Mfine SWOT Analysis

Strength
• India's first AI-powered healthcare platform.
• Its consumer app had launched in Bangalore.
• Making high quality hospital networks accessible to consumers as per demand.
• Mfine is a mobile health platform that integrates branded hospitals to provide on-
demand healthcare to patients.
• Its AI platform helps improve the productivity of doctors and the quality of diagnosis.
Weakness
• Clinic segregation and distance to community-based outpatient clinics.
• Community each: community-based outpatient clinic has different capabilities and
support services.
• For suppliers, it tends to be expensive to set up and maintain. Although a great and
worthy service, telemedicine can be overwhelming.
• Applies not only to acute disease, but also to chronic disease counselling.
• The high cost of marketing as a similar service provider to several established players
in the market.
• Physicians need the necessary training in handling for the first time so that the cost of
training will be higher.
Opportunities
• Mfine that digital health is about to transform India’s $40 billion primary healthcare
market.
• Overwhelmed by the positive response from consumers and has already got 10,000
apps installed from Bangalore within 4 weeks of launch.
• Consumers are seeing the value of having to consult online, get to the hospital and
face the long wait instead of instantly connecting to the hospital and looking for an
appointment. Initial customer feedback shows that they like the active experience
they get from Mfine.
• Patients with the Mfine app reach quality doctors within 10 minutes, consult with
them and get a prescription. All their medical history (prescriptions, lab reports and
other data) are stored securely in the app and they also receive timely reminders to
better comply with the prescription.
Threats
• Physicians are reluctant to share records of video consultations with patients to avoid
legal complications.
• Strict Medicaid laws and non-regulatory rules.
• Many competing companies such as Practo, DocsApp, Lybrate and EHNOTE Doc
etc.
Mfine Revenue & Expenditure:
• To boost growth on the scale, Mfine has significantly increased its workforce and
spent Rs.39.4 crore on employee benefits, which is 3.5X times higher than the Rs 11.4
crore spent in the same period in 2010-1. The total expenditure in FY20 increased by
3.1X to Rs 111.6 crore, which is Rs 36.2 crore in FY19.
• In addition, rents for leased property and electronic equipment have increased from
Rs 4.3X to Rs 6.04 crore.
• Business promotion costs accounted for the largest costs for Mfine, accounting for
35.1% of the company's total spending in the last fiscal year. Such expenses
increased by 2.7X to Rs 39.2 crore in FY20 from Rs 14.3 crore in FY19. Last month,
Mfine advertised Bollywood actor Sonu Sood as its brand ambassador for
telemedicine and counselling services and Covid-1 antibody testing at the company’s
home. The three-year-old start-up had a total revenue of Rs 12.2 crore in the fiscal
year ended March 2020, more than half of which was earned through interest on
collection deposits and mutual fund returns. Revenue from the operation has
increased rapidly and increased by 7.3X in FY20 to Rs 5.12 crore from Rs 70 lakh
earned in FY19.

Uber SWOT Analysis

Strengths:
• Its global brand recognition is unquestionable and it actually means “ride sharing”.
• As the first driver, it has become the largest ride sharing company with a strong
market position.
• Uber rides are cheaper and more convenient to use than traditional car services.
• Innovations within the Uber app have made it easier for customers to use ride healing
services.
• Dynamic pricing helps its drivers ’morale and Uber’s availability for riders.
• Uber's Dynamic Pricing Strategy uses a system where route prices rise as demand
increases.
• Its operational cost is low.
Weakness:
• Uber's disruptive nature has led to action from policymakers.
• Driver wages have repeatedly been reported to be under Uber estimates.
• Uber's rival tops the list in terms of elevator driver satisfaction.
Opportunities
• The Covid-19 epidemic has seen a massive increase in food delivery services,
resulting in a 125% increase in Uber Eats revenue each year.
• Uber's digital freight brokerage service, Uber Freight, accounts for 1% of group
bookings, but 4% of the group's total revenue.
• Uber is putting tremendous pressure on the self-driving car market to reduce its
business costs because Uber drivers represent 0% of Uber's total ride-healing costs
per mile. (CNBC)
Threats
• Employee retention will be a growing problem due to Uber’s competition.
• It also faces intense competition outside of its ride-sharing industry, being attacked all
around.
• Local laws vary widely and vary across the region, making it difficult for Uber to
ensure compliance wherever it operates. Uber is embroiled in controversy over its
employment and HR practices, such as whether Uber needs to classify its drivers as
employees versus independent contractors.
Uber Revenue:
• Different cab models for everyone. Surge Pricing Technology, Cab rental variations
depending on the situation is an important aspect of their business model. Whenever
demand increases, the price per mile automatically increases. Other Uber Rides,
• Uber has come a long way from the cab. It now provides boats, helicopters and some
other transport as per demand. Revenue spending is the biggest driver of Uber
spending, which is a little over 40% of total opex.
• These include core platform insurance costs, credit card processing fees, data center
costs, mobile device and service costs.
• Revenue spending has risen from about $2.5 billion in 2016 to about $ 6 billion in
2018. Uber expect the metric to reach about $ 9 billion by 2021.
• However, Uber expect that revenue expenditure will be driven by developed
economies of scale, after a steady decline as a percentage of revenue.
Expenditure:
• These costs include the cost of support operations in the city, including driver
operations, community management, and customer support.
• Expenditure increased from $0.9 billion in 2016 to $1.5 billion in 2018.
• Uber expect that they will grow to about $1.9 billion by 2021 at a slower pace.
• Uber estimate that the total cost will stand at about $21 billion by 2021.
• YoY growth rate has been reduced from 75% in 2017 to 20% in 2018, as a self-
propelled car.
• Uber expect the metric to exceed $ 2 billion by 2021.
• G&A expenses include management and administrative staff compensation (finance
and accounting, HR, and legal, etc.)
• Metrics have risen from about 1 1 billion in 2016 to about 2 2 billion in 2018.