‘New media will eventually replace traditional media.

’ To what extent do you agree with this

statement? You should refer to at least two media forms in your answer.

Depends on culture / location.

Digital natives – changes interaction with traditional media. Check your phones 150 times a
day. Audiences – prosumers / fandom / interaction is greater
Together alone – Turkle – rise of streaming changed audience behaviour – tV and is no
longer a social activity, it is individuals watching separate screens together. Films are
watched at home.

Music industry – Record labels – physically owning music to Lil Nas X soundcloud / tiktok/
twitter / reddit / – Napster /
Bedroom producers
Long tail – Chris Anderson
YOUR OPINION – are audiences nostalgic for the old days pf music? Urban outfitters selling
records. Contemporary artists still making vinyls.

Advertising –combining and replacing traditional media-

Before ads were TV / radio / magazines
personalised using your cookies. Every ¾ posts on insta is a targeted ad.
Before you knew what was an ad, now the lines are blurred. Love island – one big ad/
product placement is everywhere. Beats were everywre – saturated marketing. Death of the
catalogue. Future of ads – Now #ad is a legal requirement as it has become unclear what is
paidn promotions and what is a genuine recommendation. Khloe Kardashian – migraine ad
Link to social media – influencers / branding / sponsored ads / YT

Technology has changed how we consume media totally – also changed how we react /
interact and respond. The intro of web 2.0 menas audiences are more active, less passive
and interact with
Postman argues we live in two environments – the media one and the natural one – what
does this suggest for future generations? Demonetise social media / regulation / more
accountability - Facebook selling data / Wikileaks.
The internet is not the answer – Andrew Keen