What makes me unique from most other people you know?
• The answers you receive may surprise you -- in a good way. I’ve
done this exercise a few times myself, and it’s always interesting.
Build your expert status.
• The key to a personal brand that helps you accrue value is by becoming an
ACE: an authoritative, credible expert. When you’re perceived as an expert,
you can charge higher rates for your products and services.
• Here's the really good news: You can manufacture your own
authority.
• You don’t have to sit back and wait for the waters to part and an
angel to descend upon you to bestow you with the title of "expert."
And you don’t have to wait until you’ve built 30 years of experience
in your field.
• Simplistically, there are two main ways to manufacture authority:
writing and speaking.
Build your expert status.
• Writing can take many forms. You can write a book, contribute
to magazines and online publications, start a blog, launch an
email or print newsletter, or even contribute articles to your
local newspaper. Once you open your eyes, you’ll start seeing
opportunities everywhere.
• Speaking can take many forms, as well. You can speak at
conferences, industry events and workshops, start a podcast,
create a video FAQ library and host webinars.
Find the communication platforms
that work for you and create a plan.
• I just mentioned a bunch of different platforms that you can use to communicate
and develop your personal brand. As always, execution is what matters. So,
identify a few communication channels and commit to using them regularly. For
example, for a long time, my monthly routine included:
• Writing a blog entry
• Answering a handful of common client questions on video
• Contributing an article to three different industry websites
• Hosting a podcast
• Sending out a weekly email newsletter
• Sending out a monthly print newsletter
• Hosting a weekly Facebook Live show
Refference
• https://www.forbes.com/sites/forbestheculture/2022/01/25/keri-
hilson-talks-new-movie-mental-health-and-return-to-
music/?sh=636c246c1f6f